to Launch at Outdoor Retailer - Outdoor Industry Association to Launch at Outdoor Retailer

For Immediate Release

Name: Fynn Glover
Company: RootsRated
Phone: 423.316.1776

Chattanooga, TN — Jul 26, 2012, in partnership with Grassroots Outdoor Alliance, will introduce a new expertly-sourced digital recreation guide during Outdoor Retailer. Demonstrations of the technology will be available in the Horny Toad booth from 9am to 5pm Thursday through Saturday, and attendants are encouraged to use the resource to discover a great trail run or mountain bike ride before each days’ non-stop meetings.

Through a partnership with the Grassroots Outdoor Alliance, a coalition of the country’s leading independent outdoor retailers, the platform will generate content for regional recreation areas by tapping into the authentic local knowledge of these retailers and their deep insider networks of conservationists, outdoor athletes, sales reps, guides, guide book authors, photographers, and enthusiasts. Content will be curated and constantly expanded.

“Grassroots Retailers are already the hub of local knowledge for trails, crags, and put-ins in their respective markets. RootsRated will give us a way to capture, syndicate, share and constantly improve this knowledge and most importantly make it more readily available to break down barriers to participation in these sports,” states Mark McKnight, RootsRated partner and ecommerce Marketing Director for Grassroots retailer Rock/Creek. 

By providing enthusiasts with a needed location-based utility, specialty outdoor retailers will also increase the visibility of their long-standing local expertise and engage customers in a dialogue about their local outdoor community. “The service is an interesting prospect of customer engagement technology for specialty retailers, along with cutting edge collaboration between the key players in outdoor-lifestyle communities across the country,” states Gordon Seabury, CEO of Horny Toad.  

RootsRated will empower adventurous and thoughtful people to find the most memorable local experiences. With a lightweight layout and an intuitive navigation that allows users to discover experiences based on a desired activity or sport, the platform is the perfect resource for those in search of the most authentic local knowledge.

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