Archives: Press Releases

[Bozeman, Montana –  February 22, 2024] – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting products will now be available to wildland firefighters across Europe through Vallfirest’s network of D2C and retail sales channels.

Inspired by its passion for innovation and field equipment provision, MYSTERY RANCH has partnered with Vallfirest to overcome historical challenges in making MYSTERY RANCH load-bearing equipment globally accessible. For too long, getting MYSTERY RANCH equipment onto the backs of the wildland firefighters outside of the United States has been difficult. “We are excited to be able to work with Vallfirest with the intent of keeping wildland firefighters and fire practitioners as comfortable as possible in extreme working environments,” said Luke Mayfield, Fire Program Manager at MYSTERY RANCH.  This partnership signals a breakthrough in overcoming the longstanding difficulty of providing MYSTERY RANCH equipment beyond the United States, reflecting a shared dedication to global solutions.”

Vallfirest’s collaboration with MYSTERY RANCH marks a pivotal alliance, a fusion of expertise and commitment to revolutionize Europe’s approach to wildland firefighting. Vallfirest’s CEO Javier Baena emphasizes, “We partnered with MYSTERY RANCH because they make great gear. Our goal is to give firefighters the best tools possible, and together, we can provide gear that helps them face tough challenges.” This partnership aligns with Vallfirest’s mission to constantly enhance firefighting solutions, ensuring those on the frontlines are equipped with gear designed to overcome nature’s fiercest challenges. This collaboration is about supporting firefighters with reliable and top-quality equipment they can trust in any situation.

For more information about MYSTERY RANCH, please visit www.mysteryranch.com. For more information on Vallfirest, please visit https://www.vallfirest.com/en.

About MYSTERY RANCH

Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission

About Vallfirest:

Vallfirest is the benchmark company in the manufacturing of equipment, tools, and solutions for the extinguishing and prevention of wildfires. The significant fires occurring worldwide require new strategies and solutions. At Vallfirest, we actively collaborate with analysts and industry professionals who share their needs and experiences in the field. Thanks to this constant flow of information, we possess the necessary knowledge to develop disruptive solutions and provide the sector’s professionals with the material resources required to protect society and forest ecosystems from the adverse effects of fires. The world is facing the major forest fires of the 21st century, and at Vallfirest, we work every day to offer innovative solutions for firefighting.

 

Today, Mission Mountain, a trailblazing force in the outdoor industry, launches its latest life-changing product on Kickstarter — Pawsible, the world’s first tent for camping with pets. Pawsible is a 2-in-1 pet-friendly tent and offers a whole new camping experience for outdoor pet lovers to travel with pets cleaner, cozier, and safer.

“Nearly 30 percent of traveling pets go camping. While outdoor enthusiasts wish to enjoy the outdoors with their pets, camping with fur friends isn’t easy for them when considering extreme weather and outdoor safety,” says Bruce Quigley, chief product manager at Mission Mountain.” Pawsible aims to provide a solution for camping with pets. A separate pet tent space next to the owner ensures safety and cleanliness for humans and pets. For those who prefer to cuddle up with their pets, the divided compartment can also become a small storage area for luggage and pet supplies.”

Pawsible holds numerous surprises beyond its appealing appearance. Weighing only 6.83lb, the ultra-portable design with a travel-size storage bag makes camping with pets lightweight and convenient. The ample space is divided into human and pet areas, connected by an internal window, easily accommodating 2 adults and 1 medium-sized pet. Crafted from premium, weather-resistant materials, the PAWSIBLE tent ensures a reliable and comfortable shelter for both pet and owner.

Pawsible’s intricate design, incorporating multiple built-in pockets for miscellaneous items and a dedicated space for the pet bowl, showcases Mission Mountain’s commitment to being pet-friendly. Engineered for hassle-free assembly, the PAWSIBLE tent allows adventurers to spend more time immersing themselves in the journey and less time wrestling with cumbersome gear. This is also what the brand is pursuing — lowering the barriers to camping entry, and allowing beginners to enjoy connecting with nature through clever products.

“Launching on Kickstarter allows us to share the brilliant product idea with the market at the very first stage and adjust our strategy according to the users’ feedback,” Tate Cui shared, CEO of Mission Mountain. “Today, on Love Your Pets Day, we aspire that the introduction of Pawsible can bring increasing awareness to the bond between humans and pets. This is also what we insist on in Mission Mountain —— building a harmonious connection between humans and pets as well as humans and nature.”

Pawsible early bird tickets are now on Kickstarter: Place the order during the crowdfunding phase, which only lasts about a month, to enjoy the most discounts and faster delivery.

SOURCE Eposeidon Outdoor Adventure Inc.

 

 

OSLO (Feb. 21, 2024) — Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost two days.

“My goal was to explore my full potential with this expedition to the South Pole. I wanted to push myself to the edge, physically and mentally, where I’ve never been on my previous polar expeditions,” shares Colliard. “Now felt like the perfect time for this challenge given my experience and endurance, combined with the impending arrival of my newborn soon. Like all my expeditions, I hope to raise awareness of protecting our polar regions and inspire concrete conservation measures.”

Colliard began his “Pas ce soir, chérie!” expedition on Dec. 20, 2023, and reached the South Pole on Jan. 11, 2024. He remained determined to complete his trek, despite the snow and white out conditions for the first half of the journey. He was inspired by the previous speed record, held by his friend Christian Eide, who skied the route solo and unsupported in 24 days, 1 hour and 23 minutes, in 2011.

“I am constantly in awe of the accomplishments of our Norrøna ambassadors and am proud to have Vincent as part of the Norrøna family,” said Jørgen Jørgensen, Norrøna’s fourth generation leader and owner. “A key aspect for our brand is to support changemakers, and Vincent continues to go above and beyond with each of his expeditions.”

Colliard was raised in the Basque region of southwestern France and currently resides in Norway his family. His extensive career ranges from mountaineering in the Himalayas to partially skiing across Patagonia’s southern icecap unsupported, and more. In 2010, he joined his childhood hero, Børge Ousland, in sailing through the Northwest Passage, navigating it in just 25 days. Colliard and Ousland were shocked by the ice retreat during their journey and soon created The Ice Legacy Project, a series of expeditions across the worlds 20 largest ice caps to document, raise awareness and inspire conservation efforts for the melting glaciers and ice fields. The two are 11 years into their 15-year-long project and continue to advocate for the protection and conservation of the wilderness.

Colliard joined the Norrøna roster of ambassadors in 2019 and used the lyngen Gore-Tex Active Jacket, lyngen alpha90 Vest, lyngen Gore-Tex Packlite Overpants and lyngen down850 Knickers during his most recent expedition.

For more information on Colliard, visit his Norrøna ambassador page at www.norrona.com/en-GB/about-norrona/our-ambassadors/vincent-colliard.

For media inquiries, please contact corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

 

NEW YORK CITY (Feb. 21, 2024) – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project Sustainability, the line for men and women includes two footwear styles, a hybrid sneaker-hiker and thong sandal, each with the Vibram Ecostep Natural Sole with 90% natural biobased elements. The hybrid sneaker-hiker, priced at $298, and the thong sandals, priced at $185, are available at www.p448.com as of February 21 and at the P448 store at 663 5th Avenue in New York. 

 

In addition to appealing to the urban outdoor adventurer, P448 is collaborating with pro surfer Balaram Stack, who is infusing his laid-back style and the adventurous spirit of surfing into the P448 x Vibram campaign, which will appear on P448 and Vibram’s social channels. Stack was born in Florida and grew up on Long Island, New York where he learned to surf, living just a block from the beach in Point Lookout. Today, he can be found chasing swells all over the world, dividing his time between New York, Puerto Rico and Hawaii. The styles are designed to be the ideal after-surf shoe taking surfing devotees from a surf session to a day in the city. 

 

Intended for light outdoor and casual activities, the P448 x Vibram collection has a midsole made of sugarcane and bamboo for excellent versatility and balance with optimal lightness and adaptability. The Vibram Ecostep Natural outsole uses 90% natural biobased materials for enhanced quality, grip, and the leading performance for which Vibram is known. From outdoor recreation to exploration, these eco-friendly soles provide excellent traction against outdoor elements including water as well as tough terrains like mountainous dirt and sand.  

 

“Vibram’s technical soles’ superiority mixed with its advances in eco-friendly materials makes them an ideal partner for the P448 brand,“ said Wayne Kulkin, executive chairman of StreetTrend. “With this collaboration, we are gaining traction broadening our product reach to now include the outdoor enthusiast.”

 

The hybrid sneaker-hiker upper consists of recycled polyester lining, microfiber and knit materials for ultimate comfort. The sandal uses algae in the footbed and in the pieces that go in between the wearer’s toes. “Repurposing waste algae into useful materials prevents it from decomposing and releasing CO2 and other harmful greenhouse gasses, reducing carbon emissions,” said Sabrina Cohen, chief sustainability officer for P448.  

 

To minimize unnecessary packaging, P448 will ship and package the P448 x Vibram capsule in a multi-purpose 100% water resistant, thermal sealed drybag made from Vibram’s highly-durable rubber StratX, protecting shoes during shipping. It doubles as a backpack or monostrap bag after the shoes are removed.

 

“Our intent was to create a product that took the brand experience beyond the shoes with a full integration into the consumer’s daily adventures. The drybag saves over two pounds of paper waste per order by eliminating the shoe box,” continued Cohen.

 

The hybrid sneaker-hiker is available in eight robust colorways, with a palette of cool neutral tones from white, tan, and black to approachable solid color hues of olive and navy to mixed bold combinations with vibrant shades of yellow and orange.  

 

Global Chief Brand Officer and President Fabrizio Gamberini of Vibram adds, “P448 is a great partner for Vibram and this new collection is a true celebration of how Vibram technologies pair so well with the streetwear aesthetics of P448. Our shared values of empowering individuals with thoughtfully designed footwear come through confidently in this new collection which we are proud to launch.”

 

About Vibram

Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics and correction. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety, and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information, visitwww.vibram.com.

 

ABOUT P448 | P448 is an Italian streetwear brand whose collections are designed to empower the individual in their own authenticity. Our sneakers are thoughtfully designed and crafted in Italy by master artisans. They are worn by makers and creators across the globe. Defined by an eclectic aesthetic, we take inspiration from the streets, underpinned by the underground spirit of subculture. Fans include Bradley Cooper, Joe Jonas, Tyler Hubbard, Jon Hamm, Ben Affleck, Jennifer Lawrence, Addison Rae, Taylor Swift, Dakota Fanning, Gabrielle Union, Kiki Layne, Nico Parker, Rita Ora, Shiri Appleby, Billy Eichner, Maria Menounos, Sophia Amoruso, Arnel Pineda, Neil Perry, Lea Michelle, Chelsea Handler, Kate Hudson, Olivia Culpo, Lilly Singh, Paul George, Irina Shayk and more…

 

In 2020, Wayne Kulkin took on full ownership of P448 through StreetTrend LLC, in a joint venture partnership with the financial services and brand investment firm Hilco Global. StreetTrend was formed in 2017 as a JV partnership with Jeffrey Hecktman, CEO of the international investment and financial services company Hilco Global, a firm with holdings in several retail and fashion brands.  Mark Wahlberg has recently become a strategic investor in the Company having taken a significant minority stake in the business. 

 

StreetTrend designs, manufactures, distributes, and sells several footwear brands including P448 luxury sneakers at select boutiques and online at www.P448.com.

Flagstaff, Ariz. (Feb. 21, 2024) – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year’s event at Arizona Snowbowl saw strong participation, with over 400 registered racers.

“The GORE-TEX Kahtoola Uphill is not just a race; it’s a celebration of community, adventure, and the great outdoors,” remarked Ari Wilder, Executive Director of Friends of Camp Colton. “The funds raised from this event play a crucial role in supporting Camp Colton’s outdoor programs for children, ensuring that thousands of local kids can experience the wonders of nature. We are immensely grateful to be part of a community that values such experiences.”

This year’s race was highlighted by the participation of notable athletes including Jim Walmsley, a renowned ultramarathon runner known for his record-setting performances; Rob Krar, another ultramarathon legend with several championship titles; and Molly Seidel, an Olympic marathoner who has rapidly become a prominent figure in long-distance running. Their involvement added an extra layer of excitement and inspiration for all participants.

“We are overwhelmed by the support and enthusiasm shown by everyone involved in making the 17th annual Kahtoola Uphill our most successful event yet,” said Danny Giovale, Founder and Owner of Kahtoola. “Kahtoola was founded to celebrate human potential and outdoor adventure. It’s an honor to witness our community coming together to share these enriching experiences, and also to make them possible for local youth in Northern Arizona.”

Since its inception, the GORE-TEX Kahtoola Uphill event has raised over $600,000, directly supporting the education of future environmental stewards. For more information on Friends of Camp Colton, please contact Ari Wilder at ari@friendsofcampcolton.org or call 928-864-8129.

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About Kahtoola: Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

About Friends of Camp Colton:

For over 21 years, Friends of Camp Colton has cultivated exceptional outdoor learning experiences that instill the value of preserving the natural world and inspire growth and discovery. By enriching the student experience at Camp Colton, an outdoors learning and discovery center for Northern Arizona youth, Friends supports adventure, discovery, personal growth, and environmental education. Through program innovation, hosting events and building community partnerships, Friends raises funds so all kids — regardless of income or circumstance — can have an uplifting and rewarding connection with nature and with each other. Working with the Flagstaff Unified School District, Friends of Camp Colton is committed to preserving this community tradition for generations to come.

 

Boulder, CO – February 26, 2024 – Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This move underscores a broader rebrand and refocused mission to make fishing information and opportunities more accessible to everyone.

This commitment to inclusivity is evident in onWater Fish’s newly unlocked offering of free fishing access information, a first in the industry. This data, now available at no cost to all users, includes nationwide public land data and over 108,000 map points, including fishing access points, boat ramps, rapids, fly and gear shops, water hazards, and more. In addition, onWater’s other features (some of which are part of the onWater+ subscription) include real-time weather and water conditions monitoring, float and distance estimator, offline tools, species distribution layers, private waypoints, journals, and more. All are designed to help users make
informed decisions and maximize their chances of success and enjoyment on the water. This move empowers anglers of all levels to confidently explore new waters and discover hidden gems, fostering a sense of adventure and self-reliance.

“It’s been our belief since the inception of onWater Fish that everyone belongs on the water. Now we’re making efforts to ensure that’s possible,” says Alex Maier, Chief Marketing Officer at onWater. “Our goal is to provide everyone with the information they need to safely and ethically enjoy fishing, and our rebrand and newest changes reflect that commitment. We’re also dedicated to protecting the waterways we all cherish, and we’re actively working with partners and undertaking novel initiatives that support conservation efforts across the country.”

A commitment to self-reliance and conservation: onWater Fish recognizes that informed anglers are responsible anglers. By providing readily accessible data and tools, the app encourages responsible fishing practices and dispersal across the vast landscape of public waters. This helps prevent overcrowding and protect sensitive ecosystems, ultimately fostering a culture of conservation. In turn, providing a voice for one of our most precious and imperiled resources.

onWater
To learn more about what’s to come for onWater Fish, visit our website at onwaterfish.com or explore the onWater Fish app here.

ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign by matching up to $25,000 in donations. This generous support from Every Man Jack will make each donation received through Adventure for Someone in 2024 go significantly farther.

BCM creates opportunities for young people from across the country aged 12 to 18 to connect with nature and realize their own sources of strength, resilience, confidence, serenity, and joy. BCM programming focuses on a progressive scaffolded approach providing free, fully outfitted, and professionally led outdoor experiences that start as a day trip and culminate in a weeklong backcountry trip.

“We’re excited to continue our partnership with Big City Mountaineers for the second year in a row and to support their mission of empowering youth through outdoor experiences,” said Gerry Chesser, CEO, Every Man Jack. “Connecting to the world, preserving our planet, and ensuring access to the outdoors are central to Every Man Jack’s purpose. Through initiatives like the      Adventure for Someone campaign, we can create a meaningful impact in the lives of young people nationwide, fostering a deeper connection with nature and each other.”

The innovative Adventure for Someone fundraising program gives brands and individuals the ability to fundraise and adventure on their own terms. Whether that means summiting mountains or going for walks with coworkers, the customizable Adventure for Someone program gives fundraisers the flexibility to support BCM in the ways that most closely align with their values. With the generous support of Every Man Jack, BCM will continue to provide opportunities for young people to explore the wilderness, build leadership skills, and foster a lifelong love for the outdoors.

“We are incredibly grateful for the generous partnership with Every Man Jack. Every Man Jack’s commitment to supporting BCM via our Adventure for Someone program speaks to our shared values of equity and inclusivity in the outdoors and will absolutely support young people to access transformative experiences in nature across the country this year.”

2024 marks BCM’s 35^th year of operation. In 2023 BCM spent 4,622 program hours outdoors with young people across the country, delivering a total of 28,312 trail hours (a 27% increase from 2022). Throughout this time, BCM staff led 68 trips nationwide. To learn more about BCM and to get involved, please visit www.bigcitymountaineers.org.

To download images of BCM, please click the following link: BCM Images

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About Big City Mountaineers (BCM)

BCM provides free, fully outfitted, and professionally led backpacking trips and paddling expeditions for youth from disinvested communities, so they can access the mental, physical, and spiritual benefits of being connected to nature. Research shows that experiences in nature reduce stress, improve physical health, advance education outcomes, and build civic-mindedness. Unfortunately, not every young person has the same opportunity to enjoy the outdoors and cannot experience all the benefits of a connection to nature equitably. BCM’s model removes material, economic, and social barriers to participation outdoors by acting as a hub between the outdoor industry, youth-serving community-based organizations, caring adult volunteers, and professional experiential educators.

To learn more, please visit https://bigcitymountaineers.org/ or follow BCM at @bigcitymountaineers on social media.

About Every Man Jack

One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and connect to the world around them. Founded over 17 years ago by Ritch Viola, Every Man Jack was born at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles.

Every Man Jack strives to make the cleanest, most effective, and affordable men’s care products. It’s everything you need and nothing you don’t. They use as many Naturally Derived and plant-based ingredients as possible, while still delivering exceptional performance. No parabens. No phthalates. No dyes. No GMOs. And never tested on animals.

Spanning across body wash, deodorant, hair care, skin care, and beard care, Every Man Jack products draw from their passion for the outdoors with ingredients and scents that bring the best of nature into their bottles and bars. Every Man Jack bottles are made with 50% PCR, and as a B-Corp Certified brand, they are always striving to do more.

Every Man Jack is available at retailers like Target, Walmart, Amazon, and at everymanjack.com. To learn more, follow them at @EveryManJack on Instagram and TikTok.

 

 

 

February 20, 2024 — Racine, WI — Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record, amplifying product and brand awareness through targeted PR and media relations.

In 2004, Jetboil revolutionized how people cook meals on the trail. Since pioneering the very first integrated personal stove system 20 years ago, Jetboil has continued to push the limits of what’s possible by engineering outdoor cooking systems that deliver the ultimate in speed, efficiency, and convenience. From best-selling fast boil systems, precision cooking systems, and basecamp systems to premium cookware, Jetboil is renowned worldwide for inventing technologies that redefine the outdoor industry. Earlier this year, Jetboil launched its TrailWare collection of outdoor utensils, designed to easily extend and reach inside a Jetboil cookpot or dehydrated meal package. The brand is also cooking up several limited edition products, which will launch later in 2024.

“We are thrilled to partner with Darby Communications and leverage their expertise in the outdoor industry to accelerate our growth and empower more consumers to experience the great outdoors,” says Craig Smith, Senior Director of Brand Management for Johnson Outdoors.

Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media contacts to reignite Jetboil’s international brand awareness and generate meaningful media coverage of the legacy brand’s best-selling cook systems. Darby Communications will also assist Jetboil with key product launches and limited edition releases by seeking opportunities for brand storytelling and relationship building through curated media events.

“Our partnership with Jetboil marks an exciting chapter in our agency’s journey,” states Founder Coral Darby. “We are honored to align with such a well-respected, iconic brand and are on a mission to ensure that Jetboil’s innovative products shine in the backcountry and continue to be the go-to camp stove system for outdoor enthusiasts everywhere.”

For more information on Jetboil® and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT JETBOIL®

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.

ABOUT JOHNSON OUTDOORS INC. 

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment. Visit Johnson Outdoors at http://www.johnsonoutdoors.com.

Seattle, Wash. (February 20, 2024) – Today, Mountain Safety Research (MSR) announces the launch of new Paradigm^TM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to beginner snowshoers who want to invest in shoes that they can grow into over time.

MSR’s Explore snowshoes are designed for hiking on and off trails while providing comfort and ease of use on extended trips. Three adjustment points and toe stop make getting a perfect, custom fit simple, even with gloves on. The stretch mesh and two front buckles provide a secure grip on steeper slopes and while side-hilling.

The stretch mesh is a similar mesh security system as found on MSR’s Ascent Series snowshoes with Paragon bindings, which were introduced in the Fall of 2019, as well as MSR’s Trail Series snowshoes with Paraglide bindings, introduced Fall of 2022. As with all of MSR’s products, these are built in the USA and in Ireland at Cascade Designs’ Reno, Nev. and Cork, Ireland factories with high-quality, performance, durable materials to enhance user confidence.

Below is the breakdown of each of these eleven snowshoe models and their product specifications. All of the below capacities can be increased with the purchase of Tails, a unique-to-MSR feature that adds 6 inches for increased floatation.

Lighting Explore Snowshoes  | MSRP: $340 USD

Lightweight, comfortable security

• Women’s Lightning Explore 22”, colorway: Drift
• Women’s Lightning Explore 25”, colorway: Drift
• Men’s Lightning Explore 22”, pair weighs 3 lb 9 oz, and holds up to 180 lb, colorway: Moss
• Men’s Lightning Explore 25”, pair weighs 3 lb 13 oz, and holds up to 220 lb, colorway: Moss
• Men’s Lightning Explore 30”, pair weighs 4 lb 5 oz, and holds up to 280 lb, colorway: Moss

Revo Explore Snowshoes | MSRP: $270 USD

On-off ease and durability

• Women’s Revo Explore 22”, pair weighs 3 lb 9 oz, and holds up to 180 lb, colorway: Elemental Blue
• Women’s Revo Explore 25”, pair weighs 3 lb 14 oz, and holds up to 210 lb, colorway: Elemental Blue
• Men’s Revo Explore 22”, pair weighs 3 lb 13 oz, and holds up to 180 lb, colorway: Blaze Orange
• Men’s Revo Explore 25”, pair weighs 4 lb 2 oz, and holds up to 220 lb, colorway: Blaze Orange

Evo Explore Snowshoes | MSRP: $220 USD

Ultimate durability and security

• Women’s Evo 22”, pair weighs 3 lb 12 oz, holds up to 180 lb, colorway: Bone
• Men’s Evo 22”, pair weighs 3 lb 12 oz, holds up to 180 lb, colorway: Charcoal

All three models of MSR’s Explore Series of snowshoes will receive these new Paradigm bindings, as well as new colorways starting September 1, 2024. To learn more about MSR, please visit msrgear.com.

About Mountain Safety Research

Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

 

DOWNLOADABLE IMAGES HERE (Credit: MSR Gear)

 

 

 

BURLINGTON, VT. (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle.

The M4 Fragment goggles are dedicated to Hiroshi Fujiwara and his loyal fan base, showcasing a blend of Anon’s cutting-edge technology and Fragment’s trademark style.

The release features an MFI Nose Guard, inspired by Hiroshi for additional protection from the elements with a flare of notable style intertwined. Plus, the low bridge fit features face foam that is 7mm thicker at the nose for a gapless fit for people with higher cheekbones.

The Anon Fragment M4 Goggles feature:

• Low-Bridge Fit, Large Size – Low-bridge fit goggles have additional face foam in the nose pocket for a snug, gap-free fit on faces with higher cheekbones and a lower nose bridge; plus the unisex frame design fits larger faces
• MFI Nose Guard – The MFI nose guard is unique to the Fragment goggles, inspired by Hiroshi for additional protection from the elements, providing extra coverage over the nose when MFI is not in use.
• Magna-Tech – Magna-Tech® quick lens-change technology uses magnets for a seamless and secure lens-to-frame seal that makes for easy lens changes and unsurpassed lens retention.
• Perceive Lens Technology – Perceive lens provides high-contrast vision and terrain-defining clarity in just about any light condition; A hydrophobic and oleophobic coating provides unmatched smudge, scratch, and moisture resistance on the outer lens surface for clear optics and easy cleaning.
• Toric Lens, OTG – Toric injected lens combines the best design characteristics for enhanced clarity and peripheral vision while maximizing the goggles vent volume; Over-the-Glasses compatible frame designed to accommodate prescription eyewear underneath the goggles.
• MFI® Compatible – MFI® technology (Magnetic Face Mask Integration) uses magnetic connection to quickly seal your face mask to your goggles without obstructing ventilation for a gapless setup that seals out the elements.

The new design retail for $370 and will only be available as long as supplies last. For more information and to purchase about the Fragment M4 Goggles, please visit https://www.burton.com/us/en/c/anon.

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About Anon:

Founded in 2001, Anon provides optimal vision and protection for every winter weather condition. From progressive design concepts to technical executions, Anon ensures that every helmet and goggle meets the demands of the top ski and snowboard athletes in the world. For more information on Anon visit: https://www.burton.com/us/en/c/anon.

About Fragment Design:

Fragment Design is an imprint from Japanese multidisciplinary artist and creator Hiroshi Fujiwara. Known as the godfather of the Ura-Harajuku fashion scene, fragment has allowed Fujiwara to bring together consultancy, design, marketing and culture. The imprint now sits in an intersection between contemporary lifestyle and culture and even serves as a historical archive of streetwear.