Mammut joins the global RECCO network with new EIGER Extreme 6.0 collection

STOCKHOLM, Sweden (Dec. 3, 2024) – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO reflectors into their gear, reinforcing their commitment to safety in high alpine environments.

The EIGER NORDWAND PRO HS collection marks Mammut’s first products equipped with RECCO reflectors, a significant milestone in the brand’s pursuit of innovative safety solutions. These reflectors, designed to make users searchable to professional rescuers, add a vital layer of protection for adventurers.

“The RECCO system has become a standard for professional rescue teams in mountain resorts worldwide. With the integration of RECCO reflectors into our new Eiger Nordwand Hardshell products we are more than excited to provide Mammut consumers with this additional layer of safety,” said Alfred Stoppacher, Mammut Eiger & Innovation Lead.

RECCO rescue reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used in 900+ ski resorts and mountain rescue organizations in 32 countries. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector.  The handheld detector can search efficiently in snowy conditions, while the helicopter-carried detector can quickly search large areas, covering a square kilometer in six minutes. The helicopter detector speeds up search times and reduces risk for rescue workers.

“We are thrilled to partner with Mammut, a brand that shares our commitment to enhancing safety for outdoor enthusiasts,” said Fredrik Steinwall, CEO at RECCO. “By integrating RECCO reflectors into the Eiger collection, Mammut joins a growing network of industry leaders dedicated to making more adventurers searchable in the outdoors.”

The EIGER NORDWAND PRO HS collection will be available in stores starting Fall/Winter 2025. This collaboration reflects an exciting future for both RECCO and Mammut, as they work together to expand the accessibility of advanced rescue technology globally.

For more information on the global RECCO rescue network, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Siena Teare

Verde Brand Communications

(307) 200-7003

siena@verdepr.com

 

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Thermos® Brand Unveils New Care Campaign and Micro-Influencer Program

SCHAUMBURG, ILL. (Dec. 3, 2024) –  Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a positive impact in their communities.

The Care Campaign embodies the exceptional traits of the 120-year-old brand and pinnacle products, including superior insulation technology, long-lasting durability, seriously dependable features like hygienic and leak-proof lids when closed, dual-temperature capabilities, and excellent temperature retention. But there’s more to the Thermos Brand, its products and high-performance features.

“What truly sets us apart is the enduring care built into every Thermos Brand product,” said Julie Henricks, executive vice president at Thermos L.L.C. “You can’t see it, but it’s there and it’s why generations of families trust Thermos Brand to keep their favorite food and drinks hot or cold and fresh throughout the day. Since 1904, we’ve put care into everything we do so our products go a long, long way to care for consumers and their families.”

The Thermos Brand goal has always been to make life better with features that are not only practical but purposeful. Whether keeping coffee hot on the go with the Icon™ Series or ensuring a child’s straw stays clean with the hygienic lids on the FUNtainer® water bottle, The Thermos Brand always puts care first.

“We care because our employees and consumers care, too,” continued Henricks. “In today’s busy and distracted world, positive actions often go unnoticed, and we wanted to put a spotlight on exceptional people caring for others and making a real difference in their communities.”

The brand’s new Care Campaign includes an integrated paid, owned, micro-influencer and earned strategy targeting U.S. consumers. The campaign’s micro-influencer program is now live and amplifies the voices of others that embody a purpose and culture of care, including:

  • The Care Campaign’s first featured influencer is Hollis, known as @JugglingforJude. Starting at age 9, Hollis used her soccer-juggling skills to fundraise for St. Jude Children’s Research Hospital, inspiring youth in philanthropy and demonstrating the power of girls in sport. Now 19, she continues to juggle, teach, speak publicly, and raise awareness, vowing to keep going so that St. Jude can research, treat and, ultimately, defeat childhood cancer and other life threatening diseases.
  • The campaign’s second influencer is Taylor Moxey (@Taylor_Moxey), who turned a small loan into a thriving cupcake business and humanitarian foundation that promotes global literacy through sustainable libraries and educational programs.

To learn more about Thermos Brand and its Care Campaign, follow the stories of the campaign’s micro-influencers as featured by Thermos Brand on Instagram (@thermosbrand) and on TikTok (@thermosbrand). Thermos Brand and Care Campaign assets are available to download here. Thermos Brand collaborated with the brand marketing agency Kindred Creative Group to develop the campaign.

ABOUT THERMOS L.L.C.

For 120 years, families have trusted Thermos® Brand to provide durable, high-performing food and beverage containers for every on-the-go need. No matter what the day may bring, depend on Thermos™ insulation technology to keep food and beverages hotter or colder for longer. Because when it comes to looking after the things that matter most, you shouldn’t have to settle for good enough. Learn more at Thermos.com.

 

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Switchback begins countdown to June debut as outdoor showcase rides wave of positive energy from The Running Event

(AUSTIN, TEXAS) – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering.

Successfully blending anchor brands and emerging leaders, Switchback at TRE delivered strong results for attendees and a boost of momentum as the outdoor industry began its countdown toward the debut standalone Switchback gathering, taking place June 16-18, 2025, in Nashville, Tennessee.

“The level of awareness and conversation around Switchback Spring on the TRE show floor was exciting and inspiring,” said Christina Henderson, Switchback event director. “Many brands and retailers are looking forward to a gathering that will be good for their business, great for discovery and new relationships, and also provide a space for the broader outdoor industry to gather and learn.”

As a standalone event, Switchback Spring will be centered around foundational outdoor experiences including hike, camp, trail and outdoor lifestyle, presenting  a mix of soft goods, hard goods, accessories, and organizations. The event structure will share similarities with TRE’s proven formula, including a variety of educational programming and opportunities for connection and celebration, and limiting booth sizes to encourage focus.

Switchback Spring also recently announced Outdoor Industry Association as its Official Event Partner, amplifying the gathering’s appeal and reach to members and supporters of the outdoor sector’s premier trade group.

“We’ll be at Switchback Spring. As an industry, we’ve come full circle. There’s a fresh appetite to get back together and back to trade shows, as it’s an important part of who we are. Switchback will also be key for our business, an authenticator as we re-establish ourselves as a functional performance brand in the outdoors,” said Lee Cox, VP/GM of Deckers Emerging Brands, who was attending Switchback with Teva Footwear.

“I’m excited for the opportunity to connect with retailers and friends in the industry at Switchback in June 2025. Everyone misses a gathering, and this TRE-format event in partnership with OIA should be really special. There’s a buzz here in discovering different brands and connecting with prospective retailers, and I’m looking forward to being a part of bringing that energy to the outdoor industry. And it’s only year one – I hope that we can continue to come together year after year and make it better for everyone,” said Josh Tedeschi, Arcteryx senior manager, US specialty sales.

“As an industry it is critical that we come together to advance our business and values,” said Susan Viscon, Chief Merchandising Officer and Path Ahead Ventures Executive Director at REI Co-op. “TRE has been a successful formula that allows for education, trade, and gatherings. We’re looking forward to seeing how this approach can work in the outdoor space.”

As a whole, TRE drew a record-setting 336 vendors to a show floor that grew by more than 15% over the previous year. More than 1,800 retailers, endurance event management professionals, and other industry members attended TRE, while over 220 media professionals were in attendance. In total, 4,872 individuals filled the Austin Convention Center for the 2024 event, which is a 20% increase in attendance compared to the 2023 edition.

Switchback at TRE featured a lengthy list of legacy names in the outdoor industry – including Patagonia, Scarpa, Deuter, KEEN, Oboz, Outdoor Research, Prana, Teva, Lowa, and Arc’Teryx – as well as dozens of brands coming to walk the event as they make plans for June. Switchback at TRE also drew a broad range of content creators, influencers, non-profit organizations, and an editorial press corps that enjoyed the high quality atmosphere.

“It’s been a long time since I’ve been to a real trade show. Seeing all the energy and friendships here was fantastic, and definitely has me looking forward to June,” said Sam Moulton of Outside.

“Looking ahead to Nashville, I think I share the same hope and optimism as many folks I spoke with at the show: that the magic formula TRE has used to rise into the ‘it’ event on the calendar will foster a new spring/summer gathering that builds stronger community and gives voice to the stories that really matter. I am, in a word, stoked,” said Adam Ruggiero of Gear Junkie.

“My biggest takeaway from TRE 2024 was the energy. You could feel it both outside and inside the convention center as people were literally running to get into a show about running. I’m excited to see how the community that has been cultivated at this event expands to Switchback next June,” said Colin True of The Rock Fight podcast network.

In Nashville, Switchback Spring will support outdoor industry needs through the same four pillars of TRE:  learning, discovery, connection, and celebration. In addition to two days of an open exhibit hall, the gathering will provide a robust schedule of forward-looking conference programming and peer learning that will be applicable and valuable to multiple business levels and roles.

Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached premium hotel. With all attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as organic meetups and run-ins.

For more information about Switchback, please visit https://www.switchbackevent.com/switchback-spring/

ABOUT SWITCHBACK

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback Spring (Nashville, TN; June 16-18, 2025) and Switchback at TRE (Dec. 2-4, 2025; San Antonio, TX). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

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A Near Death Experience Leads to 25 Years of Outdoor Innovation and Philanthropy at Kahtoola

FLAGSTAFF, Ariz. (Dec. 2, 2024) – Kahtoola, the market leader in flexible footwear traction and manufacturer of other products designed to make the outdoors more accessible to everyone, celebrates its 25th anniversary with a continued commitment to sustainable growth, product innovation and giving. Kahtoola means “directly” in Tibetan and was founded in 1999 by avid climber Danny Giovale on a simple idea: celebrate the positive potential of people and empower them to go directly where they want to go.

After a near fatal climbing fall in the icy Italian Dolomites, Giovale developed the Kahtoola Traction System (now the KTS Crampon) in his family’s small backyard workshop determined to improve safety for alpine approaches. The KTS invention pioneered the world’s first-ever flexible traction system and a new product category was born in the outdoor industry. Fast forward a few years and Kahtoola’s flagship product, MICROspikes® footwear traction, has become a household staple enabling hikers, explorers and trail runners to safely and efficiently navigate snowy, icy trails with ease.

Over the past two and a half decades, Kahtoola’s product line has expanded to include a full line-up of gaiters for year-round hiking and multisport adventures, and additional traction devices built for navigating slick city sidewalks, icy roads and snowy local trails. Each flexible footwear traction system is designed to easily slip over shoes and boots to keep winter runners, dog walkers, hikers, professional athletes and grandparents upright in icy conditions while avoiding injury or a costly trip to the emergency room.

“Kahtoola was born from the desire to make people vitally more capable in the outdoors through product innovations and to create a company that is not only a responsible Global entity, but truly makes the world better overall,” notes Danny Giovale, founder and owner of Kahtoola. “Our Product + Purpose mindset is fundamental to Kahtoola. Without both elements at play, I would not have started the company. I was personally deeply motivated to help save lives by filling this critical safety gap in the traction market, but only wanted to start a company if I could truly make it a force for good.”

Since its inception, Kahtoola’s commitment to social and environmental responsibility has provided a grounding energy and deeper purpose for the brand. Each year, Kahtoola contributes 1% of its annual revenue to non-profits focused on protecting the natural world, supporting indigenous cultures and building community.

In celebration of Kahtoola’s anniversary, an inspirational documentary “Designed by Disaster” is screening at film festivals worldwide including Banff Mountain Film Festival and Kendall Mountain Film Festival with an online release planned for spring 2025. The film follows Giovale back to the scene of the climbing accident that compelled him to address a critical safety gap in mountain travel.

For more information on Kahtoola’s story, products, retail partners and philanthropic endeavors please visit www.kahtoola.com.

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About Kahtoola:

Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons and traction systems, including MICROspikes® footwear traction, are built to elevate human potential in the outdoors. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

Media Contact:

Catherine Donovan

Terra PR

323-708-6953

CatherineD@terrapublicrelations.com

 

Celebrating 15 Years of Striker: A Legacy of Safety and Innovation

November 26, 2024 – Hudson, WI – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers with innovative gear designed to not only protect against the harshest elements, but also to save lives.

“Our unwavering commitment to safety, innovation, and performance has been the foundation of our success,” says Craig Poucher, President of Striker. “The stories of anglers who have relied on our products inspire us every day. As we celebrate this milestone, we are more motivated than ever to continue delivering gear that ensures safety, comfort, and excellence on the water.”

In 2011, Striker introduced its groundbreaking Sureflote® flotation-assist technology, embedded in the linings of its full-feature ice fishing suits. This game-changing feature has saved more than 100 lives to date, solidifying Striker’s position as the leader in ice fishing apparel. Over the years, the brand has expanded product lineups to include performance rainwear, UPF apparel, lifestyle clothing, layering pieces, and accessories for every angler’s needs—whether fishing in Florida’s saltwater flats or Alaska’s salmon runs.

To celebrate 15 years of service to the angling community, Striker announces the launch of a limited-edition 15th Anniversary Collection, featuring the exclusive Anniversary Tee and Koozie. These commemorative items honor the passion, resilience, and dedication of the anglers who have been integral to the brand’s journey. Striker’s legacy is built on more than just exceptional products—it thrives through meaningful partnerships with professional anglers and everyday enthusiasts, fostering a community that embodies the true spirit of the sport.

To learn more about Striker’s history and products, visit strikerbrands.com or contact Kade Gewanter at kade@darbycommunications.com.

About Striker:

Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.