Archives: Press Releases

ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign by matching up to $25,000 in donations. This generous support from Every Man Jack will make each donation received through Adventure for Someone in 2024 go significantly farther.

BCM creates opportunities for young people from across the country aged 12 to 18 to connect with nature and realize their own sources of strength, resilience, confidence, serenity, and joy. BCM programming focuses on a progressive scaffolded approach providing free, fully outfitted, and professionally led outdoor experiences that start as a day trip and culminate in a weeklong backcountry trip.

“We’re excited to continue our partnership with Big City Mountaineers for the second year in a row and to support their mission of empowering youth through outdoor experiences,” said Gerry Chesser, CEO, Every Man Jack. “Connecting to the world, preserving our planet, and ensuring access to the outdoors are central to Every Man Jack’s purpose. Through initiatives like the      Adventure for Someone campaign, we can create a meaningful impact in the lives of young people nationwide, fostering a deeper connection with nature and each other.”

The innovative Adventure for Someone fundraising program gives brands and individuals the ability to fundraise and adventure on their own terms. Whether that means summiting mountains or going for walks with coworkers, the customizable Adventure for Someone program gives fundraisers the flexibility to support BCM in the ways that most closely align with their values. With the generous support of Every Man Jack, BCM will continue to provide opportunities for young people to explore the wilderness, build leadership skills, and foster a lifelong love for the outdoors.

“We are incredibly grateful for the generous partnership with Every Man Jack. Every Man Jack’s commitment to supporting BCM via our Adventure for Someone program speaks to our shared values of equity and inclusivity in the outdoors and will absolutely support young people to access transformative experiences in nature across the country this year.”

2024 marks BCM’s 35^th year of operation. In 2023 BCM spent 4,622 program hours outdoors with young people across the country, delivering a total of 28,312 trail hours (a 27% increase from 2022). Throughout this time, BCM staff led 68 trips nationwide. To learn more about BCM and to get involved, please visit www.bigcitymountaineers.org.

To download images of BCM, please click the following link: BCM Images

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About Big City Mountaineers (BCM)

BCM provides free, fully outfitted, and professionally led backpacking trips and paddling expeditions for youth from disinvested communities, so they can access the mental, physical, and spiritual benefits of being connected to nature. Research shows that experiences in nature reduce stress, improve physical health, advance education outcomes, and build civic-mindedness. Unfortunately, not every young person has the same opportunity to enjoy the outdoors and cannot experience all the benefits of a connection to nature equitably. BCM’s model removes material, economic, and social barriers to participation outdoors by acting as a hub between the outdoor industry, youth-serving community-based organizations, caring adult volunteers, and professional experiential educators.

To learn more, please visit https://bigcitymountaineers.org/ or follow BCM at @bigcitymountaineers on social media.

About Every Man Jack

One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and connect to the world around them. Founded over 17 years ago by Ritch Viola, Every Man Jack was born at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles.

Every Man Jack strives to make the cleanest, most effective, and affordable men’s care products. It’s everything you need and nothing you don’t. They use as many Naturally Derived and plant-based ingredients as possible, while still delivering exceptional performance. No parabens. No phthalates. No dyes. No GMOs. And never tested on animals.

Spanning across body wash, deodorant, hair care, skin care, and beard care, Every Man Jack products draw from their passion for the outdoors with ingredients and scents that bring the best of nature into their bottles and bars. Every Man Jack bottles are made with 50% PCR, and as a B-Corp Certified brand, they are always striving to do more.

Every Man Jack is available at retailers like Target, Walmart, Amazon, and at everymanjack.com. To learn more, follow them at @EveryManJack on Instagram and TikTok.

 

 

 

February 20, 2024 — Racine, WI — Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record, amplifying product and brand awareness through targeted PR and media relations.

In 2004, Jetboil revolutionized how people cook meals on the trail. Since pioneering the very first integrated personal stove system 20 years ago, Jetboil has continued to push the limits of what’s possible by engineering outdoor cooking systems that deliver the ultimate in speed, efficiency, and convenience. From best-selling fast boil systems, precision cooking systems, and basecamp systems to premium cookware, Jetboil is renowned worldwide for inventing technologies that redefine the outdoor industry. Earlier this year, Jetboil launched its TrailWare collection of outdoor utensils, designed to easily extend and reach inside a Jetboil cookpot or dehydrated meal package. The brand is also cooking up several limited edition products, which will launch later in 2024.

“We are thrilled to partner with Darby Communications and leverage their expertise in the outdoor industry to accelerate our growth and empower more consumers to experience the great outdoors,” says Craig Smith, Senior Director of Brand Management for Johnson Outdoors.

Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media contacts to reignite Jetboil’s international brand awareness and generate meaningful media coverage of the legacy brand’s best-selling cook systems. Darby Communications will also assist Jetboil with key product launches and limited edition releases by seeking opportunities for brand storytelling and relationship building through curated media events.

“Our partnership with Jetboil marks an exciting chapter in our agency’s journey,” states Founder Coral Darby. “We are honored to align with such a well-respected, iconic brand and are on a mission to ensure that Jetboil’s innovative products shine in the backcountry and continue to be the go-to camp stove system for outdoor enthusiasts everywhere.”

For more information on Jetboil® and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT JETBOIL®

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.

ABOUT JOHNSON OUTDOORS INC. 

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment. Visit Johnson Outdoors at http://www.johnsonoutdoors.com.

Seattle, Wash. (February 20, 2024) – Today, Mountain Safety Research (MSR) announces the launch of new Paradigm^TM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to beginner snowshoers who want to invest in shoes that they can grow into over time.

MSR’s Explore snowshoes are designed for hiking on and off trails while providing comfort and ease of use on extended trips. Three adjustment points and toe stop make getting a perfect, custom fit simple, even with gloves on. The stretch mesh and two front buckles provide a secure grip on steeper slopes and while side-hilling.

The stretch mesh is a similar mesh security system as found on MSR’s Ascent Series snowshoes with Paragon bindings, which were introduced in the Fall of 2019, as well as MSR’s Trail Series snowshoes with Paraglide bindings, introduced Fall of 2022. As with all of MSR’s products, these are built in the USA and in Ireland at Cascade Designs’ Reno, Nev. and Cork, Ireland factories with high-quality, performance, durable materials to enhance user confidence.

Below is the breakdown of each of these eleven snowshoe models and their product specifications. All of the below capacities can be increased with the purchase of Tails, a unique-to-MSR feature that adds 6 inches for increased floatation.

Lighting Explore Snowshoes  | MSRP: $340 USD

Lightweight, comfortable security

• Women’s Lightning Explore 22”, colorway: Drift
• Women’s Lightning Explore 25”, colorway: Drift
• Men’s Lightning Explore 22”, pair weighs 3 lb 9 oz, and holds up to 180 lb, colorway: Moss
• Men’s Lightning Explore 25”, pair weighs 3 lb 13 oz, and holds up to 220 lb, colorway: Moss
• Men’s Lightning Explore 30”, pair weighs 4 lb 5 oz, and holds up to 280 lb, colorway: Moss

Revo Explore Snowshoes | MSRP: $270 USD

On-off ease and durability

• Women’s Revo Explore 22”, pair weighs 3 lb 9 oz, and holds up to 180 lb, colorway: Elemental Blue
• Women’s Revo Explore 25”, pair weighs 3 lb 14 oz, and holds up to 210 lb, colorway: Elemental Blue
• Men’s Revo Explore 22”, pair weighs 3 lb 13 oz, and holds up to 180 lb, colorway: Blaze Orange
• Men’s Revo Explore 25”, pair weighs 4 lb 2 oz, and holds up to 220 lb, colorway: Blaze Orange

Evo Explore Snowshoes | MSRP: $220 USD

Ultimate durability and security

• Women’s Evo 22”, pair weighs 3 lb 12 oz, holds up to 180 lb, colorway: Bone
• Men’s Evo 22”, pair weighs 3 lb 12 oz, holds up to 180 lb, colorway: Charcoal

All three models of MSR’s Explore Series of snowshoes will receive these new Paradigm bindings, as well as new colorways starting September 1, 2024. To learn more about MSR, please visit msrgear.com.

About Mountain Safety Research

Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

 

DOWNLOADABLE IMAGES HERE (Credit: MSR Gear)

 

 

 

BURLINGTON, VT. (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle.

The M4 Fragment goggles are dedicated to Hiroshi Fujiwara and his loyal fan base, showcasing a blend of Anon’s cutting-edge technology and Fragment’s trademark style.

The release features an MFI Nose Guard, inspired by Hiroshi for additional protection from the elements with a flare of notable style intertwined. Plus, the low bridge fit features face foam that is 7mm thicker at the nose for a gapless fit for people with higher cheekbones.

The Anon Fragment M4 Goggles feature:

• Low-Bridge Fit, Large Size – Low-bridge fit goggles have additional face foam in the nose pocket for a snug, gap-free fit on faces with higher cheekbones and a lower nose bridge; plus the unisex frame design fits larger faces
• MFI Nose Guard – The MFI nose guard is unique to the Fragment goggles, inspired by Hiroshi for additional protection from the elements, providing extra coverage over the nose when MFI is not in use.
• Magna-Tech – Magna-Tech® quick lens-change technology uses magnets for a seamless and secure lens-to-frame seal that makes for easy lens changes and unsurpassed lens retention.
• Perceive Lens Technology – Perceive lens provides high-contrast vision and terrain-defining clarity in just about any light condition; A hydrophobic and oleophobic coating provides unmatched smudge, scratch, and moisture resistance on the outer lens surface for clear optics and easy cleaning.
• Toric Lens, OTG – Toric injected lens combines the best design characteristics for enhanced clarity and peripheral vision while maximizing the goggles vent volume; Over-the-Glasses compatible frame designed to accommodate prescription eyewear underneath the goggles.
• MFI® Compatible – MFI® technology (Magnetic Face Mask Integration) uses magnetic connection to quickly seal your face mask to your goggles without obstructing ventilation for a gapless setup that seals out the elements.

The new design retail for $370 and will only be available as long as supplies last. For more information and to purchase about the Fragment M4 Goggles, please visit https://www.burton.com/us/en/c/anon.

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About Anon:

Founded in 2001, Anon provides optimal vision and protection for every winter weather condition. From progressive design concepts to technical executions, Anon ensures that every helmet and goggle meets the demands of the top ski and snowboard athletes in the world. For more information on Anon visit: https://www.burton.com/us/en/c/anon.

About Fragment Design:

Fragment Design is an imprint from Japanese multidisciplinary artist and creator Hiroshi Fujiwara. Known as the godfather of the Ura-Harajuku fashion scene, fragment has allowed Fujiwara to bring together consultancy, design, marketing and culture. The imprint now sits in an intersection between contemporary lifestyle and culture and even serves as a historical archive of streetwear.

 

Vilvoorde, Belgium, (Feb. 16, 2024) – Life Time (NYSE: LTH) is collaborating with Flanders Classics to designate the first-ever qualifier event in the 20-year history of the iconic Life Time UNBOUND Gravel. Set for Aug. 9-11, 2024, Heathland Gravel takes place in Maasmechelen, Belgium and exemplifies the same standard set by UNBOUND for professional and amateur gravel cycling in the United States and globally. Organized by Flanders Classics, the 2024 edition of Heathland Gravel provides the opportunity for 50 participants to qualify for the 2025 running of UNBOUND Gravel in Emporia, Kansas. Fifty percent of the entries will be awarded based on performance, while the other half will be drawn at random.

Life Time chose Flanders Classics given the organization’s substantial track record in event promotion in Europe, and the relationship aligns with Life Time’s goal to grow international participation at its events, including UNBOUND Gravel.

“We are honored to be working with renowned Flanders Classics as we expand accessibility to Life Time Unbound Gravel with this first-ever European qualifying event’, said Kimo Seymour, President of Life Time Events. “Tomas and the entire Flanders Gravel team produce incredible cycling experiences, and we are excited to grow the reach and appeal of our UNBOUND Gravel across Europe.”

“By combining the unmatched reputation and experience of our organizations, we are building a truly unique concept,” says Tomas Van Den Spiegel, Flanders Classics CEO. “UNBOUND Gravel is to gravellers what Kona in Hawaii is for triathletes: a monumental sporting goal and exceptional experience. And it is filling up fast; Heathland Gravel in 2024 is the very first and only qualifier event for UNBOUND Gravel 2025. In Maasmechelen, at least 50 participants will be able to claim their spot for next year. Everyone has a chance. Very exceptional.”

Heathland Gravel takes place in Limburg in the shadow of the Maasmechelen mine shaft – a location that has hosted rounds of the UCI Cyclo-Cross World Cup the past two years. Organized by Flanders Classics, the Heathland Gravel event and schedule will include social rides, a unique gravel atmosphere, live music and, of course, a fantastic race on the final day through Hoge Kempen National Park.

“We have found in Maasmechelen what a gravel event and course needs,” says Van Den Spiegel. “From the start, we immediately dive into the greenery for which the province of Limburg is so well known. We then head over the slag heaps to the majestic Mechelse Heide – a renowned tourist attraction as we cycle through the Heathland. This also explains the choice of the name Heathland Gravel, because ‘heide’ is Dutch for ‘heathland.’”

Any rider who participates in the longest, 160-kilometre (100-mile) course has the chance to win a spot in Life Time UNBOUND Gravel 2025. A bucket list event for many, entry to UNBOUND Gravel is a daunting task that can only be achieved through performance or an exclusive lottery. Demand for UNBOUND is incredibly high and, as the official qualifier, Heathland Gravel offers a chance for riders to test their luck and secure a coveted entry.

Heathland Gravel also offers plenty for riders seeking an adventure through the unprecedented gravel paths of Limburg. In addition to the 160 km qualifier distance, the event also offers 110 km (68-mile) and 70 km (43-mile) distances. Registration is now open at www.heathlandgravel.com.

Additional information may be found at www.heathlandgravel.com and www.unboundgravel.com.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

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Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo PRO sandals are now more durable and grippy than ever thanks to new Vibram soles. The Cairn Evo line gets a traction boost with outsoles made from Vibram’s new XS TREK EVO compound, giving more stability on loose rock, water, and even snow.

Bedrock’s patented sole-hugger wings now feature a stitch box that buries threads and keeps them from abrasion. The toe-triangle on its 3D models have been mellowed-out for more comfort. Bedrock has redrawn the top-down profile of the original Cairn, adjusting the toe swing to accommodate a wider range of feet. Cairn Evos now also match US-standard sizing for a familiar, predictable fit.

In response to consumer demand, Bedrock has also added a new edition to the lineup: the Cairn Evo C. Kicking the cushion up a few notches, the Cairn Evo C is built around a thicker, padded Vibram footbed, ideal for lake lounging, long jogs, or all-day city strolls. Cairn Evo C are the cozy-sweater siblings of Bedrock’s full Cairn line, with the same rugged DNA. Cairn Evo is available in five models along with a host of fresh colorways.

Dropping alongside the new Evo line is a brand-new colorway for the popular Mountain Clogs, Desert Clay in Suede Leather – expected to be a new favorite among capable clog enthusiasts.

About Bedrock

Bedrock is a homegrown outdoor adventure sandal company founded on the principles of adventure-grade durable design, sustainable repair and resole practices, and community roots. Bedrock works with Vibram, among other partners, to create and source the best materials both globally and locally.

About Vibram

Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics, and correction. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety, and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil, and Italy. For more information, visit www.vibram.com.

DURANGO, Colo. (Feb. 15, 2024) – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du Mont Blanc in the span of three months.

Dauwalter is once again working with Tailwind, having been with the brand the past 6 years and launching her limited edition ‘Dauwaltermelon’ Endurance Fuel flavor last year. Courtney and the brand have exciting plans for 2024 in the works. Dauwalter is joined on the team by other notable ultrarunners such as Annie Hughes, Sarah Ostaszewski, and Harvey Lewis, who all continue their relationships with the brand.

As Tailwind returns to its cycling roots, Sonya Looney is a new addition to the team for 2024. Looney is a 24 Hour Mountain Bike World Champion, a performance coach, and hosts The Sonya Looney Show, a podcast about how to live a high performance life. Looney is joined by fellow cyclist Ellen Campbell. Born and raised in Durango, Campbell competes in the premiere Life Time Grand Prix series,  where she uses Tailwind’s products to fuel efforts in races such as the feared Unbound Gravel 200 and Leadville Trail 100 MTB race.

In addition to these athletes, the team includes a cast of runners, cyclists, skiers, and triathletes who trust Tailwind Nutrition’s suite of products–Endurance Fuel, Recovery Mix, and Rapid Hydration–to support their fueling, recovery, and hydration needs throughout training and competition.

“It brings me great pride to call these athletes part of our Tailwind Team,” said Maggie Guterl, Tailwind Athlete & Events Manager. “They epitomize sportsmanship on and off the course. Each one of them pushes the boundaries to what is humanly possible and Tailwind will continue to be their support crew.”

Tailwind Nutrition 2023 Athlete Team Roster

• Mounah and Hannah Assoum – Cyclists and YouTubers
• Ellen Campbell– Mountain biker and gravel cyclist
• Brittany Charboneau – Marathoner and trail runner
• Catra Corbett – Ultrarunner
• Kyle Curtain – Ultrarunner
• Courtney Dauwalter – Ultrarunner
• Keiran Eagen – cyclist
• Leah Fair – Track and skeleton
• Annie Hughes – Ultrarunner
• John Kelly – Ultrarunner
• Sarah Keyes – Ultrarunner
• Harvey Lewis – Ultrarunner
• Sonya Looney – Cyclist
• Jacquie Mannhard – Ultrarunner
• Mario Mendoza – Ultrarunner
• David Norris – Nordic skier and trail runner
• LJ Miller – Cyclist and professional bike fitter
• Sarah Ostaszewski – Ultrarunner
• Pam Reed – Ultrarunner and triathlete
• Alayna Sonnesyn – Nordic skier
• Jessica Yeaton – Nordic skier and cyclist

Tailwind Nutrition celebrates its 12th birthday in 2024. For more information on Tailwind Nutrition and to keep up with Tailwind Nutrition athletes, please visit: www.tailwindnutrition.com, Tailwind’s blog and follow their adventures on Instagram (@tailwindnutrition) and Facebook.

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really.

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Mingus, Texas – February 15, 2024 – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the personal residence and community of its owners, Jahmicah and Heather Dawes. The new location will open February 17, 2024, with grand opening festivities taking place throughout the month of March to celebrate its seventh anniversary.

Since it was founded in 2017, Slim Pickins Outfitters has been a community mainstay and a purveyor of positivity in Stephenville, population 21,000, known as the “Cowboy Capital of the World.” The store and its owners, Jahmicah and Heather Dawes, intend to have Slim Pickins operate the same way it started, bringing together people from all walks of life as a go-to supplier of outdoor and adventure-ready goods and services.

“This move means change and growth,” said Jahmicah Dawes. “When we opened the shop in 2017, we were different people. We were newly married and weren’t even parents yet. This move and the new shop honors what our family desires and pays homage to our roots, how our relationships have grown and changed both within our home as a couple but also as parents and outside of our home with brand partners, supporters, and customers.”

The new store is located at 239 Private Rd 741 Exit 367, Mingus, TX 76463, minutes from Palo Pinto Mountain State Park in Strawn, Texas, and is directly off Interstate 20, between Dallas-Fort Worth and Abilene. Slim Pickins Outfitters will continue to operate its e-commerce site with the same inventory as available in the store, shipping within the US.

“We are excited to be on the ground floor of the growth in the tri-cities area of Strawn, Mingus, Gordon, and the ghost town of Thurber,” said Heather Dawes. “And it’s extra sweet to be located next door to  the historic  Smokestack Restaurant where my parents hosted their wedding rehearsal dinner in 1991.”

Along with its new location, Slim Pickins Outfitters will drop a new collection paying homage to the 50th anniversary of Hip-Hop. The collection will feature bucket hats and crewnecks, including some styles featuring the Dawes’ beloved Basset Hound, Bill Murray.

ABOUT SLIM PICKINS OUTFITTERS

Opened in 2017 in Stephenville, Texas, Slim Pickins Outfitters is the first Black-owned outdoor gear shop in the U.S. The store and its owners, Jahmicah and Heather Dawes, have been a fixture within the community. Slim Pickins brings together people from all walks of life and is the town’s go-to supplier of outdoor and adventure-ready goods and services. slimpickinsoutfitters.com