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Osprey Launches “Buy Online, Fit In-Store Program” to Support Independent Specialty Retailers

May 7, 2020

Media Contact

Julie Campagnoli
JAM Collective

Cortez, CO

Osprey, the leader in top-quality, high-performance, innovative carry solutions, announced today a new program aimed to support independent specialty retailers as they begin to open following the COVID-19 pandemic. The new “Buy Online, Fit In-Store Program” is designed to drive customers to Osprey specialty retail partners, the local experts in product, fit and regional adventure.

Customers purchasing qualifying backpacking styles on will be encouraged to visit their local participating retailer to receive a professional fit and continue shopping for their remaining gear and apparel needs. Once the retailer fits the customer, the retailer will receive 15% of the pack’s purchase price as a credit on their Osprey account. To further assist the retailer, Osprey has created an updated contactless pack-fitting method to maintain social distancing and provide peace of mind to both the customer and retail sales person.

“We are really excited to roll out this program to support our independent specialty retail partners during this incredibly challenging time,” said Brian Mecham, Senior Director of Sales, Osprey. “Our goal with the program is two-fold. It provides retailers with an additional revenue stream and, most importantly, drives customers into stores once restrictions are lifted. Generating traffic and opportunities for add-on sales will be critical over the next few months.”

Consumers who have purchased a qualifying, multi-day, backpacking pack, after April 1, 2020 can enter their zip code in the Osprey dealer locator to find the closest participating “Buy Online, Fit In-Store” retailer and bring their pack, along with the receipt, to the retailer for a professional pack fitting. The retailer then reaches out to Osprey’s dealer service team with the order number from the receipt to receive the credit.

About Osprey

Founded in 1974 and based in Cortez, Colorado, in the foothills of the San Juan Mountains, Osprey designs the highest performing and longest lasting carry solutions on the market including technical packs for outdoor, travel and everyday adventures.

In addition to creating top-quality packs, the Osprey team is focused on becoming the most progressive, transparent and sustainable hardgoods brand in the world. From raw materials and chemistry benchmarks to progressive factory code of conduct agreements and programs that extend a product’s end of life, Osprey is taking a truly holistic approach and looking at every aspect of their business to ensure they leave as little trace possible. Osprey’s dedication to create innovative, high performance, sustainable gear reflects the brand’s love of adventure, devotion to the outdoors and steadfast resolve to leave the world better than they found it.

To learn more about Osprey and its products backed by their industry leading All Mighty Guarantee, visit Osprey products can be found online at and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks), Facebook (@ospreypacks) and Twitter (@ospreypacks).