Archives: Press Releases

BOULDER, Colo. (Feb. 26, 2025) – ORTOVOX, a global leader in mountain safety and alpine gear, is proud to announce an exclusive partnership with American professional ski mountaineer and filmmaker Cody Townsend. Townsend joins ORTOVOX as an ambassador for innovative avalanche safety equipment, including the electronic avalanche backpack LiTRIC and the Diract beacon.

Renowned for his groundbreaking ski projects like the YouTube series The FIFTY Project and the new Fifty+, Townsend is a trusted voice in the freeride and big-mountain skiing community. Known for his exceptional athletic achievements paired with a strong focus on safety, Townsend perfectly embodies ORTOVOX’s mission to protect mountain athletes through cutting-edge emergency equipment and targeted training initiatives.

“Since 1980, our driving force has been to make mountain sports safer while inspiring athletes around the world. With Cody Townsend, we’ve found a partner who embodies this mission through his projects and his authentic storytelling,” says Christopher Junge, Head of Brand Marketing at ORTOVOX. “We’re excited to use this long-term partnership to bring greater visibility to avalanche safety – especially within the freeride community.”

For Townsend, functionality is the key factor when choosing his gear: “ORTOVOX brings a unique, technologically advanced and sustainable approach to their product line,” says Townsend. “From the most innovative airbag system to intuitive and easy-to-use avalanche safety equipment, I truly appreciate what ORTOVOX brings to backcountry safety.”

The partnership between ORTOVOX and Cody Townsend sends a powerful message for the future, emphasizing their shared goal of making mountain sports safer and more responsible.

For more information, contact Andrea Green at andrea.green@rygr.us.

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About ORTOVOX   

Founded in 1980, ORTOVOX is a leading German mountain brand renowned for its expertise in avalanche rescue equipment and wool apparel designed for various mountain activities. The brand is dedicated to protection and comfort in the mountains while prioritizing responsible practices towards people and nature. ORTOVOX’s commitment to safety extends to its employees, animals on its Tasmanian merino farms, and eco-friendly product manufacturing. For more information, visit www.ortovox.com.  

Contact: 

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

(970) 236-1668 ext. 2196

High Res Image: https://cloudconsole.box.com/s/hwafpytvz95dvqpi2o3jj69xw25pvf9k

STEAMBOAT SPRINGS, Colo. (Feb. 25, 2025) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that Kinetic Representatives was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. Kinetic Reps’ Dave Donahue, Lisa Donahue, Kyle Norris, Mike Ebner, Matt Munson and Adam Miller are credited for the award, for their team’s outstanding performance.

“We are thrilled to honor Kinetic Reps with this award,” said Craig Hatton, Sales Director at Big Agnes. “They embody the core values of our brand and consistently deliver outstanding results. They are fantastic to work with and have the respect of their dealers and peers alike. We’re honored to have them on the team.”

Big Agnes’ Rep of the Year Award recognizes exceptional performance, and Kinetic Representatives demonstrated this through remarkable year-over-year growth exceeding 50%. Kinetic’s success stems from a strategic approach to account management and unwavering commitment to customer service.

Kinetic Representatives brings together a dynamic team of experts specializing across the outdoor industry. Operating throughout multiple states and regions, its team uses innovative strategies to create meaningful connections between the brand, retailers and consumers. Through its experienced and enthusiastic team members, Kinetic delivers superior service to retail partners while maintaining a sharp focus on building momentum for the brands they represent.

“Since joining Big Agnes in 2017, Kinetic Reps have gone above and beyond in servicing the territory, building strong relationships with retailers and driving growth. They developed a winning strategy in 2024 despite all headwinds in the market. Their relentless pursuit of excellence is a true asset to our brand,” continued Hatton. “We’re so impressed with the great year from all of our reps spread throughout the world, and we are eager for another great year in 2025.”

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

BUFFALO, NY (February 24, 2025) – LEKI athlete Mikaela Shiffrin won her 100^th World Cup ski race, a slalom, on Sunday, February 23, in Sestriere, Italy, adding to her status as the greatest skier of all time. To commemorate Shiffrin’s remarkable 100^th win, LEKI has produced 100 limited edition Mikaela 100 Venom SL poles to be sold online exclusively at LEKI USA. All proceeds from the sale will benefit the Share Winter Foundation, a non-profit organization near and dear to Shiffrin’s heart, that works to improve the lives, health and fitness of youth through winter sports.

“On behalf of the entire LEKI family, I’d like to congratulate Mikaela on her extraordinary 100^th World Cup win on Sunday in Italy,” said Sven Brunso, marketing director for LEKI USA. “What she has been able to accomplish over the years has been truly groundbreaking for the sport of ski racing, especially here in the U.S., and we’re thrilled to be able to celebrate her achievements with these special commemorative poles.”

Shiffrin officially signed on with LEKI in 2013 but has been racing with LEKI’s revolutionary Trigger S grip system, the first “ski pole binding” system in the world, since it was first introduced to market in 2007. LEKI has produced one pair of the legendary Venom SL pole, the same pole Mikaela has used to triumph in World Cup Slalom races across the globe, for each of her record-setting victories. Each pole is custom screened with the individual win #, the location of her win, and the discipline (SL, GS, SG, DH). Poles with win #1, #87 and #100 will not be part of the sale.

Visit LEKI USA for more information and to purchase.

Link to photos HERE.

ABOUT LEKI USA

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit LEKI USA #1 in Trekking poles, Trail Running Poles, Ski Poles & Gloves.

SEATTLE (February 20, 2025) — Since 2002, Astral has led the outdoor industry in designing high-performance equipment and footwear with a commitment to protecting soil and water resources through its production process. Today, Astral announced its upcoming Spring 2025 footwear collection, featuring five new models with major updates to its cult-favorite silhouettes—the Brewer™ and TR1 Mesh™.

Designed in close collaboration with footwear design legend Tuan Le, Astral’s Spring 2025 collection introduces revolutionary innovations that will offer users some of the most natural, high-performance footwear to date.

“Our Spring 2025 collection is built to meet the demands of the trail community while continuing our legacy of innovation on the water,” said Astral Founder and CEO Philip Curry. “Whether navigating rivers or trekking for days in the wilderness, our users rely on gear that won’t fail when it matters most. We recognized critical needs in trail footwear—durability, fit, and feel—and set out to address them. By extending the lifespan of our shoes, we’re helping adventurers go farther while significantly reducing our environmental impact. Longer-lasting products mean greater value for our community and a lighter footprint on the planet’s water and soil.”

New to the Spring 2025 collection are the Nosobo™, Techyak™, TR1 Mesh 2.0™, Brewer 3.0™, and Crewer™. Astral introduces the world’s first Rechargeable™ hiking shoes, redefining durability and performance with the Nosobo™ and Techyak™. Featuring the innovative Rechargeable™ Drop-In Midsole, these shoes offer exceptional comfort and responsiveness while allowing for easy midsole replacement—extending their lifespan far beyond traditional trail footwear. Additionally, Astral debuts Astralite™, a proprietary supercritical foam that enhances cushioning and energy return while being more environmentally sustainable to produce and offering a cleaner end-of-life cycle. Select models in the Spring 2025 collection will also feature Biodynamic Fit™, providing a roomier toe box that expands on  Astral’s signature natural fit.

Nosobo™ – The World’s First Rechargeable Hiking Shoe

Astral’s Nosobo™ is a trail shoe like no other—engineered for the perfect balance of ground feel, cushioning, durability, and grip, hikers can expect a truly unique, natural ride. Built for long-distance adventures, it features the Rechargeable™ Drop-In Midsole, allowing wearers to restore cushioning instead of replacing their shoes once they become ‘packed out’. DirectConnect™ construction bonds the upper directly to the outsole, reducing the risk of delamination, while Biodynamic Shape™, G.15 Rubber™, and the Trail Grip 2™ outsole provide exceptional stability and traction. Launching April 9, 2025, in three colors for all genders at $159, the Nosobo™ sets a new standard for performance and sustainability.

Techyak™ – Performance Meets Innovation

For those seeking the perfect blend of minimalism, natural movement, and trail-ready durability, the all-new Techyak™ delivers. This trail shoe offers a natural fit, zero-drop heel, and exceptional grip, making it an ideal choice for runners and hikers who crave a minimalist feel without sacrificing performance. Built with Rechargeable™ midsoles, DirectConnect™ outsole, and Astral’s new Biodynamic Shape™, the Techyak™ enhances fit and comfort while maintaining the flexibility and traction needed for the most technical terrain. The Techyak™ will be available in four colors for all genders, launching on April 22, 2025, for a retail price of $149.

TR1 Mesh 2.0™ – Next-Generation Amphibious Hiking

Engineered with Astralite™, the highest performance road running tech available is now available in an ultra-lightweight, exceptionally breathable trail shoe. The TR1 Mesh 2.0™ combines enhanced stability, grip, and ventilation with an improved fit and modernized style, making it as versatile as it is functional. Featuring Astral’s signature balanced geometry, water-ready construction, and exceptional grip, this upgraded trail shoe offers the perfect blend of performance, versatility, and style. The TR1 Mesh 2.0™ will be available in two colors for all genders, launching on February 26, 2025, for a retail price of $149.

Brewer™ 3.0 – A Reengineered Classic

The iconic Brewer™ series advances with the all-new, reengineered Brewer™ 3.0—designed to elevate adventures both on and off the water. Building on over a decade of improvements, this latest edition boasts an improved fit, barefoot comfort and the same legendary performance Astral fans rely on. Featuring an upper made entirely from 100% recycled materials, the Brewer™ 3.0 delivers balanced geometry and unbeatable grip for any terrain. The Brewer™ 3.0 is available now in five colors for a retail price of $135.

Crewer™ – High-Performance for Life on the Water

Inspired by the iconic Brewer™, the Crewer™ is Astral’s new high-performance deck shoe—designed to deliver top-tier performance on and off the water. Engineered with an ultra-ventilated, quick-drying mesh upper, best-in-class grip, and balanced geometry, this lightweight shoe is built for boating, travel, and all things summer. Whether navigating slippery decks or exploring coastal towns, the Crewer™ offers a heightened blend of function, style, and comfort to keep up with any adventure. The Crewer™ is available now in three colors for a retail price of $129.

Astral’s Spring 2025 footwear collection will be released throughout the first half of 2025 at astraldesigns.com and through participating retail partners. For more information about Astral and its latest collection, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

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Media Contact:
Max Akselrad | Verde Brand Communications | (917) 699-8491 | max@verdepr.com

 

 

 

Red Lodge, Mont. (Feb. 19, 2025) – Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce the launch of two new products — the AirLounger and the Canoe IV chairs. With these latest innovations, Crazy Creek continues its mission to provide outdoor enthusiasts with high-performance gear designed for comfort, durability, and convenience.

The AirLounger is an inflatable 2-in-1 chair and sleep pad that offers versatility for a range of activities, from lounging by the lake to relaxing around the campfire. In chair mode, the AirLounger provides a comfortable seating option with customizable cushion layers. For those moments when you want to stretch out and relax, the AirLounger transforms into pillow mode, offering the perfect headrest. When it’s time for bed, the AirLounger unfolds into a 50-inch sleep pad, providing a compact and comfortable sleeping solution. This chair can fully inflate in only five breaths, weighs 32 ounces, and rolls up to a compact 3-inch diameter. The AirLounger MSRP is $139.95 USD.

The second-ever inflatable chair in the Crazy Creek lineup, the AirLounger builds on the design and success of the AirCliner. Launched in 2024, the AirCliner is the most compact Crazy Creek to date. It’s durable, as it’s made with recycled 420D/210D ripstop nylon, compact, as it rolls to a 2.7-inch diameter (or less), weighs 29 ounces, and comes with a one-year limited warranty.

The Canoe IV Chair is an update to the iconic Canoe III, trusted by canoe fans across North America and Europe for over 20 years. Designed with feedback from customers and retailers, the Canoe IV Chair offers several key improvements, enhancing both comfort and durability. The chair features a low-profile Crazy Creek wing design, a multi-foam layer bottom cushion, and drain holes to eliminate puddling. The Canoe IV also has a strap system to securely attach it to any canoe, making it ideal for long days on the water. For ease of transport, the chair folds flat, and the side straps ensure easy storage and portability, allowing for effortless carrying wherever your adventures take you. The Canoe IV weighs 36 ounces and the seat back measures 16.5 inches tall by 15.5 inches wide, while the seat bottom is 10.5 inches deep by 15.5 inches wide. The Canoe IV MSRP is $79.95 USD.

Both the AirLounger and Canoe IV are built to last. The AirLounger is made with a PFAS-free water-repellent coating and ripstop nylon. The Canoe IV features durable, TPU-waterproof coated fabric with welded seams, ensuring it performs in any weather.

“We’re always looking for ways to improve our products to meet the needs of our consumers,” said Karson Bagby, Co-Owner of Crazy Creek. “The AirLounger and the Canoe IV Chair reflect our commitment to innovation and quality. We know that comfort is key to a good outdoor experience, and we’re proud to offer two new products that provide unmatched versatility, durability, and convenience”

Both the AirLounger and the Canoe IV Chair will be available for purchase in March 2025.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries, please contact Alexa McRoberts, alexa@verdepr.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

Washington, D.C. (Feb. 19, 2025) —  Over the last few days, at the direction of the new administration, the Forest Service, BLM, and National Park Service have laid off over 5,000 people, including several Park Rangers. These reductions will make it harder for agencies to care for public lands and ensure safe, enjoyable outdoor experiences.

Over the last ten years, staffing at land management agencies has steadily declined even as visitation has increased (source). Since 2010, the NPS has seen a 20% reduction in full-time staff despite a 16% increase in visitation during the same period (source). The Forest Service has been facing ongoing budget shortfalls, which include a recent hiring freeze for seasonal workers, further straining its ability to maintain trails, campgrounds, and recreation sites.

These additional cuts will have significant consequences for outdoor recreation. They could mean long lines or closures of popular trails, parks, forests, and other recreation infrastructure. Contracts for trash removal, toilets, and campgrounds have been stalled and could prevent Americans from getting out and enjoying their public lands safely this summer.

Beyond recreation, these cuts could also hamper emergency response efforts and wildfire prevention. Seasonal employees play an essential role in wildfire preparedness by clearing hazardous fuels and assisting with initial attack efforts—reducing their ranks could increase the risk of uncontrolled wildfires on public lands and in nearby communities.

Louis Geltman, Vice President for Policy and Government Relations at Outdoor Alliance, said, “We are deeply sorry to hear about the staffing cuts rolling in across federal land management agencies. Land managers do incredibly important work, often for long hours at modest pay. They are at the front line for stewarding the resources we all care so much about, and the loss of these workers will have real, tangible impacts on our public lands and waters, outdoor recreation, and community safety as we start to move into fire season.”

Without adequate staffing and resources, our experiences outside, the health of public lands, and the outdoor recreation economy will suffer. Outdoor Alliance has established a quick-action form to help the public send personalized letters to their lawmakers. You can ask your members of Congress to take urgent action to protect the workforce that keeps America’s public lands safe, accessible, and well cared for.

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, American Canoe Association, Access Fund, International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

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FRISCO, Texas (Feb. 19, 2025) – Wiley X, a global leader and pioneer in premium protective eyewear, has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as Director of Sales for the Outdoor Division, Jack Schindler as National Sales Manager for the Outdoor Division, and Johnathan Weikum as Director of Sales for the Optical Division. These strategic hires underscore Wiley X’s commitment to enhancing its presence in key markets and providing exceptional service to its retail partners and customers.

With over 20 years of experience growing renowned brands such as Ride, Fjällräven, and Stanley, Seth Quackenbush brings a deep understanding of the outdoor industry. His leadership at Stanley played a pivotal role in the brand’s recent success, and he is now focused on strengthening Wiley X’s partnerships to elevate the brand’s impact in the outdoor market.

“I am honored to join the world-class team at Wiley X,” said Quackenbush. “Wiley X is a truly authentic brand with industry-leading products and a deep legacy that is second to none. I’m excited to collaborate with our internal team, reps, and retail partners to expand our presence in the outdoor market.”

In his new role as National Sales Manager for Wiley X’s Outdoor Division, Schindler also brings over 20 years of experience driving revenue and brand development for industry leaders. His previous experience includes stints at O’Neill, C1RCA, and Adio Footwear. He has a proven track record of exceeding sales targets and fostering long-term client relationships. Schindler’s entrepreneurial background and deep understanding of the action sports and outdoor markets make him a key asset to the Wiley X team.

“As a veteran-founded and family-owned company, Wiley X embodies a commitment to excellence that aligns with my principles,” says Jack Schindler. “I look forward to helping grow the outdoor division and contributing to the company’s continued success.”

Wiley X has also welcomed Johnathan Weikum as Director of Sales for the Optical Division. With extensive experience in the eyewear industry, Weikum played a key role in launching and expanding Costa’s Optical and Sunglass Specialty Channel, driving the growth of its 580 Rx Authentic lens program and leading national sales initiatives. He later spearheaded strategic partnerships for Costa and Oakley, driving business development and fostering relationships with industry leaders. Recognized for his excellence, he earned Gold and Silver Presidents Circle Awards at Essilor Luxottica for top-tier sales performance.

“I am honored to leverage Wiley X’s legacy as a leader in premium protective eyewear,” said Weikum. “My goal is to create, design, and implement a comprehensive approach that prioritizes patient care, fosters long standing partnerships within the optical industry, and enhances customer engagement. By delivering superior optics and exceptional customer service, we strive to meet the diverse needs of professionals, outdoor enthusiasts, and everyday consumers. Collaborating with Aaron Quigley and the executive team to revolutionize the optical channel with an innovative salesforce strategy is incredibly exciting.”

For more information, or for dealer inquiries, please contact Wiley X Customer Service at (800) 776-7842 to be put in touch with the sales representative for your area.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

 

MASER, Italy (February 18, 2025) – Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists. Designed to deliver unparalleled comfort, breathability, and power transfer, Sidi’s latest collection pushes the boundaries for road and XC riding disciplines. With a legacy of industry-leading technology and craftsmanship, Sidi continues to elevate the standard for cycling footwear worldwide.

More information about each new Spring 2025 style that will be available in North America below:

Sidi Physis

The XC Shoe for Exponential Control

Physis is designed to deliver top performance to all riders. The X2FC carbon outer sole combined with the ergo-feel inner sole preserves the foot’s natural functionality without sacrificing power transfer. The patented tension strap and Dyneema dial system eliminate tension loss even under the most demanding conditions. Physis is the latest best-in-class XC shoe in the Sidi lineup. Learn more here.

Features

• Millenium Fit
• X2FC Full Carbon Sole with Ergo-feel
• Dyneema Dial System
• Premium welded TPU Fabric Construction
• 11 / 12 Stiffness
• MSRP: $399 USD
• Product images (photo credit: Sidi)

Sidi Genius Knit 10

The Road Shoe to Keep You Cool

The Genius Knit 10 merges hyper-vented nylon construction with the comfort you expect from the Genius line-up. Dual-layer construction, one for ventilation and one for durability means riders no longer have to choose between a supportive shoe and a breathable one. The industry-leading Dyneema dial system comes standard and perfectly complements the soft instep closure system on the comfort-forward Genius Knit 10. Learn more here.

Features

• Classic Sidi Fit
• Integrated Soft Top Strap
• Engineered Ventilated Upper
• Carbon Composite Sole
• High-density resin dials with Dyneema fiber
• MSRP: $355 USD
• Product images (photo credit: Sidi)

Sidi Ergo 6

The Road Shoe to Ride Beyond

The ultimate road shoe from Sidi is back. With a Firmor 3-point tension system connecting the R2FC carbon sole to the Dyneema dial system, the Ergo 6 provides a fully integrated fit for total control. Today’s riders demand personalization, and the Ergo 6 responds with an internally connected cleat system with a best-in-class range of motion. Learn more here.

Features

• Millenium Fit
• Single Plate Adjuster
• R2FC Full Carbon Sole
• Plush Premium 1.2mm Microfiber Upper
• Dyneema dials
• MSRP: $399 USD
• Product Images (photo credit: Sidi)

Sidi shoes will be available from select retailers throughout North America, such as Backcountry, Velotech, Bicycle Addiction, and Jenson beginning in February 2025. Sidi shoes will become available directly to the consumer in the second half of 2025 on the Sidi U.S. website. To learn more about Sidi and these new styles, please visit: https://cycling.sidisport.us/.

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About Sidi

Founded in 1960 in Italy, where the company continues to be based, Sidi empowers people to reach the peak of their performance in sports and outdoor adventures. Sidi combines science and craftsmanship, performance, and ergonomics, creating equipment that transcends time and unleashes the potential within anyone. As the first to incorporate Titanium and wire closure systems, Sidi has led the way with new technologies and materials since its inception.

In 2022, Sidi was acquired by Italmobiliare, which fueled a re-ignition in the brand’s commitment to innovation, craftsmanship, and science. Beginning October 2023, Sidi established a partnership with Quality Bicycle Products (QBP) as its exclusive U.S. distributor, to deliver cyclists with greater access to Sidi shoes in both the best shops and top-tier online retailers in the U.S. QBP’s unparalleled market reach and strategic focus on premium brands will firmly establish Sidi as a must-have brand in the U.S. cycling market over the next decade.

Media Contact: Verde Brand Communications | Alexa McRoberts | alexa@verdepr.com | 717.808.9653

February 17, 2025 — Oakland, CA — HydraPak®, the global leader of high-performance hydration solutions, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as HydraPak’s agency of record, focusing on media relations to highlight HydraPak’s innovations and elevate the brand’s presence within the outdoor and endurance industries.

Since 2001, HydraPak has designed and produced performance hydration systems including water reservoirs, bottles, soft flasks, storage, and filtration systems to help athletes reach their peak performance. HydraPak is a trusted brand partner for hundreds of brands helping equip athletes for their pursuits. From flexible bottles and soft flasks that carry as little as 150ml of hydration to water storage for up to 10L of water, HydraPak innovates to ensure its products are easy to fill, stash, and haul no matter the activity.

Partnering with Darby Communications reinforces HydraPak’s commitment to innovation while strengthening its expert voice in both endurance and outdoor spaces. HydraPak will leverage the agency’s expertise to heighten brand awareness, increase media coverage, and solidify its position as the trusted, sustainable leader in performance hydration equipment.

“At HydraPak, we know that athletes rely on hydration—whether they’re racing, training, or exploring the outdoors. Partnering with Darby Communications will help us reach more athletes and attain our business goals,” shared Jennifer Krupey, Vice President of Marketing of HydraPak. “We’re looking forward to collaborating with Darby to promote our product innovations and our strategic roster of events, athletes, and partnerships.”

“We’re thrilled to partner with HydraPak, a legacy brand that is dedicated to innovation and designing high-performance hydration solutions for athletes, outdoor enthusiasts, and military personnel,” says Angie Robinson, President of Darby Communications. “As HydraPak’s agency of record, we will help the brand reach new audiences and elevate its story to expand reach in existing markets.”

For more information on HydraPak, its product categories, and its 2025 athlete, event, and partnership roster, visit www.hydrapak.com or contact Abby Harris at abby@darbycommunications.com.

ABOUT HYDRAPAK

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes.