Archives: Press Releases

SALT LAKE CITY (March 22, 2023) – Gregory announces the launch of the Gregory Scholarship in partnership with the YMCA of Northern Utah’s BOLD & GOLD (Boys & Girls Outdoor Leadership Development) course. Gregory, a global leader in expedition, backpacking, daypacks, lifestyle, travel and camping gear, will provide one fully funded backpacking trip and a Stout/Amber backpacking pack of the winner’s choice.

Throughout the YMCA of Northern Utah’s 125 year history, it’s been their mission to strengthen local communities. YMCA of Northern Utah’s BOLD & GOLD activities are designed to expose local youth to the incredible wilderness in the greater Salt Lake City.

Gregory’s ethos aligns well with the BOLD & GOLD mission, and the partnership furthers Gregory’s continued goal to bring more people outdoors. The Stout and Amber backpacks that the winner will receive were designed to take the complexity out of adventure, with next-level fit and comfort all at an accessible price point. They come in standard and plus size options, and are highly customizable so that everyone can find their perfect fit.

YMCA of Northern Utah CEO Rich West states, “ We are incredibly thankful to our partners at Gregory for providing this scholarship opportunity. Oftentimes, we serve kids and teens that live less than 30 minutes from Utah’s outdoor destinations but have little to no access to them. The Y  works to provide necessary gear, transportation, and affordable experiences to reduce barriers so that everyone who wants to participate can participate. Gregory’s partnership creates more opportunity for equitable access to Utah’s great outdoors.”

April 15th is the final day to submit participant applications and recommendation forms, and the scholarship recipient will be announced on April 26th. For more information on the scholarship and how to apply, please visit this link.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort. For more information on Gregory Mountain Products and its award winning collection of gear, visit www.Gregory.com.

About YMCA of Northern Utah

Since 1893, the YMCA of Northern Utah has sought to strengthen communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 21 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. We are proud to be a part of a nationwide movement that seeks to deliver lasting personal and social change through our programs. Learn more at www.ymcautah.org.

Gregory Media Contact: Becca Katz I Verde Brand Communications I becca@verdepr.com I C. 360-441-5620

YMCA of Northern Utah Media Contact: Mandy Lail  |  mlail@ymcautah.org  |  385-287-8009

 

BOULDER, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency.

Matador’s Gear Cubes come in a convenient three-pack configuration, providing travelers with ample space to organize and stow a variety of items, from gear and equipment to clothing and shoes. With a unique bucket-format design, travelers can load these cubes to the brim and cinch them for fast and efficient compression, maximizing luggage space.

“We’re really pumped to introduce the Gear Cubes as part of our mission to give travelers solutions that amp up their travels,” said Chris Clearman, founder and CEO of Matador. “Those who have used packing cubes know how much of a game-changer they are for organized travel, and our Gear Cubes take it to the next level. These cubes are all about easy, no-fuss organization, so you can pack up and head out with total ease.”

The Gear Cubes are made with sustainable materials inspired by the outdoor industry, with a waterproof coating to ensure protection against the elements. Key features of the Gear Cubes include a bucket-format design for efficient packing and compression, built-in handles for easy transport, and durable construction to withstand the rigors of travel. The Gear Cubes will be available in Black and Arctic White color options.

For those seeking a more minimalist approach, Matador has also released a set of Packing Cubes alongside the Gear Cubes. The Packing Cubes, available in Black, Slate Blue, and Arctic White, offer a traditional packing cube design with similar durability-focused construction. Also sold in a three-pack, the Packing Cube Set offers quality and performance at a price that makes sense.

Matador’s Gear Cube Set (MSRP: $54.99) and Packing Cube Set (MSRP: $29.99) are available now at select retailers and online at http://www.matadorequipment.com/.

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About Matador Travel Equipment

Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorEquipment.com.

 

Steamboat Springs, Colorado (March 21, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the addition of Michael Thompson as its new Director of Design and Development. Thompson joins Big Agnes with 20 years of experience in the outdoor industry with brands like Black Diamond Equipment, The North Face and Pearl Izumi, and will work alongside the product team to fortify new product design and development.

“I am thrilled to embark on my journey with Big Agnes, a renowned outdoor brand synonymous with product innovation, quality, and adventure. Big Agnes’s commitment to crafting high-performance outdoor gear that enhances the outdoor experience aligns perfectly with my passion for disruptive product innovation, exploration and outdoor pursuits. From lightweight backpacking tents to cozy sleeping bags, Big Agnes’s product lineup reflects a dedication to excellence and a deep understanding of the needs of a wide range of outdoor users,” said Thompson. “Moreover, I am excited to join a company that values sustainability and environmental stewardship and I look forward to contributing my skills and product background to the Big Agnes team to continue pushing the boundaries of outdoor innovation and inspiring others to embrace the beauty and adventure of the great outdoors.”

Thompson’s prior experience includes product development of hard goods, footwear and apparel. He also oversaw the strategic direction, strategy and management of these products on a global scale.

“The veteran leadership of Thompson will be an exciting addition to our already strong and award-winning product team,” said Bill Gamber, Big Agnes co-founder and president. “We always strive to invest in our team in order to provide industry-leading product innovation for our customer’s outdoor experiences. We’re thrilled with the value Michael will be adding.”

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and now backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

 

 

 

BOULDER, Colo. (March 21, 2024) – Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As the stars would align, April 8, 2024 also marks a total solar eclipse, which hasn’t happened in North America since 2017 and won’t happen again until 2044.

Commemorating five decades of delighting taste buds, Astronaut Ice Cream invites you to savor this historic cosmic event with its delicious freeze dried treats, now available in four flavors; Vanilla, Neapolitan, Mint Chocolate Chip, and Cookies & Cream. Astronaut Ice Cream sandwiches use 100% real ice cream, require no freezer, are USA-made, and have a 3-year shelf life.

In addition to individual sandwiches ($4.99), they offer their freeze-dried sandwiches in 12-packs ($59.99) and 50-packs ($249.99), as well as a Variety Pack ($39.92) made up of eight total sandwiches (two of each flavor), and finally, an Outer Space Food Survival Kit ($35.92), which includes one of each of their offerings – four ice cream sandwiches and each of their four freeze dried fruit offerings; cinnamon apples, peaches, whole strawberries, and bananas.

To mark this significant milestone, Astronaut Foods is also introducing special edition Solar Eclipse Glasses ($3.99), sure to make your cosmic celebration even more unforgettable. Whether you’re hosting a space-themed party or seeking a mesmerizing viewing experience, these limited edition glasses are a must-have for the ultimate celestial event.

Looking for additional eclipse party ideas? Check out Astronaut Foods’ blog post with suggestions and things to watch for during the eclipse. Place your order by April 1, 2024 to ensure delivery of your cosmic treats and glasses, and join the cosmic celebration on April 8 with Astronaut Foods!

For more information on Astronaut Foods, please visit: https://astronautfoods.com/

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks, and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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WASHINGTON, D.C. – Outdoor Industry Association (OIA) commends the Senate Budget Committee for its recent hearing, “Recreation at Risk: The Nature of Climate Costs,” which spotlighted the profound effects of climate change on the outdoor economy. The hearing, held on March 20, 2024, brought together esteemed witnesses, including Theresa McKenney, Director of Sustainability and Government Affairs at NEMO Equipment, a proud member of OIA and Chair of OIA’s Recreation Advisory Council. 

“Our drive to address climate change at NEMO comes from a combination of moral and practical concerns,” McKenney said in her testimony. “We do not only look to government to solve the monumental challenge of climate change; businesses like ours that manufacture goods are significant contributors to the problem and we are ready to take responsibility for our part. Within our company, we call this work a crucial part of our overall “business sustainability” versus simply “sustainability” priorities. We do not believe there is a future for businesses like ours without taking responsibility for our impacts on the planet, both because our consumers are increasingly demanding these efforts and because the natural places where backpacking and camping take place are being threatened.” 

Other witnesses included Hilary Hutcheson, a fly fishing guide and outfitter; Gus Schumacher, a World Champion nordic skier and Olympian; Dr. Joao Gomes, Senior Vice Dean Of Research, Centers, And Academic Initiatives at the Wharton School, University of Pennsylvania; and Scott Walter, President of the Capital Research Center. 

Outdoor Industry Association (OIA) President Kent Ebersole today released the following statement reflecting on the significance of the hearing: 

“The outdoors is a place of recreation and rejuvenation for millions of Americans, and the industry represents a substantial economic force. We are grateful to the Senate Budget Committee for recognizing the pivotal role of the outdoor industry and its vulnerability to the impacts of climate change. As stewards of our nation’s natural resources, we have a responsibility to protect the places where we play and the businesses that rely on them. We look forward to continuing to engage with Congress on strategies to mitigate the effects of climate change and ensure a sustainable future for outdoor recreation.” 

OIA stands ready to collaborate with policymakers, stakeholders, and industry partners to address the challenges posed by climate change and safeguard the outdoor spaces that are integral to our way of life. A recording of the hearing and witness testimony can be found on the Senate Budget Committee’s website. 

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About Outdoor Industry Association   

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org 

 

March 20, 2024 – PORT COQUITLAM, BC. —In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release the completely reimagined Carbon Fluid VLT E-MTB, now available at dealers and for order online at norco.com. Featuring a Bosch motor, a complete carbon frame, and updated geometry with a top-shelf component spec, the all-new Fluid VLT is a lightweight package that looks, feels, and rides exactly like you want it to.

“Our entire product team worked together to develop a lightweight E-MTB that climbs incredibly well and still maintains trail bike confidence and playfulness on the descents,” said Rachael DeVisser, Product Developer at Norco. “The Fluid VLT is a bike anyone can enjoy.”

The Fluid VLT is powered by the Bosch Performance Line SX wireless ecosystem, which offers intuitive pedal-assist, sheds significant weight, and delivers a seamless rider experience. The motor is a Bosch PL SX, powered by a Bosch 400wh battery. Paired with the Norco x Bosch Flow App, riders can easily fine-tune their ride experience to optimize assistance levels and monitor battery range.

Norco is offering the Fluid VLT in a sub-40 lb 130 model with a 140mm fork and 130mm rear shock and a more aggressive 140 model with 150mm up front and 140mm in the back. Both the 130 and the 140 run a mixed wheel combination. Multiple build options help meet a variety of budgets.

Norco Factory Team rider Lucas Cruz has spent significant time aboard the new Fluid VLT and had this to say:

“The Fluid VLT is a blast to ride. Since it’s so lightweight the power kicks in hard! This bike really takes after its name; it’s such a fluid transition between e-bike accessibility and pedal bike playfulness.”

With Norco’s Ride Aligned^TM setup guide, riders can easily adjust their bike fit and suspension tune.

Additional information on the new Fluid VLT and the Ride Aligned update can be found in the Media Kit HERE.

For more, please reach out to brandon.martinez@backbone.media or AshleyR@Norco.com.

PHOTO ASSETS CAN BE FOUND HERE.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. Norco.com

 

Hipcamp, the world’s leading campsite booking company, and specialty outdoor retailer REI Co-op today announced the launch of the “Summer of Magic Campout Series” (Summer of Magic), a campaign offering complimentary stays at Hipcamp’s best campsites across the country during peak weekends, as well as outdoor gear packages and guided experiences. Focused on making the outdoors more accessible throughout the popular summer travel months, the Summer of Magic campaign will allow thousands of people to experience the joy of being outside.
In recent years, campers have stated that finding a good campsite is one of their main challenges to getting outside. Demand for camping is showing no signs of slowing down. Hipcamp is seeing 75%+ year-on-year traffic growth in the U.S. this year. And the 2023 Outdoor Participation Trends Report from the Outdoor Industry Association revealed a 12% increase in camping with 51.4 million campers registered last year.

Hipcamp meets this consumer demand by offering 100,000+ private land campsites you won’t find anywhere else. And this year, Hipcamp and REI are going one step further to knock down barriers for campers.

Get in on the Summer of Magic with Hipcamp and REI to experience free campouts at top Hipcamps with the best gear—all summer long.

Here’s how to attend:

1. Get on the list: Sign up with your email here and get the Hipcamp app to be notified when we announce new campouts.
2. Wait for an invite: Keep your eyes peeled for campout announcements throughout the summer. We have at least six announcements planned!
3. Race to RSVP: Magic Passes are awarded on a first-come, first-served basis, so you’ll need to hurry to snag a spot within 24 hours. If you don’t get one, don’t worry, you can try again on the next drop.

A “Magic Pass” opens access to the best Hipcamp locations on the best weekends as well as gear packages, guided experiences, and more magic from REI and surprise guests. A Magic Pass might include things like enjoying a five-star catered meal in the great outdoors with a dozen friends, snagging a last-minute camping spot next to a waterfall during a prime holiday weekend, or arriving at the campsite knowing it’s already pre-outfitted with brand new REI camping gear, dry firewood and a delicious s’mores kit.

To kick off the Summer of Magic, the first drop gives campers a chance to experience the total solar eclipse at top, award-winning Hipcamps along the path of totality. Some recipients will also have the chance to participate in a night hike and star talk with the REI Experiences team, or could receive a package of REI camping gear such as the REI Co-op Campwell Tent, REI Co-op Flexlite Print Camp Chairs, and REI Co-op Flash 22 Packs. Additional eclipse campouts include a scenic, pet-friendly campground in Arkansas, a private and quiet site in Texas and a family-friendly getaway nestled in the highlands of Ohio and many more.

“We believe that nature — and spending time outside immersed in it — is a magical experience,” said Hipcamp CEO and Founder Alyssa Ravasio. “One of the best ways to tap into that experience is camping, but finding a great spot during the peak summer season can be tough, especially if you’re booking last minute. That’s why we’re so excited to work with REI to help thousands more campers accomplish our mission to get people outside.”

“As people continue their camping traditions, we hear from our members that available campsites, when and where they want them, are challenging to find due to many getting reserved early. Hipcamp makes thousands of additional campsites available to campers across the nation,” said Paolo Mottola, REI divisional vice president, of brand marketing. “At REI, we connect our customers to the outdoors with gear, apparel, classes, and advice in our stores and online. This collaboration offers members more options to get outfitted and get outside.”

To learn more and sign up for the Summer of Magic visit hipcamp.com/magic.

About Hipcamp

Over the past decade, Hipcamp has unlocked access to 5 million acres of beautiful private land camping around the world. In addition to hosting over 100k private land campsites you won’t find anywhere else, Hipcamp also has the best collection of bookable tent, RV and cabin sites on Earth. Each year, Hipcamp helps millions of people happily sleep under the stars, boosting local economies and biodiversity along the way. Everything we do is guided by our belief that getting outside is good for the health of people and the environment.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

Durango, Colo. (Mar. 20, 2024) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched a contest in celebration of its all new Rapid Hydration electrolyte mix. Hidden within variety packs of Rapid Hydration, Golden and Silver Tickets will reveal themselves, unlocking the chance to win a once-in-a-lifetime 4-night trip to Durango, Colorado where the company has been based since its founding in 2012.

“Rapid Hydration is one of our biggest launches in recent history and we want to shout it from the mountain tops,” said Jeff Vierling, founder of Tailwind Nutrition. “We can’t wait to show one lucky winner all of the peaks, valleys, rapids and trails that this corner of Colorado has to offer, and discover why we call Durango our home and base of operations. The whole Tailwind team and some of our athletes will host an experience where you can run, bike or hike your heart out with Tailwind Nutrition products supporting you at every leg of your adventure.”

Tailwind Golden Ticket Prize Package

One Golden Ticket Sweepstakes winner will be awarded:

• 4-night stay at historic Durango hotel
• Opportunity to run or ride with a Tailwind team member
• 2-day bike rental
• $500 in spending money
• Tailwind product

Fifty second prize winners will be awarded $150 worth of Tailwind gear, including some of our bestsellers.

How to Enter:

• Subscribe to the Tailwind Nutrition email list
• Purchase Rapid Hydration for 100 sweepstakes entries

Increase your chances of winning:

• Discover a Silver or Golden Ticket in your Rapid Hydration Variety Pack!
  • 100 Silver Ticket holders will win 100 additional sweepstakes entries
  • 10 Golden Ticket holders will win 500 additional sweepstakes entries
• Fill out our quick survey for 100 additional entries
• Follow us on Instagram or Facebook for an additional 25 entries per platform
• Share our post on Instagram or Facebook for 50 additional entries

No purchase is necessary, and interested participants may enter now on the Tailwind Nutrition website. The contest runs now through Aug 31, 2024.

Rapid Hydration is sweetened with natural cane sugar, which helps you hydrate faster than just drinking water alone. Similar to Tailwind’s Endurance Fuel, Rapid Hydration takes advantage of the body’s active transport mechanism to maximize the absorption of electrolytes and water.

Rapid Hydration electrolyte powder features a light flavor profile (it doesn’t taste like overly-sweet juice or soda) and can be used before, during, and after workouts in order to keep the body’s hydration balanced. It can also be consumed during periods of illness when your body is losing fluids, or even post-late night to feel better in the morning.

Rapid Hydration is available on TailwindNutrition.com and through specialty retailers.

About Tailwind Nutrition

Celebrating its 12th Anniversary in 2024, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. All you need. Really.^® For more information visit tailwindnutrition.com

 

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