Archives: Press Releases

Aguadilla, Puerto Rico ( May 8, 2024) — Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards that revolutionizes user experience for riders of all levels.

Blowfish is the ultimate eFoil adventure accessory, providing additional utility and substantially lowering the overall learning curve – all without hindering the performance of a hard board eFoil. The inflatable liner can be attached to a Lift Foil board to provide the user with greater buoyancy when the motor isn’t active. For a beginner, having a floating board makes an eFoil far more approachable by providing greater stability and making the learning process far more forgiving.

For a more experienced user, Blowfish adds a new dimension to eFoiling. A Lift eFoil can now serve as a tool for granting motorized access to a favorite fishing or snorkeling spot, and allows the user to spend longer on the water by allowing the rider to rest easier  thanks to the added buoyancy.

“We are on a never-ending journey to improve and enhance the experience of our riders, and Blowfish is an absolute revolution in how people see and use their eFoils” said Bill Fisher, CBMO of Lift Foils. “We developed the eFoil to make people fly on the water, andBlowfish serves as a set of training wheels to  give more people that  opportunity to enjoy such a singular experience, while granting unrealized utility to our more experienced users.”

Blowfish is available in two sizes that are compatible with Lift’s 4’9 and 5’4 Lift3, Lift 3F, and Lift 4 eFoil board, and will increase the volume of the boards by as much as 74%. Its outer shell is constructed with flexible, water and weather-resistant materials, and features a drop stitch construction for maximum durability.

For more information about Lift Foils, its products, and initiatives, visit https://liftfoils.com/.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to

experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

{Dover, NH—May 7, 2024}—NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a groundbreaking foam alternative with exceptional cushioning and wicking performance. A fully recyclable Endless Promise® product, Resolve is also the 2023 winner of the international ISPO Award for innovative design in sports products.

Resolve is a first—a technical daypack painstakingly designed for fit, performance, and total circularity. The Endless Promise collection prioritizes recyclability so each piece of gear can stay out of the landfill, and to meet this design requirement without sacrificing performance. NEMO engineered new, fully recyclable textiles that are stronger and more durable. The team also searched beyond the traditional industry options to source a recyclable cushioning option with extraordinary wicking capabilities—a must when you’re on the trail. Thanks to modular construction techniques, this pack is more adaptable, configurable, and repairable. Together, these novel materials and precise design techniques create a backpack that can Adventure Forever®.

Resolve Endless Promise series ($159.95 – 219.95)

• Built for ultralight ascents and quick day trips.
• Exclusive CERO™ 100% recycled PET pack fabric is solution dyed, saving water, chemicals and energy.
• CCubed™ cushioning material is a breakthrough recycled and recyclable foam replacement that is highly breathable and quickly wicks away moisture and sweat to dissipate body heat.
• Large main load compartment (panel-style for 15L & 25L; top load for 35L).
• Adjustable torso length and spring steel-enforced back panel offer strength and structure for heavier loads in the 25L & 35L.
• Active-inspired geometry creates a pack that moves with you.
• Wide, flexible shoulder straps conform to the body for immediate and long-lasting comfort.
• Expandable shoulder strap pockets fit a cell phone, bear spray, or snacks and can be snapped closed when not in use.
• Adjustable side pockets hold water bottles, trekking poles, etc.
• Modular compression straps (included) can be hooked onto the built-in tool loops for custom packing options.
• 15L is genderless; 25L and 35L options are offered in Men’s and Women’s specific fits.

NEMO’s Endless Promise Collection

Endless Promise is NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be mono-polymer in order to be easily, fully recyclable at the end of their usable life. Endless Promise products can be sent to NEMO for resale or recycling; customers will receive a NEMO gift card for the resale value if the bag is in good enough condition for a new owner or, if the bag has reached the end of its adventures, a $20 NEMO gift card as thanks for recycling. NEMO has partnered with Ambercycle, a Los Angeles-based textile recycler, ALLIED Feather + Down, and Unifi to turn spent sleeping bags and packs into polyester yarns so each Endless Promise product can live on, endlessly, as a new item.

For 2024, NEMO’s Endless Promise collection also includes the Forte™ synthetic Spoon® shaped sleeping bag, the down-filled Disco™ and Riff™ Spoon shaped sleeping bags, the new Coda™ down-filled mummy bag, and the new Vantage™ Everyday Adventure Daypack.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

 

 

DENMARK (May 7, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, has officially opened its new global headquarters at Ved Skoven 54, 8541 in Skødstrup, Denmark, designed to embody the company’s commitment to sustainability, innovation, and employee well-being. Solar power constitutes a substantial part of powering the headquarters, which comprises a 14,000 sq. ft. office and a 9700 sq. ft. warehouse. Charging stations for electric cars and bicycles are also provided on-site.

Designed in collaboration with Ambiente, renowned for its visionary approach to architecture, the building is a harmonious blend of functionality and aesthetics inspired by IMBOX’s products, history, and ethos. The facility comprises two wings – an administration wing and a wing dedicated to storage and product development.

“Our new headquarters not only reflects our worldwide momentum, but also, reflects our commitment to engineering best in class technology and doing everything we can to protect the planet, while nurturing creativity,” said René Charles Marker, CEO of Imbox Protection. “This new campus has plenty of outdoor space, important to our passionate employees who are working hard to develop products for which retailers, brands and consumers are demanding.”

The administration wing, characterized by an open and inviting design, features a combination of concrete, brick, and expansive windows, welcoming employees, guests, and customers. The entrance and foyer double as a showroom for Imbox Protection products.

The warehouse and product development wing boasts a more discreet facade, prioritizing functionality and efficiency. The interior spaces prioritize ample natural light and ventilation that adjusts on daily use to preserve energy.

Additionally, the building incorporates energy-efficient systems such as heat pumps, daylight control for lighting, and CO2 sensors for optimized ventilation and fitness facilities.

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About Imbox Protection.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, Imbox Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year and growing with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us.

 

PORTLAND, Ore. (May 7, 2024) — Rumpl, the category leader in premium outdoor blankets, today announced a new partnership with best-in-class whitewater outfitter OARS. Rumpl will be the official and exclusive blanket sponsor for OARS and OARS Events, providing blankets and other comfort-focused products to guests, guides and support staff on OARS’ legendary rafting trips.

“Rumpl and OARS are connected by our value of getting people outside to experience the beauty of nature. Our partnership is a natural fit, as we remain committed to creating quality, durable products for our core consumers in the outdoor adventure space,” said Josh Weichhand, Rumpl’s vice president of global brand marketing. “The river has always provided a special sense of sanctuary, adventure and community for myself, so I’m personally excited to be working with a company as respected and experienced as OARS to amplify the benefits of Rumpl gear in those unique settings.”

The Rumpl and OARS partnership will put Rumpl’s technical blankets and comfort gear front and center on OARS guided rafting trips and events, allowing consumers and guides to experience product benefits first-hand. The versatile and useful Original Puffy Blanket will be accompanied with other river-friendly Rumpl products, including the Everywhere Towel, Puffy Poncho and more.

“A great experience on the river starts with assembling the best team and the right gear. In teaming up with Rumpl, we celebrate a passion for the outdoors and a shared ethos and approach to adventure,” said Steve Markle, vice president of sales and marketing for OARS. “Since the beginning, OARS has been proud of the company we keep, from our world-class guides to the people behind the scenes making each trip happen. We’re excited to welcome Rumpl into the fold—and provide our guests and crew with some cozy blankets to stay warm and comfortable in the wild places we love most.”

OARS has grown from humbling beginnings to become a world-class whitewater outfitter that caters to active travelers of all ages and abilities with more than 75 unique adventures offered worldwide. Founder George Wendt began professionally guiding rivers throughout North America 1969 and was quickly named the first exclusive non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Since then, OARS expanded its offerings with international trips while maintaining its distinct family-owned and operated management.

For more information on OARS or Rumpl, please reach out to Emily Nuchols (emily@undersolenmedia.com) or Corinne Baud (corinne.baud@rygr.us) respectively.

About OARS: In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $6 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’ eco-friendly adventures, visit www.oars.com, email the company at info@oars.com or call 1-800-346-6277.

About Rumpl: Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brands’ products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, stay comfortable and be prepared for whatever unfolds. Made For Whatever Unfolds.™ rumpl.com

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OARS PR Contact:

Emily Nuchols

emily@undersolenmedia.com

360-510-8696

 

Rumpl Contact:

Corinne Baud

corinne.baud@rygr.us

970-924-0704, ext. 2109

MORRISVILLE, Vt. (May 7, 2024) – Turtle Fur, the leading cold-weather headwear and accessories brand, is proud to launch its first official summer collection to encourage year-round adventuring. The collection offers performance styles for high-exertion activities and lifestyle options for everyday wear for the whole family, including cooling neck tubes, stylish bucket hats, and ball caps – all made of sustainable materials.

The new summer collection includes the following items:

• Offgrid 5 Panel Hat(MSRP $40): Designed for casual adventures, the Offgrid 5 Panel Hat is incredibly lightweight to keep you cool and comfortable. It also offers a floatable brim and moisture-wicking sweatband that allows an easy transition from paddling at the lake to sitting fireside at the campground.
• Hemp Boondocker Ball Cap (MSRP $50): Comfortable, lightweight, and classic, this wear-anywhere ball cap is mindfully made with soft and sustainable hemp and organic cotton. Perfect for your morning commute, long travel days, and beach hangs.
• Comfort Ice Tube (MSRP $20): Made from recycled materials, this feather-light and quick-drying tube is designed for maximum sun protection. With engineered perforation to keep you cool, this will be your new go-to accessory on every adventure – from fishing to running to hiking.

To learn more about the new collection visit www.turtlefur.com.

About Turtle Fur

Since 1982, Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create sustainable solutions for every body, that feel great, in every element, built for a life lived outside

Turtle Fur is proud to be a Certified B Corp®, committed to supporting access to the outdoors for all, investing in product sustainability, reducing waste, and collaborating as a force for good. For more information, visit turtlefur.com and follow them on social media @turtlefur.