Archives: Press Releases

Louisville, CO – March 21st, 2024 – onWater Fish, a leading mobile app for anglers across the US, and Trout Unlimited, the nation’s premier coldwater fisheries conservation organization, today announced their formal partnership. This collaboration will bring the onWater Fish app to select new Trout Unlimited members as an exclusive subscription benefit to provide them with valuable tools and resources to elevate their fishing experience and support conservation efforts. The membership program will be tested with a select group of Trout Unlimited members before being rolled out to the wider angling community. Members who participate in the testing phase will have the opportunity to provide feedback on the mobile app and a unique set of offerings housed inside for TU members, all to help shape the future of the program. Smarter Fishing with a Conservation Focus

Through this partnership Trout Unlimited members will have access to onWater Fish’s comprehensive suite of features included with an onWater+ subscription, including:

● Real-time fishing conditions: Stay informed about water flow, weather forecasts, and fish activity at their favorite spots.
● Interactive maps: Discover new fishing locations, navigate to public access points, and find hidden gems.
● Trip tracking: Log your catches, share photos, and analyze trends to improve your fishing skills.
● Conservation resources: Learn about local regulations, responsible fishing practices, and how to protect coldwater fisheries.
● Coming soon: All onWater users will have access to exclusive, conservation-based map data within the onWater Fish app, helping them identify areas where their fishing impacts conservation efforts while being able to find opportunities to give back.

A Shared Commitment to Healthy Fisheries

onWater Fish and Trout Unlimited share a deep commitment to conservation. The app promotes responsible fishing practices and will educate users about the importance of protecting aquatic habitats. This partnership further strengthens this commitment by providing Trout Unlimited members with the tools and information they need to be informed stewards of any fishery. “We are incredibly honored to have been selected by the country’s preeminent organization dedicated to protecting our watersheds and wild trout and salmon populations”, said Scott Carver, Founder and CEO of onWater. Not only are our core values of protecting our precious resources completely in sync, we share a common mission of building a more informed and engaged angling community.”

“Trout Unlimited is thrilled to test a membership marketing partnership with onWater. Our goal is to enhance the member experience by partnering with corporations that give unique offerings to anglers across the nation,” said Sherice Evans, Senior Director of Partnerships at TU. “By working together, we can ensure that our rivers and streams remain healthy and vibrant for generations to come.”

About onWater Fish
onWater Fish is a mobile app designed to empower anglers of all skill levels to find success on the water, while promoting conservation awareness and responsible fishing practices. The app provides users with real-time fishing information, interactive maps, catch tracking tools, and a platform for sharing experiences.

About Trout Unlimited
Trout Unlimited is the nation’s leading organization dedicated to conserving and restoring coldwater fisheries and their watersheds. Through science-based programs, advocacy, and education, Trout Unlimited works to ensure healthy and sustainable fisheries for future generations.

WILLISTON, Vermont (April 23, 2024)—Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in advancing mountain safety for skiers and ski patrollers across the nation, and continues to support both Mammut and NSP’s long history of keeping people safe in the outdoors – Mammut since 1862 and NSP since 1938.

Under this new partnership, more than 30,000 members of NSP will have exclusive access to specially designed uniforms by Mammut, reflecting the highest standards of quality, durability and functionality on the mountain. These uniforms are crafted to meet the specific needs of patrollers, ensuring they can perform their duties in the most challenging conditions with confidence and ease. The uniforms debuted at this year’s Powderfall Gala in Vail, Colo. on April 14.

In addition to uniforms, the partnership includes a full spectrum of benefits for patrollers that highlights a mutual dedication to mountain safety. Members of NSP  will gain access to Mammut’s wide array of products, including their cutting-edge avalanche safety equipment. Additionally, members will benefit from Mammut’s comprehensive training tools, gear repair program, and fleet maintenance for avalanche safety equipment. This collaboration empowers patrollers, and improves the safety and well-being of patrollers and resort guests.

“This partnership with Mammut represents a pivotal moment for National Ski Patrol,” said Stephanie Cox, CEO of NSP. “By combining our rich legacy of mountain safety and education with Mammut’s cutting-edge technology and equipment, we are setting new standards for safety and performance in outdoor recreation. Our patrollers are now better equipped than ever to support the outdoor community in emergency situations. With this Mammut partnership, NSP continues to advance its commitment to safety by leveraging the newest innovation and outdoor equipment for successful rescues.”

Kris Kuster, Mammut Head of Region North America, added, “We are thrilled to partner with National Ski Patrol, an organization that shares our commitment to safety and excellence in the mountains. This partnership is a testament to both organizations’ dedication to safeguarding and enriching the experiences of winter sports enthusiasts nationwide.”

Highlighting the legacy of both organizations, NSP brings more than 85 years of expertise in ski safety and education to the partnership. Since its founding, NSP has been at the forefront of developing skiing, tobogganing and rescue techniques. Similarly, Mammut, with over 150 years of excellence in creating outdoor sports and safety equipment, has continuously pushed the boundaries of innovation in alpine safety and technology.

For additional information about Mammut, and its award-winning collection of technical apparel and gear for the mountains, visit Mammut.com, and follow them on Instagram @MammutNA.

For more information about National Ski Patrol, visit NSP.org, and follow on Instagram @NatlSkiPatrol.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

About National Ski Patrol

National Ski Patrol (NSP) is a federally-chartered 501(c)(3) nonprofit education and membership association. As the leading authority of on-mountain safety, NSP is dedicated to serving the outdoor recreation industry by providing education and accreditation to emergency care and safety service providers. With more than 30,000 members across 630 patrols in the U.S., Canada, Europe, and Asia, NSP is one of the largest organizations committed to safety and rescue education for the outdoor industry. Members include ski, bike and other outdoor industry patrollers, as well as mountain and bike hosts, alumni, associates, and physician partners, working on behalf of local ski/snowboard areas and bike parks to enhance the overall experience for outdoor enthusiasts. Founded in 1938, NSP continues to advance its commitment to safety and its vision by leveraging the latest technology, innovation, and education. Visit NSP.org, and follow on Facebook and Instagram.

 

 

 

Cedar Hill, N.M. (April 23, 2024) – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among the mesas, washes, and singletrack outside of Aztec, N.M. Toward the end of their otherworldly orbits, riders got to take in the out-of-this-world Alien Run trail system, the namesake for the event.

Hilly terrain out on the orbits meant the total elevation gain on the 50-mile course of just over 4,500’.  Some sections of the lunar landscape were sandy and challenging at times while other sections on roads were  “glazed” by traffic and then baked under the New Mexico sunshine. This made for a fast pace in those areas of the galaxy. The new location in Cedar Hill allowed everyone to spread out and warm up with some of the local trail lines on the property.

Galactic Grinder 2024 Overall Results

For full Results click here.

50-mile loop

1. Logan Lewis, age 19
2. Cobe Freeburn, age 22
3. Brent Winebarger, age 46

35-mile loop

1. Caruso Shanafelt, age 21
2. Jesse Frizzell, age 43
3. Michael Montgomery, age 40

9-mile loop

1. Cooper Wells, age 10
2. Paxton Wallace, age 15
3. William Cockrell, age 14

Galactic Grinder will be followed up with Gas Field Grinder on June 8th in Downtown Aztec and Holy Grit will be based out of Wines of the San Juan in Blanco. Aztec Adventures encourages participants of all abilities to partake in its events–which show off its ethos of Go Fast, Go Slow, Just  Go. Founder Neil Hannum has extensive experience exploring the area via bicycle and seeing what’s soon to be known as world-class cycling terrain. In 2021, Hannum joined forces with recent Fort Lewis College graduate William Farmer, his cousin Haden Cox, and the rest of Will’s extended family along with a small group of volunteers to create what are now mainstay events on the region’s cycling calendar. Often overshadowed by the famed trails and cycling community in Durango, Colo., San Juan County is a hidden paradise of mountain biking and gravel riding just waiting to be discovered.

Registration for the Gas Field Grinder is now open. Riders who register for all three upcoming gravel events receive 20 percent off of registration. To learn more about these events, please visit https://aztec-adventures.com.

About Aztec Adventures

Aztec Adventures is a bike event production company that brings cyclists together for challenging but approachable mountain bike and gravel events near Aztec and Farmington, N.M. Overshadowed by locales such as Moab and Durango, Northern New Mexico is looking toward outdoor recreation as a future economic diversifier, and events like Roost the Ridges, Galactic Grinder, HOLY GRIT with more to come, are already blazing trails for cyclists to enjoy for generations to come.

Downloadable Images:

• Galactic Grinder 2024 photos (Photo Credit: Aztec Adventures)

SEATTLE (April 23, 2024) — Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is a collaboration with professional freeride skier Sean Pettit and his creative project, External Vacancy (EVAC), a multidisciplinary initiative focused on expanding the ways to interact with the environment to develop design, artwork and experiences.

“Outdoor Research has been supporting this project with gear to help myself and the other artists work outside in the elements ​​on a quest to build a fort-like space on the top of a high mountain peak in the mountains of British Columbia. Our build was dictated by the environment, and the environment was only rocks. So a dry stack method was used to create our space that was to seamlessly blend with its surroundings,” Pettit said. “Once the project was completed and buried in snow for the winter, we tasked everyone involved in the making of this space with creating something based on their experience. An object, a sound, or visuals that could be translated and shared. I worked with the OR team to create this new duffel with different graphic elements from EVAC.”

“Sean’s style and creativity have been apparent since he emerged on the freeskiing scene in the early 2000s,” said Dan Mayers, Brand Communication Manager at OR. “When he approached us with this concept, we knew that his passion for the outdoors and the desire to evolve his own brand beyond the boundaries of the snow space would spotlight and elevate our classic CarryOut Duffel series and get new eyes on what we’re doing here at OR.”

Constructed from durable PU-coated 420D Ripstop Nylon, the versatile CarryOut Duffel is designed to withstand long travel days and outdoor exploration. The limited-edition OR x EVAC CarryOut Duffel will feature a new graphic design created by Pettit. Boasting a feature-forward design, this duffel offers a range of functionalities tailored to meet many needs. Its highly water and abrasion-resistant fabric ensures gear remains protected. With an exterior convenience pocket for easy access to essentials and a dirty clean pocket for organized storage, staying prepared has never been easier. Equipped with a comfortable carry handle and removable padded shoulder straps (not pictured), carrying a load becomes effortless. Internal zip pockets and compression straps further enhance organization and security, ensuring everything stays in place during the journey.

Available for a limited time, the OR x EVAC CarryOut Duffel 65L can be purchased via the Outdoor Research website.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees. For more information, visit www.outdoorresearch.com.

 

– X X X –

North Vancouver, CANADA – April 22, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is pleased to announce ambitious new science-based climate targets – including the brand’s first ever Net Zero goal – as it takes another step in its ongoing commitment to sustainability.

These new science-based targets signal an overhaul of the brand’s original intensity-based targets, set in 2020. The new commitments are based on absolute emissions – meaning the goal reduction remains constant, regardless of the business’ significant growth trajectory. While these new targets signify a steep mountain to climb, Arc’teryx has identified climate as its most urgent environmental priority, and embraces this opportunity to innovate and lead through example.

Arc’teryx’s new science-based climate commitments include:

• Reach Net Zero by 2050 or sooner.
• Reduce total scope 1 and 2 emissions (aka operational emissions) by 90% from a 2022 base year.
• Reduce scope 3 emissions (aka value chain emissions) by 42% from a 2022 base year.

These targets are aligned with the Paris Agreement commitment to limit global warming to 1.5 degrees celsius, and make Arc’teryx among the most ambitious organizations in the industry when it comes to emissions reduction.

“At Arc’teryx, we are making a clear commitment to reduce our impact on the planet,” said Penelope Comete, Climate Director at Arc’teryx. “Our greatest joys are found in snow-capped mountain peaks and green valleys, and we know that it’s our responsibility and privilege to nurture these landscapes and environments that inspire us. That’s why we have reset our climate targets: shifting from relative to absolute targets. Our updated targets are aligned with the Paris Agreement, limiting climate change to 1.5 degrees, and represent a bold step toward a better future for the outdoor industry and the planet. This will be a tough challenge, but we’re excited to get started.”

Reaching these new targets requires sustainability to be embedded across every area of the business. Key initiatives to reduce emissions include:

• Transitioning to 100% preferred fibres.
• Continuing to focus on product durability and longevity through design.
• Expanding our ReGEAR recommerce program and doubling down on our commitment to circularity.
• Educating and supporting our guests on product care and repair, helping them to keep their gear in play for longer.
• Reducing the impact of our product packaging, including eliminating virgin plastic and paper packaging by the end of 2025, and reducing the total volume of single-use packaging by 30% from a 2022 baseline by the end of 2025.
• Conducting Life Cycle Assessments (LCAs) on a representative product from each strategic product category by the end of 2025.

More information around Arc’teryx’s commitment to sustainability can be found at arcteryx.com/us/en/explore/sustainability.

Assets and imagery can be found here.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.

FLAGSTAFF, Ariz. (April 22, 2024) – In honor of Earth Day 2024, Kahtoola is donating 5% of its online sales through April 24, 2024 to The Conservation Alliance to assist in their efforts to protect North America’s outdoor spaces and wild places. Kahtoola’s donation will go directly towards efforts to protect public lands through the designation of new national monuments.

In addition to The Conservation Alliance commitment, Kahtoola made its first contribution to 1% for the Planet’s Planet Impact Fund to support nature-based solutions for our planet’s future. The donation is a result of Kahtoola’s 2023 campaign pledge to donate 2% of sales from its Forest Green MICROspikes® traction.

“On Earth Day and every day, we celebrate and honor the incredible planet we live on and all the beauty and adventure it brings to our lives,” said Danny Giovale, owner and founder of Kahtoola. “As Kahtoola grows, so does our ability to contribute to environmental conservation, and we are proud to work collaboratively towards a more sustainable future for everyone.”

To learn more about The Conservation Alliance’s efforts to advocate for permanent protection of national monuments and to watch the “Mobilizing for Monuments Road Trip” film please visit mobilizingformonuments.com.

About Kahtoola: Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair and Outdoor Technology

During the campaign, consumers can shop for their favorite outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This Spring marks the fifth year of the campaign, which has raised hundreds of thousands in funds for TCA. Member support on projects like this make a tangible impact on the organization’s work to ‘keep it wild.’ This spring’s campaign focuses on TCA’s priority campaigns to designate and expand National Monuments in 2024 – donating much needed resources to community leaders and TCA grantees working day in and day out to establish new National Monuments.

“National Monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations, and businesses, and the resources for conservation campaigns to thrive,” says Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “We Keep It Wild brings together like-minded brands and consumers to drive meaningful impact and help garner resources to permanently protect outdoor spaces across the United States”

Participating brands believe in giving back to the outdoor community and protecting the wild places we love most. The campaign is an opportunity for these brands to come together for a shared cause and give back. The funds raised from this season’s campaign will go directory to protecting wild lands and waters across North America.

Join the #WeKeepItWild campaign by supporting these brands during the week of April 18, 2024. For more information about The Conservation Alliance, please visit conservationalliance.com.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.

 

 

 

 

 

 

 

 

 

 

 

Steamboat Springs, Colo. (April 22, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in the North Central territory, while Ground Up Sales will take over the Southeastern region.

End2End Outdoor’s Conner Larsen and Marissa Binkoski will tack on the North Central region after nearly a decade of representing the brand.  “End2End Outdoor is thrilled to be representing Big Agnes in the North Central region,” said Larsen. “After representing the brand for over eight years in the South Central and Midwest regions, adding the diverse landscape of the Boundary Waters and North Woods areas is an honor. We look forward to supporting the many great retailers in the region.”

“We’re really excited to make these changes to our sales team,” said Big Agnes Director of Sales, Craig Hatton. “End2End has a proven track record of success – from strong communications skills to adapting to our reporting tools, they’re a key component of our business’ success.”

Ground Up Sales will be taking over the Southeast region as Big Agnes’ longtime rep, Allyn Morton, retires at year’s end, after forty years in the outdoor industry. Heath Rowland and Jovany Cuesta with Ground Up will be taking the reins, effective July 1. Ground Up’s team of passionate outdoor enthusiasts believe in building a connection between the brands they work with and the communities around them.

“While Ground Up knows they have big boots to fill, they’re excited to bring their excitement and skills to our team,” added Hatton. “Their passion for the product, their communities, and the environment align perfectly with the Big Agnes ethos.”

###

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture, and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.