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Snow Peak Unveils Sustainable Packaging Redesign

June 29, 2023

Media Contact

Julie Atherton JAM Media Collective 415-839-7546

Portland, OR – June 29, 2023 – Snow Peak, the Japanese camping brand, announces that as a part of its Corporate Social Responsibility activities, it is supporting several new sustainably-focused projects, including a comprehensive overhaul of its product packaging.

The redesign of product packaging is aimed at making products more environmentally friendly than ever before. By the end of 2023, Snow Peak will simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond. White-based FSC ®-certified paper will be used for the product boxes and tags, with the gradual introduction of such paper. By making this switch, ink consumption will also be significantly reduced. For example, the packaging for the Amenity Dome M tent will include a 87% reduction in paper products, and the Wabuki Collapsible Chopstick L will see a 79% reduction in ink consumption.

Additionally, Snow Peak is also focused on a number of other sustainability initiatives, including:

  • Offering a lifetime warranty to repair products until they reach the end of their useful life.
  • The Upcycle Cotton Project is a recycling program that produces clothes that are not disposable but can be recycled. This project, in addition to initiatives to incorporate recycled down and the use of whole-garment 3D printing are lowering the environmental impact of the brand’s apparel products.
  • In cooperation with Updater Inc, Snow Peak locations in Japan and the US are now converting natural energy into electricity at all offices, retail spaces and campfield locations.
  • Snow Peak is commercializing TranTixxi® -Eco, the world’s first environmentally-friendly, pure titanium material, in cooperation with Nippon Steel Corporation. This material utilizes 50% recycled material, reducing CO² emissions by half. This material innovation will debut with the Recycled Aurora Bottle and will be incorporated into more of the brand’s classic titanium products.

About Snow Peak
Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another.