Archives: Press Releases

BOULDER, Colo. (Feb. 27, 2025) – ORTOVOX, a global leader in mountain safety and alpine

gear, has announced that Stefan Kohlbauer will assume the role of chief executive officer (CEO), effective March 1. Previously serving as director of sales and marketing and possessing extensive leadership experience in the outdoor, sport and fashion industries, Kohlbauer brings a dynamic vision for growth, innovation and sustainability.

Kohlbauer’s leadership signals an exciting evolution for ORTOVOX, as the brand reaches new mountain athletes with updated mountainwear collections, continues to practice its responsible manufacturing ethos, and strengthens its retail partnerships. His appointment follows a transition period during which Martin Riebel, managing director of Schwan-STABILO Outdoor GmbH, provided interim leadership.

“Stefan Kohlbauer is a very experienced industry expert with a profound understanding of the brand and the markets and a clear vision for the future of ORTOVOX,” says Riebel. “His focus on sound growth, sustainability, innovativeness, and collaborative partnership will further strengthen our brand. I am particularly glad that we have been able to enlist an internal candidate for this important role.”

Kohlbauer, a passionate alpinist based in the Tyrol region, shares his enthusiasm for ORTOVOX’s next chapter.

“ORTOVOX stands for top quality, unmistakable design, innovation, and responsibility — not only in our products, but also in the way we collaborate within our team and with our partners,” says Kohlbauer. “I feel particularly honored to be given the opportunity to help shape the future of this unique brand. I’m looking forward to writing the next chapters in this success story along with the ORTOVOX team, our partners and our dealers.”

As ORTOVOX continues to grow in the U.S., Kohlbauer’s leadership will drive further innovation in avalanche safety, merino wool apparel and technical mountain gear—ensuring the brand remains a trusted partner for outdoor enthusiasts and professionals alike.

For more information, contact Andrea Green at andrea.green@rygr.us.

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ABOUT ORTOVOX   

Founded in 1980, ORTOVOX is a leading German mountain brand renowned for its expertise in avalanche rescue equipment and wool apparel designed for various mountain activities. The brand is dedicated to protection and comfort in the mountains while prioritizing responsible practices towards people and nature. ORTOVOX’s commitment to safety extends to its employees, animals on its Tasmanian merino farms, and eco-friendly product manufacturing. For more information, visit www.ortovox.com.  

Contact: 

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

(970) 236-1668 ext. 2196

 

Lake Oswego, OR (February 27, 2025) – Yakima, the trusted leader in outdoor cargo and recreation solutions that’s made hauling adventure gear easier for 45 years, today announced its complete Spring ‘25 product line. The 2025 collection delivers innovative solutions for every adventure, from enhanced bike racks to expanded cargo options and revolutionary camping solutions.

“At Yakima, we don’t just want to carry your gear, we want to carry your trust,” said Garrett Barnum, Director of Category Management at Yakima. “Our 2025 lineup represents our continued commitment to over-delivering on safety, support, and satisfaction while adding a healthy dose of innovation to help our customers reach new heights in their outdoor pursuits.”

The updated StageTwo platform hitch bike rack leads the charge with significant enhancements to its already stellar reputation. The new V-shaped tray design makes loading bikes a breeze, especially when paired with the RampUp accessory, which now stores right on the rack. Whether you’re hauling traditional bikes or e-bikes, the StageTwo’s increased weight capacity (up to 70 lbs per bike for 2″ hitches) and expanded wheelbase compatibility (30″ to 52″) ensure your two-wheeled companions travel first class.

Yakima’s cargo box lineup will also expand this spring with new sizes in the SkyBox NX and CBX collections. The SkyBox NX Skinny offers a slim 26″ profile perfect for urban adventurers or those looking to keep space on their rack for a bike or kayak, while the SkyBox NX XXL provides a cavernous 22 cubic feet of space for gear-heavy expeditions. The CBX line similarly grows with the introduction of the CBX LG and XXL models, featuring a premium automotive finish that turns heads while putting in the miles.

The all-new SkyPeak HD hardshell rooftop tent transforms any vehicle into a base camp extraordinaire. This four-season home-away-from-home features three-sided access, dimmable USB-powered lighting, and strong T-slot mounting points for up to 300 pounds of additional gear. A full suite of accessories, including an annex room and crossbar kit, makes the SkyPeak HD the Swiss Army knife of rooftop tents. Not to be outdone, SkyPeak’s softshell brother, SkyRise, has been completely redesigned. The SkyRise HD is built tough for all conditions, with durable Ripstop polyester fabric and a waterproof coating. The SkyRise SL is light, strong, and ready for any journey. Both tents feature quick deployment, comfy memory foam mattresses, and panoramic views. All new Yakima tents also feature our new custom barefoot comfortable ladders, and our new low-profile tent clamps.

The OverNOut™ awning family welcomes two new members: the OverNOut 180 and 270 XL. With up to 120 square feet of coverage and optional full wall kits, these awnings ensure mother nature never rains on your parade. Full Wall Kits are available for the new styles.

Finally, the new LowRider™ trailer rounds out the 2025 lineup, offering a purpose-built solution ideal for the fishing community but perfect for paddlesports enthusiasts as well. With adjustable crossbar positions, fully submersible LED lighting, an available upgrade to alloy wheels and a 750-pound capacity, the LowRider makes transporting kayaks and canoes as smooth as glass on a calm lake.

In another exciting step for the brand in 2025, Yakima is set to significantly expand product availability – including tents, awnings and regionally specific offerings by vehicle type – globally, expanding its market presence across Europe and Australasia. This builds upon Yakima’s existing international distribution network and strengthens its regional footprint with facilities in key markets such as Brendale, AU, and its European distribution center. Yakima strategically enhances product accessibility for outdoor enthusiasts worldwide through local dealer networks and expanded international shipping capabilities, ensuring customers across the globe have access to their high-quality adventure solutions.

The complete 2025 Yakima product line is now available through authorized Yakima dealers and at Yakima.com, with the exception of SkyPeak HD (early April). For more information about Yakima’s products and legacy of innovation, visit www.yakima.com.

About Yakima

Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions since 1979.  We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products.  Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information about Yakima products, visit yakima.com.

 

 

 

Gregory Mountain Products will be the official 2025 baggage and backpack outfitter for EF Pro Cycling, a professional cycling team founded in 2003.  Gregory, manufacturer of innovative, experience-enhancing products that carry your gear for more than 50 years, will be outfitting the men’s, women’s, and junior squads, as well as the behind-the-scenes team. Gregory’s collection of Active Travel luggage and backpacks are built for exploring with confidence and convenience, a perfect fit for EF Pro Cycling’s adventures on the road while training, competing, and exploring the world.

“EF Pro Cycling is no ordinary team. It is a team that stands for adventure, exploration, and the courage to forge new paths. In other words, our kind of people – people who appreciate gear that is made for travelling, facing tough challenges, and seeking new horizons. We are excited to equip EF Pro Cycling with our backpacks, stowing and storage solutions for their travels around the globe,” says Lars Föll, General Manager Gregory Europe.

Clever solutions for the discerning athlete

The team will be supplied with the tried and tested models from the Gregory collection, such as the Quadro Pro and the Rhune 28 – customized, of course, with the EF Pro Cycling logo. The team behind the team – from mechanics to managers – are provided with gear organization solutions from the Alpaca Gear Organization collection, as well as the Alpaca Duffel, built with a water resistant TPU-coating and recycled polyester ripstop for hardcore durability. These bags boast a hard-wearing construction and clever features to keep everything organised and protected while being hauled around the world from event to event.

“When you’re traveling as much as we do, you need gear that can keep up. Gregory makes bags that are durable, functional, and built to handle the demands of pro cycling – whether that’s moving from race to race, navigating airports, or getting through long training camps. This partnership isn’t just about outfitting the team with great-looking gear; it’s about giving our riders and staff equipment they can rely on every step of the way,” says Jonathan Vaughters, CEO and founder of EF Pro Cycling.

Redefining the spirit of adventure

The partnership transcends baggage solutions: it is a celebration of the spirit of adventure. Earlier collaborations have shown the importance of comfort and functionality in pro cycling – for both the riders and the supporting team. This partnership opens up new perspectives for travel and adventure with equipment that guarantees highest levels of performance and reliability.

About EF Pro Cycling

EF Pro Cycling is a team of 58 riders from 22 nations and speaking 17 languages. Our men’s WorldTour squad, EF Education-EasyPost; our women’s ProTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; compete in the biggest road and off-road events around the world, including the men’s and women’s Tours de France, Unbound Gravel, and other innovative adventures on two wheels. Since our founding in 2003, we have championed ethical competition and sought to disrupt the status quo. Our mission is to become the world’s most-loved team.

About Gregory Mountain Products

Gregory loves adventure. Since 1977, the name Gregory stands for backpacks and travel gear. Focusing on quality, comfort, and cleverly designed features, the US-based company regularly challenges the status quo. And just as regularly, they set new standards thanks to their relentless development efforts. Because Gregory not only designs backpacks and travel gear, it lives and breathes them. Even today, prototypes are made by hand and tested extensively at the company headquarters in Salt Lake City (Utah), in full view of the mountains. Gregory Mountain Products is now an independent brand under the umbrella of the Samsonite Group.

 

 

 

Learn more:

	eu.gregory.com
	https://www.facebook.com/GregoryPacksEurope/
	www.instagram.com/gregorypackseu

 

Press contact for Europe:

crystal communications GmbH

Anne Spring // anne.s@crystal-communications.de // +49 (0)171 576 16 05

Thomas Bergmann // thomas.b@crystal-communications.de // +49 (0) 151 1410 8977

 

BOULDER, Colo. (Feb. 26, 2025) – ORTOVOX, a global leader in mountain safety and alpine gear, is proud to announce an exclusive partnership with American professional ski mountaineer and filmmaker Cody Townsend. Townsend joins ORTOVOX as an ambassador for innovative avalanche safety equipment, including the electronic avalanche backpack LiTRIC and the Diract beacon.

Renowned for his groundbreaking ski projects like the YouTube series The FIFTY Project and the new Fifty+, Townsend is a trusted voice in the freeride and big-mountain skiing community. Known for his exceptional athletic achievements paired with a strong focus on safety, Townsend perfectly embodies ORTOVOX’s mission to protect mountain athletes through cutting-edge emergency equipment and targeted training initiatives.

“Since 1980, our driving force has been to make mountain sports safer while inspiring athletes around the world. With Cody Townsend, we’ve found a partner who embodies this mission through his projects and his authentic storytelling,” says Christopher Junge, Head of Brand Marketing at ORTOVOX. “We’re excited to use this long-term partnership to bring greater visibility to avalanche safety – especially within the freeride community.”

For Townsend, functionality is the key factor when choosing his gear: “ORTOVOX brings a unique, technologically advanced and sustainable approach to their product line,” says Townsend. “From the most innovative airbag system to intuitive and easy-to-use avalanche safety equipment, I truly appreciate what ORTOVOX brings to backcountry safety.”

The partnership between ORTOVOX and Cody Townsend sends a powerful message for the future, emphasizing their shared goal of making mountain sports safer and more responsible.

For more information, contact Andrea Green at andrea.green@rygr.us.

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About ORTOVOX   

Founded in 1980, ORTOVOX is a leading German mountain brand renowned for its expertise in avalanche rescue equipment and wool apparel designed for various mountain activities. The brand is dedicated to protection and comfort in the mountains while prioritizing responsible practices towards people and nature. ORTOVOX’s commitment to safety extends to its employees, animals on its Tasmanian merino farms, and eco-friendly product manufacturing. For more information, visit www.ortovox.com.  

Contact: 

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

(970) 236-1668 ext. 2196

High Res Image: https://cloudconsole.box.com/s/hwafpytvz95dvqpi2o3jj69xw25pvf9k

STEAMBOAT SPRINGS, Colo. (Feb. 25, 2025) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that Kinetic Representatives was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. Kinetic Reps’ Dave Donahue, Lisa Donahue, Kyle Norris, Mike Ebner, Matt Munson and Adam Miller are credited for the award, for their team’s outstanding performance.

“We are thrilled to honor Kinetic Reps with this award,” said Craig Hatton, Sales Director at Big Agnes. “They embody the core values of our brand and consistently deliver outstanding results. They are fantastic to work with and have the respect of their dealers and peers alike. We’re honored to have them on the team.”

Big Agnes’ Rep of the Year Award recognizes exceptional performance, and Kinetic Representatives demonstrated this through remarkable year-over-year growth exceeding 50%. Kinetic’s success stems from a strategic approach to account management and unwavering commitment to customer service.

Kinetic Representatives brings together a dynamic team of experts specializing across the outdoor industry. Operating throughout multiple states and regions, its team uses innovative strategies to create meaningful connections between the brand, retailers and consumers. Through its experienced and enthusiastic team members, Kinetic delivers superior service to retail partners while maintaining a sharp focus on building momentum for the brands they represent.

“Since joining Big Agnes in 2017, Kinetic Reps have gone above and beyond in servicing the territory, building strong relationships with retailers and driving growth. They developed a winning strategy in 2024 despite all headwinds in the market. Their relentless pursuit of excellence is a true asset to our brand,” continued Hatton. “We’re so impressed with the great year from all of our reps spread throughout the world, and we are eager for another great year in 2025.”

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

BUFFALO, NY (February 24, 2025) – LEKI athlete Mikaela Shiffrin won her 100^th World Cup ski race, a slalom, on Sunday, February 23, in Sestriere, Italy, adding to her status as the greatest skier of all time. To commemorate Shiffrin’s remarkable 100^th win, LEKI has produced 100 limited edition Mikaela 100 Venom SL poles to be sold online exclusively at LEKI USA. All proceeds from the sale will benefit the Share Winter Foundation, a non-profit organization near and dear to Shiffrin’s heart, that works to improve the lives, health and fitness of youth through winter sports.

“On behalf of the entire LEKI family, I’d like to congratulate Mikaela on her extraordinary 100^th World Cup win on Sunday in Italy,” said Sven Brunso, marketing director for LEKI USA. “What she has been able to accomplish over the years has been truly groundbreaking for the sport of ski racing, especially here in the U.S., and we’re thrilled to be able to celebrate her achievements with these special commemorative poles.”

Shiffrin officially signed on with LEKI in 2013 but has been racing with LEKI’s revolutionary Trigger S grip system, the first “ski pole binding” system in the world, since it was first introduced to market in 2007. LEKI has produced one pair of the legendary Venom SL pole, the same pole Mikaela has used to triumph in World Cup Slalom races across the globe, for each of her record-setting victories. Each pole is custom screened with the individual win #, the location of her win, and the discipline (SL, GS, SG, DH). Poles with win #1, #87 and #100 will not be part of the sale.

Visit LEKI USA for more information and to purchase.

Link to photos HERE.

ABOUT LEKI USA

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit LEKI USA #1 in Trekking poles, Trail Running Poles, Ski Poles & Gloves.

SEATTLE (February 20, 2025) — Since 2002, Astral has led the outdoor industry in designing high-performance equipment and footwear with a commitment to protecting soil and water resources through its production process. Today, Astral announced its upcoming Spring 2025 footwear collection, featuring five new models with major updates to its cult-favorite silhouettes—the Brewer™ and TR1 Mesh™.

Designed in close collaboration with footwear design legend Tuan Le, Astral’s Spring 2025 collection introduces revolutionary innovations that will offer users some of the most natural, high-performance footwear to date.

“Our Spring 2025 collection is built to meet the demands of the trail community while continuing our legacy of innovation on the water,” said Astral Founder and CEO Philip Curry. “Whether navigating rivers or trekking for days in the wilderness, our users rely on gear that won’t fail when it matters most. We recognized critical needs in trail footwear—durability, fit, and feel—and set out to address them. By extending the lifespan of our shoes, we’re helping adventurers go farther while significantly reducing our environmental impact. Longer-lasting products mean greater value for our community and a lighter footprint on the planet’s water and soil.”

New to the Spring 2025 collection are the Nosobo™, Techyak™, TR1 Mesh 2.0™, Brewer 3.0™, and Crewer™. Astral introduces the world’s first Rechargeable™ hiking shoes, redefining durability and performance with the Nosobo™ and Techyak™. Featuring the innovative Rechargeable™ Drop-In Midsole, these shoes offer exceptional comfort and responsiveness while allowing for easy midsole replacement—extending their lifespan far beyond traditional trail footwear. Additionally, Astral debuts Astralite™, a proprietary supercritical foam that enhances cushioning and energy return while being more environmentally sustainable to produce and offering a cleaner end-of-life cycle. Select models in the Spring 2025 collection will also feature Biodynamic Fit™, providing a roomier toe box that expands on  Astral’s signature natural fit.

Nosobo™ – The World’s First Rechargeable Hiking Shoe

Astral’s Nosobo™ is a trail shoe like no other—engineered for the perfect balance of ground feel, cushioning, durability, and grip, hikers can expect a truly unique, natural ride. Built for long-distance adventures, it features the Rechargeable™ Drop-In Midsole, allowing wearers to restore cushioning instead of replacing their shoes once they become ‘packed out’. DirectConnect™ construction bonds the upper directly to the outsole, reducing the risk of delamination, while Biodynamic Shape™, G.15 Rubber™, and the Trail Grip 2™ outsole provide exceptional stability and traction. Launching April 9, 2025, in three colors for all genders at $159, the Nosobo™ sets a new standard for performance and sustainability.

Techyak™ – Performance Meets Innovation

For those seeking the perfect blend of minimalism, natural movement, and trail-ready durability, the all-new Techyak™ delivers. This trail shoe offers a natural fit, zero-drop heel, and exceptional grip, making it an ideal choice for runners and hikers who crave a minimalist feel without sacrificing performance. Built with Rechargeable™ midsoles, DirectConnect™ outsole, and Astral’s new Biodynamic Shape™, the Techyak™ enhances fit and comfort while maintaining the flexibility and traction needed for the most technical terrain. The Techyak™ will be available in four colors for all genders, launching on April 22, 2025, for a retail price of $149.

TR1 Mesh 2.0™ – Next-Generation Amphibious Hiking

Engineered with Astralite™, the highest performance road running tech available is now available in an ultra-lightweight, exceptionally breathable trail shoe. The TR1 Mesh 2.0™ combines enhanced stability, grip, and ventilation with an improved fit and modernized style, making it as versatile as it is functional. Featuring Astral’s signature balanced geometry, water-ready construction, and exceptional grip, this upgraded trail shoe offers the perfect blend of performance, versatility, and style. The TR1 Mesh 2.0™ will be available in two colors for all genders, launching on February 26, 2025, for a retail price of $149.

Brewer™ 3.0 – A Reengineered Classic

The iconic Brewer™ series advances with the all-new, reengineered Brewer™ 3.0—designed to elevate adventures both on and off the water. Building on over a decade of improvements, this latest edition boasts an improved fit, barefoot comfort and the same legendary performance Astral fans rely on. Featuring an upper made entirely from 100% recycled materials, the Brewer™ 3.0 delivers balanced geometry and unbeatable grip for any terrain. The Brewer™ 3.0 is available now in five colors for a retail price of $135.

Crewer™ – High-Performance for Life on the Water

Inspired by the iconic Brewer™, the Crewer™ is Astral’s new high-performance deck shoe—designed to deliver top-tier performance on and off the water. Engineered with an ultra-ventilated, quick-drying mesh upper, best-in-class grip, and balanced geometry, this lightweight shoe is built for boating, travel, and all things summer. Whether navigating slippery decks or exploring coastal towns, the Crewer™ offers a heightened blend of function, style, and comfort to keep up with any adventure. The Crewer™ is available now in three colors for a retail price of $129.

Astral’s Spring 2025 footwear collection will be released throughout the first half of 2025 at astraldesigns.com and through participating retail partners. For more information about Astral and its latest collection, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

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Media Contact:
Max Akselrad | Verde Brand Communications | (917) 699-8491 | max@verdepr.com

 

 

 

Red Lodge, Mont. (Feb. 19, 2025) – Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce the launch of two new products — the AirLounger and the Canoe IV chairs. With these latest innovations, Crazy Creek continues its mission to provide outdoor enthusiasts with high-performance gear designed for comfort, durability, and convenience.

The AirLounger is an inflatable 2-in-1 chair and sleep pad that offers versatility for a range of activities, from lounging by the lake to relaxing around the campfire. In chair mode, the AirLounger provides a comfortable seating option with customizable cushion layers. For those moments when you want to stretch out and relax, the AirLounger transforms into pillow mode, offering the perfect headrest. When it’s time for bed, the AirLounger unfolds into a 50-inch sleep pad, providing a compact and comfortable sleeping solution. This chair can fully inflate in only five breaths, weighs 32 ounces, and rolls up to a compact 3-inch diameter. The AirLounger MSRP is $139.95 USD.

The second-ever inflatable chair in the Crazy Creek lineup, the AirLounger builds on the design and success of the AirCliner. Launched in 2024, the AirCliner is the most compact Crazy Creek to date. It’s durable, as it’s made with recycled 420D/210D ripstop nylon, compact, as it rolls to a 2.7-inch diameter (or less), weighs 29 ounces, and comes with a one-year limited warranty.

The Canoe IV Chair is an update to the iconic Canoe III, trusted by canoe fans across North America and Europe for over 20 years. Designed with feedback from customers and retailers, the Canoe IV Chair offers several key improvements, enhancing both comfort and durability. The chair features a low-profile Crazy Creek wing design, a multi-foam layer bottom cushion, and drain holes to eliminate puddling. The Canoe IV also has a strap system to securely attach it to any canoe, making it ideal for long days on the water. For ease of transport, the chair folds flat, and the side straps ensure easy storage and portability, allowing for effortless carrying wherever your adventures take you. The Canoe IV weighs 36 ounces and the seat back measures 16.5 inches tall by 15.5 inches wide, while the seat bottom is 10.5 inches deep by 15.5 inches wide. The Canoe IV MSRP is $79.95 USD.

Both the AirLounger and Canoe IV are built to last. The AirLounger is made with a PFAS-free water-repellent coating and ripstop nylon. The Canoe IV features durable, TPU-waterproof coated fabric with welded seams, ensuring it performs in any weather.

“We’re always looking for ways to improve our products to meet the needs of our consumers,” said Karson Bagby, Co-Owner of Crazy Creek. “The AirLounger and the Canoe IV Chair reflect our commitment to innovation and quality. We know that comfort is key to a good outdoor experience, and we’re proud to offer two new products that provide unmatched versatility, durability, and convenience”

Both the AirLounger and the Canoe IV Chair will be available for purchase in March 2025.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries, please contact Alexa McRoberts, alexa@verdepr.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.