Archives: Press Releases

LOUISVILLE, Colo. (Nov. 9, 2023) — Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer to the coffee enthusiast, Primus has a curated selection for nature lovers everywhere.

“This holiday season, we want to inspire people to give the gift of an adventure – too give gifts that ignite passions and that inspire dreams,” said Lisa Löwenborg, marketing manager at Primus. “It’s not just about giving a present; it’s about giving the gift of excitement, wonder, and the joy of exploration.”

Primus’ Holiday Gift Giving Collections provide a roadmap for getting the most out of every day and enjoying one’s time outside. With the collections, Primus recognizes three types of users and experiences that might resonate with them:

Wanderlust Wonderland

Gift the thrill of exploration with a meticulously planned trip, must-see places, and, of course, the cooking essentials for such an experience. For this adventurer, we suggest products such as the OmniLite Ti, Essential Trail Stove, and LitePlus as well as the Trek Pot Set.

Flame Masters and Culinary Adventurers

Outdoor cooking is itself an adventure, so Primus suggests gifting aspiring chefs the equipment to cook in nature and the knowledge of how to use a gas stove for the first time. Spice up their lives with a recipe card and an outdoor date kit, ensuring that every meal is an opportunity for bonding and creating memories. Products for the culinary adventurer include the Alika and Tupike stoves and the Campfire Pot Set.

Enjoy Everyday
Primus encourages the joy of homemade bites and beverages so gift recipients can get the most out of every day, whether that’s coffee and a morning walk or a post-work picnic. Everyday gifts include the Preppen, Slurken and Koppen containers.

To see the Primus’ Holiday Gift Giving Collections please visit https://primus.us/pages/holiday-gift-giving.

For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.

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About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.

About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.

 

 

[Santa Barbara, CA] November 9, 2023 – AutoCamp Hospitality Group, the company behind premier outdoor lodging brands AutoCamp and Field Station, opens reservations at its second Field Station location in Joshua Tree. Now accepting reservations for stays in Spring 2024, Field Station Joshua Tree is the brand’s second property. Field Station’s first property opened in Moab in April 2023.

Field Station Joshua Tree is the perfect basecamp for exploring the other-worldly landscapes of the high desert. Designed as the ultimate experience for the everyday adventurer, including affordable accommodations to facilitate exploration, Field Station Joshua Tree offers several room types, an onsite pool, turnkey outdoor equipment retail, educational programming, DIY or guided experiences, and an espresso cafe. The property is home to 69 rooms ranging from premium king to double queen with bunk rooms, as well as accessible options, with ample space for gear storage. Four Van Life posts are available and include access to WiFi, hookups, onsite pool, communal bathrooms, showers and other amenities.

Starting today, the brand is offering a non-refundable promotional $99 per night for reservations completed within the first three months of opening, available for double queen and king rooms. To book Field Station Joshua Tree reservations starting in Spring 2024, please visit FieldStation.com/Joshua-Tree.

Field Station Joshua Tree marks the first time that both of AutoCamp Hospitality Group’s portfolio of brands will be located in the same area, bringing more ways for people to experience Joshua Tree National Park. This plays directly into AutoCamp Hospitality Group’s mission to empower all people to get outside, knowing that not everyone has the necessary gear at home or seasoned knowledge of exploring new terrain. Complementing AutoCamp Joshua Tree, Field Station Joshua Tree brings affordable accommodations, educational resources, expert guides and gear together to provide greater comfort, ease, knowledge and support to all people looking to explore the area.

“As the outdoor hospitality industry continues to surge, this marks another major milestone for each of our brands entering both new and existing markets,” said Neil Dipaola, CEO and Founder of AutoCamp Hospitality Group. “This signifies a major achievement as our brands venture into fresh and familiar territories. Our enduring mission is to enhance outdoor accessibility, and while AutoCamp and Field Station cater to two distinct demographics, they unite in their commitment to inspiring travelers to embrace the great outdoors and local region.”

The AutoCamp Hospitality Group portfolio of brands set the standard for the “adventure curious” by providing lodging near natural areas with the comforts of home. As outdoor travel has seen massive growth in recent years, AutoCamp Hospitality Group is creating opportunities to serve individuals and families who enjoy the outdoors in different ways. In a recent survey of AutoCamp and Field Station guests, when asked how “outdoorsy” they’d consider themselves, 54% identified as not at all or somewhat outdoorsy. Of those 54% surveyed, they said their purchasing decision was based on accommodation proximity to natural areas, while 41% said they chose the brand as an option to retreat into nature. With its two unique lodging brands, AutoCamp Hospitality Group is well-positioned for growth in new and existing markets to engage even more people in the outdoors.

About Field Station
Field Station, a division of AutoCamp Hospitality Group, empowers all people to get outside with greater comfort, ease, knowledge and support. Field Station lovingly renovates and upcycles old lodges and motels in prime outdoor destinations to create supportive and sustainable basecamps for exploring nearby natural areas. Thoughtfully designed for gear storage and function, Field Station’s utilitarian approach to supported exploration is emphasized throughout its rooms, retail and interactive lobby experience. Field Station opened its first location in April 2023 in Moab, Utah. Visit fieldstation.com for more information and follow along on Instagram (@field.stn) and Facebook (@stayfieldstation).
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Oslo, Norway (Nov. 8, 2023) – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls  8,200-square-feet and includes Norrøna’s largest and most immersive store to date, a flexible modern event space, and the company’s newest venture into the restaurant industry, with the new Nordic-concept, Naturen Brasserie.

“We said that we can create the most impressive, coolest retail concept in the world if we were given the right framework conditions. And now we have,” Jørgen Jørgensen, said Norrøna’s fourth generation CEO and owner.

Norrøna House Flagship Store

The Norrøna House Flagship store has set a benchmark for the outdoor retail industry. Towering at more than 16 feet tall, an iconic color wall made entirely of Gore-Tex makes a statement right at the entrance. Norrøna has weaved in the stories of its 94-year legacy, with chronicles of its historic expeditions, to timelines of its most famed collections, to The Complexity of Simplicity installation, which represents its design philosophy, Loaded Minimalism™. Just below the sky roof, the Flagship store has set up a Gore-Tex-approved Storm Lab, which is the perfect setting for Norrøna’s in-house designers and customers to test both new and old products. At more than 2,600-square-feet, the Flagship store innovatively displays Norrøna’s entire collection and is also the site for REuse, its first second-hand store.

REuse Second Hand Store
The second-hand store is a part of a full-scale initiative from the brand, titled Norrøna REuse, which has been incorporated into other aspects throughout the company. Within Norrøna House, guests can also: hand in Norrøna products for REpair, check out outlet styles for a REduced price, REfit all products for the perfect tailored fit, REcycle Norrøna items not in use, REfresh gear to prep for upcoming seasons, or “try before you buy” at the Rental shop.

“To achieve zero waste, we have to rely on a circular economy in practice, which is a fascinating model with which to conduct our business,” said Jørgensen.

Modern event space
Originally for conferences and presentations, the modern theatre within Norrøna House is designed with the highest quality materials and most advanced technical solutions. With the capacity to hold 130 guests, the theatre and attached event space comes with a flexible setup and can easily transform into the perfect space to host a fashion show with a catwalk, or a concert.

Naturen Brasserie

Inspired by the company’s vision, “Welcome to Nature,” Naturen Brasserie will debut in 2024 as a new Nordic eatery, offering a blend of hygge and minimalism. Just like Norrøna’s collections, the menu concept will be seasonal and inspired by nature and tradition, and those subtle ties to nature will be evident to all those who dine at the restaurant. From locally sourced ingredients, exposed raw materials and spectacular views of the nearby Fåbrofossen waterfall, Naturen Brasserie is a result of Norrøna’s ambition to have House guests feel inspired and cared for.

“My motivation stems from bringing Norrøna’s vision, ‘Welcome to nature’ to life. I look forward to experimenting with high quality produce and drawing inspiration from Norwegian traditions and history, just as Norrøna has done with their collections,” said Maria Korotaeva, Naturen Brasserie Food and Beverage Manager.

Responsibility to a Historic Setting

Originally built in 1862, the 9,800-square-foot renovated former paper factory is situated in the heart of Lilleaker, a previously industrial part of Norway’s capital- turned-upscale-business district. It was important for Norrøna to choose materials that have longevity. The hot rolled steel used throughout the House is 90 percent recycled and was chosen based on its resemblance to the Trollveggen mountain face. All the woodwork used was traced and sourced responsibly. All of the lighting was changed to LED lighting and the brand’s building partner, Mustad, worked with a sustainable power solution.

“It’s essential to choose materials that reflect the quality of the product and the brand. It has to be of the highest quality so that when you enter a Norrøna store, office, showroom, wherever – you know right away where you are. All the choices should reflect that,” said Bård Kvamme, Director of Norrøna Retail.

As a means to preserve as much heritage of the building as possible, the contracted building team consciously took apart the original bricks of the former factory, washed the bricks, and then reused them for both the interior and exterior walls of the new. For Norrøna, the commitment to keeping as much of the heritage as possible is a top priority.

An International Housewarming Event

The new headquarters is located in Lysaker, Norway. There will be an in-store event in all retail stores all across the world on Nov. 10, celebrating the Norrøna House launch. To celebrate the occasion, loyalty members purchasing a product in all Norrøna retail stores will be eligible for giveaways that will include full lofoten kits that can be personalized with an in-house designer, an all-inclusive weekend at the Canvas Hotel, Norrøna’s luxury lodge situated in the heart of the Norwegian wilderness, and more.

For more information, please visit www.norrona.com

For media inquiries, please reach out to Rob Steffens, rob.steffens@rygr.us

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About Norrøna: In 1929, Norwegian outdoor enthusiast Jørgen Jørgensen founded Norrøna after his search for reliable outdoor equipment for the unpredictable and harsh landscapes of Norway. Four generations later, the company is still operated by the family and has added adventure travel to their portfolio. They have inherited a passionate commitment to continually improve products with sustainable, design-based solutions. The product range includes: mountain sports, skiing and snowboarding, mountain biking, surfing, trail running, hiking  and hunting.

Wake Forest, N.C.  (November 8, 2023) – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of editors at Runner’s World, Jogology is already making strides and filling sock walls in Run specialty retailers where the socks are exclusively sold.

“We are so proud and honored to be recognized by the editors of Runner’s World for our new premium running socks,” said Tanya Pictor, co-founder of Jogology. “Created by runners and for runners, our Jogology socks are designed like running shoes. We lock in the heel, lock in the midfoot, and leave your toes to move naturally. The test of a premium running sock is wearing one without you even knowing that it is on your foot.”

Jogology low, medium and high cushion socks feature a luxurious cushioned sole and a cushioned arch support band for additional comfort and a unique cushion coverage on the big toes for added protection. These socks boast a second-skin fit, featuring arch support massage bands to reduce excess fabric and create moisture management between the foot and shoe. A soft knit ankle rib band minimizes pressure marks, and a protective area covers the large toe for added comfort. Crafted using 200 needle machines and sustainable, recycled re-dri™ yarn, these socks offer durability and softness. Mesh panels enhance aeration, and anatomical shaping ensures a proper fit for each foot.

“After more than 100 miles, my test pair is a mainstay in my sock drawer,” says one Runner’s World tester. “They have a left-right specific fit, and a snug heel hold that doesn’t get baggy after double-wears and multiple washes.”

Jogology socks are sold exclusively in select run specialty retailers in the U.S. To locate a store and learn more about the brand, please visit https://jogology.com/.

About Jogology

Jogology™ is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology™ becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit jogology.com.

STOCKHOLM, Sweden. (Nov. 8, 2023) – RECCO, the advanced rescue technology manufacturer, this month launched its eighth RECCO SAR helicopter detector system in the US in partnership with the Spokane Regional Air Support Unit (SRASU) in western Washington. The helicopter system will be used to search for missing people in the outdoors year-round. This fall, SRASU personnel have been training on how to effectively deploy and use the RECCO detector. The Washington Rescue 3 Flight Crews are now officially operational with the system, allowing for lost outdoor recreationalists to be located more efficiently.

Many search and rescue teams in Washington are equipped with handheld RECCO detectors for year-round rescue scenarios, and this will be the second helicopter-based detector in the state. In the Washington and Montana areas, there are currently two RECCO SAR helicopter detector systems – one in Snohomish County near Seattle, and one in Flathead County Montana. The SRASU helicopter detector fills the gap between the two, allowing for increased searchability in the Spokane area and beyond.

“The Spokane County Sheriff’s Office and the Spokane Regional Air Support Unit are excited to partner with RECCO to deploy this new technology at no cost. This new detection system will help save lives, reduce search times, and help keep our search and rescue teams safe. This is a much-needed tool for eastern Washington and northern Idaho,” said Chief David Ellis, Spokane Valley Police Department.

The RECCO SAR Helicopter Detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and the exposure to risk for rescue workers during search missions.

“We are excited to announce that the SRASU is operational with the system. The placement in Spokane marks the first state with two helicopter units. This cooperation is an important next step in order to quicker locate people in distress in the state,” says Fredrik Steinwall, CEO at RECCO.

RECCO rescue reflectors are commonly found in outdoor clothing and equipment, such as bike helmets, hiking shoes and climbing harnesses. Other applications include backpacks, like the Helly Hansen Resistor Backpack, or in hunting apparel from the brand FORLOH out of Whitefish, Montana.

Currently, there are 36 RECCO SAR Helicopter detectors globally, with 12 located in North America and 24 units deployed across Europe. The latest deployments include Helico Secours, Quebec (CAN), Colorado Highland Helicopters, Durango (US) and a RECCO SAR helicopter detector based out of Lauterbrunnen (SUI) operated by Air Glaciers.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

LATHAM, N.Y. (Nov 7, 2023) – PrimaLoft, Inc., the global leader in advanced material technology, is pleased to announce the appointment of Anne Cavassa as the company’s new president. Cavassa joins CEO Mike Joyce in a strategic move that reinforces PrimaLoft’s commitment to growth, innovation, and sustainability.

“Our company purpose is to balance the intersection of people, products, and the planet,” says Mike Joyce, PrimaLoft CEO. “Anne embodies these beliefs and brings extensive leadership experience from renowned active lifestyle brands. This is an ideal opportunity to bring in a proven leader to help bring PrimaLoft forward to the next level and, for me, she was the only choice.”

Cavassa joins PrimaLoft with an impressive track record of driving growth through her strategic direction and fostering a collaborative environment. She most recently held the title of president of Saucony and has also held leadership positions at Brooks, Nike, and Timberland. Cavassa brings a wealth of experience in both footwear and apparel, from product design and merchandising to customer experience, retail, and brand marketing, all of which is ideally suited to enhance PrimaLoft’s market position.

“I am absolutely thrilled to be joining the exceptional team at PrimaLoft,” says Cavassa, president of PrimaLoft. “What drew me to this position is the brand’s rich history of innovation, delivering outstanding performance and sustainable products. I look forward to the opportunity to work with some of the world’s best brands, and I’m particularly excited about our next phase in building brand equity and forging a strong connection with consumers.”

Joyce will continue to lead the company as CEO, focusing on long-term strategic activities and direction. Cavassa will assume responsibility for day-to-day operations, and the two will collaborate closely to advance the company’s growth.

For media inquiries, please contact Senior Global Communications Manager, Ken Fisk at ken.fisk@primaloft.com or Senior PR Account Manager, Annekë Efinger at anneke.efinger@backbone.media.

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About PrimaLoft: PrimaLoft, Inc. is an advanced material technology company based in Latham, New York, with offices in Xiamen, China. PrimaLoft is the world leader in the research and innovative development of high-performance insulation and fabric felt by you and the planet. The PrimaLoft® Brand, a registered trademark of PrimaLoft, Inc., is used by more than 950 top global brands in outdoor and fashion, home furnishings, work wear, hunting, and military applications. With its Relentlessly Responsible™ mission, PrimaLoft strives to balance performance & sustainability through innovation. Originally developed for the U.S. army as a water-resistant, synthetic alternative to down, the brand is recognized today as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft, Inc. is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Instagram, and LinkedIn.

Bozeman, Mont. – November 7, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty outdoor gear to specialty retailers. The agency will be tasked with enticing and engaging Mystery Ranch’s wide-ranging consumer base; from hardcore athletes to fashion-first outdoor enthusiasts.

“The east coast market includes a broad audience of both fashionable outdoor consumers and serious gear users, and the team at Brandywine River Reps has the experience and knowledge to manage this diversity and infuse growth in a similarly diverse brand such as ours,” said Ben Nobel, Director of Sales at Mystery Ranch. “Mystery Ranch is quickly becoming a leader in the technical backpack category and our partnership with Brandywine River Reps will help take us to the next level.”

Founded in 2002 and headquartered in Greenville, Delaware, Brandywine River Reps is led by founder and principal, Andy Molter, who has over 20 years of industry experience. Ryan Conklin, a BRR veteran, with more than 10 years of brand sales experience with hardgoods and accessories brands. Together they are both avid outdoor people that started their careers on the retail floor. They have first hand knowledge for what it takes to get the most from your gear.

“We look forward to representing Mystery Ranch in our territory,” said Molter. “The brand has a long history of making amazing technical products that not only perform above the competition but are beautifully executed and designed to last for a lifetime. Quality construction and a discerning eye to detail is what the market is looking for  and this is where our agency thrives. We are excited to support current retailers and introduce this amazing brand to new markets.”

About MYSTERY RANCH
Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission

About BRANDYWINE RIVER REPS

Brandywine River Reps, Inc. represents specialty products to specialty retailers in the Mid-Atlantic and New England regions. Over 40 years of combined industry knowledge; we provide stellar service, with innovative ideas to help drive your business success.

 

Flagstaff, Ariz. (Nov. 7, 2023) – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, has undertaken an overhaul of their ultra-low profile footwear traction, NANOspikes^®. NANOspikes have been a winter safety essential in icy conditions for nearly a decade for everything from training for a marathon to walking the dog, and the newly updated version is now available at retailers nationwide. Unintentional falls are the leading cause of nonfatal emergency room visits across all ages of Americans per the CDC.^[1]

Specifically designed for walking and running on slick roads and sidewalks in freezing temperatures, NANOspikes traction delivers high-performance grip on hard, icy surfaces without affecting foot strike. The updated version for fall ‘23 offers improved comfort, fit and traction to stay safely active outside in wintry conditions. Also great for holiday travel, NANOspikes traction packs down small into an included tote pouch and easily slide over a variety of shoes to help travelers avoid dangerous slip and fall accidents while exploring new destinations.

Product updates include an improved fit for a wide variety of shoe styles and sizes from US W 5 to US M 15 plus a larger heel tab for an easy on and off experience. Low profile rivet connections minimize pressure points for improved comfort. Ten concave tungsten carbide spikes per foot provide instant traction on ice and an updated traction plate deflects uneven ice, allowing spikes to engage faster. Unisex sizing, MSRP $54.95.

“We believe design is more than the means to a new product,” said Danny Giovale, founder and owner of Kahtoola. “It’s a practice in intentionality and purpose. Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better. The redesigned NANOspikes bring a number of thoughtful improvements and they continue to be the proven ultra-low profile traction that runners trust when they need to perform on hard, slippery surfaces, without affecting their gait or foot strike.”

For more information on Kahtoola’s complete range of traction and gaiter offerings, please visit Kahtoola.com.

About Kahtoola:

Since 1999, Kahtoola has been dedicated to empowering people by building exceptional outdoor gear and through a focused commitment to philanthropy, conservation and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

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^[1] United States. Centers for Disease Control. (2021). WISQARS Leading Causes of Nonfatal Injury. Retrieved from CDC Web site: https://wisqars.cdc.gov/lcnf/

WATERLOO, ON (November 7, 2023) Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser.

Ceaser has been wearing Kapsul’s ATLAS Shirt, featuring the company’s patented neck collar, and proudly takes the field each week with the extra protection he can count on. Kapsul’s collar utilizes lightweight, rate-resistant foam that adjusts to protect athletes’ necks, providing support and stability. It’s the only dynamic neck stabilization product on the market that safeguards athletes from injury, strain, or fatigue through the dissipation of force, without limiting their range of motion.

“We’re excited to welcome Nelson to the Kapsul team,” said Dr. Daryl Sherman, Chief Executive Officer at Kapsul. “Nelson has made our collar an integral part of his game and performance, and his commitment to safety makes him the ideal athlete for Kapsul. Our partnership with Nelson is not just about the collar; it’s about safeguarding the future of sports and well-being of athletes, and we are proud to be on this journey with him.”

Kapsul was founded as a solution to reducing the risk of head injury in sports. While most research has focused on helmets as the primary mitigation strategy, Kapsul is accelerating a greater understanding of brain injury through research and science that studies the head and the neck together in real-time.

“I discovered Kapsul when I was looking for extra protection from a number of neck stingers I had throughout the last year,” said Ceaser. “Kapsul’s ATLAS Shirt has become an essential part of my gameday routine, and I’ve seen a significant decrease in the number of stingers since taking the field with it every game. With Kapsul, I can give it my all each week, knowing I’m doing everything to protect myself and keep playing the game I love.”

In addition to Ceaser, Kapsul has been working with the University of Houston’s Offensive and Defensive Linemen to co-develop solutions and new apparel options for head and neck protection in warm, humid conditions.

Kapsul aims to expand its roster of athlete advocates, recognizing the vital role they play in promoting safety in sports and enabling the game to be played for longer.

Kapsul’s ATLAS Short Sleeve Shirt is available for purchase on Kapsul’s website in Men’s, Women’s, and Junior sizes. For more information, please visit www.kapsultech.com.

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About Kapsul™

Kapsul™ Tech is a Canadian research and science company providing innovative injury solutions and changing the science of healthcare in traumatic brain injury, orthopedics, and disability.

Kapsul is committed to preserving the future of sports through research founded on science and a deep understanding of athletes’ needs, as well as the forces they experience. Partnering with market leading brands in multiple sports, militaries, and occupations, Kapsul easily integrates its patented neck collar technology into multiple apparel and protective solutions. In early 2024, Kapsul will be releasing a piece of research that will revolutionize the way the world understands, diagnoses, and treats brain injury.

To learn more, you can visit www.kapsultech.com.

 

 

 

 

SAN FRANCISCO (Nov. 7, 2023) – Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure. As one of the original U.S. outdoor brands, Royal Robbins has revolutionized the industry with a legacy of iconic styles. The goal has always been to create versatile, durable, and stylish products, while minimizing impact on the planet. Liz and Royal’s belief that nature and adventure are good for the soul shines through for fall/winter 2024.

Leaning into its origin, Royal Robbins introduces Rockcraft Sweaters, 100% merino wool outdoor performance sweaters. They are made with 100% Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314. Merino wool is comfortable and durable, offering natural warmth—wet or dry. The use of natural materials extends beyond wool, with hemp as the primary ingredient in the new men’s and women’s Clouds Rest Hemp shirts. Finally,  the brand’s all-time bestselling Desert Pucker and Mojave Pucker long-sleeve shirts are carbon neutral and are made with renewable beechwood.

Ninety six-percent of styles in the fall 2024 line meet or exceed the brand’s highest sustainability standard, which dictates a product must be made with 50% or more preferred cotton, recycled polyester, traceable wool, preferred forest materials, hemp, or recycled nylon.

Key products from Royal Robbins in Fall 2024 include:

• Rockcraft Wool Crew L/S (right; W+M) – This 100% merino wool 5-gauge sweater pays special tribute to Royal Robbins brand heritage. Wool sweaters have been a standard of performance apparel for generations, and the Rockcraft Wool Crew has incredible performance benefits—including moisture wicking, natural insulation, and excellent durability. Available in classic fairisle patterns and the brand’s unique solid color phantom patterns for women, and solid colors for men.
• Rockcraft Wool Hoodie (left; Unisex) – This premium 100% merino wool hoodie comes in classic neutral colors and can be worn on its own or easily layered under a shacket or jacket. The 7-gauge jersey-stitch body with a 2×2 rib cuff and hem also has a fully-fashioned saddle shoulder, meaning less friction when wearing a backpack,

All Rockcraft Sweaters contain 100% RWS certified wool, certified by Control Union cert. 895314.

• Clouds Rest Hemp L/S (Left; M+W) – A heavyweight adventure shirt, this durable button-up draws inspiration from the classic Royal Robbins archives. The Clouds Rest Hemp is made from a blend of soft, durable, odor-resistant, breathable hemp and organic cotton with recycled polyester. An oversized patch pocket on the left chest adds both style and functionality to the shirt, which can be layered over a tee or hoodie.

• Desert Pucker Dry L/S (Right) and Mojave Pucker Dry L/S (M) – With over one million sold, the all-time best selling Royal Robbins shirt offers year-round adventure in a long sleeve style. Celebrating its 25th anniversary in 2024, the cult-classic relaxed-fit Desert Pucker and standard fit Mojave Pucker are certified CarbonNeutral™ by Natural Capital Partners and made with breathable TENCEL^TM Modal fibers made from renewable beechwood. HeiQ Smart Temp body temperature-activated thermoregulation technology keeps you cool and dry.

The new fall collection will be available to consumers in September 2024 at specialty retailers, online at royalrobbins.com, and at Royal Robbins retail store locations in Denver; Berkeley and Modesto Calif.; and Seattle.

About Royal Robbins® 

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.