Skip to content

Fleet Feet Opens Ninth Store in Missouri

December 11, 2023

Media Contact

Sean VanHorn, Backbone Media Phone: 970-963-4873 ext. 1806 Email:

JEFFERSON CITY, Mo. and CARRBORO, N.C. (Dec. 11, 2023) — Fleet Feet announced today the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns Fleet Feet Columbia, the new store can be found at 2701 West Edgewood in Jefferson City. This expansion comes after Yaeger’s success with Fleet Feet Columbia, which has experienced double-digit sales growth annually since its opening in 2017.

Running has always been a part of Yaeger’s life. Surrounded by the sport growing up, she competed in track and cross country in high school; in 2009, she became involved in triathlons, and eventually earned her USAT Level 1 Coaching Certification. Always eager to share her love of running, Yaeger was the head coach of the Stephen College Cross Country team in Columbia for five years and founded Tiger Endurance Company, a local youth triathlon club in Columbia. Yaeger’s expertise and desire to help others drove her success in turning Fleet Feet Columbia into a hub for the local running and athletic community.

“I believe Fleet Feet’s service can change lives,” said Yaeger. “I had a tough experience with an injury while training, and finding the right shoes significantly helped my recovery. Our commitment to providing solutions for our customers sets us apart from other retailers. Our team is dedicated to serving the local community. Everything we do is rooted in improving the lives of the runners and walkers who come through our door.”

Yaeger remains deeply involved in community initiatives alongside her daughter Sidney, the store’s marketing manager. Her efforts range from helping establish the Heart of Missouri Chapter of Girls on the Run to supporting the Day Dreams Foundation. The store also supports the Molly’s Miles 5k & 10k, an event benefiting COPS.

“Nancy has a deep passion for helping all runners achieve their goals, and it’s no surprise Fleet Feet Columbia has become an institution with her leading the way,” said John Moloznik, vice president of business development at Fleet Feet. “We’re thrilled to see Nancy and her team expand into Jefferson City. The new store makes Fleet Feet more accessible to people who regularly travel a long distance to shop at the Columbia store, and allows Nancy and her team to better support the community’s growing active population.”

Fleet Feet Jefferson City will offer a curated selection of premium products from top footwear and apparel brands.  A grand opening party is planned for early 2024 to celebrate the fully stocked store and welcome the Jefferson City community to the Fleet Feet family.

Fleet Feet Jefferson City will operate with the brand’s exclusive outfitting experience, fit id®, which includes pressure plates and 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach enables outfitters to offer the right fitting footwear and accessories for each customer.

For more than 47 years, Fleet Feet owners, operating partners and employees have created welcoming environments that allow runners, walkers and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge and empowerment.  Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

To learn more about Fleet Feet Jefferson City and the grand opening celebrations, please visit the Fleet Feet Columbia website.


About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 260 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.