Archives: Press Releases

Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the conclusion of its virtual run which raised $25,000 to benefit the Havasupai Tribe’s COVID-19 relief fund. 258 participants from 23 states, along with 624 donors, helped Kahtoola surpass its original fundraising goal of $10,000. 

The virtual event concluded on May 10, 2020 and was designed to encourage people to get active during the Coronavirus pandemic while also supporting a great cause. Runners, joggers and walkers completed either a 5k or 8-mile race. Top winners in each category (fastest individual, slowest individual, fastest family, most elevation gain, top fundraiser and best costume) won awards that also support local Flagstaff businesses.

“On behalf of Kahtoola, I’d like to give a sincere thanks to everyone who joined us for our virtual run,” said Danny Giovale, founder of Kahtoola. “We started with an ambitious fundraising goal and for our community of racers to more than double that is mind blowing!”

Located in a remote region at the bottom of the Grand Canyon, the Havasupai Tribe is particularly vulnerable during the Coronavirus pandemic. The tribe’s COVID-19 relief fund was started to ensure that tribal members would be able to secure access to healthcare supplies and essentials while the tribe’s normally busy tourism business is suspended in an effort to prevent COVID-19 from reaching the remote community.

Following Kahtoola’s virtual run, Carletta Tilousi, Havasupai Tribal Council Member, shared a heartfelt statement with participants and donors: “On behalf of the Havasupai tribal community, we are very grateful for all the support we are receiving during this difficult time. We are humbled and thankful for everyone’s support during this pandemic. The Havasupai elders are very thankful for all the help we are receiving through your fundraising efforts. We feel encouraged to keep our community safe from this pandemic. Thank you to everyone for thinking of the Havasupai people. We will continue to pray for all mankind and our Mother Earth to heal and remain safe. To date, we do not have a positive case in Supai Village. We are working hard to protect our families, animals, and all tribal members across the country. The tribe has been utilizing our own resources to order much needed supplies. With your help, we will continue to supply tribal members who may need help and supplies to remain sheltered in our canyon home. Everyone be safe and our prayers are with all of you and your families. We will all get through this together.”

For additional information on the Havasupai Tribe’s COVID-19 relief fund or to make a donation directly, please visit: https://www.gofundme.com/f/havasupai-tribe-covid19-relief-fund.

About Kahtoola:

Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s flexible footwear traction systems, including MICROspikes® and NANOspikes® footwear traction, are built to improve safety and performance in wintry locales around the globe. Every product from hiking crampons to running gaiters are thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures, investing in community improvements, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control and Prevention, the federal, state, and county governments, and after discussions with local authorities in Steamboat Springs, the SBT GRVL team determined the safest scenario for the community will be to cancel the event this year. 

“The SBT GRVL experience remains rooted in our core values including safety, fun and credibility,” says Mark Satkiewicz, co-founder and race director of SBT GRVL. “Taking these values into account, it became clear to us that the required changes needed to keep every rider, spectator, volunteer, sponsor, vendor and members of our local community safe would result in a significantly compromised version of the SBT GRVL experience.” 

“Like so many folks in the endurance community, we were looking forward to this year’s SBT GRVL experience and all that it offers. We live for these events and the opportunity to support athletes as they challenge themselves on the beautiful gravel roads around Steamboat,” says Brian Vaughan, chief endurance officer of GU Energy Labs. “It’s disappointing to hear that the 2020 edition will be cancelled, but we totally understand that the SBT GRVL team made the responsible choice. We believe that movement is essential, and racing with our friends at events like SBT GRVL feeds our need to move. As a family owned business, we know firsthand that short term sacrifices are essential for long term gains and happiness.”

“The team at SBT GRVL showed courage today to postpone their event which in its introductory year, set a new standard in gravel events: a race, a community gathering and a party done on a world class level putting the riders safety first! As the title sponsor we fully support their decision and we are excited to work with them for years to come,” says Blair Clark, president of Canyon Bicycles. “On a personal level, it was something I was really looking forward to doing, but when it happens again in the future, it will be such a sweet appreciation. I’ll be back for what John Denver described as: ‘The serenity of a clear blue mountain lake…you can talk to God and listen to the casual reply’…to get my ‘Rocky mountain high’ at SBT GRVL!” 

Participants who signed up for one of the four distances in the 2020 event have the option to defer to 2021 or receive a race refund. Participants wishing to defer to 2021 will not need to do anything at this time. Participants wishing for a refund will need to reach out via email to info@sbtgrvl.com and request a refund. 

The SBT GRVL team remains committed to keeping the gravel community connected and providing an experience to look forward to on August 16th. Working with sponsors and pro athletes in different regions, the SBT GRVL team introduces SBT VRTL – a localized plan to connect people all over the world and ride one of the four distances of SBT GRVL together, while apart. 

The SBT VRTL experience will be free and open to everyone to participate. Regional routes will be created for all four distances, easy to find and follow using Ride with GPS. There will be prize giveaways from sponsors and opportunities to continue to support advocacy partners. 

SBT VRTL will continue to work with world class sponsors, including Canyon Bicycles as the presenting sponsor. 

Silver level sponsors include: Colorado Come to Life, ABUS, SRAM, Stages Cycling, GU, ZIPP, ROKA, Smartwool, The Paoli Group, OtterBox, Alpine Bank, iKOR, CTS, Steamboat Orthopaedic and Spine Institute, Panaracer, Primal, Chamois Butt’r, Orange Seal, The Feed, BOCO Gear, Feedback Sports, Town of Steamboat Springs, Steamboat Mountain Resort and Steamboat Wyndham Resorts. 

Bronze sponsors include: Mountain Tap Brewery, Yampa Sandwich Co, Celestial Seasonings, CAA, People for Bikes, Groove Silverthrone, APIDURA, 305 Spin Inc., Simple Canvas Pants, Splats Sunscreen, Muc-Off, Altra, Steamboat Coffee Company, SANS, Bike Flights, Old Town Hot Springs, Bubs Naturals, Ride with GPS, Amp Human and Yakima.  

For any additional information and to stay up-to-date on SBT GRVL news, please visit sbtgrvl.com or follow along on Instagram, Twitter and Facebook.

About SBT GRVL

SBT GRVL launched August 2019 as a world-class gravel bike experience committed to Beauty, Inclusivity, Family, Challenge, and Fun. The event enables gravel fans of all ability levels to experience the unmatched gravel roads winding around and through the iconic, beautiful mountain town of Steamboat Springs, Colo. Riders are invited to push their abilities on four-course distances ranging from 37 miles to 144 miles. Those seeking the ultimate challenge can saddle up to 9,400 feet of climbing on the Black 144-mile racecourse—a sought-after title for endurance gravel pros. The Blue Course is a ‘best-of-Steamboat’ experience wrapped up in 103 miles and the Red course is a condensed 64-mile “best of” route offering challenge, beauty and fun. The Green Course is a 37-mile introduction to the area’s unrivaled gravel roads. Come experience high-altitude gravel, a weekend full of events for the whole family and ranch-town hospitality at SBT GRVL.

Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the COVID-19 pandemic.

“The Leadville Race Series is near and dear to us at Life Time, as it is to our athletes and the family and friends that support them, but we have to do what’s ultimately best for the Leadville community and our participants.  Given the decision of the Lake County Commissioners, which we fully support, we will be cancelling the series for 2020, for the health and safety of all,” says Kimo Seymour, President, Life Time Athletic Events.  “Our team will look forward to bringing the events back in 2021 when we get to the new normal, but for now, we’re sure going to miss our athletes and sponsors.  Our sincere hope is that our friends and business partners in the community can survive the financial impact of this difficult decision.”

After the Climax Mine shut down and thousands were left jobless in 1982, the Leadville Trail 100 was created with the sole purpose of impacting the local Leadville community. Since then, the Leadville Race Series has evolved to include 9 Leadville-based events that stretch from June through August. This brings nearly 6000 athletes plus their friends and family to Leadville throughout the summer. In 2019, the series brought $18.5 million in local economic impact to Lake County.

“Believe us when we say that we’re going to miss you, and we’re going to be thinking about all of you, big time,” says Ken Chlouber, founder, Leadville Race Series. “Our team is already starting to prepare to make 2021 something special. We’re so thankful to have the backing of Life Time, who we’ll be working closely with to find solutions to help the Leadville community this year. We can’t wait to see you on the starting line soon.”

For the last few months the COVID-19 pandemic has made waves around the world. The Leadville Race Series staff spent that time working in close partnership with city and county agencies to make the best, safest and most educated decision possible for the wellbeing of the local community as well as those of our participants. Here is the reality:

• Leadville’s hospital and medical resources are limited and cannot assume the risk of widespread outbreak.
• Our participants come from 40 countries and 50 states. We can’t control the precautions taken in communities outside of our own, and that comes with risk.
• Colorado has placed capacities on event gatherings that would greatly impact our event starting lines. It is undetermined when these will be lifted, but we’re told it will not be this summer.

After countless conversations and exploring many options, the Lake County officials voted yesterday, May 12th, in favor of the decision to cancel all special events through the summer of 2020. While it’s tragic and heart-breaking for the Series and community, Life Time fully supports the County’s decision. The events impacted includes the entire Leadville-based events of the Series:

• Leadville Trail Marathon and Half – 6/13
• Leadville 100 Run Training Camp – 6/19
• Leadville 100 MTB Training Camp – 6/25
• Leadville Silver Rush 50 Run – 7/11
• Leadville Silver Rush 50 MTB – 7/12
• Leadville Stage Race – 7/31
• Leadville Trail 100 MTB – 8/15
• Leadville Trail 10K – 8/16
• Leadville Trail 100 Run – 8/22

*Epic Challenges: Silver King & Silver Queen, Leadman & Leadwoman and LeadBoat will not be happening this year.

For more information on available athlete options, visit the FAQs here.

“The Leadville Race Series has connected and grown our Lake County community far and wide and we will miss the joy and inspiration that the series brings year after year,” said County Commissioner Mudge. “The race series is part of our identity and has accomplished the goal of sustaining the economy of Leadville. I know we will come back stronger than ever,” followed County Commissioner Marcella.

“The Leadville Trail 100 has been an honored tradition in the Labbe family for 31 years.  Whether cycling, running, pacing, crewing or volunteering, we have been involved every year, said Greg Labbe, Mayor of Leadville. “Personally, I have paced 17 different years, have crewed in the midst of that, and have acted as the captain of the Twin Lakes Aid Station for the past six years. Needless to say, this year is a crushing disappointment for me as it is for so many of you who have dreamt and trained in earnest for the chance to participate in one of the greatest athletic events in the world. We will miss you this year but will look forward with glad hearts to seeing you all next year. Keep training, keep the faith and be twice as determined in 2021.”

 The Austin Rattler Run and MTB have previously been postponed to the weekend of November 7 – 8, 2020 and the Wilmington Whiteface MTB in New York has been postponed to October 3, 2020. The Lutsen 99er in Minnesota that was scheduled for June 27, 2020 has also been cancelled. 

On the heels of a successful Dirty Kanza Virtual Camp, the Life Time team will also be offering additional opportunities to support the local Leadville, Colo. community, as well as build virtual engagement to keep the fire burning for the Leadville Race Series run and bike community of athletes. More info on these opportunities coming soon.

The full announcement video from the Leadville Race Series team can be viewed here. For more information, please visit: https://www.leadvilleraceseries.com/2020-lrs-cancellations-faq/.

The Leadville Race Series is owned and produced by Life Time, the premier healthy lifestyle brand. It is among more than 30 premier athletic events owned and produced by the company across the nation, which also operates more than 150 athletic resorts and spas in the U.S. and Canada. Life Time strives to produce exceptional event experiences for both participants and spectators as an extension of its Healthy Way of Life philosophy. 

About Life Time, Inc.

As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we play, work and live – all with the primary objective of helping people lead healthy, happy lives. In addition to its more than 150 athletic resort destinations in 41 major markets in the U.S. and Canada, Life Time also owns and produces iconic Athletic Events and is expanding its brand through Life Time Work coworking spaces and Life Time Living high-end leased residences. For more information visit lifetime.life.

 About the Leadville Race Series

Started with only 45 runners as the Leadville Trail 100 in 1983, the Leadville Race Series now consists of seven running events and four mountain biking events, plus six events in the Leadville Qualifying Series. The Race Series stretches across three months, and hosts thousands of racers on foot and on mountain bikes in some of the world’s most iconic events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

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Verde Brand Communications Releases Digital Marketing Course for Specialty Brands 

More than a year in the making, the Multi-Channel Marketing Academy debuts at a pivotal time for specialty brands navigating COVID-19. 

 

DURANGO, Colo. (May 12, 2020) – Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. 

Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast, the course is informed by Carpenter’s 20+ years of experience in communications and marketing for specialty brands. The two-month course is built for marketing professionals, business leaders and entrepreneurs; and challenges participants to re-learn what ‘direct-to-consumer’ means through COVID-19 and how to modernize your marketing, messaging and product launches to best serve today’s target consumer.

“It is no secret that trends in consumer behaviour are evolving at an accelerated pace because of COVID-19. It is more important than ever that brands continue to connect with and ultimately serve their target consumer right now,” says Carpenter. “Brand leaders can use the Academy as a guide to modernize their marketing strategy at this pivotal time to ensure they continue to thrive through the pandemic.”  

The course includes seven modules that are designed to help participants: 

• Modernize their marketing skills
• Discover the most effective digital, multi-channel marketing strategy for their  brand
• Become a leader within their organization who owns the consumer + brand relationship
• Attract more sales and reach more people
• Report back to their leadership team on which marketing investments are/aren’t working

For a limited time, the Multi-Channel Marketing Academy will be available for $497. Valued at $1,997, the course is being offered at a deeply discounted rate to support businesses and brand leaders during the COVID-19 pandemic. 

For more information about the Multi-Channel Marketing Academy, visit the course page. To purchase the course at the limited time offer of $497, enroll here.  

About Verde Brand Communications
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, pet, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit www.verdepr.com. 

Hillsound Equipment, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is making changes across its organization in an effort to support local independent retailers that may be affected by COVID-19.

Hillsound Equipment, recognizing the impact that retailers have on their community, has implemented a way to redirect 15% of their online sales to local independent retailers. Upon checkout, customers shopping on either hillsound.ca or hillsound.com can allocate Hillsound’s donation to a retailer in their community.  Customers can type the retailer’s name in the notes section of the checkout page and can reference the Storemapper page if they are unsure of a dealer in their area. Because this program is intended to help smaller independent retailers, this program does not apply to big box stores or online only retailers. Nominations to these retailers will instead be donated to efforts to help reduce the spread of COVID-19.

“Throughout this time, we have had the opportunity to recognize the strong partnerships that we have developed through the years and the strength of our small yet widespread community of the outdoor industry” states YooRa Kang, Marketing Manager for Hillsound Equipment. “Moving forward, we hope there is a swift return to normalcy and time in the outdoors with friends and family in the near future.”

Visit www.hillsound.com to learn more about company products, news, athletes, and happenings.

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About Hillsound Equipment, Inc.:
Based in Vancouver, British Columbia, Hillsound offers a range of highly engineered traction devices for a variety of categories, from winter hiking to ice fishing. Hillsound also specializes in the design and manufacturing of durable and comfortable gaiters.

 

 

Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing.

“As we continue to face uncertainty in the world, I’m confident that our new Sales and Marketing team leaders – Tom Janettas and Anne Soderstrom – have the right experience and skillset needed to navigate us through the new demands put on our business,” said Michael Millenacker, President and Chief Executive Officer of Royal Robbins. “I also know they are going to fit in well with our passionate culture,” he added.

Tom Janettas brings 20+ years of outdoor industry experience, most recently as Director of Sales – Specialty at The North Face, to Royal Robbins’ veteran sales team. At Royal Robbins, Tom will oversee all sales activities and be responsible for overall revenue growth. As part of the company’s executive leadership team, Tom also will develop forward-looking strategic plans to ensure sustainable brand growth.

In her role as Director of Marketing, Anne Soderstrom will lead strategic marketing solutions to support the brand’s focus on the outdoor consumer. Anne most recently held the title of Director of Brand Marketing at JanSport where she worked in the marketing department since 2005.

About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.

Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees.

Tompkins and O’Neill are long-time friends who have persevered through extraordinary challenges. Kristine McDivitt Tompkins is the co-founder and president of Tompkins Conservation and the UN Patron of Protected Areas. The former CEO of Patagonia, Inc, she has spent the last 25 years protecting and restoring Chile and Argentina’s wild beauty and biodiversity through creating national parks, restoring wildlife, inspiring activism, and fostering economic vitality as a result of conservation. A key figure behind the establishment of 13 national parks in Argentina and Chile, she has helped to protect approximately 14.5 million acres through Tompkins Conservation and its partners. Along with her late husband Douglas Tompkins, who passed away in 2015, she is considered one of the most successful national park-oriented philanthropists in history.

Timmy O’Neill is a rock climber and outdoor advocate dedicated to ‘adventure impact’ – the combination of outdoor adventure and social impact. He is co-founder and former executive director of Paradox Sports, a nationwide, adaptive-climbing non-profit. O’Neill also volunteers as an ophthalmic tech in sub Saharan Africa with CureBlindness.org and is a brand ambassador with Patagonia, Osprey Packs and Clif Bar. O’Neill is recovering from a recent subarachnoid hemorrhage that took place while traveling in Patagonia, Chile.

The Conservation Alliance Breakfast is a signature event that typically takes place during the Outdoor Retailer trade show. Cancelation of the trade show inspired The Conservation Alliance team to move the event online, making it accessible to both the outdoor community and conservation activists around the world.

“Kris and Timmy are the perfect people to bring our community together during this strange time to be inspired, to laugh, and to take action,” said Brady Robinson, Executive Director at The Conservation Alliance. “Reimagining our breakfast—and what is possible virtually—was a fun challenge, and it will undoubtedly be a memorable event. We will continue to create new opportunities for our community to stay connected and engage in advocacy at home.”

To register for The Conservation Alliance (at Home) Breakfast event, please visit: https://register.gotowebinar.com/register/5065874887190652427?source=Verde

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million, awarded 720 grants, helped to protect more than 73 million acres of wildlands and 3,575 miles of rivers; stop or remove 35 dams; designate five marine reserves; and purchase 17 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

Osprey, the leader in top-quality, high-performance, innovative carry solutions, announced today a new program aimed to support independent specialty retailers as they begin to open following the COVID-19 pandemic. The new “Buy Online, Fit In-Store Program” is designed to drive customers to Osprey specialty retail partners, the local experts in product, fit and regional adventure.

Customers purchasing qualifying backpacking styles on Osprey.com will be encouraged to visit their local participating retailer to receive a professional fit and continue shopping for their remaining gear and apparel needs. Once the retailer fits the customer, the retailer will receive 15% of the pack’s purchase price as a credit on their Osprey account. To further assist the retailer, Osprey has created an updated contactless pack-fitting method to maintain social distancing and provide peace of mind to both the customer and retail sales person.

“We are really excited to roll out this program to support our independent specialty retail partners during this incredibly challenging time,” said Brian Mecham, Senior Director of Sales, Osprey. “Our goal with the program is two-fold. It provides retailers with an additional revenue stream and, most importantly, drives customers into stores once restrictions are lifted. Generating traffic and opportunities for add-on sales will be critical over the next few months.”

Consumers who have purchased a qualifying, multi-day, backpacking pack, after April 1, 2020 can enter their zip code in the Osprey dealer locator to find the closest participating “Buy Online, Fit In-Store” retailer and bring their pack, along with the receipt, to the retailer for a professional pack fitting. The retailer then reaches out to Osprey’s dealer service team with the order number from the receipt to receive the credit.

About Osprey

Founded in 1974 and based in Cortez, Colorado, in the foothills of the San Juan Mountains, Osprey designs the highest performing and longest lasting carry solutions on the market including technical packs for outdoor, travel and everyday adventures.

In addition to creating top-quality packs, the Osprey team is focused on becoming the most progressive, transparent and sustainable hardgoods brand in the world. From raw materials and chemistry benchmarks to progressive factory code of conduct agreements and programs that extend a product’s end of life, Osprey is taking a truly holistic approach and looking at every aspect of their business to ensure they leave as little trace possible. Osprey’s dedication to create innovative, high performance, sustainable gear reflects the brand’s love of adventure, devotion to the outdoors and steadfast resolve to leave the world better than they found it.

To learn more about Osprey and its products backed by their industry leading All Mighty Guarantee, visit osprey.com. Osprey products can be found online at osprey.com and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks), Facebook (@ospreypacks) and Twitter (@ospreypacks).

Each year people all across the country unite on the first Saturday of June to celebrate American Hiking Society’s National Trails Day®. Due to the coronavirus pandemic, events won’t be held in person this year on June 6, but American Hiking is still fighting for trail protections and equitable access to the outdoors. On National Trails Day® 2020 American Hiking Society will partner with land managers, volunteers, and the public to take actions from home that protect trails and public lands and ensure outdoor access for all.

“While the COVID-19  quarantines have put into sharp focus how much our minds and bodies need time outside every day, the trails and parks we value are under threat and not everyone has easy access to safe, quality green space,” explains Kate Van Waes, Executive Director of American Hiking Society. “In honor of National Trails Day®, we are encouraging everyone to take American Hiking’s #PublicLandsProtector Pledge to protect trails and parks and fight for equitable access.”

In addition to taking the #PublicLandsProtector Pledge, American Hiking is encouraging the public to join the National Trails Day® digital movement and share on social media why access to trails and natural space are important to them. Tag photos with #NationalTrailsDay and @AmericanHiking to be entered into a photo contest with a chance to win one of multiple prize packages of outdoor gear.

In the upcoming weeks, American Hiking Society will provide easy actions the public can take to protect trails and fight for equitable access to the outdoors, even while social-distancing.

American Hiking’s National Trails Day® is made possible by the generous support of Corporate Sponsors – Athletic Brewing Co., Merrell, Sierra Nevada Brewing Co., REI Co-Op, Popular Mechanics, Adventure Medical Kits. Federal Partners include the National Park Service, Bureau of Land Management, Federal Highway Administration, and U.S. Forest Service.

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Founded in 1976, American Hiking Society is the only national nonprofit organization dedicated to empowering all to enjoy, share, and preserve the hiking experience.