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Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel Benefiting Bigger than the Trail

September 25, 2023

Media Contact

Ryan Simonovich Verde Brand Communications

Durango, Colo. (Sept. 25, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental health.

The Apple Cider-flavored sports nutrition drink mix offers complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor that evokes the memories of a warm cup of apple cider on a crisp fall day. With hints of cinnamon and cloves, it can be enjoyed both cold and hot. Ten percent of the proceeds of Tailwind Limited Edition Apple Cider flavor will be donated to Bigger than the Trail.

“Tailwind Nutrition and Bigger than the Trail have established a relationship based on our shared core values that helps drive awareness of the importance of mental health,” says Tod Beck of BTTT. “As we continue to work together, we are finding new channels to educate the community through the Tailwind Nutrition and Bigger Than The Trail following.”

“Millions of people live with a mental illness and it not only affects them but also those around them — family, friends, or coworkers,” says Jenny Vierling, Co-founder of Tailwind Nutrition. “With 10% of the proceeds from Apple Cider going to Bigger Than the Trail, we can help support Bigger Than the Trail’s mission to help bring light to the real struggles and challenges that are associated with mental health.”

The Apple Cider flavor will be sold online at and is available in four-pack bundles for $10. The four-packs will be wrapped in paper rather than plastic, further contributing to Tailwind’s sustainability efforts. The limited edition flavor will also be available at The Rad Dirt Fest in Trinidad, Colo. on Sept. 30 and at Outer Bike Moab in Utah during the same weekend.


About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit

About Bigger Than the Trail

Bigger Than The Trail is a 501(c)(3) tax-exempt organization that is using trail running as a platform to advocate for mental health. We come alongside individuals, providing educational support and treatment options. Please don’t think our mission is limited to just people who run. This is much bigger than that. Running is not the focus; but rather the people we can impact. Our focus is to bring light to the real struggles and challenges that are associated with mental health.