The Japanese camping brand expands its Snow Peak Way event that brings staff and campers together.
Portland, OR – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce the expansion of its Snow Peak Way events in the US. This year, the brand will add two more community campouts, totalling three events from coast to coast. Snow Peak Way events this year will take place in Upstate New York, Utah and the Pacific Northwest.
Snow Peak Way events have been held in Japan for over 30 years, and have been instrumental to building the brand’s trajectory. The event has evolved and grown over the years’ but has always offered a deep connection point for Snow Peak employees and customers. Camping together under the open sky inspires the brand and its fans to share thoughts freely, build bonds and create a better Snow Peak. In 2018, Snow Peak USA held the first Snow Peak Way in the United States.
Snow Peak Way events offer a blend of activities, community moments, and unprogrammed free time. Attendees have full access to a suite of workshops and informational demonstrations hosted by partners and friends of the brand. Activities vary based on event location. Beyond the scheduled fun, Snow Peak Way offers a time for campers to connect with their fellow outdoor enthusiasts as well as Snow Peak staff. All events feature community Takibi Time, and include long standing traditions like the Paper Airplane Contest. Campers are encouraged to take time to explore the area, unwind, and reconnect with nature.
Snow Peak Way 2023 Dates:
- Snow Peak Way Central – June 23-25
- Snow Peak Way East – July 28-30
- Snow Peak Way West – Sept. 29-Oct. 1
Each event has limited space, and tickets will be first-come, first-served. Tickets will be available for Snow Peak Way Central on May 3rd, for Snow Peak Way East on June 14th, and for Snow Peak Way West on August 16th. Price per attendee is $100 for ages 12+ and $25 for ages 3-11. Ages three and under are free.
Find out more at https://www.snowpeak.com/pages/snow-peak-way
About Snow Peak
Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. snowpeak.com
