Gunnison, CO – March 12, 2025 – Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms featuring Gnara’s award-winning GoFly® Pee Zipper and Flap System. The game-changing two-piece kit showcases a first-of-its-kind bib designed to provide women the ability to quickly and discreetly answer nature’s call while on the slopes, in the backcountry, or at the lodge without removing any layers. The Stretch Ski Bib pairs perfectly with the Midweight Base Layer Bottoms, keeping users warm and comfortable no matter the conditions.
Gnara was born from a simple yet frustrating problem: outdoor clothing has long neglected women’s needs. CEO and Co-Founder Georgia Grace Edwards experienced this firsthand as a glacier guide in Alaska. The challenge of relieving herself in extreme conditions exposed a significant gap in women’s technical gear. Determined to create a solution more sustainable than dehydrating herself, Edwards developed GoFly®, a patented technology that enables women to easily Answer Nature’s Call® without removing safety gear or layers, eliminating the discomfort and inconvenience of traditional snow, hike, climb, and workwear apparel.
Since launching from a Vermont dorm room as a college project in 2018, Gnara has cultivated a dedicated consumer base and received multiple outdoor industry awards across numerous product applications of the GoFly®. The game-changing Burton + Gnara Bibs + Base Layers represent the next chapter in winter recreation, combining accessible innovation with renowned quality and craftsmanship.
“This partnership proves that functional, performance-driven gear for women isn’t niche–it’s universal and necessary. For the first time ever, more than half of all American women are participating in outdoor recreation. We’re excited to reach even more of them by collaborating with Burton to bring GoFly® to two entirely new product categories and audiences for us,” said Edwards. “Burton has led the way in snowboarding innovation for nearly half a century, and together, we’re creating technical gear that truly serves every skier and rider—without limitations. Gnara is honored to play a role in helping to shape the future of snowsports, and we’re stoked about this more functional, inclusive, diverse, accessible, and fun direction for the industry. ”
Kyle Smith, Senior Developer for Research and Development at Burton Snowboard Softgoods, added, “One of the projects that I work on is our adaptive collection, and the beauty of working on so many different projects in R&D is that you often find some projects will help out other projects, and GoFly® is one of those. It’s perfect for what our sit ski community consumers need, for example. So I’m excited to see what the future holds for implementing this technology in future collections. This is up there in projects I’m most proud of being a part of in my 13 years here at Burton.”
Burton Stretch Ski Bib Pants featuring Gnara GoFlyⓇ Technology
As the only skiing and snowboarding bibs on the market to feature Gnara’s revolutionary GoFly® zipper technology, this two layer stretch fabric shell stays in place and allows wearers to “go” on the go, without having to remove jackets, bibs, or base layers in cold temperatures, without accidentally mooning anyone, and without having to hold extra fabric from a side or drop seat zip out of the way. Designed with breathable, waterproof fabrics, reinforced durability, and a sleek, rider-friendly fit in Burton’s Reserve silhouette, these high-performance bibs are built for long days (and the pit stops that come with them) on the mountain. Additional features include eight functional pockets (two zippered chest pockets, two zippered handwarmer pockets lined with microfleece, two zippered thigh pockets, and two back pockets), mesh-lined, no-snag thigh vents for temperature control, and stretch suspenders with convenient shoulder clips. MSRP: $398
Burton Midweight Base Layer Bottoms featuring Gnara GoFlyⓇ Compatible Flap Design
These ultra-comfortable base layers hit the sweet spot for warmth and breathability while integrating GoFly® functionality via two overlapping flaps through the gusset for discreet and hassle-free bathroom access. Designed in a flexible fit for ease of movement and made with recycled, BluesignⓇ approved hyper-fast moisture-wicking materials, these bottoms are the perfect foundation for any adventure. Additional features include two functional thigh pockets, chafe-free softlock seams, and a quick-dry, odor control fabric. MSRP: $98
“In addition to being a major professional milestone for Gnara, this partnership is also especially meaningful to us on a personal level,” Edwards says. “The Gnara and Burton teams have dedicated the last two ski seasons to prototyping, testing, and perfecting every detail of this launch. Sarah Steinwand, our dear friend, a veteran outdoor industry professional, and a vital member of our testing and press team, tragically passed away in a recent backcountry avalanche while splitboarding. Her remarkable insights, dedication, and expertise are woven into so many elements of these pieces, and we tribute this collection to her.”
The limited-edition Burton x Gnara Bibs and Base Layers drop is available for pre-order in two colorways, Black and Floral Blur, in inclusive sizes XS-XXXL at Gnara.com while supplies last. Product delivery from this truly one-of-a-kind partnership is expected to ship September of 2025. With this launch, Gnara aims to create a world where everyone, especially women and girls, can venture outdoors and explore just as they are—safely, comfortably, and confidently—with a “layerable” line of outdoor apparel.
For more information on Gnara and to check out their entire line of apparel, including other collabs like LIVSN x Gnara Ecotrek Overalls featuring GoFly®, check out Gnara.com.
About Gnara Apparel
Gnara designs innovative and inclusive apparel for people to feel safe, comfortable and confident to explore as they are outside. Gnara creates products at the intersection of fashion, function, and accessibility with patented GoFly® Zipper Technology, which has been recognized by Forbes, Women’s Health, USA Today, CNN, Good Housekeeping, Outside, Gear Junkie, U.S. News & World Report, Outdoor Retailer Innovation Awards, and more. Gnara’s GoFly® has revolutionized women’s apparel, empowering them to Answer Nature’s Call® without removing important safety gear or exposing skin to the elements (or others!). From hiking to serving on the front lines, Gnara helps people “go” on the go — whether at work or at play. Designed and tested in the Rocky Mountains of Colorado, Gnara products are available online and at outdoor retailers across the country. Learn more at https://gnara.com/ and @gnara_apparel on socials.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
