Boston, Mass. (May 22, 2023) – Vibram®, the global leader for over 80 years in high-performance soles and the creator of the Vibram FiveFingers® minimalist footwear, today launched Vibram Fitness, a series of weekly fitness classes featuring its FiveFingers footwear, a workout led by trainers from Clientel3, a premier boutique fitness and training studio. The session, priced at $50 per person, will take place at Vibram’s Connection Lab in the heart of Boston, where guests will experience a personalized fitting and leave with a pair of either V-Train 2.0 or KSO EVO, as well as have all subsequent classes free of charge. Vibram Fitness begins Wednesday, May 24 and continues every Wednesday through August 30, with all sessions taking place at 840 Commonwealth Avenue. Registration can be found HERE.
“Vibram is proud to host these fitness experiences in our backyard in the great city of Boston,” said Global Chief Brand Officer and President of Vibram Corporation, Fabrizio Gamberini. “This is not only a unique opportunity to experience our iconic minimalist footwear in a welcoming setting, but also, to share a fun evening with fellow fitness devotees. We look forward to seeing brand loyalists and welcoming new consumers to the Vibram FiveFingers family.”
Vibram debuted the FiveFingers shoe in 2006 which challenged the conventional approach to footwear. A shoe with five toes, fitted with a slim, flexible and deconstructed sole, which fits the foot like a glove. Vibram FiveFingers respects the natural functionality of the foot, allowing the wearer to feel the ground naturally with a level of protection. It rapidly captured the attention of footwear enthusiasts and athletes all over the globe for its philosophy towards the practicing of sport on all levels and across a range of disciplines. With models for fitness, running, trail running, water sports, excursions, everyday use, and training in general. Vibram FiveFingers is created for lovers of outdoor sports and much more, providing the sensation of being barefoot with all the protection guaranteed by a Vibram sole.
Vibram’s FiveFingers shoes have a versatile minimalist footwear design. Created with individual toe pockets for flexibility to replicate the barefoot experience, these lightweight alternatives to traditional athletic footwear enable users’ feet to connect to the ground securely, and with natural stability, while the durable Vibram soles provide excellent grip.
The V-Train 2.0 features a Vibram XS Trek sole using a technical compound creating an optimal balance between traction and durability while still being responsive on unpredictable terrain. The KSO EVO emphasizes the minimalist philosophy at the center of Vibram FiveFingers. It is engineered to have maximum articulation and ground feel while still providing an assured grip. The rubber outsole and polyester mesh upper contribute to a light and airy style ideal for a workout.
Location: Vibram Connection Lab; 840 Commonwealth Ave, Boston, MA 02215
Dates: May 24, 2023 and continuing weekly on Wednesdays through August 30, 2023
Time: 6:00 – 7:00pm EST
For more information about Vibram Fitness, please visit the sign up link on Eventbrite HERE.
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics and correction. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information, visit www.vibram.com.