Archives: Press Releases

Durango, Colo. (Mar. 20, 2024) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched a contest in celebration of its all new Rapid Hydration electrolyte mix. Hidden within variety packs of Rapid Hydration, Golden and Silver Tickets will reveal themselves, unlocking the chance to win a once-in-a-lifetime 4-night trip to Durango, Colorado where the company has been based since its founding in 2012.

“Rapid Hydration is one of our biggest launches in recent history and we want to shout it from the mountain tops,” said Jeff Vierling, founder of Tailwind Nutrition. “We can’t wait to show one lucky winner all of the peaks, valleys, rapids and trails that this corner of Colorado has to offer, and discover why we call Durango our home and base of operations. The whole Tailwind team and some of our athletes will host an experience where you can run, bike or hike your heart out with Tailwind Nutrition products supporting you at every leg of your adventure.”

Tailwind Golden Ticket Prize Package

One Golden Ticket Sweepstakes winner will be awarded:

• 4-night stay at historic Durango hotel
• Opportunity to run or ride with a Tailwind team member
• 2-day bike rental
• $500 in spending money
• Tailwind product

Fifty second prize winners will be awarded $150 worth of Tailwind gear, including some of our bestsellers.

How to Enter:

• Subscribe to the Tailwind Nutrition email list
• Purchase Rapid Hydration for 100 sweepstakes entries

Increase your chances of winning:

• Discover a Silver or Golden Ticket in your Rapid Hydration Variety Pack!
  • 100 Silver Ticket holders will win 100 additional sweepstakes entries
  • 10 Golden Ticket holders will win 500 additional sweepstakes entries
• Fill out our quick survey for 100 additional entries
• Follow us on Instagram or Facebook for an additional 25 entries per platform
• Share our post on Instagram or Facebook for 50 additional entries

No purchase is necessary, and interested participants may enter now on the Tailwind Nutrition website. The contest runs now through Aug 31, 2024.

Rapid Hydration is sweetened with natural cane sugar, which helps you hydrate faster than just drinking water alone. Similar to Tailwind’s Endurance Fuel, Rapid Hydration takes advantage of the body’s active transport mechanism to maximize the absorption of electrolytes and water.

Rapid Hydration electrolyte powder features a light flavor profile (it doesn’t taste like overly-sweet juice or soda) and can be used before, during, and after workouts in order to keep the body’s hydration balanced. It can also be consumed during periods of illness when your body is losing fluids, or even post-late night to feel better in the morning.

Rapid Hydration is available on TailwindNutrition.com and through specialty retailers.

About Tailwind Nutrition

Celebrating its 12th Anniversary in 2024, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. All you need. Really.^® For more information visit tailwindnutrition.com

 

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SEATTLE (March  19, 2024) — Astral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications. Since 2002, Astral has earned a reputation for creating superior, unique and necessary equipment for wilderness athletes and explorers in a way that does the least possible harm to people, soil, and water. Astral has selected Verde to amplify its public relations and brand communications with the diverse media community.

Originating in Asheville, N.C. in 2002 with a focus on PFDs (personal flotation devices) for Class V whitewater kayakers, Astral evolved its product and community outreach to include river footwear in 2012 and trail footwear in 2017. Having endured and enjoyed the wild ride of the recent pandemic era, Astral grew to include an additional headquarters office in Seattle in 2020. The expanding brand and customer base has allowed Astral to consider agencies that well represent its strategies going forward, bringing the core brand to new markets.

“With a legacy of excellent PR performance with some amazing brands, coupled with a diversified perspective of employees ranging from Durango to LA to NYC and Seattle, we are really excited to align with Verde Brand Communications for our next seven-year chapter of expansion,” said Philip Curry, CEO and Head of Product for Astral.

Upcoming 2024 releases for spring and summer will continue to uphold the brand’s reputation for pushing the envelope around sustainable and high-performance designs. Astral recently expanded its industry-first bluesign® life jacket collection, with the release of the YTV 2.0™.  Forthcoming launches include more paradigm changing life jackets, footwear models and colors, as well as new lines of apparel that integrate less-commonly used textiles and fabrics.

“We’ve seen an ever-increasing trend of consumers gravitating toward brands that align with their values, and the fact that Astral has set sustainability on an equal footing with performance as guiding principles in its operation makes it a brand to pay attention to,” said Julie Evans, CEO of Verde Brand Communications. “We’re proud to partner with such an industry leader.”

For more information about Astral, its products and initiatives, please visit Astraldesigns.com.

About Astral

Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest-impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

About Verde Brand Communications

Verde Brand Communications exists to bring industry-leading marketing services to our clients and passion-driven inspiration to outdoor and active-lifestyle consumers. Verde is an integrated brand communications firm offering public relations, brand strategy and positioning, as well as marketing services in owned and paid media. Verde’s consumer-first, results-driven approach catalyzes growth and success for specialty brands and retailers in the outdoor, cycling, snowsports, endurance, travel, overland and RV, craft beer and spirits, and active lifestyle markets. Verde’s success is tied to the passion our team has for the communities, markets and media that we serve. For more information, please visit www.verdepr.com.

Aztec, N.M. (March 19, 2024) – Aztec Adventures has announced its 2024 off-road cycling event calendar, which brings mountain bike and gravel racing to San Juan County, N.M. Reliant on the energy sector for decades, the sandy washes and windy ridges surrounding Aztec and Farmington offer a scenic and challenging cycling arena easily accessible from a large portion of the Four Corners region.

The season kicks off on March 30 with the Roost the Ridges enduro mountain bike race supported by the City of Farmington. The family-friendly event begins at Lions Wilderness Park where riders begin an 8-mile-long untimed transfer into the Glade Run Recreation Area. From there, riders complete three timed downhill segments across flowing ridgeline terrain. The intermediate-level terrain makes Roost the Ridges a great choice for those who are new to enduro racing but also offers a challenging course for experts.

“I am excited to welcome racers back to the trails north of Farmington for the third annual Roost the Ridges enduro and Galactic Grinder this spring,” said Aztec Adventures founder Neil Hannum. “The leg-burning terrain at both races is quickly solidifying them as traditional spring classics for off-road cycling enthusiasts throughout the Four Corners.”

Switching to Gravel Bikes, Aztec Adventures’ three-race gravel series begins April 6th with the  Galactic Grinder that serves up three hilly gravel Orbits, transporting you into the outer atmosphere around the Alien Crash Site just outside of Aztec. Starting in Cedar Hill, the 35- and 50-mile routes quickly encounter a sharp climb into the ‘San Juan Alps,’ close to the New Mexico-Colorado state line. After traversing mesas and sandy washes, both routes filter into a 4-mile stretch of singletrack in the infamous Alien Run trail system before hitting some more punchy hills back to the finish. The 9-mile route offers a fun but challenging introduction to gravel riding and the terrain San Juan County has to offer.

Next on the list is the Gas Field Grinder on June 8th in Downtown Aztec. From there you will travel through the Aztec Jungle where time stands still in the sandstone canyons of Kiffen Canyon. Based on the north side of Aztec and located directly across the river from Aztec Ruins National Monument, the whole family will have something to do if they are not out racing on the 9-, 27-, or 50-mile distances. A Classic Cruiser ride is also part of the event if you want to show off the roots of mountain biking.

Rounding out the season is Holy Grit based out of Wines of the San Juan in Blanco. Riders will race along parts of the Old Spanish Trail where they can imagine the time when a route linking New Mexico to California, combining information from many explorers, was opened in 1829 when Santa Fe merchant Antonio Armijo led a trade party of 60 men and a caravan of mules to Alta, California.

Aztec Adventures encourages participants of all abilities to partake in its events–which show off its ethos of Go Fast, Go Slow, Just Go. Founder Neil Hannum has extensive experience exploring the area via bicycle and seeing what’s soon to be known as world-class cycling terrain. In 2021, Hannum joined forces with recent Fort Lewis College graduate William Farmer, his cousin Haden Cox, and the rest of Will’s extended family along with a small group of volunteers to create what are now mainstay events on the region’s cycling calendar. Often overshadowed by the famed trails and cycling community in Durango, Colo., San Juan County is a hidden paradise of mountain biking and gravel riding just waiting to be discovered.

Registration for Roost the Ridges and the Galactic Grinder is now open. Riders who register for all three gravel events receive 20 percent off of registration. To learn more about these events, please visit: https://aztec-adventures.com.

About Aztec Adventures 

Aztec Adventures is a bike event production company that brings cyclists together for challenging but approachable mountain bike and gravel events near Aztec and Farmington, N.M. Overshadowed by locales such as Moab and Durango, Northern New Mexico is looking toward outdoor recreation as a future economic diversifier, and events like Roost the Ridges, Galactic Grinder, HOLY GRIT with more to come, are already blazing trails for cyclists to enjoy for generations to come.

Downloadable Images:

• Roost the Ridges photos
• Galactic Grinder photos
• Holy Grit photos

SEATTLE – REI Co-op opens its largest store in Oregon on Friday, April 19, when the specialty retailer welcomes the community at its new Beaverton store. The outdoor retailer invites the community to a three-day celebration filled with outdoor brands, nonprofit partners, an afternoon social and more.

Located at Walker Center in Cedar Hills, the more than 39,000 square-foot store features a wide assortment of gear and apparel for camping, hiking, cycling, running, fitness, paddling and more. A specialty bike shop will be staffed with certified mechanics to tune or repair equipment to help cyclists ride trails and streets year-round. In addition, the co-op’s ski & snowboard shop will tune gear to be ready for winter fun.

“Our team of 90 inspired guides look forward to sharing our beautiful new store with REI members and the outdoor community,” says REI Beaverton store manager Dacia Stockton. “Our location is full service in every way – from the largest gear and apparel assortments sold by REI in the state to the region’s top bike and snow shop mechanics to a knowledgeable sales team ready to share advice on where to go and which products can help make your next adventure a success.”

REI’s doors will open at 10 a.m. each day of the grand opening celebration. Giveaways will be available while supplies last. Community members who join the morning festivities will enjoy free coffee and receive an exclusive camp mug with a donation to Northwest Trail Alliance, a regional nonprofit.

An outdoor social will be hosted every afternoon from 1 to 5 p.m. with music, nonprofits and outdoor brands. Outdoor brands will include Altra, Arc’teryx, Biolite, Black Diamond, Brooks Running (Friday only), Cascade Designs, Columbia, Cotopaxi, Danner, Darn Tough, Dometic, ENO, Gregory Mtn Products, GU, Heather’s Choice, Hydro Flask, Icebreaker, Keen, Mountain House, NEMO, Nikwax, OOFOS, Osprey, prAna, Rite in the Rain, Salomon, Sawyer, Sea to Summit, Snow Peak. Local nonprofit Trailkeepers of Oregon will also have a presence.

At Saturday’s outdoor social, meet founders of companies who are part of REI’s Path Ahead Ventures Embark program. Embark is a virtual, three-month program designed to fuel new and aspiring entrepreneurs from Black, Indigenous, Latina/o/x, and Asian American and Pacific Islander (AAPI) communities to build a path forward by offering the resources and guidance to turn early-stage ideas into viable businesses.

With the opening of REI Beaverton, the co-op will have nine stores in the state. REI’s Oregon stores include Bend, Oregon (175 miles away, opened 2005); Clackamas, Oregon (17 miles away, opened 2007); REI Re/Supply Clackamas (17 miles away, opened 2023); Eugene, Oregon (109 miles away, opened 1992); Hillsboro, Oregon (5 miles away, opened 2004); Medford, Oregon (270 miles away, opened 2012); Salem-Keizer, Oregon (40 miles away, opened 2014); and Tualatin, Oregon (9 miles away, opened 1990).

REI is the country’s largest consumer co-op. Anyone is welcome to shop and tap into REI’s expertise, but members enjoy a range of benefits. There are more than 303,000 members in the market and 936,000 members in Oregon. Members who join the co-op for a one-time lifetime $30 fee receive discounts on shop services, rentals and experiences; early access to curated products and limited-edition gear; Re/Supply, the co-op’s lightly used gear and trade-in program; and more. Members also enjoy an extended return window of one year from purchase (exemptions apply). One of most notable membership benefits is the annual Co-op Member Reward, which is typically 10% back on eligible purchases from the prior year.

New members join a growing community that fights for a life outside. With each new membership purchased, the co-op donates $5 to support the REI Cooperative Action Fund. Launched in 2021, the community-supported nonprofit is fueled by donations from REI members, customers, employees, foundations, and corporate partners – including the REI Co-op. The REI Fund provides support to nonprofit organizations across the country doing essential work to create a more equitable outdoors for everyone. As part of the REI Beaverton’s grand opening, a $10,000 donation will be made to a local nonprofit that is helping to build a more equitable outdoors.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

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FLAGSTAFF (March 19, 2024) – Overland Expo, the premier overlanding event series in the world, today announced it will host the first Buyer Summit May 15-16, a trade- only event including exclusive programming, networking, and education sessions. It will take place in conjunction with Overland Expo West at Tuthill County Park in Flagstaff.

Specifically, the Buyer Summit is designed for North American buyers interested in expanding their knowledge about the evolving overland category in order to enhance their customers’ online and instore experience. Attendees will hear from industry experts about the most relevant consumer trends, product highlights including technology, hardgoods, soft goods and see the latest automotive advances.

“With the overlanding participation exploding in the U.S., the Buyer Summit enables retail decision makers to have the best possible data at their fingertips to leverage this trend in order to drive sales,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Guests will experience two days of cross-industry business networking, workshops and a matchmaking platform pairing manufacturers exhibiting at Overland Expo West with buyers. Staging this new industry event at the same venue of the world’s most respected consumer overlanding gathering only strengthens the overall community.”

“The Overland Expo Buyer Summit is an important business gathering that will drive the overlanding category forward,” said Paul May, founder of Equipt Expedition Outfitters in Salt Lake City. “This meeting will enable buyers and brands to discuss industry trends, exchange information about best practices, and look at solutions for increasing participation and to introduce the overlanding experience to more consumers. Hosting this new event just ahead of the consumer portion enables attendees to share their learnings with overlanding enthusiasts immediately. We have been with Overland Expo since the start and have been privileged to watch it grow into the premier Overland Event in the U.S. This addition reinforces the fact that Overland Expo is ‘the’ place to be.”

In addition, the Buyer Summit includes a strong base of automotive aftermarket buyers and a new group of outdoor recreation industry professionals. For more information, visit overlandexpo.com/summit for more information.

The schedule for the Buyer Summit at Overland Expo West includes:

May 15: Welcome dinner, networking opportunities and campfire stories

May 16: Education sessions and tailored content for retail buyers and distributors. Topics will include: merchandising, ecommerce, and market research including demographics of the overland consumer.

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For more information on the event series, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

 

Louisville, Colo., March 14, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF).

TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in 1995, the federation oversees amateur and professional cycling in the country.

“Training data is vital for our high performance teams. This partnership with TrainingPeaks will surely make our high-performance riders better and stronger,” said Koichi Nakano, JCF High Performance Director. “By leveraging the TrainingPeaks platform, we will continue to improve and rise as one of the best in the world.”

Japan Cycling Federation has partnered with TrainingPeaks to offer all JCF athletes 20% off TrainingPeaks Premium. All certified Japan Cycling coaches are eligible to receive 20% off their monthly TrainingPeaks Unlimited Coach Edition subscription.

“With this partnership with Japan Cycling, TrainingPeaks has added yet another national governing body in the sport of cycling to our growing roster,” said Dirk Friel, TrainingPeaks co-founder and Chief Evangelist. “NGBs around the world trust TrainingPeaks as the best endurance training and coaching service for their members, and we’re thrilled to add such a respected organization as Japan Cycling to that group.”

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

 

JUPITER, Fla. (Mar. 14, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, announces today the revitalization of one of its most beloved frames, Grand Catalina. A true brand icon initially introduced in the 80s, Grand Catalina’s original retro design pays homage to the brand’s 40 year legacy on the water, while its updated frame and lens technology represent the cutting-edge innovation Costa is known for today. Whether on land or at sea, Grand Catalina is the perfect blend of style, performance and versatility.

Sporting the beloved heritage aviator shape and removable side shields that led to its initial fame, Grand Catalina’s updated construction embodies the DNA of Costa’s Pathfinder Series: sweat management channels, vented adjustable nose pads, removable side shields (offering two different looks) and seamless surfacing. This retro-inspired, hybrid frame returns to the age of modern performance, making it a must-have for those who demand bold style and best-in-class functionality.

“It’s not too often you get to live your glory days,” says Jed Larkin, Brand Marketing Director, Costa Sunglasses. “The Grand Catalina was one of our top performing styles and to be able to bring it back – with all the new innovations we’ve made is special. This is the new standard that will bring true versatility and performance to all watermen.”

Costa’s commitment to quality and innovation shines through in this refined frame, made from Costa’s proprietary bio-resin. Designed with both style and performance in mind, Grand Catalina is available in a range of frame colors and lens options, including Costa’s latest 580G Gold Mirror Lens.

MSRP for Grand Catalina starts at $204. To see Costa’s complete collection of performance, lifestyle and optical frames, and learn more about its commitment to protecting the waters it calls home, visit costasunglasses.com.

About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Media Contacts:
Becca Katz I Verde Brand Communications I becca@verdepr.com
Hannah Trotter I Verde Brand Communications I hannah_ext@verdepr.com

Washington, D.C. (March 13, 2024) — In the last 10 years, Outdoor Alliance has helped people who recreate outside under their own power become a unified and powerful political force — one that has protected 40 million acres of land and secured $5.1 billion in funding for public lands and waters. Through its work, more than 100,000 people have organized and advocated for better land, water, and climate protection, management, and funding.

Today, Outdoor Alliance released its 10-year anniversary report and anniversary video, which looks back at the last decade of “conservation powered by outdoor recreation.” It explores not just some of the biggest wins of the last decade, but how those were achieved — and it sets the stage for what this powerful and passionate political force can accomplish in the next decade.

“As a longtime partner, REI has witnessed Outdoor Alliance’s exceptional ability to navigate the complex landscape of outdoor advocacy,” said Taldi Harrison, Director of Community and Government Affairs for REI. “Their work, from passing major land protections to securing funding for the outdoors, has benefited the millions of Americans, including REI members, who get outside each year.”

Outdoor Alliance’s biggest achievement has been helping the outdoor recreation community speak with a single voice to garner greater power to advocate for the outdoors in Washington, D.C. A decade ago, political advocacy efforts were primarily carried out by sport. Hikers advocated around issues related to hiking, climbers around issues related to climbing, paddlers for paddling, cyclists for cycling, etc. Outdoor Alliance was formed to represent the political interests of 10 distinct member groups representing all different types of outdoor recreation. In 10 years, it has held more than 1,000 meetings with legislators and helped recreationists submit more than 626,000 letters and signatures in support of conservation- and recreation-focused legislation.

“Outdoor Alliance’s impact in the world of outdoor policy and advocacy cannot be overstated,” said Ryan Gellert, CEO of Patagonia. “Their team’s collective expertise has shaped legislation to protect public lands and waters, and ensure equitable access to outdoor spaces.”

The efforts of Outdoor Alliance and its constituent groups have resulted in land managers recognizing that outdoor recreation is one of the primary ways Americans come to know their public lands and develop a stewardship ethic. In response, its work has helped catalyze a shift in land-management agencies protecting more places for their recreation values — rather than for extraction or environmental reasons alone.

For instance, the Outdoor Alliance campaign to protect public lands from transfer or sale put the idea of “public lands” on the map for a generation, and has led to tens of thousands of new advocates better understanding outdoor advocacy and public-land policy. It has also helped secure a wide range of historic bipartisan legislative wins around conservation and recreation.

“In the realm of outdoor advocacy, Outdoor Alliance consistently stands out for their unparalleled acumen and effectiveness,” said Gabe Vasquez, U.S. Representative for New Mexico’s 2nd district, and who previously served on the organization’s board. “Their team’s ability to bring outdoor recreation voices to policymakers and advocate for successful bipartisan conservation policy has earned them tremendous respect from lawmakers and the wider outdoor recreation community.”

Adam Cramer, CEO of Outdoor Alliance, said outdoor recreation has grown into one of the most powerful forces advocating for conservation.

“From our roots as a scrappy collective of whitewater paddlers, mountain bikers, hikers, climbers, and backcountry skiers, we have developed a powerful voice and presence in D.C.,” Cramer said. “We’ve visited the White House, testified in front of Congress, had hundreds and hundreds of meetings on the Hill to advocate for conservation, met with leadership at the Forest Service, Park Service, and BLM, and motivated many more outdoor enthusiasts to get in the advocacy game. Our collective voices — motivated by a connection to the places we recreate — have made a true difference in protecting land, passing great policies, and expanding sustainable access to the outdoors over the last 10 years. We’re incredibly excited about what we can achieve working together in the next 10 years.”

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

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Boulder, Colo. (March 13, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its 70-year history to introduce the following gourmet adventure meals: Fiesta Beef & Vegetable Bowl; White Bean, Chicken, & Green Chile Stew; Drunken Noodles with Chicken; Pesto Pasta with Chicken; and Beef Bolognese.

“As the original freeze-dried adventure food company, Backpacker’s Pantry has continued to set the standard for great tasting, responsibly sourced meals for over 70 years,” said Duane Primozich CEO of Backpacker’s Pantry. “We are thrilled to bring five new meals to our lineup of popular entrees with very unique and exciting offerings from different corners of the globe. From the streets of Thailand to the Italian countryside, and everywhere in between, these new meals offer a culinary adventure for your taste buds.”

Three of the new entrees will be gluten-free:

Fiesta Beef and Vegetable Bowl (31g protein, 520 calories per pouch, MSRP: $12.99 USD)

This dish truly is a fiesta for your taste buds! This one is delicious on its own, in a tortilla, or scooped on your favorite chips. Backpacker’s Pantry has included all of your Tex-Mex favorites- rice, beef,  pinto beans, cheddar cheese, corn, tomatoes, onions, sour cream… you name it! The company also added a delicious blend of Hatch green chiles and chipotle for a truly delicious kick. Note flavors of cilantro, lime, and cumin as well.

White Bean, Chicken, & Green Chile Stew (46g protein, 540 calories per pouch, MSRP: $12.99 USD)

After a long day of skiing, snowshoeing, or sledding, there are few things better than a warm, hearty bowl of chili. Backpacker’s Pantry wanted to recreate this homestyle comfort in our White Bean Chicken Chili. Whether you’re home or in the backcountry, this cheesy chili truly is the perfect way to warm up after a long, chilly day out. Heading back out tomorrow? Creamy white beans and tender chicken pack in enough protein to sustain you through any adventure. Backpacker’s Pantry also kept this recipe close to home with a Southwestern favorite: Hatch Green Chile.

Drunken Noodles with Chicken (27g protein, 490 calories per pouch, MSRP $12.99 USD)

Backpacker’s Pantry’s most popular meal is a Thai staple- why not add another to the mix? This dish features traditional wide rice noodles sourced straight from Thailand tossed with chicken, broccoli, red bell pepper, and carrot. The authentic sweet and spicy tamari and brown sugar sauce will transport your taste buds straight to the streets of Thailand. Note flavors of lemongrass, lime, and cilantro as well.

The other two new meal offerings include:

Pesto Pasta with Chicken (38g protein, 580 calories per pouch, MSRP: $12.99 USD)

Few dishes are more of a crowd-pleaser than good pesto pasta. This family-friendly staple will keep even the pickiest kids satisfied on any outdoor adventure. Tender white meat chicken provides the protein, and our creamy pesto supplies the healthy fats you need to keep going. Though this pesto is nut-free, the parmesan cheese provides a delicious nutty flavor that is rounded out by roasted garlic and black pepper.

Beef Bolognese (28g protein, 480 calories per pouch, MSRP $12.99 USD)

Another classic crowd-pleaser, Backpacker’s Pantry’s Beef Bolognese is an Italian staple remade for the backcountry that the whole family will enjoy. It features delicate pasta, beef, and the traditional vegetable trio of carrots, onion, and celery in a Ragu that will take you straight to the Italian countryside. Note flavors of garlic, red pepper, and oregano.

For those interested in trying out all of the new meals, check out the Backpacker’s Pantry New Meal Bundle is available for 10% off from the Backpacker’s Pantry website.

These five meals add to Backpacker’s Pantry’s lineup of best-selling entrees, including Pad Thai, Fettuccine Alfredo with Chicken, and Lasagna. Desserts, breakfast, and Emergency Kits are also available, in addition to freeze-dried Astronaut ice cream sandwiches and fruit made by Backpacker’s Pantry’s sister company, Astronaut Foods.

These five new meals are available now on the Backpacker’s Pantry website and at local retailers. For more information about Backpacker’s Pantry, please visit backpackerspantry.com.

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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