Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry this fall and winter.
Key findings from the report include:
- THE OUTDOOR ECONOMY: According to the U.S. Bureau of Economic Analysis (BEA), the outdoor recreation economy produced a record $682 billion in economic output, 4.5 million jobs, and 1.9% of the total U.S. GDP in 2021.
- RECORD PARTICIPATION: Outdoor recreation hit a record high in 2021, with 164 million participants, roughly 54% of the U.S. population.
- FLUCTUATING INFLATION: Inflation is high and is likely to impact holiday shopping spending this year, but the economic pain appears to have peaked in June when inflation hit 9.1%. Inflation dropped to 7.7% in October.
- SHOPPING DESTINATIONS: Outdoor participants are more likely to shop at specialty retail shops, but a significant percentage of their holiday shopping will be done online.
- LA NIÑA BENEFITS: La Niña will likely continue through the 2022-2023 winter, featuring colder and wetter weather in the northern U.S. and in Canada. The best seasons in terms of skier visits and snowfall have been La Niña seasons including 2007-2008 and 2010-2011.
- SUPPLY CHAINS: Supply chains continue to be disrupted across the globe, but many logistics issues have eased, including an approximately 30% decline in shipping costs.