Archives: Press Releases

Park City, UT, USA – Pret Helmets (“Pret”), a global leader in the design, marketing, and distribution of innovative ski and snowboard helmets and goggles, is pleased to announce the appointment of Mark Cavanaugh as its new CEO, effective immediately.

“Building brands, forging authentic partnerships, and empowering companies to reach their full potential have always been my core priorities,” said Mr. Cavanaugh. “I am excited to work alongside Pret’s talented and passionate professionals to execute on the incredible global growth opportunities that lie ahead. I am confident in our ability to build on Pret’s historical brand commitment to product innovation, while further enhancing and growing global consumer demand and Pret brand loyalty.”

As CEO, Cavanaugh will focus on driving Pret’s continued global growth, further strengthening the connection with customers and athletes, and accelerating the company’s product innovation pipeline within the global outdoor marketplace.

Cavanaugh brings over 30 years of experience leading and scaling businesses across global markets in a variety of consumer product categories at leading global brands such as Under Armour, New Balance, and Nike, where he launched category-defining products and drove exceptional results.

“Mark’s proven ability to lead global teams and deliver outstanding results at top-tier brands makes him the perfect fit for Pret,” said a statement from the Company’s Board of Directors. “We are confident that Mark’s expertise, passion, and relationships will propel Pret to new heights as we continue to serve skiers and snowboarders around the world with products that combine innovation, safety, and style.”

About Pret

Founded in 2010 in Park City, Utah, Pret was established by a team of sports veterans, engineers, and professional athletes. The brand has since become an industry leader, renowned for its innovative helmets and goggles that combine cutting-edge technology, enhanced performance, and sleek, modern design. Pret is dedicated to serving skiers and snowboarders who get

after it whether in or out of bounds. With a focus on safety and style, Pret offers a comprehensive collection of lightweight, high- performance gear that reflects both modern aesthetics and vibrant personality. For Pret, the experience of outdoor adventure is everything. Discover more at prethelmets.com.

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ANGELS CAMP, CA — OARS is proud to announce the release of A Guide to Fighting for Wild Rivers, a new film that is both a tribute to the Yampa River in northwest Colorado and an inspiring call to action for river conservationists around the globe. The 10-minute film will premiere January 22, 2025 at 5 p.m. PST on YouTube: https://youtu.be/vFDqfjar7wg

Filmed by Logan Bockrath during the 2024 Yampa River Awareness Project (YRAP) trip, A Guide to Fighting for Wild Rivers illustrates how a rafting company, a local conservation group and a national river advocacy organization have worked together for more than a decade to build a coalition of support for the last free-flowing river in the Colorado River Basin.

Every spring, American Rivers and Friends of the Yampa invite key decision-makers, stakeholders, and activists on a transformative rafting journey, offering them the chance to experience firsthand what could be lost if the Yampa is threatened by a major dam, diversion, or dewatering project as water supplies continue to diminish in the West. Each YRAP trip builds a growing network of passionate river defenders, united by a shared commitment to preserving the Yampa for future generations.

“The reality is that the Yampa River in the Colorado River system needs people to care beyond this basin, and OARS and American Rivers help us expand that network,” says Lindsey Marlow, Executive Director of Friends of the Yampa.

“We grow our network in support of wild rivers, healthy rivers, then their networks grow,” explains Matt Rice, American Rivers’ Southwest Region Director. “That’s how you build a movement for river conservation.”

The conservation model highlighted in the film takes a lead from early river crusaders David Brower, Bus Hatch, and Martin Litton, whose advocacy efforts in the 1950s and 60s helped achieve several major conservation wins for western rivers, galvanized by people’s love of a place. It’s a blueprint that the organizations believe can be implemented for other wild rivers and public lands that deserve long-term protections.

“If there is ever a threat to the Yampa, there’s an army of folks who are connected to it through these YRAP trips—people that love it, that know it, that have gotten the silt under their fingernails—and they’ll fight for it,” said Mike Feibig, American Rivers’ Southwest River Protection Program Director. “They’ll protect this place.”

View the trailer here: https://youtu.be/PpSj0_fW9CE

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About OARS

In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $6 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’ eco-friendly adventures, visit www.oars.com  email the company at info@oars.com or call 1-800-346-6277.

 

 

 

 

SALT LAKE CITY – January 21, 2025 – Black Diamond Equipment^®, a global leader in climbing, skiing, and mountain sports apparel and gear, has partnered with the premier mountain guiding service Rainier Mountaineering Inc. (RMI) Expeditions, one of the largest guides services in the US with over 70 guides leading expeditions on Rainier, Denali, Aconcagua, Everest and other high peaks around the world. This collaboration is designed to spark innovation, advance the state of mountaineering gear, provide intensive field testing, and drive product design improvements to meet the demands of high-altitude adventurers.

Through this partnership, Black Diamond becomes the official equipment and apparel sponsor for RMI Expeditions. Black Diamond has integrated RMI guides into their product development and field testing programs while outfitting them across key categories such as apparel, packs, ice axes, harnesses, helmets, and more.

“This partnership comes full circle for me,” explains Neil Fiske, President at Black Diamond Equipment. “Earlier in my career, I teamed up with Peter Whittaker and the guides at RMI to create and launch the First Ascent line. Now we’re taking all that guide-built know-how to a new level by integrating them into the climbing and mountaineering expertise of the Black Diamond brand. There’s no better product testing lab: every imaginable weather situation, millions of vertical feet climbed, on users of varying sizes, skills, and needs. The product that comes out the other end is bomber through and through.”

Given RMI’s extensive guide network, this partnership provides invaluable opportunities to test and influence future gear design decisions.

“Since 1969, RMI has guided over 100,000 climbers on Mount Rainier, Denali, and the world’s tallest peaks,” expands Peter Whittaker, owner of RMI Expeditions. “After 50+ years above treeline, we’ve developed a deep understanding of what works, and what doesn’t. We’re excited to partner with Black Diamond to put our vast mountain knowledge and experience into the competent hands of Black Diamond’s designers and developers, opening up an exciting new route to innovation and improved mountain products.”

One standout example of this partnership is the cooperative development of Black Diamond’s upcoming 6000-meter parka. Designed for extreme high-altitude conditions, the parka is undergoing rigorous testing with RMI guides to ensure it meets the needs of climbers tackling the harsh conditions present on peaks above 6,000 meters.

“Professional guides who spend 30-50 hours a week working in the mountains have unique insight into what those conditions require out of their gear,” says Julie Hirsch, Apparel Business Unit Director at Black Diamond Equipment. “Their constant exposure to extreme environments and variable weather allows them to push equipment to its limits in ways that everyday users rarely can.”

The partnership also extends beyond equipment, with the goal of empowering and supporting the guiding community through scholarships, resources, and shared expertise through the following collaborative initiatives:

• Educational Content: Black Diamond and RMI will produce content to inspire and educate climbers and mountaineers.
• Guide Scholarship Fund: Supporting guides in furthering their education through the AMGA, this fund underscores the shared commitment to the guiding community.
• Whittaker Mountaineering Shop-in-Shop: A wide selection of Black Diamond gear will be available at this retail location at the foot of Mount Rainier in Ashford, WA.
• Presence at Black Diamond’s New Seattle Store: An informational kiosk on RMI Expeditions will be available at this upcoming Black Diamond retail location alongside co-hosted educational events.

For more information about Black Diamond and its partnership with RMI Expeditions, visit www.blackdiamondequipment.com or learn more about RMI Expeditions at www.rmiguides.com.

About Black Diamond Equipment:

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and a wide range of other year-round outdoor activities. Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond is synonymous with performance, innovation, and durability in the outdoor community. For more information on Black Diamond Equipment, visit www.blackdiamondequipment.com.

About RMI Expeditions:
Founded in 1969, RMI Expeditions is one of North America’s premier guide services, offering guided climbs and expeditions around the globe. Known for safety, expertise, and passion for mountaineering, RMI has guided thousands to summits like Mount Rainier, Denali, and Aconcagua. Their experienced guides provide exceptional instruction and leadership, fostering a love for the mountains through education, community engagement, and partnerships. For more information on RMI Expeditions, visit www.rmiguides.com.

 

BIRMINGHAM, Ala. (January 20, 2024) — Moultrie, the undisputed leader in connected hunting technology, invites SHOT Show attendees to experience the future of hunting technology and property management at Booth #80615. As the dominant force in the connected outdoor market, Moultrie stands alone in delivering a truly integrated ecosystem that transforms how hunters pursue their passion and manage their property.

Moultrie’s connected ecosystem harnesses hardware and software to gather intelligence around deer movement, weather conditions, feed activity, and more. Cellular-connected trail cameras and feeders allow you to monitor and control activity from the periphery while the game moves pressure-free. Now, you only need to enter the property when it’s the perfect time to hunt.

“Our connected ecosystem isn’t just leading the market – it’s defining it,” said Daniel Wilson, General Manager at Moultrie. “We’re the only brand offering hunters a complete, interconnected solution that delivers actionable intelligence for both hunting success and comprehensive property management.”

If you have 15 minutes, spend your time in Moultrie’s hunt-connected ecosystem in booth #80615. Any other “hunt connected” booth will leave you wanting more. Expect a fully immersive experience in cameras, feeders, and real-time conditions, feeding intelligence to the palm of your hand. The benefit – a more informed pre-season, a more effective in-season, and a healthy herd all-season.

“Moultrie has been the innovator in feeder and trail camera technology for more than 45 years,” added Wilson. “We have a heritage built on being the best, by looking ahead and delivering solutions to problems that hunters didn’t know existed. Our smart ecosystem doesn’t just collect data – it delivers meaningful insights that help hunters increase their chances for success in the field.”

Visit Moultrie at Booth #80615 to experience firsthand why Moultrie is the leader in connected hunting technology. For more information about Moultrie’s complete line of products, visit www.moultrieproducts.com.

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About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.

 

 

 

SALT LAKE CITY (Jan. 17, 2025) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, is partnering with a number of high-profile resorts and brands in the ski industry in 2025 to enhance the experience of skiers and snowboarders while also reducing their environmental impacts. On the heels of a very successful sales year during the 2023/2024 ski season, and capitalizing on the momentum from the recent hires of Olympic Gold Medalists, Ted Ligety and Billy Demong, PHANTOM Glide has been chosen to come standard on DPS’ new Pisteworks® carving skis and on refurbished DPS skis at Geartrade.com.

This season, PHANTOM Glide is proud to partner with some of the nation’s premier resorts, including Aspen Snowmass, Sunday River, Loon Mountain, Pleasant Mountain and Sugarloaf. PHANTOM Glide is in its seventh year of partnership with Aspen Snowmass to treat its entire rental fleet of skis with the innovative base treatment, which provides unparalleled glide performance and boosts the efficiency of Aspen Snowmass’ rental shops by lessening the required maintenance on the rental fleet skis.

“At resorts like Aspen Snowmass and Loon Mountain, I’m hearing firsthand how PHANTOM Glide is making a real difference,” says Doug Sheehy, Global Sales Manager at PHANTOM Glide. “These great resorts, along with Sunday River, Pleasant Mountain, and Sugarloaf, are deeply committed to creating unforgettable mountain experiences while protecting the environment they depend on. They see PHANTOM Glide as a win-win: it enhances ski and snowboard performance for their guests while supporting their sustainability goals. It’s exciting to see how enthusiastic they are about offering this innovative solution to their visitors this season.”

In addition to its resort partnerships, PHANTOM Glide is collaborating with several ski and snowboard manufacturers to test and implement the treatment across demo fleets and product lines. Weston Backcountry and Cardiff Snowcraft, are offering PHANTOM Glide as a preferred option on all skis, snowboards and splitboards sold on their websites and DPS Skis will feature PHANTOM Glide on all Pisteworks® skis.

“Our partnerships with leading resorts and manufacturers reflect PHANTOM Glide’s growing reputation as a game-changer in snow sports,” said Billy Demong, Head of Strategic Product Development at PHANTOM Glide. “When you glide with PHANTOM, you’re not just enhancing your time on the mountain, you’re contributing to a cleaner, greener future.”

PHANTOM Glide is a permanent, wax-free treatment applied just once to the base of skis or snowboards. The treatment bonds deep into the base material, delivering consistent and reliable glide in all snow conditions without the need for traditional waxing. PHANTOM Glide provides increased glide for the lifetime of the ski or snowboard and possesses no environmental harm or harm to humans. For maximum efficacy, it is recommended that customers take their skis and snowboards to an authorized PHANTOM Glide dealer with a PHANTOM Glide “Magic Box” cure station.

For more on PHANTOM Glide, visit www.phantomglide.com. For media inquiries, please contact Account Manager Ryan Silven at ryan.silven@rygr.us.

About PHANTOM Glide: 

PHANTOM Glide was created by a team of expert scientists to revolutionize the way your skis or snowboard perform. Unlike regular wax, PHANTOM Glide is a one-time application that permanently alters the structure of your ski or snowboard base making the base hydrophobic, delivering excellent glide for the entire life of your gear. It provides consistently fast and smooth performance on snow, regardless of conditions or temperature. Additionally, PHANTOM Glide is made with eco-friendly, non-toxic materials that are safe for both you and the environment. Learn more about PHANTOM Glide at www.phantomglide.com.

Contact: Ryan Silven
ryan.silven@rygr.us

970-924-0704 ext. 2114