The program aims to help Primus focus on its global impact and increase sustainability throughout the company
LOUISVILLE, Colo. (August 29, 2023) — Primus, the Swedish cooking equipment brand, sets forth its Sustainable Improvement Program (SIP), the guiding values that focus and evaluate the company’s sustainability and environmental footprint. SIP was born out a desire to provide the most relevant outdoor cooking products possible, with a focus on efficiency and durability.
“When you buy a product from Primus, we want you to feel good about buying a lifelong companion that will join you on all of your outdoor pursuits,” said Manuel Dürmoser head of product at Primus-Silva. “We’re working to use more durable materials that will increase the life of equipment, and we provide a large selection of replacement parts to keep your Primus gear functioning year after year.”
Primus describes SIP as four pillars of focus for improvement: product and packaging, supply chain and logistics, circular business models, and operations. Many of Primus’ recent innovations, such as SIP Power Gas and its Service for a Reason campaign, fall under the larger umbrella of SIP initiatives.
“Primus has always been committed to improvement, and SIP gives us a roadmap for us to reference on our journey toward a more sustainable future and reducing our global impact,” said Dürmoser, “You can see that not only reflected in our products and the materials used in them, but also in our brand initiatives and more behind-the-scenes areas of our business, such as our increased control in the use of airfreight for shipping and our Carbon Neutral Fuel offset that has been in place since 2015.”
The Carbon Neutral Fuel offset is a partnership between Primus and First Climate, a leading specialist in managing and offsetting greenhouse gas emissions, with Primus donating to and supporting green initiative projects.
For more information on Primus and their Sustainability Improvement Program, please direct media inquiries to Ryan Silven, firstname.lastname@example.org.
About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.
About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.