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Reima USA Announces Exciting Expansion with Addition of Two New Representative Groups

June 7, 2023

Media Contact

Marc Cutilletta Head of Cluster - North America, marc.cutilletta @, Tel. +1.720.469.3059

[Denver, 7th June 2023] – Reima USA, a leading expert of kids-only performance wear for all climates, is thrilled to announce a major milestone in its continued growth strategy. The company has recently partnered with two new representative groups, S2W Group and Alpin Sales, paving the way for further success.

Reima believes in an active childhood and bases its product development on the Scandinavian way of parenting: letting kids be kids and allowing them to explore the world around them. The company produces high-quality, tip-to-toe gear, perfected down to the smallest detail, for kids from 0 to 12 years of age. The brand’s mission is to help kids grow up healthy and ready to take on the world to come. By aligning with influential representative groups in the core outdoor markets, the company is going after an even greater impact, reaching more families and creating lasting memories for children across the country. S2W group will be taking over the Pacific North West Region (WA, OR, ID, MT & AK) and Alpin Sales will handle the Rockies (CO, WY, NM, UT).

“Alpin Sales is incredibly excited and honored to partner with Reima to bring this impressive brand to the Rockies. Reima is a unique brand with a long history of making environmentally conscious products that grow with the family. We are excited to bring this adorable brand to our dealers.” Meg Fogg, Alpin Sales.

“We are very excited to add the S2W Group and Alpin Sales to our North American sales force. Their experience, professionalism, and focus on building strong and meaningful relationships matches our brand’s own values. We are confident in their ability to represent Reima in two key outdoor markets and help elevate the quality of service for our best specialty retailers.” -Marc Cutilletta Head of Reima North America.

Reima briefly
Reima is a globally leading kids’ activewear brand. Founded in Finland in 1944, Reima employs almost 500 people. The company’s turnover was €147 million in 2021. Reima’s products and Finnish Baby Box solutions are available in over 50 countries. Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Our design principles are innovation, functionality, safety, and fresh Finnish design. The clothing is approved by the world’s toughest testers: children. Read more at