Archives: Press Releases

Seattle, Wash. (July 11, 2024) – Today, Mountain Safety Research (MSR) announces the launch of the new Switch^TM Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system is designed for price-conscious backpackers seeking MSR performance and reliability.

The innovative system lets you ‘switch’ to your own cookware with a quick flip of the deployable pot supporters, allowing for elevated versatility with varying pot sizes. It also features a Piezo Ignitor and a stove regulator, which provides reliable performance in the cold and at altitude for better functionality on more adventures.

Another unique feature of the Switch^TM Stove System is the patent-pending design of the pot, which is hemispherical. This design allows for an increased boil time without using a heat exchanger. The shape also delivers much less carbon monoxide than traditional heat exchangers. Additional pot features include internal graduation marks and a removable sustainable, natural cork cozy, a more sustainable choice than petroleum-based Neoprene, which requires significant energy to produce. The system also comes with a fuel canister stand and lid.

MSR Switch^TM Stove System technical specifications:

• Boils 14L with an 8-ounce fuel canister (or 1.8L of water per ounce of fuel)
• Weight: 4.1 oz (117 grams)
• Packaged Weight: 13.8 oz (392 grams)
• Price: $139.95 USD

“Our current stove systems, the Reactor and the WindBurner are not going anywhere, they are still going to be an ideal fit for a more technical user,” said John Park, Cascade Designs Product Line Manager. “This all-in-one stove is designed to be a catch-all for the casual backpacker, who wants a technical and versatile stove at an affordable price.”

The Switch^TM Stove System will be available on the MSR website and local retailers starting January 2025. For more information about the Switch^TM Stove System and MSR’s award-winning lineup of stoves and cookware, visit msrgear.com.

About Mountain Safety Research®

MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

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DOWNLOADABLE IMAGES HERE (Credit: MSR Gear)

 

 

SAN FRANCISCO (July 11, 2024) –  JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner.

Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality sportswear and footwear designed to enhance athletic performance, with a specialty in endurance sports. With a legacy spanning over four decades, Craft Sportswear continues to make its mark in the industry by combining functionality, comfort, and style, catering to athletes and sports enthusiasts of all levels.

Through this new partnership, JAM Collective will spearhead Craft Sportwear’s public relations and affiliate marketing efforts, aiming to strengthen the brand’s presence and its reach within the North American market.

“We couldn’t be more thrilled to partner with the team at Craft and to work with them to amplify the brand’s voice here in the U.S.,” said Julie Atherton, founder and CEO at JAM Collective. “Craft is a brand that is rooted in their passion for sports and in their commitment to innovation, design and performance and since 1973, they have developed high-quality performance sportswear leveraging their genuine heritage in the Swedish elements.”

“We’re excited to partner with the team at JAM Collective. Their strategic approach to public relations and deep understanding of our audience will enhance Craft’s brand visibility and engagement among athletes and sports enthusiasts. This collaboration will help us share our story in new and dynamic ways, emphasize our commitment to quality and innovation, and extend our reach within the performance and endurance sports community. JAM Collective’s passion and expertise align perfectly with our vision, and we’re eager to achieve outstanding success together in the North American market,” said Jake Rawson, CEO of Craft Sportswear North America.

Craft Sportswear joins the family of JAM Collective brands which include nationally and internationally recognized clients such as Arc’teryx, LifeStraw, OtterBox, Snow Peak, Vasque Footwear, and Opinel.

ABOUT JAM COLLECTIVE

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, LifeStraw, OtterBox, Snow Peak, and Vasque Footwear. www.jamcollective.net

ABOUT CRAFT

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us

 

 

 

 

 

 

BOULDER – July 11, 2024 – Nite Ize^®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty outdoor, bike, paddle sports, ski and sporting goods.

For over 25 years, The Alpine Cowboy has represented top outdoor brands at specialty outdoor retailers including BioLite, Grayl, HydroFlask, Osprey, Scarpa and Yakima and are known for their quality service.

“Koby and Stephanie Crooks have a proven track record helping brands expand in the TALO region,” said Jay Getzel, senior director of sales at Nite Ize. “Adding The Alpine Cowboy to our existing roster of sales agencies furthers Nite Ize’s ability to engage with new retail partners in a key demographic. We look forward to continuing to grow the Nite Ize brand across the U.S.”

“I truly couldn’t be more excited to bring a new layer of depth and service to the already incredible business for which Nite Ize has long been known,” said Koby Crooks, principal at The Alpine Cowboy. “It’s a privilege to be working with such an incredible team of inventors and creators.”

Most recently, Nite Ize announced its partnership sales rep agencies including Action Sports Inc. in North Carolina and Sanitas Sales Group in Colorado.

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About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures, and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

Media Contact:

Marni Illman, CGPR

Marni@cgprpublicrelations.com

978-844-3513

Seattle, Wash. (July 11, 2024) – Therm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer have to choose between a light pack and uncompromising comfort.

In addition to the new NeoLoft, Therm-a-Rest is expanding its camp comfort category with an updated Trail Pro and new Trail ProLight in the self-inflating category. Listening closely to the feedback and needs of its customers, Therm-a-Rest is prioritizing comfort and sustainability in spring 2025. A recent survey by the brand shows that 42% of backpackers prioritize comfort over warmth, weight, and packability when choosing a sleeping pad – values that Therm-a-Rest has amplified in its latest designs.

“For more than 50 years, Therm-a-Rest has been on a mission to create the most comfortable night sleep outside,” said Brandon Bowers, Product Line Manager at Therm-a-Rest. “NeoLoft smashed this goal and is transforming the backpack sleep experience by bringing more comfort than we thought possible to the backcountry. It’s designed to go anywhere – near or far – and never compromise your sleep. For anyone who has spent time in the backcountry, you know how important that is – the better you rest, the better you adventure.”

NeoLoft: Revolutionizing Backpacking Comfort

NeoLoft sets a new standard in backpacking mattresses with its unparalleled comfort and innovative features. At 4.6 inches thick, it is the thickest backpacking pad ever offered by Therm-a-Rest, designed to provide exceptional cushioning and support. The 3D construction and ContourCore Matrix technology ensure optimal body alignment and pressure relief, while side rails enhance stability during sleep. The NeoLoft boasts a remarkable 4.7 R-value for warmth, making it suitable for a variety of climates. The stretch knit fabric is soft to the touch, and the TwinLock Valve system makes inflating and deflating a breeze. NeoLoft packs down to the size of a one-liter water bottle and starts at 25 ounces (size regular). For more information, see the product video here.

Enhanced Trail Pro Series: Comfort Meets Sustainability

Growing its camp comfort collection – for those who don’t want to compromise their sleep in the backcountry – Therm-a-Rest is updating its current Trail Pro, and introducing a new Trail ProLite to its lineup of self-inflating sleeping pads. The updated Trail Pro and new Trail ProLite feature Stratacore foam for enhanced insulation and comfort. The new stretch knit fabric is soft to the touch and contours to the body, relieving pressure points for a more restful sleep. The fabric is solution dyed as well, reducing the amount of water used in the dying process by 4.5 (Trail Pro) to nine gallons (Trail ProLite). The lighter and more compact Trail ProLite is a comfortable two inches thick, and 24 ounces (regular). The more comfortable Trail Pro is a generous three inches thick and weighs in at 30 punches. The R-value for the Trail ProLite is 3.8 and the Trail Pro is 4.4.

Therm-a-Rest’s spring 2025 lineup ​​will be available at select REI locations starting September 2024, and everywhere else, including Thermarest.com, starting January 2025. To learn more about Therm-a-Rest and its award-winning collection of camp comfort gear, visit thermarest.com.

About Therm-a-Rest®

Since 1971, Therm-a-Rest has been dedicated to providing outdoor enthusiasts with high-quality, innovative gear designed for comfort and performance. From sleeping pads to sleeping bags and camp furniture, Therm-a-Rest products are engineered to enhance outdoor experiences and help adventurers get the best night’s sleep possible. For more information, visit www.thermarest.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

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DOWNLOADABLE IMAGES HERE (Credit: Therm-a-Rest)

 

 

BIRMINGHAM, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available for purchase from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie dealers.

Moultrie Feed Hub eliminates the guess and stress of running spin-cast feeders. You no longer have to visit your feeders to check feed levels, change settings, and check battery life. With the new cellular-connected Feed Hub timer and Feed Level Detector, paired with the Moultrie Mobile app, users can monitor feed and battery levels, run feeders on command, receive alerts when the feeder is clogged, and remotely adjust feed times anytime, anywhere. Even if you don’t own a Moultrie spin-cast feeder, Feed Hub can easily be installed in most major spin-cast feeders on the market.

“Feed Hub began as a solution to hunter frustration over managing feeders on remote properties,” said Daniel Wilson, General Manager for Moultrie. “We set out to expand cellular connectivity beyond trail cameras and integrate the seamless convenience it provides to game feeders. Previously, hunters couldn’t monitor and control feeders remotely. Feed Hub removes the guesswork from feeder maintenance and performance.”

Feed Hub is a three-part system consisting of a universal Feed Level Detector that can be mounted in nearly any game feeder, a cellular-connected timer installed in the feeder kit, and the Moultrie Mobile App that allows users to control the system remotely.

The Feed Hub family of products includes three core models:

• Feed Hub Universal ($99.99), is built for easy installation to replace the existing timer in almost any spin-cast feeder on the market, regardless of brand. For a full compatibility listing, visit moultriemobile.com/feedhub.
• Feed Hub Kit ($149.99), which includes the Feed Hub hardware pre-installed in a Moultrie Pro Hunter II Feeder Kit for the ultimate plug-and-play solution for any Moultrie Quick-lock feeder.
• Deer Feeder Connected ($199.99), a Moultrie 30-gallon feeder with Feed Hub Kit included.

To learn more about Moultrie Mobile, its products, or the industry-leading Moultrie Mobile app, visit www.MoultrieMobile.com or download and try the app for free from the App Store or Google Play today.

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About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.