Maven Bolsters Its Premium Line of Optics with the RS1.2 Riflescope and S.3 Spotting Scope

LANDER, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope.

The RS1.2 is the culmination of years of research and development, resulting in a scope that is unrivaled in clarity, accuracy and reliability. Built on the rugged and time-tested frame of the RS.1, the RS1.2 offers enriched features such as an illuminated reticle, capped windage, a true zero-stop and a dialable elevation turret. The new 2.5-15×44 first focal plane scope weighs in at just 26.4 ounces, less than 2 ounces more than the original RS.1 and is offered with Maven’s popular MOA-2 reticle and a new SHR-MIL reticle.

“We continuously explore opportunities to enhance our product offering to meet the needs of customers,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “The introduction of the RS1.2 is the latest example of that. We incorporated feedback from customers and industry professionals to implement new features into the original RS.1 design that add more versatility to our lineup.”

The RS1.2 also features premium ED glass for impeccable clarity, a smooth focus mechanism, precision-engineered adjustments, tactile click detents and robust anodizing to resist heavy use and ensure durability.

The S.3 spotting scope is the perfect complement to Maven’s line of premium spotting scopes. Sitting comfortably between the full-sized S.1 and ultra-compact S.2, the new S.3 features a powerful 20-40 magnification range with a 67mm objective lens in a frame that measures just 13 inches and 60 ounces. It also features a detachable eyepiece to offer ultimate flexibility in addition to elite performance. The S.3 is available in both a straight (S.3S) and angled (S.3A) configuration so users can choose an option to best fit their needs.

“We designed the S.3 to be as versatile as possible,” Weaver said. “It’s positioned between the full-size and compact offerings, so it’s an incredibly convenient size that still offers a wide range of magnification. Plus, the flexibility to swap eyepieces allows users to adapt as their activities and needs change.”

Just like the rest of the brand’s S Series lineup, the S.3 incorporates fluorite glass, which is universally recognized as the premium choice for larger objective lenses. This exceptional glass ensures razor-sharp clarity from edge to edge, exceptional performance in low light conditions, and the delivery of vivid, distortion-free and brilliantly bright images.

The Maven RS1.2 riflescope ($1,200) and S.3 spotting scope ($1,800) are available now for purchase at www.mavenbuilt.com. Both optics can also be fully customized using Maven’s renowned Custom Optics Builder.

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About Maven

Maven is a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices. By cutting out the middleman and selling directly to the consumer, the company eliminates retail markups and is, therefore, able to produce affordable products using best-in-class components. The result is high-quality optics offered at an exceptional value and covered by a lifetime warranty.

 

 

 

 

 

White Duck Outdoors Launches First-Of-Its-Kind Resale Program

SALT LAKE CITY (Nov. 29, 2023) – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is pleased to announce the launch of its used gear resale program. This first-of-its-kind program allows customers to buy gently used tents from White Duck Outdoors, providing a sustainable and affordable way to get the gear they need for their next adventure.

“We’re excited to launch our used tent program and take the next step in helping make the great outdoors more accessible,” said Moez Faruqi, Head of Marketing at White Duck Outdoors. “From day one, we’ve had a goal of making it easier for people to get the gear they need to enjoy the outdoors without breaking the bank and without turning our back on sustainable practices. The used gear program will certainly help in both of those areas.”

White Duck Outdoors is committed to sustainability and reducing its environmental impact. The company’s used tent program is the latest way it is working to make the outdoors more accessible and sustainable for everyone. It also designs its tents and tent accessories with fabrics that are constructed from BCI-certified cotton and recycled ocean-bound plastics.

All used products offered by White Duck Outdoors are thoroughly inspected and refurbished before being sold. Tents are also inspected and graded on a condition scale of one to five, with a rating of five being the best condition, so customers can be confident in the quality of the tent they’re purchasing.

To buy a used tent from White Duck Outdoors, customers can visit the company’s website at www.whiteduckoutdoors.com. Tents are available in a variety of sizes and styles, so customers can find the perfect item for their needs.

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About White Duck Outdoors

White Duck Outdoors is a renowned provider of high-quality outdoor gear, specializing in durable and innovative tents designed to withstand the rigors of outdoor adventures. With a commitment to quality and customer satisfaction, White Duck Outdoors continues to deliver exceptional products that empower outdoor enthusiasts to connect with nature and create lifelong memories.

 

 

 

Rumpl Partners With First Descents for Giving Tuesday Donation

PORTLAND, Ore. (Nov. 28, 2023) Rumpl, the category leader in premium outdoor blankets, is proudly supporting First Descents this Giving Tuesday with a buy one, donate one program. First Descents is a national non-profit that provides life-changing outdoor adventures to young adults affected by cancer and other serious health issues. Through the initiative, Rumpl will donate an Original Puffy Blanket to First Descents for each Original Puffy Blanket sold on the Rumpl website, Nov. 28-30, 2023.

“First Descents is an organization close to our hearts at Rumpl and we are thrilled to partner with them once again for Giving Tuesday,” said Josh Weichhand, vice president of global brand marketing. “Blankets are an important symbol of comfort for those fighting their toughest battles – and we love that Rumpl can support the amazing work being done by First Descents through both product and performance. With a longer window for consumers to tap into our buy one, donate one program, we hope to elevate First Descents’ mission while introducing this important organization to Rumpl consumers, present and future.”

Rumpl also partnered with First Descents in 2022 for Giving Tuesday, and donated more than $100,000 in product to help support the non-profit’s outdoor adventures, as well as customized Original Puffy Blankets for recipients. Last year, Rumpl’s marketing support helped educate their consumers about First Descent’s mission. This year, Rumpl will expand their marketing efforts to spread additional awareness and help First Descents reach their goal of raising $6M in 2023.

First Descents has served more than 10,000 young adults with psychosocial supportive care since its founding in 2001. With free, adaptive programs across the U.S., participants are empowered to go beyond their diagnosis with adventure-based activities, including whitewater rafting, kayaking, surfing and climbing. Additional programming that supports frontline healthcare workers was introduced in 2020 to address the community needs of the COVID-19 pandemic and is now a permanent offering, allowing for more individuals to experience the healing power of nature.

Rumpl will donate an Original Puffy Blanket to First Descents for every Original Puffy Blanket sold on Rumpl.com Nov. 28-30, 2023. For questions on Rumpl, Giving Tuesday or First Descents, contact senior account manager Corinne Baud at corinne.baud@rygr.us.

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.

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Outdoor Research Deviator Hoodie wins ISPO Award

SEATTLE (November 28, 2023) — Boasting a superb balance of weather protection and warmth paired with breathability and versatility for cold-weather sports, the new Outdoor Research Deviator Hoodie won an 2023 ISPO Award this week.

The ISPO Award, bestowed by ISPO, one of the primary outdoor and sports industry trade/B2B organizations, is one of the industry’s most prestigious awards. Each year it honors the most exceptional new products in a range of categories.

Created by pairing hybrid-materials construction with emerging fabric technologies and athlete feedback, the Deviator Hoodie excels at stop-and-go activities in cold weather — situations where warmth is crucial during stops, as is the ability to shed heat and moisture while on the move. The design is versatile, built for everything from winter running to hiking, fat biking to nordic and backcountry skiing, and snowshoeing to alpinism.

“This super-lightweight hooded jacket is all about providing only as much weather protection and thermal performance as you actually need during winter activities so that breathability doesn’t suffer. Outdoor Research presents a well-thought-out combination of innovative fabric construction and material placement,” the ISPO Jury said in a statement about the award.

Built for a wide range of active pursuits in cold weather, the Deviator Hoodie is able to retain warmth when it’s crucial yet breathes and sheds heat when on the move. A new insulation technology called VerticalX™ Octa is paired with a 20D stretch-woven fabric for weather resistance, giving the Deviator a superb blend of warmth and breathability. VerticalX Octa, a bi-component synthetic insulation, is created by pairing an eight-sided, hollow-core polyester fiber in the center surrounded by a loftier polyester.

The Deviator uses VerticalX Octa insulation inside the front-of-body panels, shoulders, sleeves and hood. VerticalX Octa is more effective for active use because it doesn’t require an interior liner fabric and has an open structure, both of which allow it to breathe more effectively, and it pairs well with truly breathable exterior fabrics. It’s also 50-percent lighter in weight than traditional polyester insulation, has an outstanding warmth-to-weight ratio, is superb at wicking moisture and is soft against the skin.

On the back, side panels and under the arms, the Deviator uses a more breathable polyester/spandex grid fleece. All fabric and insulation materials are bluesign-approved.

The hoodie comes in men’s and women’s versions and retails for $229 USD.

“Our goal was to build a versatile collection for cool and cold temperatures that are the kinds of multi-purpose layers you reach for again and again on your way out the door,” said Charlie Berg, outerwear product manager for Outdoor Research. “We’re honored to get this award along with independent confirmation that we accomplished that goal.”

The Deviator Hoodie is part of the new Deviator Collection from Outdoor Research which also includes gloves, mitts and wind pants.  This seven-piece line excels at stop-and-go activities in cold weather — times when warmth is critical for stopping but you also need the ability to shed heat and moisture on the go.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees. For more information, visit www.outdoorresearch.com.

 

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Salomon Partners with Noble’s Ionic+ ® and 37.5® to Create New Knit-Flow™ Fabric for Spring/Summer 24 Sense Aero Update

ANNECY, FRANCE (Nov. 28, 2023) — For the Spring 2024 season, Salomon will elevate its running apparel offering by partnering with Ionic+ ® Botanical and 37.5® to create new fabric technology, Knit_Flow™. This new groundbreaking fabric uses the anti-odor citric-acid formula, Ionic+ ® Botanical, and is the first durable plant-based formula  to be registered, tested and approved by the Environmental Protection Agency (EPA). Salomon is the first brand to bring this new technology to the consumer market through select S/LAB and Sense Aero running apparel, launching spring 2024.

Knit_Flow™ fabric combines ultra-modern technologies designed to reduce contact between fabric and skin allowing for airflow throughout the garment. A unique “twisted yarn” powered by Ionic+ ® Botanical and 37.5® fabric technologies provides maximum breathability that reduces odor and wicks away moisture for all day comfort.

“With our Knit_Flow fabric, we want runners to forget they are even wearing a shirt and shorts so that they remain in their desired comfort zone at all times,” says Hugo Debrueres, head of product for Salomon apparel. “How you feel depends on if your body is at the right temperature and this new Knit_Flow™ fabric will keep you cooler longer and will help prevent that sweaty, sticky feeling many active apparel pieces deliver.”

To create Knit-Flow fabric, Salomon partnered with two well-established fabric technology companies—Noble Biomaterials and 37.5®. Ionic+ ®antimicrobial solutions by Noble offer naturally self-cleaning antimicrobial fabrics. The new botanical citric-based solution of Ionic+ lasts up to 50 washes and fights microbes on the material—the same microbes that lead to odorous bacteria growth on fabric that doesn’t wash out.

Ionic+ ® Botanical uses a state-of-the-art citric-acid antimicrobial/anti-odor formula. The only durable plant-based registered formula with the Environmental Protection Agency, meaning the ingredients are tested by EPA scientists to meet Safer Choice’s stringent criteria. Ionic+® treated products clean themselves of microbes that attach and propagate on fabric, ensuring fabric won’t carry smells associated with odor-causing bacteria.

“Our collaboration with Salomon on Knit_Flow marks a significant milestone as we introduce Ionic+ ® Botanical to consumers for the first time,” says Joel Furey, founder and chief commercial officer at Noble Biomaterials. “Working with Salomon to integrate our plant-based antimicrobial solution into Knit_Flow not only enhances the performance, but also contributes to a more sustainable future of apparel use. We’re excited to set a new standard for the apparel industry with this collection.”

Apparel with 37.5® Technology uses natural minerals permanently embedded in the clothing to help the body naturally thermoregulate, so users can quickly cool down when hot and warm up when cold. While wicking fabrics simply spread moisture, climate control fabrics with 37.5® Technology remove moisture vapor before it turns into liquid sweat, so users stay in their comfort zone longer even as their exertion level rises.

Collaborative product development with technology leaders like Noble and 37.5 also aligns with Salomon’s goal of bringing responsible performance and innovation to the market through such design partnerships.

S/LAB and Sense Aero SS24 Knit_Flow™ Running Apparel

Select tops in Salomon’s S/LAB and Sense Aero SS24 run apparel lines will feature the new Knit_Flow™ technology that will benefit runners for everyday runs and race days.

The S/LAB Tee and S/LAB Speed Singlet offer men and women advanced thermoregulation, moisture management, a breathable open weave and odor regulation that make them go-to picks for race day.

Salomon’s Sense Aero line provides runners with top-notch technology for everyday runs in specific men’s and women’s fits. The Sense Aero Tee uses ghost seams, an anti-chafing neck insert and reflective details that elevate comfort and safety on runs. The Sense Aero Singlet offers Salomon’s Knit_Flow™ technology in a sleeveless option for  hot summer runs and includes reflective details for visibility at night. Finally, the Sense Aero Short Tank for women incorporates the Ionic+ ® Botanical anti-order technology with a cropped design.

For information on Salomon’s running apparel, contact senior account manager Corinne Baud at corinne.baud@rygr.us. For information on Ionic+ ® Botanical and Noble, contact senior PR account manager Tyler Stephenson at tyler.stephenson@backbone.media.

About Salomon: Born in the French Alps in 1947, Salomon creates premium footwear, apparel, gear and winter sports equipment that is superior in function, radical in design and obsessive in style. At the Annecy Design Center, engineers, designers and athletes collaborate to write the future of sports by creating products that transform outside sports experiences and enable a deeper connection with nature, allowing people to unleash the best version of themselves so that they might positively impact the world.

About Noble Biomaterials, Inc.: Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, IONIC+®, X-STATIC®, and CIRCUITEX®, are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring, and conductive protection benefits. Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming.  Its headquarters and manufacturing facilities are in Scranton, PA, and the company has offices in Europe, Asia, and South America.

For more information on Noble Biomaterials and to view their full range of fabric applications, please visit www.noblebiomaterials.com.

 

 

Royal Robbins Becomes Brand Certified in the Responsible Wool Standard—Solidifying Commitment to Natural and Sustainable Fibers

SAN FRANCISCO (Nov. 28, 2023) – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure. As one of the original U.S. outdoor brands, Royal Robbins has set the industry standard with a legacy of iconic styles made with natural and lower-impact fibers.

The Responsible Wool Standard is a global standard that addresses the welfare of sheep and the land they graze on. The standard encompasses key principles, including ensuring the Five Freedoms of animal welfare and promoting responsible practices in land management and traceability throughout the supply chain.

In addition to ethically sourced merino wool, Royal Robbins styles are made with preferred and organic cotton, hemp, and TENCELTM Modal. Naturally-derived fibers were intuitively chosen in many of the brand’s original styles and have been integral throughout the line for over 55 years. They are durable, comfortable, and feel great on skin.

By fall 2024, 59-percent of the brand’s styles will be made with majority natural and bio-based fibers, a 47-percent increase from fall 2023.

“As a brand deeply rooted in the outdoors, we recognize the importance of responsible and sustainable practices,” said Erik Burbank, global brand president at Royal Robbins. “Achieving RWS certification is yet another important step in our commitment to the environment and our focus on natural and sustainable fibers.”

In 2023, Royal Robbins went through the RWS certification process to allow the brand to formally track the chain of custody of its wool from fiber to final product. The certification process involved a rigorous assessment of Royal Robbins wool sourcing and production practices, conducted by an independent third-party certifier. This comprehensive evaluation ensures that Royal Robbins meets the stringent criteria outlined in the Responsible Wool Standard.

Royal Robbins remains committed to inspiring adventure while championing responsible materials sourcing. In addition to designing industry-leading adventure apparel made from natural fibers, the brand continues to reduce its impact across its entire product line. Royal Robbins is dedicated to transparency and regularly updates its stakeholders on progress and initiatives related to sustainability.

For more information about Royal Robbins and its commitment to responsible sourcing, please see our recent sustainability milestones at royalrobbins.com.

*TENCELTM Modal fibers are mainly manufactured from beechwood, sourced from sustainable forest in Austria and neighboring countries. Beechwood forests are a natural and renewable source of raw material.

About Royal Robbins® 

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

 

 

 

 

Rossignol launches limited-edition ski to support increased diversity in the outdoors

Park City, UT – November 28, 2023 – In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand is eager to announce its new charitable ski initiative in partnership with the Share Winter Foundation and celebrated contemporary artist Ya La’ford.

Over a year in the making, Rossignol and Share Winter worked directly with University Prep, a Share Winter grantee school in the Bronx, New York, to launch a contest wherein their students could submit artwork for a limited-edition ski. Once the final artwork was selected, the winning student, Andre Thomas, collaborated directly with La’ford to realize their final design titled, Reflection.

“Collaborating with an iconic brand like Rossignol while inspiring the imaginations of students from my hometown in the Bronx made this a one-of-a-kind experience,” said La’ford, adding, “Like the power of art, the mountains elevate us from our daily existence with the reminder that freedom and beauty are all around us when we pause and breathe it in.”  A renowned artist, educator, and community advocate, La’ford’s track record of success with major brand activations has extended across many well-known global sport and lifestyle brands.

Building upon Andre’s original artwork while integrating La’ford’s signature style, the result is a singular, eye-catching design that juxtaposes the vibrant colors and serenity of a mountain sunset with the chaotic and intersecting pathways that ultimately connect us all.

Showcased on a new limited-edition version of Rossignol’s best-selling, Sender 90 Pro all-mountain-freeride ski, all sales proceeds will be donated to the Share Winter Foundation to support future programming.

“We’re very excited to announce this initiative as it is a clear extension of our greater brand purpose,” said Gabriel Authier, CMO, Rossignol Group. “The resulting passion and creativity we’ve tapped into is truly inspiring and allows us to realize just how many different opportunities we have to make an impact. It is our role to open the mountains up to new generations and demographics of skiers and riders and create opportunities for more people to both discover and feel welcomed into this community.”

Launching on Tuesday, November 28th, 2023, aka “Giving Tuesday”, the new limited-edition Sender 90 Pro x Share Winter ski will be available at select U.S. retail partners and worldwide at Rossignol.com.

Learn more about Ya and Andre’s collaboration and see where to purchase the new Share Winter ski here.

 

RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments

STOCKHOLM, Sweden. (Nov. 27, 2023)RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are also very light and packable.

The Helly Hansen Odin Everdown Hooded Jacket will be the first lightweight and packable down jacket with a RECCO reflector integrated, made possible by the unique design of the 742LT reflector. Garments that integrate a RECCO reflector help make their wearer searchable by rescue teams in the event of an emergency.

The RECCO reflector 742LT boasts innovative features, weighing in at only 1 gram and measuring just over 2mm. The high-quality, flexible silicone material and design used in the reflector allow it to be integrated without affecting the design of a lightweight jacket. The design ensures the reflector remains temperature and abrasion-resistant while ensuring wearers are searchable by rescue professionals for the life of the garment.

“Our new award-winning Odin Everdown hooded jacket is lightweight but super warm due to the uniform structure of this innovative insulation, which leaves no cold spots,” said Philip Tavell, VP of Outdoor at Helly Hansen. “The jacket features a lightweight RECCO reflector to make sure our professional partners and outdoor enthusiasts alike stay searchable. Our SAR and mountain guide partners see it as a huge benefit to add a RECCO reflector to a product you can always carry with you due to its lightweight and packability.”

The Helly Hansen Odin Everdown Hooded Jacket feels lightweight — 325g for men’s large, 275g for women’s medium — while delivering heavyweight warmth. The uniform structure of this innovative insulation creates a continuous and even distribution of goose down, removing the need for horizontal stitching which often leads to cool air passing through to the body in those areas. Strategic placement of the insulation within the body and the hood enables unrestricted movement and temperature regulation, while PFC-free DWR treatment on the exterior helps provide weather protection.

”We are really excited to present the reflector 742LT integrated in the Helly Hansen Odin Everdown Hooded Jacket. This reflector will help us on our mission to make more people searchable and help rescuers save lives worldwide,” says Fredrik Steinwall, CEO at RECCO.

Essential to the year-round rescue system is the innovative RECCO SAR Helicopter Detector. Searching from a height of 100 meters and covering a search area of approximately 100 meters wide, the system enables rescuers to search 1km² within 6 minutes.

Currently, there are 36 RECCO SAR Helicopter Detectors globally, with 12 located in North America and 24 units deployed across Europe. The latest deployments include Helico Secours, Quebec (CAN), Spokane Regional Air Support Unit (US), and a RECCO SAR helicopter detector based out of Lauterbrunnen (SUI) operated by Air Glaciers.

RECCO will be at ISPO Munich on November 28-30 showcasing its new reflectors and key product partner launches like the Helly Hansen Odin Everdown Hooded Jacket (in store FW24), the Black Diamond Vision airNET Harness (available in store), Oakley’s Mod BC Helmet (in store FW24) and the Scott Flow Plus Pro Helmet (in store FW24) at booth A2.400.

For more information about RECCO, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ – the company’s most innovative and responsible waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

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SCARPA adds high-traction Spin ST to its performance trail-running shoe collection

BOULDER, Colo. (Nov. 28, 2023) – Over the last few years, SCARPA has built out an award-winning collection of trail-running shoes. Between the Spin, Ribelle and Golden Gate families, SCARPA offers a trail-running shoe to meet any athlete demand. For Fall 2023, it adds a specialized performance tool, the Spin ST, which offers high traction in snow or other types of soft terrain.

Looking out to Spring 2024, SCARPA is also evolving its Ribelle Run and Golden Gate lines with the addition of the Ribelle Run Kalibra HT, which pairs a new BOA® Fit System with a proven platform, as well as the next generation of its crossover trail-to-pavement shoe, the Golden Gate 2.

Featuring an aggressive lug profile with Vibram Traction Lug Technology, the Spin ST was created for muddy or snowy trails, obstacle-course racing and orienteering. The Vibram Megagrip sole uses 7mm lugs, and features smaller lugs on the sides of larger ones for added traction. This design increases surface area, improving traction up to 25 percent. The upper, which is made with a 95 percent recycled fabric, features an extended ankle collar to keep the elements out. It also employs SCARPA’s EXO construction, which uses welded PU overlays to wrap the foot for excellent lateral stability. A flexible TPU rand provides toe protection. The midsole has a 22/18 stack height.

“For mountain running in soft, loose or wet terrain you really can’t ask for more than the Spin ST,” said SCARPA running athlete Gabe Joyes, who has been using the shoe. “The super-deep lugs grip into just about any surface, and the mini-gaiter keeps snow and rocks out of my shoes. These are my go-to for steep winter and spring mountain running.”

The Ribelle Run Kalibra HT, new for spring 2024, pairs a proven platform for technical mountain running with the Wrap360 BOA® Fit System. The BOA dial’s two-way function allows for quick micro-adjustments while on the trail, and the BOA Wrap360 integrates around the back of the heel, so not only does it tighten over the instep, it also creates a more secure hold through the back of the heel, which in turn improves ankle stability. The shoe has an extremely durable upper with a climbing-inspired, full-perimeter TPU rand for structure and stability, paired with SCARPA’s SuperGum sticky sole. A 24.5/20.5mm stack height provides a versatile platform.

Meanwhile, SCARPA updates its most cushioned running shoe, the Golden Gate 2, which is built for wide-ranging terrain from roads to gravel and pathways to groomed trails. The Golden Gate 2 features a rockered forefoot profile with a more traditional construction in the heel, which provides additional support in the heel of the shoe compared to the first generation. Underfoot, SCARPA uses a dual-density EVA Bounce Foam midsole with strategically placed structure and rebound zones designed to create a more elastic response. That’s paired with a 28/24 stack height. In the upper, SCARPA employs a bio-based reinforcement that’s printed on to add lightweight structure and support. A more rounded, open-toe box pairs with medium volume for comfort on longer runs. SCARPA’s Presa outsole with Super Gum rubber offers superb traction both on and off road.

That builds on other recent trail-running additions from SCARPA, including the Spin Planet, a trail-running shoe that not only stands out based on its stable, cushioned performance but that also offers market-leading sustainability, tying in with the brand’s effort to become a certified B Corp.

SCARPA is showing all its shoes this week at The Running Event (booth 1855) in Austin, TX.

About SCARPA and SCARPA North America

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.

 

 

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Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation

BOULDER, CO (November 27, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department in its mission to unite, empower and guide the outdoor industry to become climate positive by 2030.

Along with driving all OIA sustainability initiatives into the future, Brown will oversee OIA’s Climate Action Corps, the consortium consisting of over 75 outdoor businesses that has already made significant and crucial progress on measuring, setting targets, reducing emissions, and advocating for bold policy action in Congress. She will also lead OIA’s Clean Chemistry and Materials Coalition (CCMC), the comprehensive program that provides OIA members with strategies, scalable action plans, and solutions for thoughtfully phasing out PFAS and other harmful chemicals from their products.

“Julie brings to OIA almost two decades of environmental sustainability experience at the nexus of policy, business and technology. Her knowledge in this critical area will be vital as we continue to provide meaningful council, education, and pragmatic programs to our members,” said Kent Ebersole, President of OIA.

Brown brings a wealth of experience in sustainability to OIA, with a long history of working with brands in the apparel and outdoor markets, where she executed sustainability strategies for global brands, technology companies, and circular economy partners. Most recently she served as Head of Sustainability for EON, a technology company leading the development of cloud-based digital identities for products. Prior to that, Brown worked as Director of the Higg Index at the Sustainable Apparel Coalition, where she collaborated directly with OIA to launch and optimize the Higg Index for the outdoor industry.

“The outdoor industry is uniquely positioned to drive meaningful impact and inspire profound change through sustainable innovation, advocacy, and research. In today’s world, transparency in sustainability performance is not just a choice; it’s a necessity,” said Brown. “I am truly honored to be a part of the OIA team and am looking forward to collaborating with our members to help them achieve their crucial sustainability objectives.”

“Collectively we can create more sustainable practices to ensure the outdoor industry is successful for the health of business, people, and the planet,” Ebersole added.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org