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IMBOX Protection, World’s Only In-Store Footwear Protection Tech, Strengthens Collaboration with Dillard’s Elevating Consumer Experience

May 29, 2024

Media Contact

Marni Illman

CHICAGO (May 29, 2024) – Imbox Protection, the world’s only in-store footwear protection system, today announced it strengthened its collaboration with Dillard’s, among the nation’s largest fashion retailers focusing on delivering style, service and value. Dillard’s is well-known for its superior service, extensive product offerings and its high level of personalized experiences. Following a successful pilot program, Dillard’s increased the number of IMBOX Protection units to 111 across multiple states, including Alabama, California, Florida, and Texas, among others. IMBOX Protection, the only system holding global patents, delivers footwear protection in one minute at the point of purchase for consumer and retailer convenience, priced at $7-$8.00 per pair, per treatment.

“Dillard’s customers appreciate having a one-stop shop for all things footwear, often returning to the store to re-treat their shoes,” said Francisco Lopez, manager of North American sales at Imbox Protection. “Many customers bring in shoes purchased online for a quick IMBOX treatment, leaving the store with an entirely new in-store experience, feeling empowered to wear their newly protected shoes.”

The treatment in IMBOX Flagship, the choice utilized by Dillard’s, is PFAS-free and has received CE (European Union safety/performance approval) and UL (Global safety/performance approval) approval, signifying a commitment to high-quality standards in shoe protection. Additionally, the IMBOX treatment process is Allergy Certified and has a proven track record with no reported instances of allergies.

“Our technology exemplifies Dillard’s commitment to putting the customer experience first, embracing best in class solutions enhancing the customer’s experience,” Lopez continued. “We appreciate the opportunity to work with Dillard’s, a respected U.S. retail brand that truly walks the talk by consistently prioritizing high-quality customer care.”

IMBOX Protection was recently awarded the Red Dot Award for Product Design 2024, one of the most esteemed symbols of design excellence worldwide. The Red Dot Award builds upon IMBOX Protection’s achievement of performing 150 million treatments since its founding and having a presence in 33 countries.

Laura Beever, Dillard’s corporate vice president for shoes, commented, “This collaboration underscores our ongoing commitment to continually elevate the shopping experience. Even before leaving our stores, our customers may now take a step to effortlessly extend the life of their purchase in a comfortable, convenient setting.”

About Dillard’s

Founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. ranks among the nation’s largest fashion retailers – operating 245 Dillard’s locations and 29 clearance centers spanning 30 states and an Internet store at The company focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard’s complements this curated merchandise assortment with exceptional, client-focused customer care.

About Imbox Protection Inc.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, IMBOX Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at For more information on Dillard’s and Imbox Protection, please contact Oliver H. Hede, Vice President of Sales, at or via phone at +1 (872) 400 6774.