Arc’teryx Announces New Climate Targets; Makes Ambitious Commitment to a Net Zero Future

North Vancouver, CANADA – April 22, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is pleased to announce ambitious new science-based climate targets – including the brand’s first ever Net Zero goal – as it takes another step in its ongoing commitment to sustainability.

These new science-based targets signal an overhaul of the brand’s original intensity-based targets, set in 2020. The new commitments are based on absolute emissions – meaning the goal reduction remains constant, regardless of the business’ significant growth trajectory. While these new targets signify a steep mountain to climb, Arc’teryx has identified climate as its most urgent environmental priority, and embraces this opportunity to innovate and lead through example.

Arc’teryx’s new science-based climate commitments include:

  • Reach Net Zero by 2050 or sooner.
  • Reduce total scope 1 and 2 emissions (aka operational emissions) by 90% from a 2022 base year.
  • Reduce scope 3 emissions (aka value chain emissions) by 42% from a 2022 base year.

These targets are aligned with the Paris Agreement commitment to limit global warming to 1.5 degrees celsius, and make Arc’teryx among the most ambitious organizations in the industry when it comes to emissions reduction.

“At Arc’teryx, we are making a clear commitment to reduce our impact on the planet,” said Penelope Comete, Climate Director at Arc’teryx. “Our greatest joys are found in snow-capped mountain peaks and green valleys, and we know that it’s our responsibility and privilege to nurture these landscapes and environments that inspire us. That’s why we have reset our climate targets: shifting from relative to absolute targets. Our updated targets are aligned with the Paris Agreement, limiting climate change to 1.5 degrees, and represent a bold step toward a better future for the outdoor industry and the planet. This will be a tough challenge, but we’re excited to get started.”

Reaching these new targets requires sustainability to be embedded across every area of the business. Key initiatives to reduce emissions include:

  • Transitioning to 100% preferred fibres.
  • Continuing to focus on product durability and longevity through design.
  • Expanding our ReGEAR recommerce program and doubling down on our commitment to circularity.
  • Educating and supporting our guests on product care and repair, helping them to keep their gear in play for longer.
  • Reducing the impact of our product packaging, including eliminating virgin plastic and paper packaging by the end of 2025, and reducing the total volume of single-use packaging by 30% from a 2022 baseline by the end of 2025.
  • Conducting Life Cycle Assessments (LCAs) on a representative product from each strategic product category by the end of 2025.

More information around Arc’teryx’s commitment to sustainability can be found at arcteryx.com/us/en/explore/sustainability.

Assets and imagery can be found here.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.

Kahtoola Celebrates Earth Day with Commitment to The Conservation Alliance and 1% for the Planet

FLAGSTAFF, Ariz. (April 22, 2024) – In honor of Earth Day 2024, Kahtoola is donating 5% of its online sales through April 24, 2024 to The Conservation Alliance to assist in their efforts to protect North America’s outdoor spaces and wild places. Kahtoola’s donation will go directly towards efforts to protect public lands through the designation of new national monuments.

In addition to The Conservation Alliance commitment, Kahtoola made its first contribution to 1% for the Planet’s Planet Impact Fund to support nature-based solutions for our planet’s future. The donation is a result of Kahtoola’s 2023 campaign pledge to donate 2% of sales from its Forest Green MICROspikes® traction.

On Earth Day and every day, we celebrate and honor the incredible planet we live on and all the beauty and adventure it brings to our lives,” said Danny Giovale, owner and founder of Kahtoola. “As Kahtoola grows, so does our ability to contribute to environmental conservation, and we are proud to work collaboratively towards a more sustainable future for everyone.”

To learn more about The Conservation Alliance’s efforts to advocate for permanent protection of national monuments and to watch the “Mobilizing for Monuments Road Trip” film please visit mobilizingformonuments.com.

About Kahtoola: Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign

(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair and Outdoor Technology

During the campaign, consumers can shop for their favorite outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This Spring marks the fifth year of the campaign, which has raised hundreds of thousands in funds for TCA. Member support on projects like this make a tangible impact on the organization’s work to ‘keep it wild.’ This spring’s campaign focuses on TCA’s priority campaigns to designate and expand National Monuments in 2024 – donating much needed resources to community leaders and TCA grantees working day in and day out to establish new National Monuments.

“National Monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations, and businesses, and the resources for conservation campaigns to thrive,” says Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “We Keep It Wild brings together like-minded brands and consumers to drive meaningful impact and help garner resources to permanently protect outdoor spaces across the United States”

Participating brands believe in giving back to the outdoor community and protecting the wild places we love most. The campaign is an opportunity for these brands to come together for a shared cause and give back. The funds raised from this season’s campaign will go directory to protecting wild lands and waters across North America.

Join the #WeKeepItWild campaign by supporting these brands during the week of April 18, 2024. For more information about The Conservation Alliance, please visit conservationalliance.com.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.

 

 

 

 

 

 

 

 

 

 

 

Big Agnes Announces Strategic Sales Territory Updates

Steamboat Springs, Colo. (April 22, 2024) Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in the North Central territory, while Ground Up Sales will take over the Southeastern region.

End2End Outdoor’s Conner Larsen and Marissa Binkoski will tack on the North Central region after nearly a decade of representing the brand.  “End2End Outdoor is thrilled to be representing Big Agnes in the North Central region,” said Larsen. “After representing the brand for over eight years in the South Central and Midwest regions, adding the diverse landscape of the Boundary Waters and North Woods areas is an honor. We look forward to supporting the many great retailers in the region.”

“We’re really excited to make these changes to our sales team,” said Big Agnes Director of Sales, Craig Hatton. “End2End has a proven track record of success – from strong communications skills to adapting to our reporting tools, they’re a key component of our business’ success.”

Ground Up Sales will be taking over the Southeast region as Big Agnes’ longtime rep, Allyn Morton, retires at year’s end, after forty years in the outdoor industry. Heath Rowland and Jovany Cuesta with Ground Up will be taking the reins, effective July 1. Ground Up’s team of passionate outdoor enthusiasts believe in building a connection between the brands they work with and the communities around them.

“While Ground Up knows they have big boots to fill, they’re excited to bring their excitement and skills to our team,” added Hatton. “Their passion for the product, their communities, and the environment align perfectly with the Big Agnes ethos.”

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture, and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

 

 

Outdoor Industry Association Announces Inspiring Education Lineup for Outdoor Retailer Summer 2024

BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19,  2024. The lineup will address critical and intersectional topics including market and consumer trends, sustainability, advocacy, and participation.

“Our education sessions at Outdoor Retailer reflect the industry’s most pressing issues, empowering businesses to apply expert guidance, proven solutions, and new skills to drive growth and catalyze positive change for the outdoor industry,” said OIA President Kent Ebersole. “From addressing inclusivity barriers in the outdoors and leveraging data for business success to innovating sustainable products and advocating for cost-saving trade policies, our team will provide attendees with the strategies and insights needed to lead their brands into the future of the outdoors.”

On day one of the show, OIA Research Director Kelly Davis and Circana experts will explore Outdoor Retail Sales Trends, revealing forecasted trends for the year ahead and strategies for specialty retailers to leverage retail sales data to make informed decisions and drive revenue growth. In How to Comply with Sustainability Standards, attendees will will learn how to navigate emerging regulations and compliance standards. During the session Circularity and its Future in the Outdoor Industry, attendees will gain a comprehensive understanding of circular business models, technologies, and legislative implications. They’ll also learn actionable ways to align their business strategy to inclusive growth in the session Stories From Community Leaders: What It Takes to Build Outdoor Access for All.

The following day, OIA will release its 2024 Outdoor Participation Trends Report and delve into the latest trends in outdoor recreation participation, covering who’s doing what, when, and how outdoors. In the session The Essentials of Advocacy: Navigating Your Path to Impact, experts will lead an in-depth exploration of the policy landscape, why it’s relevant to outdoor businesses, and how brands can drive change at scale. Workforce Trends for Emerging Brands will showcase innovative strategies that small and medium-sized businesses can utilize to recruit, retain, and engage their employees. During Sustainable Business Innovation: Collaborating to Protect the Planet, attendees will learn how outdoor brands are coming together to address sustainability challenges and protect the outdoor experience upon which we all depend. Designed specifically for those new to trade policy, the session Trade Policy 101: Demystifying Supply Chain and Customs Compliance will provide attendees with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy.

To view the complete lineup of OIA educational opportunities at this summer’s Outdoor Retailer show, visit OIA’s website. Interested attendees can register for the show here and join OIA to empower their businesses to lead the outdoor industry toward a sustainable and inclusive future.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

 

Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics

FERNDALE, Wash. (April 18, 2024)Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer.  Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with seven track and field athletes to share inspiring stories that celebrate performance, empowerment and community.

“At Superfeet, we’ve long believed peak performance starts from the ground up,” says Superfeet CEO Trip Randall. “That’s why high-performing athletes have chosen Superfeet insoles as their hidden advantage for years. Partnering with these remarkable athletes is a natural fit. Their dedication to excellence embodies the values we champion — resilience, innovation and teamwork. Together with Parity, we’re honored to support their journeys to Paris and beyond.”

This partnership aims to provide comprehensive support to athletes, both on and off the track, as they prepare for upcoming trials and games.

“As we gear up for our latest campaign with Superfeet to support and empower women track and field athletes preparing for the ultimate contest, we champion not just excellence in sport, but equality,” says Leela Srinivasan, CEO of Parity. “Investing in women’s sports delivers benefits on two levels: it’s great business, and it helps fuel a more inclusive, diverse and inspiring world. We applaud Superfeet for their sponsorship of these remarkable athletes, and we invite fans to follow along as we release engaging branded content that celebrates their extraordinary journeys to Paris.”

Superfeet is proud to support the following athletes:

Allison Halverson Hurdles

Ashtin Mahler, Heptathlon

Brittni Mason Paralympic Sprinter

Elena Bruckner, Discus

Jasmine Todd, Sprints & Jumps

Jill Marois, Pole Vault

Kayla Bushey, Triple Jump

Kelsey Card, Discus

“As a Heptathlete who relies on peak performance in every event, having shoes that perfectly fit my feet is crucial,” says Ashtin Zamzow-Mahler, Team USA Track & Field, National Champion. “That’s why I’ve been using Superfeet for years. Their insoles provide the perfect fit and support, no matter which shoes I’m wearing. Superfeet are an essential part of my training and I wouldn’t go anywhere without them!”

The partnership between Superfeet and Parity is a testament to the growing momentum behind the movement for gender equity in sports. Together, they are working to create a more inclusive and equitable environment for all athletes. To follow along on these athlete’s journey, follow Superfeet on Instagram @superfeet.

For media inquiries, please contact Andrea Green, andrea.green@rygr.us.

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ABOUT SUPERFEET WORLDWIDE, LLC: 

For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com

ABOUT PARITY:

Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions of dollars in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform connects brands like Microsoft, Morgan Stanley and AdventHealth to more than 1000 women athletes from 75+ sports, including well over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram, LinkedIn, Facebook, X (formerly Twitter) and Threads.

 

 

 

Celebrate Earth Day by Planning a Truly Sustainable Outdoor Adventure

McCALL, ID (Thursday, April 18, 2024) – Outdoor enthusiasts looking to turn their good intentions into meaningful action have a new tool to offset the impacts of their camping trips and outdoor adventures. In honor of Earth Day 2024, the revolutionary Lodestar outdoor adventure app is dropping its subscription fee – making it free to everyone forever.

Planning outdoor adventures is complicated, and sustainable options are often lacking and hard to find. The Lodestar platform solves these challenges and provides one place to plan, share and protect by connecting outdoor adventurers with vetted, local grassroots nonprofits working to protect the wild places travelers cherish. Among other user-friendly features, the app calculates the carbon footprint of a traveler’s itinerary and allows them to make each adventure climate positive with just a few clicks or taps, right in the app.

By empowering individual travelers to give before they go, Lodestar will provide an important new source of support for local communities caring for places impacted by overtourism.

“Inspiring outdoor stewardship is at the heart of our mission,” says Lodestar co-founder, Alicia Roessler. “We’re excited to make the Lodestar outdoor adventure app free so people can devote their funds and support directly to our grassroots nonprofit partners doing meaningful work for our climate, our communities and the wild places we play.”

The new free membership model also broadens the reach of the app by removing financial barriers to make it more inclusive and accessible to everyone who wants to get outdoors and explore, regardless of their budgets.

KEY FEATURES:

EASY TRIP PLANNING — ALL IN ONE PLACE – Create detailed trip itineraries, routes, 3D maps, and lists. The Lodestar browser extension saves anything from the web directly to the trip builder.

DISCOVER AND BOOK CAMPSITES – Search public lands and 97K+ reservable campsites, cabins, fire lookouts, and RV sites. View campground amenities and photos.

MAP YOUR ADVENTURE – 3D maps show routes, trails, lodging, places of interest, campgrounds, 3k+ public recreation areas, free camping on public lands, and more.

BUILT IN SUSTAINABILITY – Lodestar uses member-created itineraries to calculate each trip’s carbon footprint and identify local nonprofits that users can donate to – right in the app.

CONNECT AND COLLABORATE – Members can invite friends and family to plan and share trip plans, vote on favorites, and upload photos and record memories in the trip journal.

SAVE, ORGANIZE, AND RE-USE – A customizable adventure library makes it simple to save and re-use itineraries, trails, camping spots, packing lists and more.

Watch a Lodestar Demo

Lodestar’s founders were inspired to create the platform after experiencing frustration with other outdoor apps that didn’t have all the features they wanted to plan a camping trip. Most outdoor apps provide one or two of the tools to find a camping spot or map an itinerary, but none of the existing apps have all the features needed to streamline the planning process from start to finish or to incorporate environmental stewardship as part of the process.

“We’ve heard from a lot of people who have good intentions when it comes to making their travels sustainable, but with all the other steps it takes to put together an outdoor adventure trip, that sustainability piece often got pushed to the side,” says Roessler. “We want to make it easy for people to give back more than we take.”

Lodestar’s growing network of Impact Partners includes Little Ski Hill/Payette Lakes Ski Club, Leave No Trace, Sage Trail Alliance, Sea Trees Sustainable Surf, Tahoe Backcountry Alliance, Wilderness Youth Project, and Recreate Responsibly, among others.

Roessler, a nonprofit environmental attorney, founded Lodestar along with her partner, John Roessler, a global tech and outdoor travel veteran.

Lodestar is the first software company in the Outdoor Rec space to achieve B Corporation certification, earned by meeting rigorous social and environmental standards and balancing its purpose with its profits. The Lodestar Giving Platform is growing to be the most comprehensive network of local non-profit organizations that share a passion and mission for environmental and community stewardship of the outdoors.

Free Memberships Make Sustainability More Accessible

Annual memberships to the app were previously priced at $29.99, but travelers are now invited to sign up and use the app for FREE.

DARE TO EXPLORE BETTER with Lodestar: Free memberships are now available at lodestarhub.com.

MEDIA IMAGES available for download here: https://www.dropbox.com/scl/fo/k12ghsrgs9yzmwpj1dr64/h?rlkey=28hbfv5harfmfallyr471lzkj&dl=0

About Lodestar:

Lodestar is a women-led B-Corp dedicated to making the outdoors more accessible while promoting environmental stewardship and building a global community of adventure enthusiasts that are passionate about discovering and protecting our planet. Founded by Alicia and John Roessler, a nonprofit environmental attorney and global tech and outdoor travel veteran, the Lodestar web app is built to empower and inspire outdoor travelers to take action and make each adventure matter.

 

 

Businesses Across America Applaud Bureau of Land Management for Strong Public Lands Rule

(April 18, 2024) – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for their Public Lands Rule, released earlier today. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, TCA member companies represent a wide range of industries from across the United States that all rely on the outdoors for their bottom line.

Outdoor recreation generates $1.1 trillion in economic output per year and creates 5 million jobs across the United States. This rule, which will put conservation and recreation on a level playing field with other uses, will bring critical economic benefits through local recreation and tourism for rural and gateway communities situated near BLM lands and waters. Until now, only a small portion – 15% – of BLM lands have permanent protections, while a major portion are left unprotected from extractive development.

TCA, alongside other partners, provided the BLM substantial feedback on the draft rule and submitted a letter to the BLM signed by over 100 companies last year. The letter and list of supporting companies can be found here.

“The final rule from the Bureau of Land Management demonstrates the current administration’s dedication to our public lands and outdoor spaces. The BLM can now do what it’s intended to do and manage its 245 million acres for outdoor recreation and conservation benefits. This will provide much needed support to local economies and communities that rely on this land and the recreation opportunities it provides,” said Shoren Brown, VP of Public Affairs at The Conservation Alliance.

“Our nation’s largest public lands agency, the Bureau of Land Management, has largely focused on resource extraction and commodity development for nearly 40 years,” said Yvon Chouinard, founder of Patagonia. “The new public lands rule will allow the US government to prioritize the protection of land and water for future generations and Indigenous communities, and to conserve habitat for endangered species.”

“The entire REI Co-op community applauds the BLM for seizing a once-in-a-generation opportunity to change the way we manage our beloved public lands” said Eric Artz, President and CEO of REI Co-op. “This rule empowers the country’s largest land manager to prioritize the health and vitality of our most treasured landscapes. Solving the climate crisis requires large-scale cooperation and new ways of thinking. We’re thrilled to see BLM embracing its role in ensuring the transformative power of the outdoors for future generations.”

“Businesses large and small that depend on access to the outdoors and their millions of employees and customers will benefit greatly from the final public lands rule released by the BLM,” said Cam Brensinger, Founder and CEO, NEMO Equipment. “This rule will increase opportunities for sustainable outdoor recreation, and, in turn, help grow the outdoor industry and strengthen recreation-based economies.”

“With ongoing and increasing pressures on our public lands, it was paramount for the BLM to produce a public lands rule that elevated conservation and recreation. The final rule does just that and will better the environment, nurture our communities, and allow our community to endeavor on amazing adventures ahead.” Amy Beck, President, Oboz Footwear

“Businesses across industries supported a Public Lands Rule that would ensure that our public lands continue to offer unique recreational opportunities, buffer important habitats against the growing impacts of climate change, and drive economic value and jobs for Americans. We thank the BLM for conserving and protecting our nation’s important public lands and waters.” Wes Carter, President, Atlantic Packaging

“Public lands make up much of the landscapes America is renowned for—the environments that inspire hundreds of millions of visitors annually, serve as habitats for thousands of species and inspire our sense of adventure. As a part of our mission to keep the world adventurous forever, Rivian stands alongside many diverse voices in supporting the BLM’s proposed Public Lands Rule in rebalancing land use priorities by codifying conservation as one of the formal uses for our public lands.” Anisa Kamadoli Costa, Chief Sustainability Officer of Rivian

“Flickr is in the business of photography, and most photography happens outdoors. We have a responsibility—an obligation, even—to advocate for the health and longevity of these lands, so they can be accessed, enjoyed, and remembered for generations to come.”  Ben MacAskill, President & COO, Flickr

“The 245 million acres of land managed by the Bureau of Land Management are critical to climate change mitigation and resilience, human health, and biodiversity, said Annie Nyborg, Head of Environmental and Social Impact, Peak Design. “The Bureau of Land Management’s new Public Lands Rule will support many businesses – including Peak Design – that rely on protected landscapes across the United States.”

“By putting a greater emphasis on land and water conservation and recreation, the new Public Lands Rule will make the outdoors more accessible to everyone. Outdoor access is crucial to a healthy lifestyle for our customers and employees, as well as the health of the planet as a whole.” Gordon Seabury, CEO, Toad&Co

“Kahtoola stands in support of the BLM’s new Public Lands Rule. Putting conservation on equal footing with other land uses is not just the ethical thing to do, but it comes at a time where the stakes are high and our decisions on how we interact with the planet are extremely consequential. This balanced approach to decision-making is crucial for ensuring the long-term sustainability of our nation’s public lands for generations to come,” said Betsy Harter, Associate of Sustainability at Kahtoola, Inc.

“As a company deeply committed to fostering inclusive outdoor adventures, GU echoes the sentiment of prioritizing land preservation for future generations and honoring Indigenous stewardship,” said Celia Camargo, Director of Community and Purpose, GU Energy Labs. “We recognize the invaluable role of public lands in nourishing communities and sustaining our planet. In championing the Public Lands Rule, we ensure that these treasured landscapes remain accessible for generations to come, empowering us all to continue our journey of exploration and connection with the great outdoors.” Celia Camargo, Director of Community and Purpose, GU Energy Labs

“Public lands are a key component of our business model – not to mention something our staff and employees love on a daily basis. We strongly support this new management rule.” Allan Wright, President, Zephyr Adventures, Red Lodge, MT

“Public lands for public use are much-valued and much-needed. The ability to easily, safely and enjoyably access outdoor recreation enriches citizens’ lives, relationships, and physical and emotional health. Protection and preservation is essential for our climate-change-impacted future.” Linnea Swenson Tellekson, President, Swen Products, Inc.

“Access to our public lands is critical for a community’s quality of life and to the local businesses that support, equip and educate those who recreate on public lands.  Not only is supporting this bill good conservation policy it is sound business policy aimed directly at small, local, family businesses.”  Keith Reis, President, Sanitas Sales Group

“Through unwavering dedication and strategic advocacy, The Conservation Alliance has been instrumental in championing a progressive BLM rule that promises to revitalize our cherished public lands. This pivotal update paves the way for more resilient ecosystems and enriched recreational opportunities, ensuring a sustainable legacy for future generations. We stand in support of this landmark achievement.” Soraya Shattuck, Executive Director, Adventure Travel Conservation Fund

“As a brand dedicated to putting people first, enhancing performance, and promoting well-being, Superfeet thanks you for implementing the public lands rule. Your dedication to safeguarding our natural landscapes is crucial for creating a healthy environment, preserving spaces for recreation, and offering individuals paths to unlock their full potential.” Trip Randall, CEO, Superfeet Worldwide

“Sound decisions of protection, restoration and public land use are absolutely necessary in order for us to play an active role in curbing our effects on climate change and mismanagement of our public resources. I support the rules that appropriately soften our impacts on our lands and protect and restore them for our future generations. Our public lands are treasures that command our respect, awe and reverence – not our maximum use for profit.” Benjamin Colvin, President, Devil’s Foot Beverage Company

“At the North Point Brands family, we depend on public lands, healthy ecosystems,  and clean water for our customers, our retail partners, and ourselves. RepYourWater, Cheeky Fishing, Wingo Outdoors and RepYourWild whole-heartedly support the Public Lands Rule.” – Peter Vandergrift, CMO, North Point Brands

“America’s public lands are a national treasure and every American’s birthright. I strongly support efforts to protect our lands in their natural, wild state for the environment and for future generations.” Travis Merrigan, Co-Founder, Grayl

“We serve photographers who feel most alive when they are enjoying, capturing and sharing timeless images of this nation’s amazing and awe-inspiring landscapes. 5DayDeal and our hundreds of thousands of customers support the BLM Public Lands Rule and see it as being crucial for this generation as well as many generations in the future.” Griffin Stewart, CEO and Co-Founder, 5DayDeal

“My company depends on the Outdoor Industry and our industry will better thrive with the updates to the BLM’s management of public lands!” Adam Forest, Managing Partner, The Forest Group

“I am so proud of everyone involved. It’s action like this that gives us all hope” – Derek Nielsen, Founder, Derek Nielsen Photography

About The Conservation Alliance
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, we’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.