Archives: Press Releases

Portland, Ore. (Nov. 27, 2023) – Over the last year Vimazi has continued to showcase and educate the run industry on the biomechanical advantages of pace-tuned running shoes. Vimazi’s tuning technology increases impact cushioning and torsional stability over other shoe technologies and delivers important health benefits. The tuned density of Vimazi’s Z-Foam midsole balances the different forces generated under the foot to ensure reduced shock on landing and increased control during push-off. Vimazi’s full collection now features shoes for walkers, fitness runners, elite marathoners, ultra-distance trail runners and everything in between.

New to their line-up is the new Trail Z2 and Trail Z3 which offer a smoother transition from road to trail than current generations of trail running shoes. The Trail Z2 is specifically tuned for greater control on steep terrain and faster descents, while the Trail Z3 is tuned for a softer ride and slower descents. The smooth road performance is thanks in part to the flat surfaced outsole lugs in combination with sawtooth patterns for both muddy and hard surface traction. Both models feature an external rear stabilizer, stump-ready toe protection,  built-in forefoot control during push-off, and a roomy toe box. The trail shoes come in men’s and women’s versions and will retail for $170 MSRP.

Being featured for the first time is Vimazi’s new walking shoe, tuned to a walking gait. The Vimazi Z90 is biomechanically tuned for maximum comfort and minimum stress whether walking briskly, strolling or working out at the gym. The patented technology strikes the scientifically derived balance of stiffness and comfort between heel and forefoot to reduce the stress and fatigue on the feet. The sock-style design, crafted with stretchy engineered mesh, makes the Z90 ridiculously comfortable and easy to slip on and off. A low drop, rocker, and flexibility make walking feel effortless. The shoe comes in a men’s and women’s version and retails for $150.

This year Vimazi has focused on growing both their direct-to-consumer business as well as growing in specialty retailers. Vimazi has also worked on growing their business internationally with distribution in Switzerland, Australia and New Zealand. Vimazi brought on industry expert Scott McCoubrey as National Sales Manager and has worked to grow the retail side of the business throughout the year.

Additionally, Vimazi created a Medical Advisory Board comprised of sports medicine experts, podiatric surgeons and biomechanists with a shared goal of reducing running injuries. The Vimazi Medical Advisory Board works with the brand to broaden and deepen the scientific understanding of impact strain and stability stress on the body while running, specifically with respect to running footwear and the innovation of pace-tuned shoes.

The full line-up of Vimazi’s pace-tuned shoes will be on display at The Running Event this year. Vimazi will be in booth #1742. To schedule an appointment please contact marisa@verdepr.com.

To learn more about Vimazi, follow along on social media and sign up for their email newsletter at https://vimazi.com/.

About Vimazi

Founded by footwear industry veterans and life-long marathoners, Vimazi shoes are engineered to reduce shock and increase stability,  because they balance the different forces underfoot in walking and running.  The patented FastPod technology is derived from the pure  physics of motion.  For additional information, please visit vimazi.com or email faster@vimazi.com.

 

 

Wake Forest, N.C. (Nov. 27, 2023) – New performance running sock brand Jogology launched exclusively at Run specialty retailers throughout the U.S. in September and now is carried in over 60 retailer partners across the U.S. The new brand will make its formal debut to the industry at The Running Event (TRE) November 28-30, 2023 in Austin, Texas. TRE attendees can meet Jogology founders Tanya and Bert Pictor and Luke Rowe and see the entire sock collection at booth #923.

“We are very excited to be attending TRE this year as a new brand, and we couldn’t be more eager to see retailer friends and make new industry connections for Jogology,” said Tanya Pictor, co-founder of Jogology. “When creating our business plan and core brand tenants, Bert, Luke, and I always knew we wanted to focus on specialty retailers. We know that Run Specialty is the heart of the run industry, and  we have been thrilled with their response to Jogology.”

Jogology prioritizes supporting and fostering the growth of its valued retail partners and is committed to building enduring partnerships. Recently, the team has spent time visiting all the new retail stores that just started distributing Jogology’s socks to connect with store owners and sales associates. Going the extra mile for their partners is how Jogology shows its retail partners how they can thrive together, contributing to each other’s success and this commitment lays the foundation for continuous growth and success.

Jogology has already seen early success and positive responses from media and consumers alike. The collection of low, medium and high cushion no show socks recently won 2024 Gear of the Year from Runner’s World.

In the coming months Jogology plans to continue growing their retail presence. They also plan to grow a new ambassador program with key members of local running communities to share the Jogology message and brand commitment to all runners.

For additional information on Jogology, please visit https://jogology.com/.

About Jogology

Jogology™ is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology™ becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.

 

 

 

 

 

Durango, Colo. (Nov. 27. 2023) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder mixes quick and clear with a clean, light taste to optimize your hydration during workouts or throughout the day.

“After releasing Active Hydration last year, we heard very loudly from customers that they didn’t like the addition of collagen or the smaller serving size. We took that customer feedback to heart and created Rapid Hydration,” says Tailwind co-founder Jenny Vierling. “And, the flavors are even better, especially since Rapid Hydration uses real cane sugar instead of fake sweeteners like Stevia, monk fruit juice, and sucralose which can taste artificial and leave an aftertaste.”

Rapid Hydration has a clean, refreshing taste that delivers a subtle yet satisfying flavor that will leave your tastebuds happy. Available in five tempting flavors – Orange, Strawberry Lemonade, Lemon Lime, Berry, and Raspberry – Rapid Hydration is packaged as individual sachets in 12-pack boxes. One 13-gram sachet has 45 calories.

Rapid Hydration helps you hydrate faster than just drinking water alone and provides electrolytes to replace what is lost in sweat. Similar to Tailwind’s Endurance Fuel, Rapid Hydration takes advantage of the body’s active transport mechanism to maximize the absorption of calories, electrolytes and water.

While Rapid Hydration is ideal for everyday hydration or short workouts, Endurance Fuel is all you need for sustained efforts over longer periods of time and for high levels of intensity. After workouts, Tailwind Nutrition’s Recovery Mix helps athletes recover quickly so you can get back out on the trails doing more of what you love.

Rapid Hydration (MSRP: $18.99 USD/12-pack) is available on TailwindNutrition.com and through specialty retailers.

About Tailwind Nutrition

Celebrating its 11th Anniversary in 2023, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. All you need. Really.^® For more information visit tailwindnutrition.com

 

STOCKHOLM, Sweden. (Nov. 27, 2023) – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are also very light and packable.

The Helly Hansen Odin Everdown Hooded Jacket will be the first lightweight and packable down jacket with a RECCO reflector integrated, made possible by the unique design of the 742LT reflector. Garments that integrate a RECCO reflector help make their wearer searchable by rescue teams in the event of an emergency.

The RECCO reflector 742LT boasts innovative features, weighing in at only 1 gram and measuring just over 2mm. The high-quality, flexible silicone material and design used in the reflector allow it to be integrated without affecting the design of a lightweight jacket. The design ensures the reflector remains temperature and abrasion-resistant while ensuring wearers are searchable by rescue professionals for the life of the garment.

“Our new award-winning Odin Everdown hooded jacket is lightweight but super warm due to the uniform structure of this innovative insulation, which leaves no cold spots,” said Philip Tavell, VP of Outdoor at Helly Hansen. “The jacket features a lightweight RECCO reflector to make sure our professional partners and outdoor enthusiasts alike stay searchable. Our SAR and mountain guide partners see it as a huge benefit to add a RECCO reflector to a product you can always carry with you due to its lightweight and packability.”

The Helly Hansen Odin Everdown Hooded Jacket feels lightweight — 325g for men’s large, 275g for women’s medium — while delivering heavyweight warmth. The uniform structure of this innovative insulation creates a continuous and even distribution of goose down, removing the need for horizontal stitching which often leads to cool air passing through to the body in those areas. Strategic placement of the insulation within the body and the hood enables unrestricted movement and temperature regulation, while PFC-free DWR treatment on the exterior helps provide weather protection.

”We are really excited to present the reflector 742LT integrated in the Helly Hansen Odin Everdown Hooded Jacket. This reflector will help us on our mission to make more people searchable and help rescuers save lives worldwide,” says Fredrik Steinwall, CEO at RECCO.

Essential to the year-round rescue system is the innovative RECCO SAR Helicopter Detector. Searching from a height of 100 meters and covering a search area of approximately 100 meters wide, the system enables rescuers to search 1km² within 6 minutes.

Currently, there are 36 RECCO SAR Helicopter Detectors globally, with 12 located in North America and 24 units deployed across Europe. The latest deployments include Helico Secours, Quebec (CAN), Spokane Regional Air Support Unit (US), and a RECCO SAR helicopter detector based out of Lauterbrunnen (SUI) operated by Air Glaciers.

RECCO will be at ISPO Munich on November 28-30 showcasing its new reflectors and key product partner launches like the Helly Hansen Odin Everdown Hooded Jacket (in store FW24), the Black Diamond Vision airNET Harness (available in store), Oakley’s Mod BC Helmet (in store FW24) and the Scott Flow Plus Pro Helmet (in store FW24) at booth A2.400.

For more information about RECCO, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative and responsible waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

 

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OSLO, Norway (Nov. 21, 2023) – Norrøna, the renowned Norwegian outdoor brand, is delighted to announce the appointment of Meagan Millar as the new sales agency representative for the Southwest region of the United States. Meagan brings over 20 years of experience in the outdoor industry and a profound understanding of the Southwest market.

“We are so thrilled to have Meagan join the Norrøna team,” said Andi Malboeuf, Norrøna’s U.S. Sales Manager. “Her experience as a buyer brings a wealth of industry knowledge and a fresh perspective to the sales side of the business. Meagan’s passion for the brand and her love for the outdoors is a perfect fit.”

In her previous role at PlumpJackSport and Tahoe Sports Hub, Meagan held the positions of Director of Retail Operations & Buyer and Soft Goods Buyer & Merchandiser, respectively. She possesses a wealth of knowledge in soft goods and brings a fresh buyer’s perspective to the selling team.

“I am excited to join the Norrøna team,” expressed Meagan Millar. “I have long admired Norrøna’s dedication to quality and innovation and I am eager to contribute to the company’s continued growth.”

Meagan will be responsible for developing and executing sales strategies for Norrøna in the Southwest region. She will also collaborate closely with Norrøna’s marketing team to develop and implement marketing campaigns tailored to the region.

Norrøna’s current regional sales agencies and representatives include:

⦁          Key accounts/General inquiries/Business development – Andi Malboeuf at ⦁            andi@norrona.no

⦁          Rocky Mountains, Intermountain West – Ian Decker at ⦁            ian@blackdogsalesgroup.com

⦁          Pacific Northwest – Tyler Haasch at ⦁ Info@summitsalesnw.com

⦁          Northeast – David Nihan at ⦁ davenihan@gmail.com

⦁          Mid Atlantic, Southeast – Chris Bremer at ⦁ remer.norrona@gmail.com

⦁          Midwest – Tony Koziak at ⦁ tony@getkozyoutdoors.com

⦁          Canada accounts – Ryan Letchford at ⦁ ryan@wabisabisales.com

⦁          Southwest – Meagan Miller at ⦁ megmillarsales@gmail.com

For media inquiries, please reach out to Rob Steffens, rob.steffens@rygr.us

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.

 

 

DENVER (Nov. 21, 2023) – The highly anticipated 6th Annual Beacon Bash is set to return to Winter Park, Colorado, on Dec. 2, 2023 for a day filled with avalanche education, backcountry camaraderie and gear demos. Hosted by Winter Park Resort in partnership with Weston, this year’s Beacon Bash promises to be an unforgettable event for outdoor enthusiasts and safety-conscious individuals.

Beacon Bash is renowned as Colorado’s premier pre-season gathering dedicated to avalanche education and promoting the backcountry community. This event provides an opportunity for attendees to learn and refresh their avalanche rescue skills, engage in beacon training, connect with the backcountry community and support outstanding non-profit organizations like the Colorado Avalanche Information Center (CAIC), Friends of Berthoud Pass, the Winter Park Rescue Dog Team, and Grand County Search and Rescue.

Beacon Bash offers an array of activities and experiences to engage everyone, from experienced backcountry adventurers to newcomers seeking to explore Colorado’s pristine wilderness safely. Attendees can look forward to:

• Avalanche Education: Expert instructors will provide informative and engaging sessions on avalanche safety, risk assessment, and decision-making in the backcountry.
• Beacon Training Workshops: Brush up on your avalanche beacon skills through hands-on practice and guidance from seasoned professionals. Whether you’re a novice or an expert, there’s always something new to learn.
• Community Building: Connect with like-minded individuals, make new friends, and network with potential backcountry partners. Beacon Bash is a perfect opportunity to grow your circle of adventure companions.
• Fundraising for a Cause: As a testament to the community’s commitment to safety and preservation, the event will raise funds for Colorado Avalanche Information Center (CAIC), Friends of Berthoud Pass, the Winter Park Rescue Dog Team, and Grand County Search and Rescue.
• Raffle Prizes: The Beacon Bash will be raffling off incredible backcountry gear from an array of outdoor brands.
• Vendors Galore: Explore the latest gear and equipment from outdoor industry leaders and discover new products to enhance your backcountry experience.

Beacon Bash is made possible through the generous support of its sponsors, Weston, Winter Park Resort, Women Who Splitboard, Grass Sticks, Zeal, Engearment, Phantom, Ortovox, Yakima, Adventure Wagon, Cascade Designs, Gregory, Dynafit, Pomoca, BCA, Hot Chillys, Colorado Adventure Guides, Venture, USDSSA, Arc’teryx, Outdoor Research, Tailwind Nutrition, ROLL Recovery, Bivouac Coffee, SCARPA, Telos, Arbor Collective, Beacon Guidebooks.  These brands’ commitment to promoting safety and community within the outdoor industry is truly commendable, and their partnership ensures the event’s continued success.

The Beacon Bash invites all adventure enthusiasts, snow sports aficionados and safety-conscious individuals to be a part of this incredible event, and is free to attend for the public.

To stay up-to-date on announcements and for further information about Beacon Bash, including the schedule and full list of vendors, please visit the Beacon Bash event page on Facebook.

About Beacon Bash:

With humble beginnings as a small group of friends interested in learning backcountry safety,  Beacon Bash is now a certified 501(c) non-profit which holds an annual event held in Winter Park, Colorado, dedicated to avalanche education and building a strong backcountry community. The event offers attendees the chance to enhance their avalanche safety skills, connect with like-minded individuals and support valuable non-profit organizations within the industry.

About Winter Park Resort:

Winter Park Resort is a renowned ski and snowboarding destination in Colorado, offering a wide range of winter activities and events. The resort is proud to support Beacon Bash and its mission of promoting safety and community within the backcountry industry.

 

ELKTON, Md. (November 21, 2023) – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that the ski clothing rental program is available to consumers east of the Rocky Mountain region.

Outerwear On Demand is a stress-free ski and snowboard clothing rental program that makes it easier than ever to hit the slopes in great looking, highest performing jackets and pants—no packing, lugging, or splurging required. Since launching four years ago, Outerwear on Demand has built on its success with the rental program’s introduction across 13 resort and retail locations throughout North America. The program is poised to expand into Vermont’s vibrant winter sports communities that see nearly 4 million visitors during the ski season.

With the availability of Outerwear on Demand now in Vermont, it creates the perfect opportunity for those families and adventurers who are new to the sport and aren’t yet ready to invest in high-end gear as well as infrequent skiers and snowboarders who don’t go to the mountain often enough to warrant buying premium gear. Outerwear on Demand also offers streamlined convenience for travelers without compromising on the quality of technology while vacationing.

“As we launch this exciting partnership with both Killington and Jay Peak, we’re not just offering gear; we’re providing an unparalleled experience,” says David Newey, Market Development,- Outerwear On Demand,  W. L. Gore & Associates, Fabrics Division. “Our collaboration is about bringing convenience, performance and cutting-edge GORE-TEX product technology directly to the enthusiasts on the slopes. We are thrilled to partner with these premier destinations and work together to offer a new customer experience and an enhanced option for those new to snowsports or winter sports lovers looking for a better on-mountain experience.”

Crafted with GORE-TEX product technologies, each garment offers the GORE-TEX GUARANTEED TO KEEP YOU DRY™ promise, windproof protection, and superb breathability, all while delivering premier comfort, performance and style for various conditions. The GORE-TEX brand has stood at the pinnacle of outdoor durable performance, protecting snowsports recreationists and outdoor enthusiasts for years, setting the stage for the Outerwear on Demand program, assuring a hassle-free rental experience and providing ski and snowboard enthusiasts with the most technical garments on the mountain.

“Enjoying a day on the slopes begins and ends with being comfortable and adequately protected from the conditions, and we are thrilled to offer GORE-TEX Outerwear on Demand in conjunction with our other top-of-the-line rental equipment,” says Killington Director of Snow Sports, Dave Beckwith. “This rental program offers an unmatched apparel option at our resort and is the perfect solution for infrequent skiers and for travelers looking for convenience.”

For eco-conscious consumers, the Outerwear on Demand program presents an alternative option, offering skiers and snowboarders “usership” in addition to traditional “ownership.” This is made possible by the lasting durability of GORE-TEX products.

“Jay Peak is excited to partner with Outerwear on Demand this season as it is something that our guests have been asking about for years,” says Jaime Stenger, Director of Retail and Resort Programming for Jay Peak Resort. “Until now, we were not able to find a quality product offering that is as stylish as it is super hardwearing on the slopes. These GORE-TEX garments check all the boxes and the support program behind Outerwear On Demand is seamless.”

After each rental, Outerwear on Demand’s garments are subject to a thorough, multi-point professional inspection and then professionally cleaned. Once refreshed to the company’s high standards, the garments are returned to service for their next adventure.

“Renting with Outerwear on Demand delivers an unparalleled rental experience, comfort in any weather condition, and maximum enjoyment of winter pursuits with our renowned GORE-TEX product technology — all without the need to own or carry several pieces of gear,” explains Chris Brennan,  Outerwear On Demand Lead,  W. L. Gore & Associates,  Fabrics Division. “Our mission is to reach more consumers and provide greater access to an awesome GORE-TEX product experience, as well as offer Resort and Rental Partners a simple rental business solution designed to give their guests the quintessential GORE-TEX product experience.  We can do so by leveraging an exceptionally technical and resilient range of garments designed to endure the regular wear and rigorous cleaning of a premium garment rental program.”

For additional details about the program, please visit www.gore-tex.com/experience/rentals

About Gore

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 12,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $4.5 billion. For more information, visit gore.com and gore-tex.com

 

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STOCKHOLM (November 20, 2023) – Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line showcases technical apparel choices that easily transition from the backcountry to an urban commute. Leading styles include The “Moonwalk”, a lightweight, technical collection of hybrid thermal layers, featuring Polartec^® Power Air™, and the expanded Dunfri (Swedish for down-free) insulated line.  All silhouettes are PFAS-free and use recycled, renewable, biodegradable and bluesign-certified materials. The Fall/Winter 2024 collection will be available September 2024 at select retailers and at www.houdinsportswear.com. 

 

“Fall/Winter 2024, inspired by our love and respect for the outdoors, presents smart apparel options for consumers so they may make better purchasing decisions minimizing the damage to the planet,” said Eva Karlsson, Houdini CEO. “It’s critical to lessen consumption by creating clothing that stands the test of time, which is why our design checklist is critical to what we do. We have to take action about the explosion in consumption. There are 100 billion garments produced every year, and 60 percent of that is discarded within the first year. That’s not value creation for anybody, not even the customer. We need to tackle this together.” 

 

The Moonwalk Collection, featuring Polartec Power Air, is designed for the perfect balance in what Houdini aims to achieve in active lifewear. Its hybrid construction provides warmth and protection without sacrificing breathability or quick dry times. It delivers freedom of movement while maintaining durability, longevity, and technical performance for a wide range of activities but with the beauty and wearability one expects from Houdini products. It includes a lightweight, technical fleece midlayers, vests and shorts. Built with a soft and comfortable stretch fleece combined with a durable but breathable ripstop wind-breaking fabric, the Moonwalk collection brings a new level of comfort to high pace activities in alpine environments. Specifically, the line includes the Moonwalk Houdi (MSRP $250), Moonwalk Vest (MSRP $160) and Moonwalk Shorts (MSRP $120).

 

The popular Dunfri family welcomes the Dunfri Parka (MSRP $400) and Dunfri Vest (MSRP $200). These light, packable, synthetic insulation garments feature PrimaLoft^® Gold insulation, providing warmth for the toughest conditions. The Dunfri family is rounded out by the Dunfri (MSRP $320), Dunfri Jacket (MSRP $220) and Double Dunfri (MSRP $480), the only style with PrimaLoft RISE for even greater warmth in challenging situations. PrimaLoft^® Insulation RISE has elevated warmth, style, and versatility. The unique construction of PrimaLoft RISE enables the insulation to perform across a variety of weights and thicknesses, enabling brands to create everything from oversized puffers to thin, lightweight pieces.

 

Filling the sweet spot between technical performance on the mountain and wearability in town, the Ride Jacket (MSRP $600) appeals to skiers and snowboarders looking for one shell to do it all. It is helmet compatible, has a removable snow skirt, with a clean aesthetic, a quiet hand, and highly waterproof, breathable face fabric. It is a breathable 3L shell jacket, made from a fully circular fabric and has a removable snow skirt.

 

The Rollercoaster line of fully featured freeride and ski touring shell garments remains a customer favorite and, for 2024, includes: the Rollercoaster Jacket (MSRP $700), Rollercoaster Pants (MSRP $550), and Rollercoaster Bib Pants (MSRP $650). The Fall In line has a full waterproof outer layer and is insulated with PrimaLoft Silver Insulation Hi-Loft Ultra in a classic long Parka (MSRP $780) and slightly shorter Jacket (MSRP $700) cuts. The Desoli collection has various weights of 100 percent merino wool base layers, while Houdini’s best-selling Power Houdi (MSRP $240) returns with a variety of new and classic colors. 

The ultralight, ultra technical Pace Flow pieces, featuring the mesh-like Polartec Power Air (MSRP: $200), adds another dimension of thermal capacity when worn as a mid-layer while providing unhindered breathability. Perfect for fast ascents, consumers won’t get overheated and the Pace Flow garments won’t weigh them down, whether worn or in a pack.

 

Known for solution-oriented accessories, the new Double Loop insulated infiniti scarf (MSRP $65), the Power Top Hat, a stretchy fleece hat made from Polartec Power Stretch® Pro™ (MSRP $40), and Alto Hat (MSRP $65) use Houdini’s best-in-class circular performance fabrics at approachable prices.

 

About Houdini

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.