Archives: Press Releases

M&W Design, a leader in sustainable souvenirs and custom keepsakes, is proud to announce the acquisition of Travel Posters, a Colorado-based business renowned for its artistic designs capturing the beauty of American landscapes, seascapes, and mountains.  This new collection further enriches our portfolio with new artistic styles and creative inspiration. Travel Posters will continue to operate under its current name with its existing website, TravelPosters.com, maintaining uninterrupted service for its customers.

Mike Whalen, founder of M&W Design, shares the excitement about this new chapter: “We acquired Travel Posters because of the exceptional quality, craftsmanship, and strong relationships Blair and Lauri established. Our goal is to carry forward the legacy they’ve built, as Travel Posters naturally aligns with M&W’s values. We’re committed to maintaining and exceeding the high standards of quality that have set Travel Posters apart in the marketplace. Integrating Travel Posters into our family of brands strengthens our mission to make a lasting impact in the industry, providing sustainable solutions that help people create lasting memories.”

“Our goal has always been to create designs that tell stories and resonate with people’s personal experiences,” added Mike Whalen. “With the addition of Travel Posters, we’re now able to offer more ways for customers to celebrate their adventures, and passions through beautiful, high-quality products.”

M&W Design, known as “the only stubbornly sustainable souvenir company,” operates with a core mission to create keepsakes that inspire a love for life, travel, and the natural world. Through strict adherence to sustainable practices and ethical material sourcing, M&W Design ensures that every product not only stands out for its originality but is responsibly sourced and manufactured in alignment with their B-corp ethos.

“Blair and Lauri have cultivated an extraordinary following through their distinctive artistic style, impeccable design sense, and diverse collection of captivating locations,” said Whalen. “We are truly honored that they’ve entrusted us to carry forward their artistic legacy, bringing their exceptional work to our wholesale and retail customers while expanding both audiences.”

The integration of Travel Posters will not only maintain the company’s beloved collection of prints but also inspire new product lines across M&W Designs’ existing categories, including souvenir, home décor and gift. Customers can expect exciting collaborations and fresh designs that reflect the spirit of both companies.This acquisition enhances M&W’s commitment to fostering a deeper passion for the outdoors and environmental stewardship. As a certified B-Corp, M&W Design places sustainability at the heart of its operations, with all products crafted at its Pennsylvania facility using eco-friendly practices. Through the addition of Travel Posters, M&W strengthens its position in offering American-made, sustainably produced goods that celebrate the outdoors and inspire lasting memories.

“Travel Posters fits perfectly into our brand that celebrates life, travel, and design,” added Whalen. “Our mission has always been to create exceptional, high-quality souvenirs that capture the spirit of your home, celebrate your unforgettable vacations, and commemorate your greatest adventures. Every design is crafted with care, bringing cherished memories to life, wherever you go.”

About M&W Design
M&W Design specializes in stubbornly sustainable custom keepsakes and apparel, producing American-made goods that reflect a deep commitment to sustainability and quality. As a certified B-Corp, M&W is driven by a mission to create products that align with the rhythms of life, all while minimizing and offsetting environmental impact.

Press Contact:

Jen Heamer

Director of Sales and Marketing, M&W Design

jheamer@mandwdesign.com

BOULDER, Colo. (Oct. 31, 2024) – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series in the United States. Through this partnership, La Sportiva and the Cirque Series will deliver an enhanced experience for runners and outdoor enthusiasts through exclusive on-site activations, athlete appearances, gear demos, and product giveaways at each event.

“These races capture what makes mountain running so special,” said Jonathan Lantz, President of La Sportiva North America. “Each event offers a welcoming and fun atmosphere that allows runners of all abilities to push beyond their limits while celebrating community and grit. The series features some of the best courses in the country, and the party at the finish line really brings all of the participants together. We’re looking forward to joining this amazing community that’s built around a shared passion for the outdoors.”

Founded by professional skier Julian Carr, the Cirque Series has quickly grown into one of the most revered mountain running series in the U.S. Each race starts from the base of a world-famous ski resort, where runners ascend to windswept ridges and glacial cirques, summiting at least one peak, before tackling a quad-burning descent that finishes at a festival with live music, food, and drink. The courses have a significant amount of elevation gain but take place over a distance that is approachable for the average runner. The series offers large cash prizes for the pros and fun giveaways for all participants.

“La Sportiva is the gold standard in mountain running,” said Julian Carr, Founder of the Cirque Series. “Their dedication to innovation, quality, and understanding the demands of challenging terrain is unmatched. Having them as a partner amplifies our mission to deliver the best mountain running experiences possible. La Sportiva doesn’t just make gear—they provide tools that help athletes push their limits in wild places. We’re excited to partner with a brand that mirrors our dedication to alpine adventure and shares our commitment to supporting athletes at every level.”

As part of the partnership, La Sportiva will highlight its cutting-edge mountain running shoes and gear at each Cirque Series event, offering demos and giveaways for attendees. In addition, members of La Sportiva’s mountain running team will be on-site to share their expertise, providing tips on navigating technical terrain and selecting the right gear to achieve peak performance.

For more information on the Cirque Series and to register for upcoming races, visit cirqueseries.com.

About The Cirque Series
The Cirque Series, launched by Julian Carr, features short, high-vertical races across major mountain resorts, blending rigorous trail courses with a festival-like atmosphere complete with food, drink, music, and community engagement. Suitable for all skill levels, Cirque Series events challenge athletes to embrace the mountain, experience the joy of the run, and, for some, compete alongside elite runners​. Races are sure to sell out, let’s push some peaks! Register at cirqueseries.com

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

 

Aguadilla, Puerto Rico (October 31, 2024) — Lift Foils shows their commitment to ocean conservation in a new partnership with Ocean CO, an environmental and social impact company that funds plastic collection. Ocean CO targets ocean-bound plastic pollution at the source in vulnerable coastal communities worldwide, which stops plastic before it reaches the ocean and provides economic opportunities to the community. Through this partnership, Lift Foils is expanding its mission beyond surfing innovation to make a real impact in water conservation.

Lift Foils has always felt a deep connection to water—not only as the foundation of surfing, but as an essential resource for all life on Earth. Recognizing the grave threat ocean plastic pollution poses to marine ecosystems and the planet’s health, Lift Foils is taking bold steps to safeguard the waters they cherish. This partnership underscores their responsibility to protect the environment and aligns with their belief that innovation should also drive meaningful change in the world.

“At Lift Foils, we believe that innovation goes hand in hand with responsibility,” said Nick Leason, CEO & Co-Founder of Lift Foils. “Our passion for the ocean runs deep, and we’re committed to preserving it for future generations. By partnering with Ocean CO, we’re not just shaping the future of surfing—we’re helping to shape a healthier planet.”

48.5 million lbs of plastic threatens to enter the oceans everyday. Since 2019, Ocean CO has collected 2,677,613,670 lbs of plastic. To achieve this, Ocean CO focuses on interception, community empowerment, and global impact. With economic incentives, coastal communities across the globe take action to stop plastic before it enters the ocean. To help with the mission, Lift Foils will donate a portion of profits for each product sold and has already supported the removal of 3,000 kgs of ocean-bound plastic through this budding partnership.

To learn more about how Lift Foils and Ocean CO are making an impact, visit https://weareocean.co/dashboard/oceanco.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in

2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

 

 

Butte, Montana (Oct. 30, 2024) – The award-winning documentary Columbia River Canoe Project is hitting the road with an exciting lineup of showings throughout November 2024. Audiences across the United States and Canada will have the opportunity to experience this inspiring adventure film, which recently took home the “Best Documentary” and “Festival Favorite” awards at the Twin Falls SANDWICHES Film Festival.

Columbia River Canoe Project follows Robert Lester and his 18-year-old cousin Braxton Mitchell as they embark on an ambitious 1,300-mile canoe journey from the Continental Divide near Butte, Montana, to the Pacific Ocean. Along the way, they navigate both the river’s challenges and their own personal growth. The film delivers an adventure filled with breathtaking landscapes and unexpected obstacles. The film explores their trials and triumphs while raising awareness of the ecological challenges affecting the Columbia River Watershed.

“I thought we had created a quality film, but I have been blown away by the reactions of people at the showings we’ve had so far,” said Lester. “People are enjoying the Columbia River Canoe Project more than I ever could have hoped, and I’m just so honored to be able to share the inspirational characters and environmental lessons from my expedition with viewers.”

Scheduled Showings:

• November 3, 2024 – Santa Ana, Calif.
  • Location: Old Towne Film Festival (tickets available here)
  • Film Showing: 4 p.m.
  • Event Details: Co-director Neil Larson will attend this event.
• November 7, 2024 – Boulder, Colo.
  • Location: Zeal Optics Flagship Store
  • Film Showing: 6 p.m.
  • Event Details: Robert Lester will be in attendance for a keynote and Q&A. Prizes and giveaways will be available at the event.
• November 8-10, 2024 – Seattle, Wash.
  • Location: Historic Admiral Theater
  • Film Showing: 7 p.m.
  • Event Details: Robert Lester will attend the Nov. 8 event for a keynote and Q&A. Prizes and giveaways will be available at the event.
• November 8-10, 2024 – Sudbury, Ontario, Canada
  • Location: SOAR Sudbury Outdoor Adventure Reels Film Festival, Sudbury Indie Cinema (tickets available here)
  • Film Showing: 4 p.m.
• November 16, 2024 – Billings, Mont.
  • Location: Babcock Theater (tickets available here)
  • Film Showings: 3 p.m. and 6 p.m.
  • Event Details: Robert Lester will be present at both showings for a keynote and Q&A. Prizes and giveaways will be available at the event.
• November 24, 2024 – Bainbridge Island, Wash.
  • Location: Historic Lynwood Theater (tickets available here)
  • Film Showing: 4 p.m.
  • Event Details: Robert Lester will be in attendance for a keynote and Q&A. Prizes and giveaways will be available at the event.

More showings are pending and will be announced soon. If you’re interested in bringing the show to your hometown, please reach out to Robert.

Columbia River Canoe Project is proudly sponsored by Bending Branches, Beyond Clothing Company, Crazy Creek, Navarro Canoe Co., and Zeal Optics.

To learn more please visit: https://mountain-king-industries.com

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Media Contact:
Mountain King Industries

Robert Lester

birdot1@gmail.com

406-565-6526

Downloadable Media Assets HERE (photo credit: Columbia River Canoe Project)

About the Film:
Columbia River Canoe Project is an award-winning documentary that inspires adventure and environmental stewardship while showcasing the importance of protecting the Columbia River Watershed. Follow along as two cousins test their limits and learn about the power of perseverance and nature’s beauty.

 

STOCKHOLM, Sweden (Oct. 30, 2024) — RECCO, maker of advanced rescue technology, is proud to announce its partnership with H&M Move, which focuses on creating stylish, functional and accessible activewear. H&M Move’s new ski collection will come equipped with RECCO reflectors that make wearers searchable by rescue teams in case of an avalanche or if you get lost in the outdoors.

“We are proud to partner with RECCO for our new ski collection. By integrating RECCO Technology into our skiwear, we aim to empower more skiers to explore the mountains more safely,” says Mfon Boman, H&M Move’s Outdoor Product Manager.

H&M Move’s new ski range blends modern style and mountain tech, with functional design, Scandinavian aesthetics and performance-oriented materials. The integration of RECCO reflectors into select garments ups the collection’s technical ante and highlights H&M Move’s commitment to safety. The new line of skiwear and accessories all come at an accessible price, helping to keep more winter sports enthusiasts safe.

“Our mission is to make more people searchable, and our brand partners are what make this possible,” says Fredrik Steinwall, CEO at RECCO. “H&M is one of the largest fashion brands in the world, and we know we’ll reach both existing and new consumers alike with the new H&M Move ski collection. We’re incredibly happy to see more and more brands, like H&M, integrating RECCO technology into their products, especially as our global network continues to grow.”

RECCO rescue reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used in 900+ ski resorts and mountain rescue organizations in 32 countries. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector.  The handheld detector can search efficiently in snowy conditions, while the helicopter carried detector can quickly search large areas, covering a square kilometer in six minutes. The helicopter detector speeds up search times and reduces risk for rescue workers.

For more information on the new collection, please visit hm.com.  For more information on RECCO and the global RECCO rescue network, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. However you move.

 

COSTA MESA, CALIF.  (October 30, 2024) – Overland Expo, the premier overlanding event series in the world, today added Overland Expo SoCal, March 15-16 at OC Fair  & Event Center in Costa Mesa bringing the total number of U.S customer events to five between March and October. Southern California, home to active overlanding groups and key overlanding terrains like Joshua Tree and Big Bear, makes it an ideal choice for this expo. Exhibitor booth space and attendee tickets are available now at overlandexpo.com.

“We’re pleased to bring Overland Expo to Southern California, expanding our series to serve an audience that’s been asking for this for years,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Overland Expo SoCal appeals to seasoned adventurers and newcomers interested in exploring what’s next in overlanding. Overland Expo SoCal reflects our commitment to growing with the community and providing unforgettable experiences across the country.”

Like other events in the Overland Expo series, attendees will participate in classes, demonstrations, and activities taught by seasoned instructors and presenters from around the globe.

Overland Expo Socal in Costa Mesa joins the 2025 line-up of events including Overland Expo West in Flagstaf,f Ariz., Overland Expo East in Redmond, Ore., Overland Expo Mountain West in Loveland, Colo. and Overland Expo East in Arrington, Va. Overland Expo SoCal has both indoor and outdoor exhibitor booth spaces and the same sponsorship offerings as part of the greater event series.

According to Grand View Research, the global overlanding and off-road vehicle market is projected to grow from $15.79 billion in 2022 to $21.75 billion by 2027, reflecting the increasing popularity of outdoor and adventure-based activities worldwide. Specifically, SoCal is home to a strong local community of off-road enthusiasts, proximity to major highways, and abundant public lands and trails contribute to its reputation as an overlanding hub.

“With the addition of this new location, Overland Expo solidifies its position at the forefront of this rapidly growing movement, bringing enthusiasts together to discover the latest in equipment and accessories, techniques, and adventure destinations—trends that frequently have their origins right here,” continued Kirchner.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

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About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact
Charlotte Daher de Garcia

charlotte@cgprpublicrelations.com

781.710.7284

 

OSLO, Norway (Oct. 30, 2024) — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht in 2025. The luxury sailing yacht will bring outdoor enthusiasts to stunning, remote locations across Northern Norway to experience world class skiing, hiking, culinary offerings and more.

“We’ve considered having a Norrøna Adventure sailboat for a few years now and were thrilled when we found this boat for sale,” shares Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “The original boat was designed and built in Norway and is perfectly equipped for incredible days on the sea and in the fjords of Northern Norway, where guests can partake in a multitude of outdoor adventures or enjoy the breathtaking views from the on-deck hot tubs.”

The Varg is currently being refurbished to accommodate this new chapter to provide a luxury adventure experience for six to eight guests at a time. Guests will enjoy four updated comfortable, cozy cabins, each with their own bathroom and drying facilities. A wood-fired sauna, fireplace and on-deck wood-fired hot tubs will allow guests to unwind and relax after a day of adventuring while a dedicated chef crafts locally inspired cuisine in the updated galley. Varg will sail year-round, offering guided commercial trips with set itineraries and custom-tailored trips based on the guests’ preferences.

“The opportunities for adventure are endless with the addition of Varg, whether individuals want to experience the midnight sun of the summers, the Northern Lights or the long ski season,” Jørgensen says. “This addition is especially exciting as Norrøna plans to open several lodges in Northern Norway in the coming years. Varg will be able to transport our guests between these lodges, truly creating the adventure of a lifetime.”

Norrøna’s Varg sailing yacht will set sail in 2025 and interested individuals can register for updates on Adventure.Norrøna.com. For media inquiries about Norrøna Adventure and Varg, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

{Dover, NH—October 30, 2024} — NEMO’s fully recyclable Endless Promise® collection has been recognized as one of TIME’s 2024 Best Inventions. The backpacking sleeping bags and technical backpacks join the highly coveted list of 200 extraordinary innovations in categories including health care, AI, green energy, and the outdoors, where NEMO was honored. Contenders were evaluated through an extensive list of criteria including originality, efficacy, ambition, and impact.

Endless Promise Collection®
The Endless Promise Collection represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. In addition to the intensive design work required, NEMO has also put in place key partnerships and infrastructure to make the take-back and recycling process easy for the customer. When a product has reached its end, it can be sent back to NEMO and the company will handle the rest.

“Complexity is the enemy of recycling,” said Jeff Wilser, one of TIME’s independent testers. “When products are made from multiple materials⏤plastic, nylon, cotton⏤it’s costly to separate and reuse them…This is why NEMO Equipment created a technical backpack that’s made almost entirely from one material, polyester, which is fully recyclable. Each pack⏤along with a line of sleeping bags⏤comes with prepaid shipping and a QR code containing instructions for getting it repaired, resold or recycled.”

NEMO debuted its Endless Promise Collection in 2023 with the best-selling Forte™ Endless Promise® synthetic Spoon® shape sleeping bag.  As of 2024, NEMO’s Endless Promise Collection includes its entire line of synthetic and down insulated backpacking sleeping bags, as well as the recently launched Vantage and Resolve backpacks. Prioritizing innovative, low-impact materials and repairable, fully recyclable designs, the Endless Promise collection will continue to expand in 2025.

NEMO’s U.S. recycling partners include Unifi, Ambercycle (whose Cycora recycled fabric used in NEMO’s Endless Promise backpacks was also named to TIME’s 2024 Best Inventions), and ALLIED Feather + Down. After removing, cleaning, and reviving the down from Endless Promise bags, ALLIED will incorporate the insulation into its RENU:TRACE, offering the world’s first fully traceable recycled down. NEMO is also continuing to expand its repair and recycling services throughout its distribution areas and is currently partnering with United Repair Centre, CuRe Technology, and ALLIED in Europe.

This is the seventh award that NEMO’s Endless Promise collection has earned. Previous accolades include:

• ISPO Award – Resolve™ Endless Promise® Technical Daypack
• Fast Company’s Innovation by Design 2023 Honoree – Forte™ Endless Promise® Sleeping Bag
• Green GOOD DESIGN® – Endless Promise® down sleeping bag collection
• Men’s Journal Travel Awards, Best Travel Backpack – Vantage™ Endless Promise® Daypack
• Popular Science Best of What’s New 2023 – entire Endless Promise® Collection
• Gear Junkie Best Budget Suitcase – Vantage™ 30L Endless Promise® Daypack

NEMO’s award can be seen here, and the full list can be found at time.com/best-inventions-2024.

About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

SALT LAKE CITY (Oct. 30, 2024) — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide tester since its invention more than seven years ago, will formally join fellow recent hire, Ted Ligety, as an integral part of the design, development, and business strategy teams across the two sister companies of DPS Skis and PHANTOM Glide.

“Billy Demong is a legend of American Nordic skiing and we’re lucky to have him on our DPS and PHANTOM Glide product teams. Billy has just the right mix of experience, curiosity, and engineering prowess to help us push the limits of what is possible with PHANTOM Glide,” says Chico Bukovansky, global sales director for DPS and PHANTOM Glide. “Billy has a real drive to re-think the ways in which we travel over snow in the backcountry and we’re excited to see what he’s able to accomplish in that realm.”

With 18 years on the US Ski Team, Demong was America’s first Olympic Champion in Nordic skiing winning the Nordic Combined event in the 2010 Vancouver Olympic Games. In addition to being an athlete on the U.S. Ski Team, Demong was head of the USA Nordic National Teams for two Olympic cycles, 2018 and 2022.

“PHANTOM Glide and DPS are leaders in innovation in the ski world and I’m excited to bring my expertise to the table. Maximizing your ski or snowboarding experience with consistent, premium glide is no different than in the Nordic world where glide is everything,” says Demong. “Having used PHANTOM Glide for nearly a decade and being a superfan and proud rider of DPS, I am really stoked to join this incredible team and play a larger part in contributing to their legendary design and innovation here in my Wasatch backyard!”

Demong’s extensive experience analyzing and testing glide and relying on PHANTOM Glide lends legitimacy to the efficacy of the product. Demong has gone so far as to substantiate that PHANTOM Glide replaces the need for typical Nordic ski prep, which is multiple layers of glide wax and hot-boxing. Demong will be a key player in refining PHANTOM Glide’s offerings ahead of the continued product innovation in the pipeline today.

For information on DPS or PHANTOM Glide, please contact PR manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114

 

Boulder, Colo. (Oct. 30, 2024) – Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024.  Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.

“Our love of both snowy mountain living and high fashion provides a huge inspiration to our winter designs. This collection is high performing on snow while each piece is simultaneously  providing an expression of individuality to women as a fashion statement,” said Rhonda Swenson, Founder of Krimson Klover. “Whether it’s a new adventure or a return to the mountains, we want women to feel confident, comfortable and stylish in all that they do.”

The new Winter line proudly features meticulously crafted pieces made from premium, long lasting materials, carefully selected from trusted suppliers and manufacturing partners. Krimson Klover is rooted in slow fashion with a dedication to craftsmanship, sustainable values, and elegance woven into each and every garment. This new collection continues to empower women of all backgrounds to live boldly.

The chic new collection features vibrant colors and artistry in cozy layers that are both practical and fashionable, made for enjoying a crisp morning stroll through snow-covered streets, skiing a favorite run and enjoying a hot toddy on top of a mountain.

Key new styles from the Winter Fashion collection include:

• Graffiti Base Layer –  featuring doodles of ski gear and champagne bubbly, this illustrated base layer provides UPF 50+ and is made of recycled polyester with four way stretch. MSRP $120.

• Slopeside Turtleneck – the perfect statement turtleneck made of sustainable Lenzing™ EcoVero™ fibers for silky smooth,  breathable and warm ski resort wear. MSRP $199.

• Pow Zip Neck – featuring classic nordic patterns, this 100% Merino Wool Zip Neck is a timeless winter item to keep warm on cold winter days. MSRP $209.

• Janica Sweater – a stylish snow sweater embroidered with skiers and made with RWS Merino Wool provides the perfect après ski outfit . MSRP $229.

• Compass Down Jacket – upgrade puffy jacket style with this bluesign certified jacket full of responsibly sourced down and featuring a water-repellent finish. Stripes on the side and zipper provide a pop of color in snowy adventures. MSRP $299.

For more information about Krimson Klover and for its current collections, please visit krimsonklover.com. Sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

Please visit KrimsonKlover.com for additional product information. For digital media assets, please contact lauren@verdepr.com.

About Krimson Klover 

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is a fashion-forward outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com.