Archives: Press Releases

LINCOLN, Neb. —Media are invited to a VIP tour hosted by Rails to Trails Conservancy, the nation’s largest trails, walking and biking advocacy organization, to learn about the transformative power, potential, and progress of the Great American Rail-Trail® in Nebraska, neighboring regions, and beyond.

The Great American Rail-Trail is a signature RTC project and will be the nation’s first multiuse trail across the country, creating an entirely walkable and bikeable route that is separate from vehicle traffic across 3,700 miles between Washington, D.C., and Washington State. The trail will serve 50 million people within 50 miles of the route, and countless more who travel to it from across the country and around the world.

Nebraska’s portion of the Great American is built on the legacy of the Cowboy Recreation and Nature Trail—a rustic experience through the west and one of the longest rail-trails in the country. It provides an example of the trail’s potential to create economic opportunity and safe walking and biking routes that link rural, suburban and urban communities. In Nebraska, the Great American is expected to generate $1.3 million in new tax revenue and over $14.5 million in visitor spending annually, adding 170 new jobs and $6.1 million in labor income to the state. During the tour, participants will connect with local leaders, business owners and advocates who are tapping into this possibility to accelerate the completion of the trail in the state.

Media are invited to register on RTC’s website to join the 100-mile VIP bike tour departing from Lincoln, Neb., on Sept. 23 and ending in Norfolk, Neb., on September 27. The event is designed for bicyclists of all skill levels. Media who are unable to attend the full week can join key events or single days of the tour. For more information about these opportunities and to RSVP, contact Patricia Brooks at patricia@matchmapmedia.com.

MEDIA OPPORTUNITIES

SEPT. 24—FROM LINCOLN TO WABASH (27.4 MILES)

The tour will kick off with lunch at the Bike Walk Nebraska Summit, where participants will meet with leaders working to connect trails, including the Great American, across the state.

Media will travel along the MoPac Trail through Platte River Valley, with special stops hosted by the organizers of the famous MoPac Trail Pie Ride. There will be an opportunity for photos and pie.

Media will attend a Happy hour at Grandpa’s Woods, followed by an evening event at the new Ashland Glamping Barn. Lodging on Sept. 24 will be at Eugene T. Mahoney State Park with limited lodging available at the Glamping Barn.

SEPT. 25—FROM SOUTH BEND TO OMAHA (29.6 MILES)

Riders will depart Eugene T. Mahoney State Park and enter the Greater Omaha area, riding over the Lied Platte River Bridge along the river for the first few miles of the trip.

Once entering Omaha, participants can explore the incredible Gene Leahy Walking Mall at the Missouri River and the Lewis and Clark National Park Service Headquarters, crossing state lines into Iowa and the Missouri River over the 3,000-foot-long Bob Kerrey Bridge heading into Council Bluffs, Iowa.

SEPT. 26 – 27  NELIGH TO NORFOLK (35.9 MILES)

Media will have the opportunity to travel west on the final days of the tour to explore the Cowboy Recreation and Nature Trail. In Neligh, participants will pay respects to the White Buffalo Girl, the Ponca child lost as the tribe was forced to leave their homeland in the late 19th century.

The Great American will be the nation’s first cross-country multiuse trail—a route that is entirely bikeable and separated from vehicle traffic across 3,700 miles between Washington State and Washington, D.C. For more information about the Great American and its regional impact, visit RTC’s website.

Rails to Trails Conservancy is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Connect with RTC at railstotrails.org and @railstotrails on Facebook, Twitter and Instagram.

 

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BOULDER, Colo. (July 18, 2024)—La Sportiva announced today that it has signed elite climber Jesse Grupper. Effective immediately, Grupper will be using La Sportiva’s industry-leading climbing shoes and mountain footwear for competition and training. The Salt Lake City-based athlete is one of the best climbers on the World Cup circuit and finds time to balance his training with his work as an altruistic engineer. Grupper is excited to partner with the global mountain brand, noting that his goals and values align perfectly with the Italian company’s interests.

“Jesse is one of the brightest stars in the sport,” said Jonathan Lantz, president of La Sportiva North America. “We are always looking to partner with athletes who reflect our brand’s culture, and Jesse embodies the ethos that defines this company. While his climbing achievements are very impressive, it is his passion for helping others that makes him such an inspiring athlete. We look forward to watching Jesse continue to chase his dreams and are stoked to have him join the La Sportiva family.”

Last year, Grupper cemented his name at the top of the sport by winning the Pan American Games and placing second at the World Cup event in Koper, Slovenia. The mechanical engineer has been balancing climbing with his work at the Harvard Biodesign Lab, where he works on rehabilitation robotics. He recently transitioned to working part-time at the lab to pursue his goals in the sport. The move paid off, and the 27-year-old has reached new heights in the sport, becoming one of the best climbers in the world.

“I’m ecstatic to be joining this iconic brand,” said Grupper. “La Sportiva makes the best climbing shoes out there, but more importantly, the family owned brand treats its athletes like family. While climbing is incredibly important to me, it is only one of the facets of my life, and I know that this company is here to support me in all of my endeavors.”

Grupper started climbing at the age of six. He discovered the sport through his sister, who was taking classes at a local gym at the time. The elite climber began competing when he was 11 and continued to progress throughout his teen years. In 2015 he enrolled in the engineering program at Tufts University, where he balanced his aspirations in the sport with his academic pursuits. Grupper is looking to continue his ascendancy in the sport and has his eyes on key international competitions in 2024.

Another top La Sportiva athlete, Brooke Raboutou, has landed a number of impressive results on the international circuit over the past year. The Boulder, Colorado-based climber won the Budapest Lead and Boulder events in June after securing first place at the Shanghai event in May. While Raboutou is only 23, she has been climbing at an elite level for over a decade. At the age of 9, she became the youngest person to climb a 5.13b sport route, and at 11 she became the youngest person to send a 5.14b. Raboutou has lofty goals for the rest of the season and hopes to secure top placings at several notable events.

For more information or to request a media interview with either of these athletes, please contact Sean Van Horn at Sean.vanhorn@backbone.media.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

BIRMINGHAM, Ala. (July 18, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, expands its award-winning Edge series of cameras with two new introductions: the Edge 2 and Edge 2 Pro. The Edge 2 and the Edge 2 Pro are available for purchase now at www.MoultrieProducts.com and at authorized Moultrie dealers.

The Edge 2 expands on the premium performance of the original Edge camera to provide a more

powerful and feature-rich experience at an outstanding value. The Edge 2 delivers many of the industry-leading benefits the Edge Series is known for, including Auto Connect Technology and built-in memory, while introducing an all-new On-Demand feature enabling users to trigger a photo or video within the

Moultrie Mobile App which will be available shortly after capture. Image quality has also been enhanced with 36MP photos and FHD 1080p video featuring audio and an expanded 50-foot field of view, and an advanced low-glow IR LED array for improved night images. Edge 2 performance was further boosted with a 0.4 trigger speed and an updated PIR for improved trigger accuracy (MSRP $99.99).

Advancing the brand’s flagship Edge Pro model, the Edge 2 Pro carries over on-board Moultrie AI, eliminating up to 99% of false triggers, and is upgraded with GPS, On-Demand photo and video capture, a lightning-fast 0.3 trigger speed, and no-glow flash. Additionally, the Edge 2 Pro is built with NYXEL® NIR (near infrared) technology for enhanced low-light performance with minimized power consumption, best-in-class 40MP images and QHD 1440p video with HD sound, a detection range of up to 100 feet, built-in memory, and nationwide coverage with Auto Connect Technology. The Edge 2 Pro also has Bluetooth-enabled Live Aim and an included Easy Aim Mount for easier, more precise camera mounting (MSRP $139.99).

“We set the standard with built-in memory, multi-carrier Auto Connect cellular technology, and onboard AI,” said Daniel Wilson, General Manager of Moultrie. “The Edge 2 and Edge 2 Pro raise the standard further, delivering an unrivaled experience in the field for hunters.”

Both the Edge 2 and Edge 2 Pro are powered by the industry-leading Moultrie Mobile App. The Moultrie Mobile App allows hunters to quickly monitor cameras and the all-new Feed Hub cellular feeder timers, view activity data, and access powerful features for hunt planning and mapping. In addition, the Moultrie Mobile App offers an industry-first deer activity forecasting with Game Plan, providing up to nine days of deer movement forecast based on local deer movement data.

To learn more about Moultrie, its products, or the industry-leading Moultrie Mobile app, visit www.MoultrieProducts.com or download and try the app for free from the App Store or Google Play today.

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About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.

 

 

STAMFORD, Conn. –  (July 18, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, announces its Spring 2025 collection reflecting today’s evolving consumer profile that includes more casual participants and those going outdoors for the first time. LOWA will introduce models designed for hikers, trail runners, and outdoor enthusiasts of all levels. They will be available at lowaboots.com and at select retailers beginning January 2025.

“Spring 2025 is all about offering a variety of options for our wide range of consumers,” said Peter Sachs, general manager of LOWA. “From seasoned hikers to first-time trailblazers, LOWA’s versatile line, featuring new low-cut styles, caters to all. Our line is further enhanced by the introduction of two new trail runners, with unmatched comfort, speed, and all-around performance.”

For light hiking, the MADDOX PRO SERIES combines lightweight speed, and comfort. The series includes:

• MADDOX PRO GTX Mid: Equipped with the new LOWA Fast Hiking outsole, a bi-density LOWA^® DynaPU^® midsole, and MONOWRAP^® Support Frame, these features provide exceptional support and stability.
• MADDOX PRO GTX Lo: This version has the same advanced features in a low-cut design for those who prefer a lighter and more flexible option for fast-paced hiking adventures.

Following the successful debut of the INNOVO GTX MID and INNOVO MID in 2024, LOWA will unveil low-cut versions of these aggressive hikers, including:

• INNOVO GTX Lo: Featuring GORE-TEX waterproof and breathable technology, these shoes are perfect for adventurers seeking reliable performance in wet conditions.
• INNOVO Lo: Designed for hot climates, these shoes boast an open mesh construction maximizing breathability, keeping feet cool and comfortable on the trail.

The Renegade Evo family is back with updated uppers and sole units. The Evo design provides extra comfort around the ankle, especially for women, and a bit more room at the ball of foot area because of reducing a seam on the forefront’s medial area. Underfoot is an updated VIBRAM Rene Trac sole with bi-directional lugs for both traction and braking.

• RENEGADE EVO GTX Mid: The beloved and award-winning Renegade midsole/outsole package has been revised for even better comfort and support underfoot. The uppers and hardware have a clean, fresh look.
• RENEGADE EVO LL Mid: Featuring a Heinen terracare® Nubuck Leather outer and Glove Leather liner, this model is perfect for those wanting the Renegade with the durability of leather. It is ideal for warm weather hiking.
• RENEGADE EVO GTX Lo: A low-cut model of the Renegade, with a Heinen terracare® Nubuck Leather upper. Perfect for light backpacking, the Renegade Evo GTX Lo has a roomy toe box and extra cushioning around the collar and tongue.

LOWA’s trail running line expands with two new styles, the MADRIX, a technical and lightweight runner, and the AMPLUX 2, an upgraded version providing enhanced breathability.

• MADRIX: A high-performance running shoe designed for medium to long distances, the MADRIX has a nitrogen-infused midsole for superior cushioning and rebound,  a carbon-reinforced split shank to return energy with every step, a lightweight breathable upper for optimal ventilation, and a VIBRAM Trac Pulse Megagrip sole for best-in-class traction on diverse terrains.
• AMPLUX 2: The refined AMPLUX 2 has enhanced breathability thanks to a redesigned upper, improved rolling underfoot, and a more attractive price point. This versatile shoe is engineered for runners seeking all-around performance for various trail conditions.

For more information, please visit lowaboots.com.

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About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle, and fashion categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.

Media Contact:

Charlotte Daher de Garcia, CGPR

charlotte@cgprpublicrelations.com  

781-710-7284

 

Seattle, WA. (July 16, 2024) – evo, the global outdoor experiences company today launched Travel Pro Deals, an exciting new initiative aimed at getting outdoor industry professionals to explore more with evo. The Travel Pro Deal program is valid at the new evo campus Tahoe City opening this winter, evo Hotel in Salt Lake City, Journeyman Lodge at The Callaghan, as well as evoTrip experiences.

evo invites a wide range of outdoor industry professionals, including mountain and bike guides, outdoor creatives/agencies, outdoor media, athletes, and outdoor non-profit and brands to join them in exploring the world in pursuit of the best powder, untracked trails, and human connection. Discounted stays can be used for personal stays, personal group bookings for corporate trips, group buyouts for photo/video shoots, media events, and company retreats.

Interested outdoor industry employees can access these unique offers via email to evo’s travel team. Travel Pro Deal discounts are; 25% off year-round stays at the evo Hotel in Salt Lake City and evo Campus Tahoe City (opening this winter). Industry members can also expect 15% off and first dibs to next year’s waitlist at the popular winter backcountry destination at the Journeyman Lodge at The Callaghan, located just outside of iconic Whistler in British Columbia.

In addition, the Travel Pro Deal can be used to take advantage of 15% off evoTrip Japan experiences in soon-to-be-discovered locations across Japan where trips include accommodation, guiding, gear provided by Rhythm Japan, and touches that only evo can provide to ensure the mountain experience is taken to the next level. Finally, for those who are ready to cross off some serious bucket list trips, Travel Pro Deals will offer 5% off ski, snowboard, and mountain bike evoTrips to leading destinations in France, Austria, Chile, and more.

Interested outdoor professionals can email travelpros@evo.com before booking to access unique codes or a link to book directly with evo.

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Media Contact:

Jessie Vandenhouten, jessie.vandenhouten@backbone.media

Austyn Dineen, austyn.dineen@backbone.media

About evo

evo is an outdoor experiences company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, Rhythm Japan, two All Together Skateparks, lodging, and travel businesses, which are centered on sport, culture, the outdoors, and human connection.

A pillar of evo is its community impact, bringing financial and volunteer support to non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel. Campus Seattle including evo, All Together Skatepark, Brooks Running, Black Diamond, Bouldering Project and two award-winning restaurants is open and evolving with the newest 120,000 square foot addition opening this fall.

evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle. In 2022 evo announced the opening of evo Hotel Tahoe City, which will open Winter 2024/2025.

To learn more about evo, please visit evo.com.