Archives: Press Releases

Washington, D.C. — Colorado U.S. Senators Michael Bennet and John Hickenlooper, a member of the U.S. Senate Committee on Energy and Natural Resources, celebrated the Committee’s passage of their Colorado Outdoor Recreation & Economy (CORE) Act and Dolores River National Conservation Area and Special Management Area Act. This is the first time the bills have passed the Senate Committee with bipartisan support.

“Colorado’s public lands fuel more than our economy – they are the lifeblood for our communities and a cornerstone of our Western way of life,” said Bennet. “Coloradans of all stripes crafted these bills at trailheads, in town halls, and at kitchen tables to find the best way forward to protect iconic places like the Dolores River and the San Juan Mountains. Today’s bipartisan votes were an important step forward, and I’ll keep working to get these bills to President Biden’s desk.”

“These bills were crafted the Colorado way: through bipartisan collaboration and a common desire to protect Colorado public lands and waterways,” said Hickenlooper. “It’s time to get them across the finish line on the Senate floor. Giddy up!”

“I am thrilled that the CORE Act passed through the U.S. Senate Committee on Energy and Natural Resources with bipartisan support. Countless Coloradans have contributed their voices to the creation of this bill, and it is far past time for Washington to take notice,” said U.S. Representative Joe Neguse (D-Colo.). 

The CORE Act, which passed the committee on a bipartisan roll call vote, would protect approximately 420,000 acres of public land in Colorado, establish new wilderness, special management areas and wildlife conservation areas, and safeguard existing outdoor recreation opportunities to boost the economy for future generations. The CORE Act combines four previously introduced bills to protect iconic Colorado landscapes in nine Colorado counties. Last year, Bennet and Hickenlooper secured the Camp Hale – Continental Divide National Monument and the proposed Thompson Divide administrative withdrawal. Both of these efforts originated with the CORE Act, which was first introduced in 2019. Neguse has championed the CORE Act in the U.S. House of Representatives, passing the bill through that chamber five times. The Dolores River National Conservation Area and Special Management Area Act, which passed the Committee on a bipartisan voice vote, would protect over 68,000 acres of public lands in three Colorado counties of Montezuma, Dolores, and San Miguel.

For over a decade, Bennet has brought together Tribal communities, county commissioners from across the political spectrum, businesses, ranchers, sportsmen, and conservationists in support of both bills to protect approximately 488,000 acres of public lands in Colorado. Hickenlooper has championed both bills as a member of the U.S. Senate Energy and Natural Resources Committee. In July, Bennet and Hickenlooper testified in support of both bills before the Committee. In June, Bennet joined county commissioners, Tribal members, conservationists, ranchers, small business owners, and recreationists on a three-day trip on the Dolores River to underscore the importance of protecting the River.

Support for the CORE Act: 

“Gunnison County has worked for years on the Curecanti and Thompson Divide elements of the CORE Act. We have fought long and hard for the CORE Act because our constituents believe in these sensible public lands protections that are vital to our economy, our values and the enduring opportunity these lands will provide for future generations,” said Jonathan Houck, Gunnison County Commissioner. “For many years, we have worked with diverse stakeholders to develop sensible landscape scale protective measures that match the values of our communities and our desire to see these productive and pristine landscapes thoughtfully protected. Advancing this bill forward through the Senate Energy and Natural Resources Committee is a significant milestone for this bill and we are thankful to Senators Bennet and Hickenlooper and Congressman Neguse for their leadership and persistence on the CORE Act.”

“Now, more than ever, it’s time for the Senate to pass the CORE Act. We applaud the CORE Act for balancing the needs of wildlife and watershed protections with recreational and other uses of the forest,” said Kathy Chandler Henry, Eagle County Commissioner. “This collaborative legislative process has involved our water providers, conservation groups, recreational groups, and businesses. This important bill strengthens Colorado’s recreation economy and is supported by stakeholders throughout the state. We are thrilled with the designation of the Camp Hale-Continental Divide National Monument in 2022; this important piece of our history is now preserved for all to enjoy. Eagle County thanks Senator Bennet and Senator Hickenlooper for their stewardship of public lands; our grandchildren will be grateful for these treasured additions in Western Colorado.”

“This visionary legislation shows a shared commitment to public lands,” said Tamara Pogue, Summit County Commissioner. “We are honored to join Senator Bennet, Senator Hickenlooper, Congressman Neguse, and our Governor in championing permanent protections for wilderness and wildlife conservation areas.”

“Local residents and businesses have advocated for the special management designations they designed and requested for over 15 years. Enacting the CORE Act guarantees these iconic wild lands and ecosystems will be protected so future generations can experience them the way we do,” said Lynn Padgett, Ouray County Commissioner. “The urgency for balancing recreation, forest, and watershed health has never been greater. The 13,000 acres within the Whitehouse Addition to the Sneffels Wilderness in Ouray County cannot withstand pressure from development and climate change any longer.”

Support for the Dolores River bill: 

“The Ute Mountain Ute Tribe fully supports the NCA legislation. The large gathering by the Dolores River last summer, during a boat trip with Senate staffs, Senator Bennet, Conservation Representatives, State, Federal, Tribal and local officials reflected the broad bi-partisan support for the NCA resulting from 10 years of collaborative negotiations. From the Tribe’s perspective, the Legislation protects our allocations from the Dolores Project, which provides us with water for drinking, economic development and our 7,600-acre farm.  The Bill also supports the stewardship of the Dolores River, including protection of our cultural resources and practices. The legislation reconciles the obligations of Reclamation to meet water supply obligations, with BLM and USFS responsibilities to protect the natural ecology along the River. It includes the Tribe on the Resource Advisory Council that will develop a Management Plan for the NCA.  Our water supplies are critical to the future of the Tribe, and protection of the River is consistent with our deeply held value that “Water is Life” for all beings. The NCA legislation supports both,” said Manuel Heart, Chairman Ute Mountain Ute Tribe.

“San Miguel County strongly supports the designation of the Dolores River Canyon as a National Conservation Area (NCA). The NCA balances the protection of historic uses, private property rights, water rights, and the Dolores Project/McPhee Reservoir and its allocations while preserving conservation, recreation, and scientific resources. This legislation represents the culmination of a decade of regionalcollaboration between local and tribal governments, water users, agricultural and industrial interests, conservation groups, and recreationists. The bi-partisan vote in support of the Dolores River NCA in the Senate Energy and Natural Resources Committee illustrates that the federal government can come together when presented with a locally crafted, grassroots proposal that includes the voices of all stakeholders. We thank Senators Bennet and Hickenlooper for their leadership on the Dolores River and their tireless work to move this bill forward in the Senate,” said Lance Waring, Chair, San Miguel County Commission.

“Montezuma County, along with our neighboring counties, agricultural and water interests, spent a decade and a half crafting a finely balanced plan to protect the Dolores River Canyon while protecting water rights and existing uses.  Our efforts have been bipartisan, diligent, and transparent – Senator Bennet has honored this work in his pending legislation, and the Senate should recognize these careful deliberations and pass the bill as soon as possible,” said Gerald Koppenhafer, Montezuma County Commissioner.

“From the beginning of our discussions, we all agreed that these lands belong to everyone. they need to be used respectfully, but they also need to be available to all uses,” said Steve Garchar, Dolores County Commissioner. “We’ve worked hard to achieve that, and it’s time for the Senate to honor this decade-plus effort and pass the bill.”

“The passage out of committee is an exciting milestone for the Dolores River NCA bill after so many years of hard work and collaboration at the local level. This bipartisan bill represents the wisdom of southwest Colorado’s diverse interests and would protect the southern portion of Dolores River canyon country. We appreciate the commitment of Senator Bennet and Senator Hickenlooper to protecting these important cultural, natural, and recreational resources for generations to come,” said Amber Clark, Chair, Dolores Legislative Subcommittee, and Executive Director, Dolores River Boating Advocates.

More information about the CORE Act is available HERE. More information about the Dolores River bill is available HERE.

 

[BEND, OREGON] – Algofy Outdoors, a leading digital marketing agency based in Bend, OR, has solidified a commitment to scaling outdoor brands by becoming a member of the Outdoor Industry Association.

As part of this commitment, Algofy Outdoors will extend 15 hours of complimentary consulting services to fellow OIA members. This initiative aims to facilitate OIA brand growth and collaboration, empowering brands to navigate the evolving digital landscape effectively and profitably, within the outdoor recreation industry.

This collaboration reaffirms the agency’s commitment to not only serving as a business partner but also as a steward for the outdoor community. It reflects a dedication to fostering growth within the outdoor industry and underscores its mission of providing sustainable, scaling solutions to companies seeking growth. Algofy Outdoors is poised to leverage its extensive expertise to ensure that innovative outdoor products reach their target audience, aligning with the OIA’s mission to promote and protect the outdoor recreation industry.

For more information about Algofy Outdoors and its services, please visit AlgofyOutdoors.com.

About Algofy Outdoors
Algofy Outdoors is a digital marketing agency that specializes in providing 360-degree services to brands in the outdoor industry. From digital advertising and web design to content creation, the agency is dedicated to connecting high-quality, sustainable outdoor brands with their target audiences. Their clientele includes brands such as Moon Fabrications, Cascadia Vehicle Tents, EarthCruiser, USWE and many more.

About the Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action.

For more information, visit outdoorindustry.org

COLUMBUS—Rails-to-Trails Conservancy (RTC), the nation’s largest trails and active transportation advocacy organization, today released the first-ever spatial analysis of the country’s trail networks.

The analysis found that there are more than 150 known multiuse trail networks—infrastructure that creates walking and biking routes that connect within and between communities, separated from traffic—in development nationwide, with trail networks underway in all 50 states, Washington, D.C., and Puerto Rico. At least half of Americans (49.75%) live in a county that is home to a developing trail network. Of the counties where trail networks are being developed, 74% are majority suburban/urban and 26% are majority rural populations.

“This data validates what we’ve long known—that multiuse trail networks are critical to the well-being of the nation. The scope and scale of trail network development underway nationwide has the potential to deliver powerful solutions for the climate, economic and mobility challenges facing all types of communities,” said Ryan Chao, RTC’s president. “People want more investment in infrastructure that will help them get around in their communities, whether or not they drive. The impact of this infrastructure is invaluable.”

Alongside the spatial analysis of America’s trail networks, RTC released national opinion-poll data capturing public support for trail networks.

• People indicated that connectivity and active transportation infrastructure would help them walk and bike more. The top five factors include more destinations within a 10-to-20-minute walking distance (37%); friends and family to join them (34%); trails and greenways separated and protected from traffic (30%); more sidewalks (30%); and more protected bike lanes (29%).
• Nearly one-third of people (29%) say that trail networks would make it easier to walk and bike where they need to go instead of drive.
• Overwhelming support for spending tax dollars on trail networks is consistent across party affiliation—82% of people agree that tax dollars should be spent on connecting trails to each other and important destinations (81% Republicans, 84% Democrats, 81% Independents, n = 619).
• More people think that the government spends too little money on walking and biking infrastructure versus other forms of transportation infrastructure (49% compared with 39% public transportation and 38% roads).

These findings come as the U.S. Department of Transportation prepares to release the first-ever call for applications for the Active Transportation Infrastructure Investment Program, which was authorized as part of the Bipartisan Infrastructure Law in 2021. This new federal program is the first to dedicate funding to the connectivity of active transportation infrastructure. According to RTC, the scale and scope of the nation’s trail networks illustrate the urgency to fully fund the program, which only received a portion of the authorized funding in the 2023 federal budget. RTC, Congressional champions and partners across the country are continuing to advocate for full program funding, which is necessary to complete safe routes in communities across America and more quickly unlock the safety, climate and equity benefits of active transportation networks—especially critical at a time when thousands of pedestrians and cyclists are dying in crashes each year.

The data was released as part of a panel discussion at WOSU in Columbus featuring RTC, Latino Outdoors and the Mid-Ohio Regional Planning Commission (MORPC). The event elevated Columbus as a prime example of what it takes to prioritize and accelerate the pace of efforts to connect trails into larger recreation and active transportation systems across the country, and the regional, statewide and national impact of those investments. The region is the hub of the Central Ohio Greenways network, an anchor in the statewide Ohio to Erie Trail, and a community along the route of the cross-country Great American Rail-Trail®, which stretches 3,700 miles between Washington, D.C., to Washington State.

The analysis of America’s trail networks is part of RTC’s TrailNation™  initiative, redefining how the country builds trail networks and the impact this infrastructure can have on people and places. The analysis includes trail networks that are locally adopted; in development (either planning, construction, or both); and comprising two or more multiuse trail segments or contiguous loops that provide seamless connectivity without traffic interaction. The infrastructure represented in this assessment was identified by RTC as of Dec. 1, 2023, from spatial analyses and local and regional nonprofits and agencies. This assessment serves as a benchmark of trail network development nationwide and will expand over time as more networks are reported and developed. View the interactive map of America’s trail networks at railstotrails.org/trailnation.

RTC’s opinion poll was conducted online, Sept. 14–23, 2023, by the firm Stratalys Research, with a sample size of 1,200 adults over age 18, including an oversample of 200 Black and 200 Latino respondents.

Rails-to-Trails Conservancy is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Connect with RTC at railstotrails.org and @railstotrails on Facebook, Twitter and Instagram. 

 

 

 

FRISCO, Texas (Dec. 12, 2023) — Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 328 pairs of its best-in-glass eyewear to Boot Campaign for the organization’s 2023 Santa Boots Program.

Boot Campaign, a non-profit with a mission to unite Americans in honoring and restoring the lives of Veterans and military families through individualized, life-improving programs, will distribute the eyewear as gifts to Veteran and active-duty military families nationwide as part of its Santa Boots Program.

“Wiley X is known throughout the military community for incredible eyewear for our service members and we are honored they partnered with Boot Campaign to support military families across the country this holiday season,” said Lindsey Lott, VP of Partnerships & Communications for Boot Campaign. “Thank you, Wiley X, for providing sunglasses to each of our family members and bringing joy to those who are serving and those who have served.”

Boot Campaign’s Santa Boots Program was created to unite Americans in showing gratitude to service members during the holiday season by delivering specially curated gifts to veteran and military families.

“Our Veterans, active service members and their families are always deserving of our support and gratitude, and that is especially true around the holidays,” said Dan Freeman, CEO and Co-Owner of Wiley X. “We’re proud to partner with Boot Campaign and to support the Santa Boots program in bringing joy to so many families across the country.”

To learn more about Wiley X, its product and its efforts to support military families, visit www.wileyx.com. To learn more about Boot Campaign and its non-profit mission, visit www.bootcampaing.org.

About Wiley X Eyewear

Wiley X is a family-owned, veteran-founded eyewear brand with deep roots in protection. They have been providing premium protective products to the U.S. Military, Law Enforcement and select retail channels for over 35 years. Wiley X builds and rigorously tests every product to the highest standards in safety and optics. Every adult model of Wiley X eyewear meets or exceeds ANSI Z87.1+ occupational safety standards. Learn more at www.wileyx.com

About the Boot Campaign:

Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of veterans and military families through individualized programs. Accredited by the Better Business Bureau and with a Platinum rating from GuideStar, more than 87% of funds raised by Boot Campaign go directly to its mission-minded programs. To learn more, visit www.bootcampaign.org and follow us on Facebook, Twitter and Instagram using the handle @bootcampaign.

 

Dec 12, 2023 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain gear, announced today its ski hard-good collection for Fall 2024. The Italian brand is releasing four new ski models this year, the Capo, the Tempo, the Sorriso, and the Salto, along with two new lightweight alpine touring boots, the Kilo, and the Stratos Hybrid. This latest collection reflects La Sportiva’s relentless pursuit of innovation, marrying advanced technology with exceptional design to provide lightweight models that enhance the backcountry skiing experience.

2024 Skis – Less Weight, More Fun

“When designing the 2024 ski collection, we set out with one question in mind: how do we make our skis lighter without sacrificing performance,” said Jonathan Lantz, president of La Sportiva North America. “We found a unique combination of materials that helped to lighten these models by 20% without inhibiting their dampening ability. Our team found that the addition of D30®, an innovative material used in crash protection pieces, helped eliminate chatter and improve overall performance.”

The 110-waisted Sorriso is the ideal choice for skiers looking to charge in the backcountry. Designed for speed and large arcs, it features a minimal camber and a dynamic wood core made of five different materials. Aluminum stringers and D30® inserts help to enhance the responsiveness and dampness of the ski without increasing weight. This unique combination comes together to create a surfy powder machine that promises performance on the boldest of lines. The Sorriso retails for $899.

The 103 mm underfoot Tempo is reimagined for this season; with a 20% weight reduction and brand-new materials, it’s the ultimate one-ski quiver for backcountry adventures. Its new core construction ensures outstanding edge hold and performance, offering a blend of lightweight agility and unbeatable stability. The Paulownia wood core is supported by full-length aluminum stringers and D30 dampening inserts in the tip and tail, allowing the ski to perform in all conditions. This 1400-gram ski has a price point of $949.

The Capo is redesigned for the 2024 season and re-establishes itself as the boss of the slopes with a new core construction similar to what is used in the Tempo. This powder ski brings an unmatched combination of pop, power, and lightweight agility, which is perfect for navigating the powdery depths of untouched slopes. At 117 mm underfoot, the new $949 Capo weighs just 1550g, making it a fantastic option for those who want to keep skiing the deep stuff all day long.

Lastly, the Salto has been meticulously re-engineered to create a model that is perfect for big ski mountaineering objectives. The new version has an extended effective edge and a poplar-infused core, which provides exceptional edge hold and stiffness, making it the go-to ski for thrilling descents and precise maneuvers. With a 92mm waist and a weight of 1400 grams, the $899 Salto is the perfect weapon for spring adventures in the alpine.

2024 Boots – Carbon Infused Performance

“As technology continues to improve, we have been able to push the boundaries of what lightweight ski boots can do,” explains Lantz. “A perfect example of this is the Kilo, a one kg carbon infused boot that provides amazing performance while skiing.”

The $899 Kilo is a powerful lightweight boot tailored to the needs of the ski mountaineer looking to maximize uphill performance without compromising downhill prowess. The boot’s innovative design centers around the Grilamid Bio Based LF Carbon™ shell and cuff, which provides exceptional durability and stiffness without increasing weight. The Force™ Shell Closure System ensures an optimal fit and ideal pressure distribution, while a new last accommodates a wide variety of foot shapes, with more space around the medial side of the ankle. All of this is included in a package that weighs just 1000g.

Another new model for 2024 is the Stratos Hybrid, a carbon-cuffed racing boot designed to meet the needs of the most demanding ski-mountaineering athletes. This boot sets a new benchmark in its category, shedding as many grams as possible without sacrificing downhill performance. The Stratos Hybrid weighs a mere 730g and features a seamless ski-walk mechanism derived from the award-winning Stratos boot. The Stratos Hybrid has an MSRP of $1299.

These new models will be available at retailers nationwide and at www.sportiva.com in Fall 2024. During the winter of 2023/2024, select samples for media are available by working with PR representative Sean Van Horn at Sean.Vanhorn@backbone.media.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.     

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Durango, Colo. (Dec. 12, 2023) — Tailwind Nutrition, the leading provider of simple and complete nutrition products, has updated its product line and donated the remaining stock of its Active Hydration to seven local organizations within the Southwest Colorado community. The donations are part of Tailwind’s commitment to give back to its hometown of Durango, where the company was founded and where its headquarters and manufacturing facility are located.

Two local fire departments will receive donations: Durango Fire Protection District and Upper Pine River Fire Protection District. The physical nature of firefighting means that  staff battle dehydration year-round in their work and training, and Tailwind is happy to help keep first responders healthy in their goals of keeping the community safe.

Tailwind is also donating the product to five athletic programs that are inclusive of a variety of disciplines, abilities and age levels:  Adaptive Sports Association, Durango Winter Sports Club Freeride, Fort Lewis College Athletics, Fort Lewis College Cycling Team, and Durango High School Athletics. These groups exemplify how Tailwind serves as a support crew aiding individuals and teams in reaching their goals.

“Tailwind was founded 11 years ago in Durango, and we have remained committed to supporting our hometown community since day one. We are proud to work with these exceptional community partners,” said Chris Jacobs, Tailwind’s chief revenue officer.

Tailwind Nutrition was founded in Durango in 2012 by Jeff and Jenny Vierling, local athletes who sought a better, more simple sports nutrition product. Today, Tailwind offers a product line featuring Endurance Fuel, Recovery Mix, and Rapid Hydration, all of which are made at Tailwind’s facilities in La Plata County.

In 2022, Tailwind moved into a new, upgraded manufacturing facility while also celebrating its 10th anniversary. The space is not only larger but optimized to be more efficient by housing both production and the warehouse under the same roof. The new streamlined flow and increased storage space will help Tailwind keep pace with growing demand in 2024 and beyond.

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About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com

 

{Dover, NH—Dec. 12, 2023}—On the heels of two ISPO awards for its Tensor™ Extreme Conditions sleeping pad and forthcoming Resolve™ technical daypack series, NEMO Equipment’s Endless Promise® line was named one of the greatest innovations of 2023 by Popular Science. Since 1988, the Best of What’s New Award has highlighted products that exemplify a desire to improve people’s lives and covers categories ranging from health, engineering and auto to aerospace, emergency service & defense, and sports & outdoors. Just 50 total products were named as winners across the categories.

NEMO’s ENDLESS PROMISE

Endless Promise represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. The 2023 line of Forte™ Endless Promise® sleeping bags (also an Honoree of Fast Co’s Innovation by Design Award) and forthcoming down sleeping bag and backpack collections meet these strict criteria all while improving the user’s adventure experience.

“By challenging ourselves to design a more sustainable product, we unlocked new innovations that created a better-performing product, too,” explains CEO & founder, Cam Brensinger.

In 2024, NEMO’s Endless Promise Collection will expand to include three Responsible Down Standard certified sleeping bags and a new line of technical and commuter daypacks. Recycled and bluesign® materials, including breakthrough fabrics and cushioning that is more durable, breathable, and moisture wicking than traditional, non-recyclable foam, have been thoughtfully incorporated into the pack line.

In the U.S., Unifi, Ambercycle, and ALLIED Feather + Down have partnered with NEMO to recycle the polyester and down components of each Endless Promise product. NEMO expands the program into mainland Europe next year by partnering with United Repair Centre, a B2B repair business for brands, and CuRe Technology for textile recycling R&D. For down extraction and recycling, NEMO will continue to partner with ALLIED Feather + Down’s European facilities.

“We’re taking responsibility for our impacts,” continues Brensinger. “It can be difficult and costly work, but our team is deeply motivated and believes the payoff will come as we evolve our business to match the demands of a rapidly changing world. We deeply appreciate the recognition of our Endless Promise program and hope it sparks competition and innovation as others join us in this work.”

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.™

 

 

 

JEFFERSON CITY, Mo. and CARRBORO, N.C. (Dec. 11, 2023) — Fleet Feet announced today the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns Fleet Feet Columbia, the new store can be found at 2701 West Edgewood in Jefferson City. This expansion comes after Yaeger’s success with Fleet Feet Columbia, which has experienced double-digit sales growth annually since its opening in 2017.

Running has always been a part of Yaeger’s life. Surrounded by the sport growing up, she competed in track and cross country in high school; in 2009, she became involved in triathlons, and eventually earned her USAT Level 1 Coaching Certification. Always eager to share her love of running, Yaeger was the head coach of the Stephen College Cross Country team in Columbia for five years and founded Tiger Endurance Company, a local youth triathlon club in Columbia. Yaeger’s expertise and desire to help others drove her success in turning Fleet Feet Columbia into a hub for the local running and athletic community.

“I believe Fleet Feet’s service can change lives,” said Yaeger. “I had a tough experience with an injury while training, and finding the right shoes significantly helped my recovery. Our commitment to providing solutions for our customers sets us apart from other retailers. Our team is dedicated to serving the local community. Everything we do is rooted in improving the lives of the runners and walkers who come through our door.”

Yaeger remains deeply involved in community initiatives alongside her daughter Sidney, the store’s marketing manager. Her efforts range from helping establish the Heart of Missouri Chapter of Girls on the Run to supporting the Day Dreams Foundation. The store also supports the Molly’s Miles 5k & 10k, an event benefiting COPS.

“Nancy has a deep passion for helping all runners achieve their goals, and it’s no surprise Fleet Feet Columbia has become an institution with her leading the way,” said John Moloznik, vice president of business development at Fleet Feet. “We’re thrilled to see Nancy and her team expand into Jefferson City. The new store makes Fleet Feet more accessible to people who regularly travel a long distance to shop at the Columbia store, and allows Nancy and her team to better support the community’s growing active population.”

Fleet Feet Jefferson City will offer a curated selection of premium products from top footwear and apparel brands.  A grand opening party is planned for early 2024 to celebrate the fully stocked store and welcome the Jefferson City community to the Fleet Feet family.

Fleet Feet Jefferson City will operate with the brand’s exclusive outfitting experience, fit id®, which includes pressure plates and 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach enables outfitters to offer the right fitting footwear and accessories for each customer.

For more than 47 years, Fleet Feet owners, operating partners and employees have created welcoming environments that allow runners, walkers and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge and empowerment.  Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

To learn more about Fleet Feet Jefferson City and the grand opening celebrations, please visit the Fleet Feet Columbia website.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 260 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

 

 

Red Wing, Minn. – December 11, 2023) – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the expansion of its product department with the hire of Austyn Dunham as product developer. Dunham joins a team of footwear industry veterans, tasked with ushering in an entirely new chapter of growth for the brand.

As Product Developer, Dunham leads all footwear development for the brand. She is responsible for taking design intent, managing the construction, collaborating with the suppliers and manufacturers to make each design come to life, and ultimately ensuring it functions in the way it was intended.

Dunham boasts more than 13 years in product creation starting at Target Corporation, where she worked with large volumes of styles in apparel and footwear in all categories. Recently, Dunham led a design consulting team at Gravity Sketch, a software company providing global brands with 3D integration to enhance footwear product design and development.

“Being an avid outdoor enthusiast, a big part of taking this role at Vasque was the opportunity to  work on outdoor performance footwear,” said Dunham. “The space is full of new ideas and innovations to enhance hiking performance, and I am very excited to bring them to life with our brand in new ways.”

Dunham joins Jes Sandrin and Scott Kendall on the product team, who both came to Vasque in the last two years. Sandrin as Product Line Merchant and Kendall as Footwear Designer. With experience at Red Wing Shoe Company and Michael Kors, Sandrin owns product category strategy, selecting a core set of products to drive growth. Kendall is a proven industry veteran, with more than 25 years of footwear design experience at brands such as New Balance, Wilson and Puma. At Vasque, he’s been tasked with modernizing the brand’s design language, driving a move towards more sustainable materials and creating product designs that appeal to both the traditional hiker and a new, more athletic and lifestyle-minded outdoor consumer.

“In the past three years our product team has changed dramatically,” said Amy Peck, Director of Vasque Product Creation. “The organization has invested in bringing diverse backgrounds from footwear and retail, giving us a breadth of capabilities we hadn’t had previously. Starting this fall with the launch of our all-new Re:connect family, customers and consumers will begin to see a shift in the product we bring forward. It will still harken to the fundamentals of our brand – quality, fit and finish – but will be much more in line with the innovation and stylistic preferences of our consumers.”

About Vasque: Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com

 

 

 

PORTLAND, OR – (Dec. 7, 2023) –Adventure Wagon, the premier builder of modular camper vans, announces its new Gear Shop, a curated collection of storage, sleep, power supply and camping products and accessories. At the Adventure Wagon Gear Shop, shoppers will find everything they need to outfit their vehicle for adventures in the outdoors.

The virtual aisles of the Gear Shop are stocked with premium gear, ready to equip adventurers for any challenge and comfort in any environment. Adventure Wagon’s Gear Shop offers carefully selected inventory that covers everything from branded apparel to cozy sleep systems, camping gear, eco-friendly power options and innovative storage solutions. Included brands include Goal Zero, Dometic, Dragon Fly, CGEAR, Radio Vans, Espar Parts, Flatline Van Co. and Backwood Adventure Mods.

“We’re thrilled to introduce the Adventure Wagon Gear Shop — meticulously crafted for outdoor enthusiasts seeking reliability, innovation and functionality in their equipment,” said Kurt Schreiner, Marketing Director. “This Gear Shop goes beyond mere convenience; it’s a commitment to our customers that every product has been selected to enhance their exploration experience, ensuring that wherever they go, and no matter the activity, they’re well-equipped and ready for the adventures ahead.”

Coinciding with the debut of the new site, Adventure Wagon is also unveiling the brand new Adventure Wagon Ox Box to the Gear Shop. A sleek, convenient and durable option to store and transport gear, the new offering was created with all adventurers in mind, not just van owners. Available in three sizes, Adventure Wagon Ox Boxes are designed to stack together neatly in a 60″ slide-out tray. Developed with function in mind, the Ox Boxes fit flawlessly into the Radio Vans Wave and Flatline Van Co slide-out trays, but can just as easily be used in the trunk or a car or rear storage compartment of an SUV. Crafted for both in-vehicle and exterior use, the Ox Box’s durable 1mm aluminum construction ensures resilience and longevity.

The secure, lockable stainless steel latches, combined with precisely engineered cast aluminum “stackable” corners and weather-resistant sealed lids, provide a storage solution designed to meet the demands of both van and car adventurers. This robust system is designed to handle the jostling of any backroad, offering peace of mind and organization for the journeys ahead.

Ox Boxes will come in the following sizing:

• Small: 49 Liter capacity – 14.25” L x 16.75” W x 13”H
• Medium: 98 Liter capacity – 29.5” L x 16.75” W x 13”H
• Large: 147 Liter capacity – 44.25” L x 16.75” W x 13”H

Those Interested in learning more about the latest from Adventure Wagon, including the Ox Box, can visit the Adventure Wagon website: adventurewagon.com

About Adventure Wagon

Based in Portland, Oregon, Adventure Wagon was born from a desire to create an adaptable, versatile van that could satisfy any present or potential need. With thousands of conversions on the road since its inception in 2014, Adventure Wagon helps connect people more intimately with their passions by providing products that are a catalyst for boundless discovery. For more information about Adventure Wagon, visit adventurewagon.com.

 

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