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Vasque Steps in a Whole New Direction Launching the Re:connect Collection

September 6, 2023

Media Contact

Julie Atherton, JAM Collective, julie@jamcollective.net, 415-839-7546

Red Wing, Minn. – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the launch of its new Re:connect Collection. The new facet of the brand, complementing its core hiking line, is rooted in the simple belief that you don’t need to travel far to change your perspective; by simply stepping outside, we can change how we feel on the inside – when we disconnect, we reconnect with ourselves, each other, and our full potential.

Vasque’s Re:connect Collection takes a step in a whole new direction. As Vasque’s most versatile design to date, Re:connect is launching with the Here, featuring lightweight, sustainable materials that maximize comfort and provide a reinvigorating experience with every step. Designed, developed, and tested for anywhere but inside – these shoes are best when taken outside.

“We’ve been making high quality hiking footwear for almost 60 years. We are experts in fit and finish, and the opportunity to take our expertise in traditional hiking product and apply that to a new category was an exciting challenge for the brand and the product creation team,” said Amy Peck, Director of Product Creation for Vasque.

“We identified a new space for our brand – addressing what we call the ‘Everyday Outdoor’ consumer, someone who desires a shoe that can take them from town to trail, and we are excited to introduce them to the Vasque brand with our new Re:connect collection. This collection is the beginning of our product advancements into lighter, more athletic aesthetics, which is a fast-growing trend in the marketplace,” said Peck.

The Here product is a shoe that grounds you in the present moment. Designed to breathe with a recycled polyester upper mesh and built on an anatomical last, the Here wraps around the foot to provide a fit that allows you to move. A shoe design for everyday; whether that’s urban trekking or an after work hike. The Here is designed with aggressive Xlite outsole lugs for enhanced micro multi-directional traction so you can easily go from road to trail.

“As we approach 60 years of making purpose-built footwear for the outdoors, we are thrilled to launch a new category that blurs the line between outdoor performance and outdoor lifestyle,” said Bryce Wernsman, president at Vasque. “The Re:Connect HERE product represents our approach to making shoes for people who want an ultra-comfortable, high-performing light-hiking shoe that can be worn from town-to-trail and back.  We believe this new line is the perfect compliment to our growing offering of modern, innovative hiking boots and shoes and is sure to attract new consumers to our brand.  The future of Vasque is bright, and our product pipeline has never been better.”

Here Low – MSRP $130
Women’s Weight – 1lb 3oz
Men’s Weight – 1lb 8oz

Here Mid – MSRP $150
Women’s Weight – 1lb 4oz
Men’s Weight – 1lb 9oz

Re:connect Here Details

  • 100% Recycled Polyester Mesh Upper with Liner
  • 85% Recycled Polyester Webbing + Lace
  • 60% Recycled Content Heel Counter
  • High Rebound EVA + 20% Sugarcane Midsole
  • Bloom EVA Footbed
  • Vasque R2T Outsole
  • Built on Ascent Last
  • Available in Men’s 7-12, 13, 14 and Women’s 6-11

About Vasque: Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com

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