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eFoiling pioneers Lift Foils partner with Verde Brand Communications for strategic brand growth

March 27, 2024

Media Contact

Max Akselrad 917-699-8491

Aguadilla, Puerto Rico (March 27, 2024) Lift Foils, industry-forging creators and developers of eFoils and foiling equipments, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its compelling brand story, highlight its inimitable products, and promote the growth of eFoiling and surf foiling.

As watersports continue to grow in popularity, Lift Foils, the originator and patent-holder of the vast majority of components used in eFoiling today, believes that eFoiling and surf foiling are primed to surge into the main fold of water sports. An eFoil is a motorized foil board operated by remote that allows the user to fly over water in flat water conditions or eliminate the human-power element of other water-based board sports, such as surf foiling. The brand boasts the highest performing and most premium models available on the market and have plans to unveil products this year that will forever change the foiling experience for users. Lift is also seeking to take a greater role in the culture of foiling and investing resources to enable projects that will revolutionize the sport.

“The eFoil started with us, and we’re continuing our mission to innovate and enhance the experience for our riders, and enable them and our athletes alike to push the boundaries of the sport,” said Bill Fisher, CBMO of Lift Foils. “We envision 2024 being the “breakout year” for eFoiling, and when considering a communications agency, Verde’s decades long work in the outdoor and active lifestyle markets stood out to us as ideal for broadening awareness of this exciting sport.”

Founded in 2010 in Puerto Rico as a family company by Nick and Michael Leason, Lift Foils started out making standard foil boards. Nick Leason, an engineer by trade, began tinkering with the concept of a motorized foil board to let users fly on the water. By 2015, the eFoil was born and launched to the public. Since the launch, the eFoil has gone through a number of versions and refinements and has taken on a life of its own in the watersports industry with some of the world’s most renowned surfers and foilers riding for Lift.

“It’s not every day that you have the opportunity to work with a brand that invented a sport,” said Julie Evans, Verde CEO. “What Nick Leason and his team at Lift have done to take foiling to another level has been amazing to watch unfold, and their innovative approach aligns with our mission to push boundaries and redefine what’s possible.”

For more information about Lift Foils, its products, and initiatives, visit

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift e-foil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and classic foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to

About Verde Brand Communications

Verde Brand Communications exists to bring industry leading marketing services to our clients and passion-driven inspiration to outdoor and active-lifestyle consumers. Verde is an integrated brand communications firm offering public relations, brand strategy and positioning, as well as marketing services in owned and paid media. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, cycling, snowsports, endurance, travel, overland and RV, craft beer and spirits, and active lifestyle markets. Verde’s success is tied to the passion our team has for the communities, markets and media that we serve. For more information, visit