Archives: Press Releases

BEND, Ore. (May 28, 2024) — Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, won Climbing Magazine’s prestigious Editor’s Choice award for its new Roll Up Stick Clip Kit. Climbing’s editors put the newest and most innovative climbing hardware through rigorous testing over the course of several months before deciding on their favorites. The Roll Up Stick Clip Kit came out on top, and was lauded for its durability and versatility, amongst other accolades.

The Roll Up Stick Clip Kit is a unique addition to Metolius’ lineup of climbing products, with a revolutionary technology that allows a lightweight, rigid, 3m (9.8’) pole to roll up into a 95mm x 115mm (3.75” x 4.5”) package. It’s the most compact and portable stick clip on the market, making it incredibly easy to travel with despite its long length when unrolled and in use. The full kit weighs 28 oz., and includes:

• 3m (9.8’) composite stick clip pole with universal end-fitting
• US painter’s pole thread adaptor – accepts Superclip™ attachment (Standard and Rescue) or a wide variety of brushes, broom heads, etc.
• ¼-20 camera mount adapter – which allows users to turn their stick clip into a camera extension pole that works with GoPro and other similar camera mounts
• The Superclip™ – the original and best option for clipping bolts and retrieving carabiners/quickdraws. Works with any non-locking carabiner from the FS Mini, to ovals
• Carry bag

“Its compact design comes courtesy of a space-age composite material that comes tightly rolled into a cylinder,” said Climbing. “Like a Fruit Roll-Up, it unfurls and refolds into a tube that you can click the end fitting into. I was initially skeptical about durability, but after unrolling and re-rolling it dozens of times and banging the stick around at the crags, it’s remained as solid as day one, with no cracking or deformation…if you’re flying to your climbing destination, there’s no better option than this innovative option from Metolius.”

For more information on the Roll Up Stick Clip Kit and the rest of Metolius’ offerings, please visit metoliusclimbing.com.

About Metolius

Founded in 1983 near the headwaters of the Metolius River, Metolius equipment was born out of respect for rock climbing. Metolius has since built a solid reputation as a leading designer and manufacturer of performance rock climbing equipment that is Safer by Design. Metolius has always focused on new and innovative rock climbing gear while ensuring the highest quality available. They’ve built a strong reputation as an innovator in the design of cutting-edge rock climbing gear. Metolius is proud to be able to claim innovations in just about every category of rock climbing gear from traditional, sport, bouldering and big wall/technical alpine. Metolius also works to educate others to preserve the environment and the climbing lifestyle. For more information, visit www.metoliusclimbing.com.

FLAGSTAFF (May 28, 2024) – Overland Expo West, the first in a series of premier U.S. consumer events, continued its steady growth tapping into the continued consumer desire for off road exploration. Overland Expo West saw record attendance, attracting 29,500 attendees from 48 states and 10 countries. Over 400 exhibitors displayed including Alu-Cab, Jackery and INEOS, showcasing trends shaping the industry, the newest off-road autos and motorcycles, next gen accessories and latest energy, sustainable and cooking technologies .

Statistics from Overland Expo West 2024 included:

• 29,500 attendees from all 48 contiguous states, visitors from Australia, Canada, China, Great Britain, Mexico, the Philippines and South Korea.
• A sold out exhibitor presence including Armordillo, Atlas Outdoors, Anker, Bluetti Power, KORU Overland, Lectric eBikes, Oru Designs, and TOPS Knives.
• Over 318 classes, seminars, demos, and activities, totaling 331+ session hours of instruction
• 100 Journalists including AZ Family, the Overland Journal, and RVBusiness.

“We couldn’t be happier by the positive response to Overland Expo West 2024,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “The massive turnout and diverse range of activities highlight the fact that consumers look to outdoor adventure to disconnect and connect with nature. Overland Expo is the only gathering of its kind that nurtures this enthusiastic community. We thank all attendees, exhibitors, sponsors, and partners for their contributions to the event’s success.”

Highlights included:

• Debut of 2024 Overland Expo Ultimate Builds: Attendees had the exclusive opportunity to explore the GMC Canyon AT4X and the Ural Gear Up, equipped with top-of-the-line gear.
• INEOS Grenadier Ride & Drive: Participants experienced the INEOS Grenadier firsthand on a challenging obstacle course.
• Overland Expo Film Festival: Sponsored by GOAT BOXCO, the festival showcased inspiring work from filmmakers worldwide.
• Overland Expo Foundation Raffle: Saturday’s raffle raised $20,000 for the Overland Expo Foundation with tens-of-thousands of dollars of prizes donated by Overland Expo exhibitors.
• The Ultimate Gathering of Overland Camping Rigs: Overland Expo West featured a display of overland camping rigs, from daily drivers to expedition vehicles.

“Our goals were to introduce our company and two new products to the Overland market, form B2B industry partnerships, and meet as many Overland community members as possible,” said Ed Gilmore of Gost Overland. “Without a doubt, we were able to accomplish all three and more. Being face to face with so many other passionate, knowledgeable, collaborative, and imaginative community members and business owners is valuable.”

Overland Expo West also was home to the first Buyer Summit, which took place on May 15-16, a trade-only event including exclusive programming, networking, and education sessions. North American buyers learned about the evolving overland category and heard from industry experts about the most relevant consumer trends, product highlights including technology, hardgoods, soft goods and saw the latest automotive advances.

The Overland Expo series continues next month with the Overland Expo Pacific Northwest, June 28-30, at the Deschutes County Expo Center in Redmond, Oregon. For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

DENVER, CO – MAY 23, 2024 – With less than 10 days until the first-ever Outside Festival takes over the Mile High City, festival organizers announce the highly-anticipated full-weekend schedule with more than 11 musical headliners taking over the mainstage in Civic Center Park, more than 20 inspiring films, 25 outdoor visionary speakers featured at the Denver Art Museum, and downtown parks packed full of experiences and fun for all.

Throughout the weekend, with major roads like Broadway and 14th opening to foot traffic, downtown will come to life with more than a dozen experience zones filling Civic Center Park,  The Big Gear  Show and (e) Revolution Show taking over Veterans Memorial Park, and Film x Ideas Series at the Denver Art Museum.

The new Outside Festival mobile app (available on Apple and Google Play) allows festival goers to reserve seats for Film x Ideas Series, presented by Columbia Sportswear, see the weekend lineup, explore experiences, food, vendors, and plan the day by creating their custom schedule. Programming on both Saturday and Sunday, June 1-2, will kick off at 1 p.m. and conclude at 10 p.m. A full weekend schedule can be found at TheOutsideFestival.com.

Friday Highlights: Outdoor industry professionals can kick off the weekend on Friday, May 31 with The Summit held at the Denver Art Museum, featuring top industry-leading speakers including Senator John Hickenlooper, Senator Michael Bennet, and more. Tickets to The Summit are limited; purchase includes the day’s meals, two general admission tickets to the weekend’s Outside Festival, and more. This event is ticketed and not open to the public.

Saturday Highlights: Festival-goers won’t want to miss kicking off the day in the mainstage meadow with a group yoga flow, led by CorePower Yoga, to the beats of DJ Rich Cocao. The North Face climbing competition and the Incredible Dog Experience by Purina Pro Plan occur in the park throughout the afternoon. At the Denver Art Museum, speakers and panelists include three-time Olympic Gold Medalist Shaun White, Protect Our Winters (POW) founder Jeremy Jones, climate activist and fashion model Quannah Chasinghorse, wildlife ecologist Dr. Rae Wynn-Grant, photographer and filmmaker Cory Richards, bestselling author Kevin Fedarko, deaf mountaineers Shayna Unger and Scott Lehmann, and U.S. Senate candidate Caroline Gleich. The afternoon also includes two different showings of inspiring films themed around adventure and journeys. To top it all off, Say She She takes over the main music stage in Civic Center Park at 5:00 p.m. with Lettuce at 6:45 p.m. and Thundercat to follow at 8:30 p.m.

Sunday Highlights: Day two continues throughout Civic Center Park with more climbing competitions, dog showcases, and a chance to take a dip in Cold Plunge Alley in the Wellness area. Speakers include record-breaking swimmer Diana Nyad, director, photographer, and climber Jimmy Chin, and alpinist Conrad Anker. Sunday’s films are themed around resilience and discovery. The music mainstage in Civic Center Park will feature The Heavy Heavy at 5:00 p.m.,  Andrew Bird at 6:45 p.m., and finish off the weekend with the Fleet Foxes at 8:30 p.m.

While access to Film x Ideas is included in the festival ticket purchase, ticket holders are strongly encouraged to reserve seats through the Outside Festival mobile app (available on Apple and Google Play) or on the online reservation page as seats are limited. Attendees are also encouraged to arrive at least 10 minutes before the listed times to claim their reservation or risk their seat being forfeited to walkups in the standby line. Please note that the Denver Art Museum will open its doors early at 12:30 p.m. for the Shaun White conversation on Saturday, June 1, and the Diana Nyad presentation on Sunday, June 2. Both events will begin at 1 p.m. respectively.

“Attendees of the inaugural Outside Festival are truly going to be blown away by everything we’ve put together this year,” said Robin Thurston, CEO of Outside. “This festival is packed with value and inspiration, offering the opportunity to hear from and see 25 outdoor visionaries. With nearly two dozen films set to give attendees chills and energy, and a ridiculously amazing music lineup featuring Thundercat and Fleet Foxes, all within a mega-packed weekend around Civic Center Park, this festival is going to be incredible—you won’t want to miss it!”

All weekend events take place in and around Civic Center Park in downtown Denver, which means there are abundant alternative transportation options. Please consider biking, bussing, or walking to save money and lessen your festival footprint. For more information, including tickets, travel and parking, please visit www.theoutsidefestival.com.

Sponsors for the Outside Festival include Ford, The North Face, Liquid Death, Purina Pro Plan, UCHealth, Solo Stove, Columbia Sportswear, Asheville, Ball Corporation, ZOA, Southwest, Sierra Nevada, High West, Teremana Tequila, Pacifico, Sunny D,  L.L.Bean, G Adventure, Colorado Tourism, Public Land Trust, Partake, SunBum, Laird Superfood, Teva, Osprey, Fjallraven, EVOLVE, Kane Footwear, Roll Recovery, Mountain House, Tom’s of Maine, Out & Back Outdoor, West Virginia, Asheville, AutoCamp, Royal Robbins, Bacardi, Passenger, Red Rocks, Gundlach Bundschu, La Sportiva, YO Colorado, Zeal Optics, Adaptive Adventures, Adventure Travel Trade Association, Black Lab Sports, Boulder Book Store, Chautauqua, Crested Butte, Fort Collins, Katherine Homes Hats, Latin Travel Collection, Lumenati, Macs Adventure, Pueblo, Radia Studios, Red Wood Ice Tubs, Ride like a Ninja, Seven Corners, WildReality, Ball Corporation, Be a Good Person, Butterfly Pavilion, Corepower Yoga, ELK, Food for Thought, Grassroots Gravel, Kind Box, Lyft, Modern Market, NOSO Patches, Open Hearts, REI Path Ahead Ventures, Roll Mobility, Shar Snacks, Visit Jordan, Yeti Cycles, Nikwax, World Expeditions Roll Recovery, YMCA of the Rockies, the State of Colorado, Visit Denver, the Denver Art Museum, and the Denver Museum of Nature & Science.

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Media Contact:

Austyn Dineen, Backbone, Austyn.dineen@backbone.media

Photo and Video Assets (Credit Outside)

About Outside Festival  

The first-ever Outside Festival will take place in downtown Denver from June 1-2, 2024. This new event is a one-of-a-kind celebration of everything outdoors, featuring music, films, speakers, and gear partners, including The Big Gear Show and (e)revolution. The festival is designed for beginners and experts alike, with experiences and inspiration for climbers, hikers, cyclists, skiers, and the everyday recreationist. The Outside Festival is driven by a partnership between Outside Interactive Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared desire to make the outdoors more accessible and more inclusive. For more information, including tickets, please visit TheOutsideFestival.com

About The Big Gear Show: The Big Gear Show reinvents the outdoor industry show experience by combining three great events that fuse hot market segments with a powerful community-wide festival that celebrates discovery and the adventurous spirit. The Big Gear Show brings to life the broader and more inclusive outdoors, delivering human-to-human interaction and a positive setting for those wanting to engage the industry, the products and the people behind them.

About (e)revolution Show: The e-bike revolution is here! And so is (e)revolution™,the world’s first exposition focused solely on e-bikes and the demonstration and education of e-bikes for retailers, manufacturers and most importantly, consumers. (e)revolution is dedicated to the growth of human-powered bicycle recreation and transportation. It is our mission to expand participation through the promotion, demonstration, and education of e-bikes. More information at www.e-revolution.bike.

About Outside Interactive Inc.

Outside Interactive Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outside. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more to help people experience healthy, connected, and fulfilling lives. Learn more at outsideinc.com.

 

 

 

 

 

 

 

 

 

 

FRISCO, Texas (May 23, 2024) – Wiley X, a leading provider of protective and premium eyewear, is proud to announce its continued support and sponsorship of the upcoming Carry The Load Event, the Dallas Memorial March. This annual event, dedicated to honoring and remembering the sacrifices of the men and women who have served our country, will take place on Sunday, May 26, and Monday, May 27, 2024, in Dallas.

Carry The Load is a non-profit organization that works to restore the true meaning of Memorial Day by connecting Americans to the sacrifices made by members of the U.S. military, law enforcement, firefighters, and other first responders. The organization sponsors marches and events across the country to raise awareness and funds to support its mission of offering a continuum of care to American heroes.

The Dallas Memorial March will be the culmination of Carry The Load’s National Relay that has been taking place across the country this spring. As part of the event, volunteers are encouraged to walk with or cheer on the relay teams as arrive in Dallas. Each team has been dedicating stretches of the relay to the memory of a fallen hero and volunteers have been individually raising funds and donations along the way.

Wiley X has committed to donating up to 125 pairs of eyewear to Carry The Load as the Load Master Sponsor of the event. All individuals who raise $2,000 or more will receive the Load Master title and incentive gift that includes one pair of Wiley X eyewear. In addition to providing eyewear, Niki and Dan Freeman, CEO and Co-Owner of Wiley X, donated $50,000 to Carry The Load for a second year on behalf of Wiley X.

“Wiley X is proud and honored to support Carry The Load and the Dallas Memorial March,” said Dan Freeman. “Serving those who serve others is a core tenet of Wiley X and is something we will always strive to do. Carry The Load continues to be an outstanding partner to in those efforts and I’m honored to participate in the event.”

In addition to the monetary donation, Dan Freeman will be honoring the memory of 2nd Lt. Emily Perez at the Dallas Memorial March. Known as a fierce, dedicated, and giving soul, 2nd Lt. Emily Perez’s tireless desire to help others guided her path through the United States Military Academy and into the United States Army. She was posthumously awarded a Purple Heart and Bronze Star for her service and sacrifice.

Wiley X invites everyone in the Dallas-Fort Worth area to join in the Dallas Memorial March and pay tribute to the heroes who have given their lives in service to our country.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

 

May 23, 2024 – Black Diamond Equipment, a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, in cooperation with the U.S. Consumer Product Safety Commission and Health Canada, is voluntarily recalling its Neve Strap Crampons and related accessories/spare parts.

This recall affects all green 2024 Neve Strap Crampons (style #400073) that were sold between January and May 2024 (see specific details below). Also included in the recall are the Neve Strap Binding Accessory Kit (style #400683) and Neve Strap Heel Cup Screw & Nuts (style #400687). It does not apply to the Neve Pro Crampon models or previous orange-colored versions of the Neve Strap Crampons.

The reason for the voluntary recall is related to the screws which connect the plastic heel cup to the aluminum heel unit of the Neve Strap Crampon, which can loosen and allow the heel cup to detach from the crampon, posing a fall hazard. There have been three reported instances of this happening in the field with no reported injuries.

Customers who own the green Neve Strap Crampons and/or the strap accessories sold between January and May 2024 should immediately stop using them and contact Black Diamond for a full refund.

Visit here for more information, FAQ, and to initiate the return process.

Reach us at NeveStrapRecall@bdel.com or 1-866-306-0865 to connect with our customer service team.

Affected Products:

All green Neve Strap Crampons (style #400073) sold between January and May 2024 with date codes 01-2021, 05-2022, 07-2023, 01-2024, and SS1271 are addressed with this voluntary recall.

Also recalled are the Neve Strap Binding Accessory Kit (style #400683) and Neve Strap Heel Cup Screw & Nut (style #400687), which are sold separately as spare parts/accessories.

Visit here for more information, FAQ, and to initiate the return process.

Reach us at NeveStrapRecall@bdel.com or 1-866-306-0865 to connect with our customer service team.

NORTH VANCOUVER, British Columbia – May 23, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is proud to announce its participation in the Ellen MacArthur Foundation’s Fashion ReModel, a global apparel industry initiative aiming to identify solutions and overcome barriers to scaling circular business models. The collaboration signifies the outset of a shared partnership between Arc’teryx and the Ellen MacArthur Foundation, united in their goal to drive sustainability and innovation in the fashion sector.

The Ellen McArthur Foundation – an international charity dedicated to accelerating the transition to a circular economy – hopes that the project will provide the starting point to transform how business is done with the support of policymakers in fashion.

Launched at the Global Fashion Summit in Copenhagen, The Fashion ReModel unites a group of industry frontrunners from across high street and luxury names, as well as others in the sector, to make circular business models the norm. Arc’teryx is among the first participants in the Foundation-led project.

“Arc’teryx is committed to a circular future, building products to last and equipping our guests with the tools and education to keep their gear in play,” said Dominique Showers, Vice President, ReBIRD™ at Arc’teryx. “We’re excited to be one of the first participants to join the Ellen MacArthur Foundation’s demonstration project, The Fashion ReModel, to reimagine circularity for the outdoor industry, rethinking the way we approach design and waste to build a future in which everything we create can be given a second life.”

Participating in The Fashion ReModel represents a significant leap forward for Arc’teryx toward its recently-announced climate targets and commitment to becoming a net-zero company by 2050 or sooner. Aligning with the Ellen MacArthur Foundation underscores the brand’s proactive approach to addressing environmental challenges in the fashion industry. Through collaborative efforts like The Fashion ReModel, Arc’teryx solidifies its position as a forward-thinking industry leader, driving positive change towards a more sustainable future.

“Through their participation in The Fashion ReModel, this group of organizations are taking the next step on the road towards a circular economy for fashion,” said Jules Lennon, Fashion Lead at the Ellen McArthur Foundation. “In order to challenge conventional linear models and create a new normal, brands must decouple revenue from production by accelerating efforts to redesign the products of the future, as well as rethinking the services and business models which deliver them to customers and keep them in use.”

To date, The Fashion ReModel has been endorsed by organizations including the British Fashion Council, Camera Nazionale della Moda Italiana, Global Fashion Agenda, Fashion for Good and the Waste & Resources Action Programme. The Foundation believes that the shared learnings and experiences will forge the path towards a more resilient fashion industry.

Further information about The Fashion ReModel project can be found here.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering unrivaled durability and performance in extreme conditions. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes experiences better.

About the Ellen MacArthur Foundation

The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Founded in 2010, we work with our network of private and public sector decision-makers, as well as academia, to build capacity, explore collaborative opportunities, and design and develop circular economy initiatives and solutions.

Increasingly based on renewable energy, a circular economy is driven by design to eliminate waste, circulate products and materials at their highest value, and regenerate nature, to create resilience and prosperity for business, the environment, and people.

 

 

 

OSLO, Norway (May 22, 2024) –– Heritage Norwegian adventure and outdoor brand Norrøna is pleased to share development plans for an intimate nature hotel in Senja, Norway. Designed by the internationally acclaimed architecture studio Dorte Mandrup, together with consultants TID Studio, the hotel sits on an islet overlooking the Norwegian Sea and the mountainous peninsula, merging with its surroundings. The hotel’s access to nearby hiking, skiing, swimming and whale watching will establish Senja as a destination for international adventure tourism.

“Norrøna’s ambition to inspire people to explore nature and to create a community around outdoor experiences is truly inspiring, and we want to reflect that by shaping the hotel as an extension of the journey into nature,” said Dorte Mandrup, founder and creative director of Dorte Mandrup A/S. “The site is unique, and we want to build a small hotel with a subdued expression, which does not draw attention from the surroundings. The mountains and the sea will dominate this landscape, allowing visitors to be immersed in their surroundings.”

The hotel will feature 24 rooms, where guests will mainly arrive by boat. Norrøna’s ambition is to attract tourists from all over the world. The plan is to build approximately 1,800-square-meters with guest rooms, a restaurant, sauna and conservatory. To blend in with the adjacent terrain, the hotel is designed as individual cabins, connected by a large stone roof that continues the formations of the surrounding landscape, blending the lines between nature and the hotel.

“We have high ambitions in all our projects, and here, too, we want to create a world class experience. This plot deserves the best of architecture, materials and craftsmanship, and we are delighted to have Dorte Mandrup join the team,” said Jørgen Jørgensen, Norrøna CEO and owner. “We want to show the world the wonderful nature and people of Senja, and give our guests experiences they can’t get anywhere else. At the same time, we want to create good jobs for the local economy and lift the whole area.”

The project will be assessed by Senja municipality, which has already been informed of the plans.

“These are exciting plans and will be a nice addition to tourism in Senja. I believe the hotel will attract quality-conscious guests and contribute to making Senja a tourist destination, which will benefit the local community,” shared mayor Geir Inge Sivertsen.

Norrøna aims to have the new hotel completed in 2026, and expects that it will provide 10 to 20 year-round jobs, and in addition to creating demand for goods and services locally.

The building called “Kråkeslottet” (the Crow Castle), which stands on the site today, has been proposed to be demolished because of its poor technical condition. Norrøna hopes that parts of the building can be preserved, either as elements in the new hotel, or through collaboration with others who want components from Kråkeslottet.

For more information on the project, please contact Norrøna Marketing Director Martin Lien (martin.lien@norrona.no).

About Dorte Mandrup: Danish architecture studio Dorte Mandrup is internationally renowned for their contextual approach, designing buildings that enhance the awareness and experience of each place. Founded by architect Dorte Mandrup in 1999, the studio consists of an international team of 85 employees working across scale and geography. In recent years, the studio has distinguished itself in the architectural field with their ability to work within complex and sensitive contexts. Among the most prominent projects are the Wadden Sea Centre in Denmark, Kangiata Illorsua – Ilulissat Icefjord Centre in Greenland, The Whale in Norway, the Exile Museum in Berlin, and the Nunavut Inuit Heritage Centre in Canada’s Northernmost territory. Read more at www.dortemandrup.dk

About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

Illustrations: Illustrations can be used in mention of Nørrona and Dorte Mandrup. Illustration must be credited ©MIR as indicated on the file name. Illustrations can be downloaded here.