Fleet Feet Expands in Puget Sound With Acquisition of South Sound Running Stores

OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) — Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell have acquired the Olympia and Puyallup locations, marking a new chapter for Fleet Feet in the region.

The South Sound Running locations are scheduled to reopen as Fleet Feet Olympia on Jan. 2, 2025, and Fleet Feet Puyallup on Jan. 10. With six existing stores throughout Washington, including Bonney Lake, Spokane, Spokane North, Spokane Valley, Tacoma and Richland, the acquisition positions the Pannells to make Fleet Feet the go-to running store across the Puget Sound region, further strengthening their presence in Washington.

“We are honored to carry on the exceptional work of South Sound Running and deepen our connection with the Olympia and Puyallup communities,” said Wade Pannell. “With our experience in Tacoma and Bonney Lake, we have the local knowledge and experience to build upon their legacy, provide outstanding service and foster a welcoming space for runners and walkers of all levels.”

Founded in 1998, South Sound Running has been an integral part of the South Sound running community. Fleet Feet will honor this legacy while introducing its signature fit id® outfitting experience, which uses 3D foot scanning technology to assess the size, shape, and movement of each customer’s feet. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.

Additionally, Fleet Feet will expand the range of footwear available, adding popular brands like HOKA, Altra, and On, to complement the existing selections.

As part of the transition, Fleet Feet will continue the Capital City Marathon Training Program that has been a staple at South Sound Running and expand offerings to include 5K programs, long-distance training and trail running, serving runners of all levels. The Pannells bring their proven training programs to the region, which have already helped over 3,500 people reach their fitness goals.

“Wade and Julie have built strong, genuine connections with their customers and communities across every market they serve,” said John Moloznik, vice president of retail development at Fleet Feet. “With over a decade of experience, the Pannells have consistently driven growth and excellence. We’re thrilled to continue growing alongside them and know their passion for running will make this new chapter a great success.”

Fleet Feet Olympia and Puyallup are hiring new employees. If you’re looking to turn your passion into your career in a fast-paced, fun, and customer-centric environment, apply at jeremiah@fleetfeettacoma.com.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

 

 

Dermatone Introduces Made in U.S.A. Lips & Face Biodegradable Glitter Kits; Eco-Friendly Sparkles Blend Style and Skin Protection

SOUTHPORT, Conn.  – Dermatone, a trusted leader in skincare and sunscreen since 1981, introduces Lips & Face Biodegradable Glitter Kits, a skin care collection combining creativity, and effective skincare for outdoor enthusiasts and sports fans. Priced at $15.99, this kit uses eco-friendly glitter that biodegrades naturally and is available at dermatone.com.

Formulated with high-quality ingredients suitable for all skin types, Dermatone’s Lips & Face Biodegradable Glitter Kits are cruelty-free, paraben-free and made with cosmetic-grade ingredients keeping skin hydrated and protected from the sun, wind and cold. Customers can choose from seven unique stencil designs, including themes like festival, football, marathon, numbers, patriotic, sailing, and snow/ski. The kits include two Dermatone mini lips and face sticks to apply the glitter, and two three-ounce glitter pots along with custom stencils. Additionally, the Mini Biodegradable Glitter Pots ($5.99) allow customers to choose from a selection of eight colors.

“Our new Glitter Kits bring a little more fun to outdoor events enabling consumers to express their personal style while still protecting their healthy skin,” said Doug Metchick, president of Dermatone. “It reinforces our mission to combine high-quality skincare with eco-conscious solutions. With outdoor participation on the rise, Dermatone continues to inspire consumers to get outside and do the activities they love while enjoying nature responsibly.”

Proudly made in the USA, each kit is available in a variety of shimmering shades to match every mood and occasion. The formula is easy to apply and dries quickly. Dermatone’s Lips & Face Biodegradable Glitter Kits are designed with a formula that adheres securely to the skin without causing irritation or discomfort. There is no use of parabens, phthalates, or harsh chemicals, ensuring a gentle experience even for the most sensitive skin.

For more information and to shop the full collection, visit dermatone.com.

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About Dermatone

Since 1981, Dermatone has been the trusted choice for outdoor enthusiasts and adventurers seeking high-quality skincare solutions. Our specialized, science-backed formulas are designed to be effective in all types of extreme conditions including sun, wind, dry, cold and frostbite. Crafted with clean, premium ingredients, Dermatone’s innovative products protect, hydrate and restore your skin all year long. After more than 40 years, Dermatone still maintains a reputation as the go-to brand for those committed to maintaining healthy skin and who demand high performance, quality and reliability in their skincare routine. Dermatone products are proudly made in the U.S.A.

 

Media Contact:

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667

Outdoor Industry Association Celebrates Bipartisan EDA Reauthorization with Recreation as a Priority

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the first time, the just-passed reauthorization bill designates recreation as a priority for EDA funding, giving it special consideration when awarding infrastructure grants through the Public Works Program. Outdoor recreation is a vital driver of the U.S. economy, contributing 2.3% of GDP and generating $1.2 trillion in gross economic output in 2023. 

“OIA and its members are thrilled to see Congress elevate recreation as an infrastructure priority through the EDA for the first time. This funding will not only help Main Streets across the country better connect with recreation assets but also enable communities to build infrastructure that enhances residents’ quality of life,” said Kent Ebersole, President of Outdoor Industry Association. “We thank Senators Bennet and Schumer for championing this win-win approach—helping grow local businesses while improving people’s access to the outdoors. This is exactly the kind of forward-thinking support rural America needs right now.” 

The EDA will help the outdoor industry thrive by funding projects that expand recreation infrastructure, improve access to public lands, and support rural communities that depend on outdoor tourism. Previously, the EDA has invested in trail development and park restoration projects that attract visitors, create jobs, and enhance local economies. 

We extend our gratitude to Senate Committee on Environment and Public Works Chair Thomas Carper (D-DE) and Ranking Member Shelley Moore Capito (R-WV), as well as House Committee on Transportation and Infrastructure Chair Sam Graves (R-MO) and Ranking Member Rick Larsen (D-WA), for their leadership. OIA looks forward to continuing its work with Congress to advance policies that protect public access, improve and expand recreation infrastructure, create jobs, and drive sustainability and innovation. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

Historic Passage of EXPLORE Act Advances Public Land Access and Outdoor Recreation Opportunities Nationwide

FOR IMMEDIATE RELEASE
Thursday, December 19, 2024

BOULDER, Colo. —  In a major step toward expanding outdoor recreation opportunities across the country, the U.S. Senate has passed the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act. This initiative, led by Senator Joe Manchin (I-W.Va.), represents a significant milestone in efforts to enhance access to public lands. Following its earlier approval in the House of Representatives, the bill now moves closer to becoming law.

Introduced by House Committee on Natural Resources Chairman Bruce Westerman (R-AR) and Ranking Member Raúl Grijalva (D-AZ), the EXPLORE Act is a bipartisan package of recreation bills designed to modernize, preserve, and increase access to the public lands and waterways while supporting the 175.8 million Americans that participate in outdoor recreation. It also aims to address barriers to access for veterans, people with disabilities, and underserved populations, streamline permitting processes for guides and outfitters, and support the more than five million employees who help drive the outdoor industry forward.

“We are thrilled to see Congress pass the EXPLORE Act which will ensure each American has the opportunity to enjoy the outdoors in their own community, grow the recreation economy, and advance mental and physical health benefits for all,” said Kent Ebersole, president of Outdoor Industry Association. “The outdoor recreation economy continues to soar to new levels, accounting for $1.2 trillion in consumer spending and demonstrating participant growth for the eighth consecutive year. This is an important inflection point. We must modernize, preserve, and increase access to the public lands and waterways – regardless of where someone lives or works – and support more than five million employees who help drive our industry forward.”

The EXPLORE Act’s passage is the cumulation of the momentum started by Senate companion bill, S.873, America’s Outdoor Recreation Act (AORA), which passed the Senate Energy and Natural Resources Committee in May 2023. Together, AORA and EXPLORE represent the strong bicameral and bipartisan collaboration across chambers to advance policies supporting outdoor recreation.

“We extend our gratitude to Senate Energy and Natural Resources Chair Joe Manchin (I-WV) and Ranking Member John Barrasso (R-WY), as well as House Natural Resources Committee Chair Bruce Westerman (R-AR) and Ranking Member Raúl Grijalva (D-AZ) for their leadership on this bill,” Ebersole added.

“Today marks a pivotal moment for our nation’s outdoor legacy and path toward equitable access to nature and outdoor recreation. With the Senate’s passage of the EXPLORE Act, we are not only opening trails, we’re opening doors to endless adventures and opportunities for all Americans,” said Lesford Duncan, MPH, Executive Director, Outdoor Foundation. “This bipartisan achievement reflects our collective commitment to preserving our natural wonders and ensuring every individual has the chance to connect with the great outdoors. The Outdoor Foundation celebrates this milestone as we continue to champion an outdoors for all where we all thrive outside.”

With today’s passage in the Senate, the EXPLORE Act will soon become law poised to deliver enhanced outdoor recreation opportunities, improved public land access, and economic growth in rural communities. As the legislation heads to President Biden’s desk for final approval, bipartisan collaboration and stakeholder engagement remain critical to realizing its transformative potential for individuals, businesses, and the environment.

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

The RECCO Network Continues to Grow in Canada With New Helicopter Detector In Newfoundland

STOCKHOLM, Sweden (Dec. 19, 2024) — RECCO, a leading manufacturer of advanced rescue technology, has announced a placement of a helicopter detector in Newfoundland, Canada. Operated by Newfoundland Helicopters in Deer Lake, this new addition will support Gros Morne National Park Visitor Safety and Provincial Search and Rescue (SAR) teams in the region. With this deployment, the RECCO SAR network now spans coast to coast across Canada, featuring a total of five helicopter detectors nationwide.

Rescue teams underwent training in the fall, and the unit is now fully operational and ready to support search missions year-round. This advanced capability will enhance the efforts of SAR teams in locating missing outdoor enthusiasts in the region.

“We’re excited to have the RECCO SAR Helicopter Detector system operational in Newfoundland,” said Fredrik Steinwall, CEO at RECCO. “There are large areas to cover for the SAR teams in the area. The addition of the helicopter detector will hopefully have an improved impact on the search and rescue missions in these regions year-round.”

The RECCO helicopter system is used to search for missing people outdoors year-round. The helicopter detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and risk exposure for rescue workers during missions.

“The system is a real-life saving device, and I can see where it would enhance our search capabilities by enabling us to search larger areas in a fraction of the time it would take on the ground,” said Darren Williams, Team Leader of Deer Lake SAR. “In our training session, we detected the lost hiker even before we had a visual on them. Great piece of equipment and should be incorporated in all search and rescue efforts.”

The RECCO SAR Helicopter Detector system was launched in 2016, drastically expanding the system’s applications from avalanche scenarios to year-round search and rescue missions.  The helicopter detector makes it easier to search for all outdoor enthusiasts including hikers, runners, cyclists and hunters by allowing searchers to comb through larger areas more efficiently.

To be searchable by professional rescue teams, one must be equipped with a RECCO rescue reflector. Reflectors are integrated into apparel, helmets, backpacks, running vests, shoes and climbing harnesses by more than 150 brand partners. Reflectors are also available as stand-alone products to be attached to a helmet or a backpack or worn as a belt.

Currently, there are 38 RECCO SAR Helicopter Detectors globally, with 13 located in North America and 25 units deployed across Europe.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Siena Teare

Verde Brand Communications

(307) 200-7003

siena@verdepr.com

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