Archives: Press Releases

Boulder, Colorado – November 15, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed broadcast journalist, author, and world explorer, and overseen by the Society of American Travel Writers Foundation.

Outside was awarded eight awards, including  a coveted Gold award  for its overall travel coverage, led by senior brand director Mary Turner; in addition, it  earned three honorable mentions. Competing alongside top publications like The New York Times, Conde Nast Traveler, and National Geographic, Outside won more Lowell Thomas Travel Journalism Awards than any other publication for the second time. The awards spanned a wide range of categories, including Adventure Travel, Diverse Communities, Safety, and Special-Purpose Travel.

“Our goal is to inspire everyone to get outside,” said Turner. “The writers and editors of these award-winning stories did an incredible job of opening up the world to our readers, from invaluable intel on where to go and how to travel safely to  wild adventures and poignant personal journeys. All of these are a reminder of why we love to travel.”

More of Outside’s travel coverage can be read at OutsideOnline.com, and its November/December issue—with a travel section on the best ski resorts in North America— hits newsstands November 19. The full list of Outside’s awards is below:

Category 103: Travel Coverage in General Magazines

Gold: Outside, Mary Turner, Director of Travel Coverage

Category 106: Robert Haru Fisher Award for Travel Health/Safety Coverage

Silver

Jen Murphy, “Your Travel Destination Has Suffered a Disaster. Should You Still Go?” Outside

Category 110: Adventure Travel

Silver: Leath Tonino, “Working in Antarctica Was Mindless Boredom. Until I Found a Pair of Skis.” Outside

Honorable Mention: Stephanie Pearson, “Biking the Aquarius Trail in Utah,” Outside

Category 112: Service-Oriented Consumer Work

Honorable Mention: Jen Murphy, “All the Campgrounds Are Booked. How Can I Find a Site?” Outside

Category 113: Environmental and Sustainable Tourism

Honorable Mention: Katie Jackson, “My Rancher Parents Hate Wolves. I Took Them on a Wolf-Watching Tour in Yellowstone to Change Their Minds.” Outside

Category 116: Special-Purpose Travel

Silver: Tim Neville, “I Spent 82 Hours Alone in a Dark Cave. Things Got Weird.” Outside

Category 117: Coverage of Diverse Communities

Gold: W. Ralph Eubanks, “Mississippi Delta: Returning Home to Its Haunted Past,” Outside

Category 118: Personal Comment

Gold: Tarn Udall, “A Daughter Finds Unexpected Discoveries on Her Father’s Favorite Trail,” Outside

Silver: Melissa Johnson, “How I Survived a Wedding in a Jungle That Tried to Eat Me Alive’’ Outside

Category 121: Still Photography on Travel

Silver: Jay Kolsch, “The Wall of Death Is Still Alive, Thanks to These Devoted Riders,” Outside

See the complete list of the 2024 Lowell Thomas Awards here.

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com.

Media Contact:

Rachel Weiss, rachel.weiss@backbone.media

 

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Huntsville, UT – November 14, 2024 – Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for guests, with new Mammut outerwear and equipment available in the Grizzly Center retail shop.

“We’re ecstatic to announce our partnership with Mammut, a brand that shares our commitment to safety and excellence in mountain experiences,” said Davy Ratchford, General Manager of Snowbasin. “Through this collaboration, we look to elevate both the guest and employee experience by offering high-quality gear to everyone that steps foot on our terrain.”

Born in the Swiss Alps in 1862, Mammut provides premium, four-season products that are rooted in safety. Starting with the 2024-25 season, Mammut will be the exclusive provider of winter uniforms for all Snowbasin employees. Mammut’s GORE-TEX PRO material offers superior quality to protect employees from harsh winter elements and variable snow conditions, keeping the staff equipped with some of the best winter gear during their shifts. The partnership includes avalanche safety equipment and trainings for the Snowbasin Ski Patrol and Mountain Safety teams prior to the start of the upcoming season. In addition, Mammut has offered  significant discounts to Snowbasin employees for purchasing personal equipment and outerwear.

“We could not be more thrilled to be partnering with a true leader in resort experiences,” said Maddie Petry, Vice President of Marketing for Mammut North America. “Our partnership is about two heritage brands coming together to create elevated mountain experiences, something Mammut has been doing since 1862 and Snowbasin from 1940. Today, the two brands are providing a more sustainable solution to uniforms and safety gear, while also taking the guest and employee on mountain experience to the next level.”

Snowbasin guests will have access to Mammut outerwear and equipment in the Grizzly Center retail shop. Prior to the anticipated opening of the winter season on November 29^th, guests can visit the Grizzly Center on Saturdays and Sundays from 10am to 3pm for winter equipment, tunes, and apparel needs.

Visit https://www.mammut.com/us/en to learn more and browse their newest collections.

About Snowbasin Resort

Snowbasin Resort grants unmatched access to the highest quality terrain on Utah’s renowned Wasatch Front. Regularly top-rated by Ski Magazine ​for Accessibility, Snowbasin is located just 45 minutes from Salt Lake International Airport and one hour from Park City. Further recognized for its Service, On-Mountain Food, Lifts, and Grooming, the resort was a featured venue for the 2002 Salt Lake Winter Olympics, hosting several alpine skiing events, including downhill, combined and super-G. Snowbasin prides itself on its loyal community of both local and international riders and skiers, and its status as one of the oldest continuously-operated ski resorts in the nation. Snowbasin is part of the Grand America Hotels & Resorts family of hospitality properties.

www.snowbasin.com | 801-620-1000 | @snowbasinresort | #snowbasin

About Mammut

Founded in the Swiss Alps in 1862, Mammut has evolved to a global outdoor brand. With over 150 years of experience, Mammut specializes in high-quality mountaineering and trekking equipment, including clothing, footwear, and gear. Known for innovation, safety, and sustainability, Mammut is favored by outdoor enthusiasts of all kinds. Their product range includes technical mountain gear and versatile apparel designed for extreme conditions. Combining Swiss precision with cutting-edge materials, Mammut continues to push boundaries in outdoor performance gear. Whether scaling peaks or embarking on everyday adventures, outdoor enthusiasts trust Mammut for reliable, durable, and stylish equipment.

Image and Video Assets

https://www.gahr.media/s/2jrjvchw4p3rk4x3gpk6vvz

Snowbasin Media Contact

bread & Butter

grandamerica@wearebreadandbutter.com

 

BROOKLYN, N.Y. – November 13, 2024– Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed to grow with the evolving needs of young urban riders and their families, the Sidekick is available for pre-order February 2025 on kickstarter.com and is scheduled to ship June 2025.

“The Sidekick establishes a new standard in safety for kids’ helmets,” said Kenneth Perkins, co-founder of Ozmo. “As more families turn to e-bikes for their day-to-day travel, it’s essential for kids to have the right protection that’s both reliable and adaptable. With the Sidekick, parents can be confident their children have the best helmet for any adventure.”

Specifically, the helmet meets the following specifications: (NTA 8776), a global standard e-bike safety rating; CPSC, Consumer Product Safety Commission approval; and EN1078, a European safety standard specifically for helmets used in cycling, skateboarding, and roller skating. Helmets with this certification have been tested to ensure they provide reliable protection by meeting strict safety criteria for shock absorption, retention system strength, and field of vision. In addition, the damage-resistant construction in the Sidekick provides protection for rides ranging from urban commutes to casual weekend adventures. A dial fit system and Fidlock magnetic buckle ensure an easy and pinch-free experience for children, and the removable winter liner and ear covers will keep them warm all year long. Other specific features include: “Damage Defense” crack-resistant durability, “Charm Slide” for infinite customization with Croc charms, bug net, built-in brim for sun shade, and a u-lock compatible vent for secure storage on the go.

Built for families who choose e-bikes and scooters for their daily commutes, the Sidekick’s advanced protection handles the higher speeds of electric-powered rides. Available in two sizes, XXS (45-49 cm) and XS (49-53 cm), the helmet is adaptable to a wide variety of sizes giving wearers a secure, comfortable fit.

The Ozmo Sidekick is available in nine colorways including Super Flash, Magic Pearl, Shark Bite, Cotton Candy, Urban Racer, Splash Pool, Grape Juice, Golden Mango and Grass Stains. The “Charm Slide” accommodates shoe charms that can be attached to the helmet for customization.

For more information, visit ozmohelmets.com.

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About Ozmo
Founded in 2022 in Brooklyn, New York by Kenny Perkins and Casey Charron, Ozmo emerged in response to the growing trend of urban families choosing bike-based transportation over cars. Inspired by the concept of osmosis—how children absorb the world around them—the brand’s mission is to design helmets that meet the new safety demands of electric and urban biking. The Ozmo team’s deep experience in the safety and engineering fields has driven them to create helmets that exceed industry standards, so families can confidently explore the city together.

 

 

CARRBORO, N.C. (November 12, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital.

In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement, and driving omni-channel and ecommerce growth through digital transformation and initiatives. He will also support Fleet Feet’s franchise and company-owned brick-and-mortar businesses. Sipling will report to Fleet Feet COO Jason Jabaut.

“Jonathan brings a wealth of knowledge from his previous leadership roles with athletic, retail and franchisor businesses, making him the perfect fit to lead this area of our business,” said Jabaut. “His expertise in developing innovative marketing campaigns and leveraging data and analytics to optimize performance will be instrumental in elevating Fleet Feet’s shopping experience both in-store and online.”

Sipling brings to Fleet Feet more than 20 years of experience, having previously served as CMO of DISH Wireless, where he oversaw marketing strategy, execution and digital operations for Boost Mobile, Boost Infinite and the DISH retail wireless business. Sipling has also held C-level positions at Elevate Brands and Wayfair, as well as leadership roles at Amazon, Adidas and McKinsey & Company.

“I became a Fleet Feet customer in 2003, when I began training for my first marathon, and am thrilled to join this amazing brand that embodies community and a passion for running,” said Sipling. “I look forward to collaborating with the team to amplify our message and serve even more people who want to get moving and feel good on their feet.”

Sipling’s appointment rounds out Fleet Feet’s recent executive hires in business operations, finance, IT and supply chain, as well as leadership expansions and promotions across business development, human resources and marketing.

Fleet Feet’s growth rapidly accelerated with the acquisitions of JackRabbit in December 2021 and Marathon Sports in July 2022. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains an independently operated subsidiary. Since 2023, Fleet Feet has opened 25 new stores, including 20 franchise locations. Together, Fleet Feet and Marathon Sports serve more than five million customers across 300 locally owned and operated stores.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

COALVILLE, Utah. (Nov. 12, 2024) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, unveils a partnership with industry leader General Tire. Aligned with Escapod’s commitment to creating the most high-performing and user-friendly campers, this collaboration provides an enhanced driving experience and exceptional reliability for tackling rugged terrain.

Escapod has been equipping its trailers with the renowned Grabber Tire A/T X tires due to their performance, durability and versatility.

Escapod and General Tire are now teaming up to launch a tire customization program that offers customers the option of different models within the Grabber Series. Customers can choose from three Grabber models — the APT, A/T X and X 3 — depending on their intended driving terrain and the specific trailer they purchase.

“We are excited to partner with General Tire on our latest customization program, furthering our commitment to performance and reliability,” said Escapod co-founder Chris Hudak. “Like all of the components we choose for our trailers, this is a purpose-based decision. While some may believe tread and grip don’t matter for a trailer, they are crucial to ensuring an ideal driving experience and dependable performance in off-road conditions. This program allows our customers to focus on their outdoor pursuits, even in the most challenging terrain, without concerns about tires.”

The use of full-size tires on Escapod products enhances the towing experience on and off the road. By using rugged General Grabber tires with 12-ply sidewalls, Escapod ensures better traction, puncture resistance, and durability across challenging terrain like mud, gravel, and rocky trails. These full-size tires not only deliver a smoother, quieter ride but also improve tracking behind the tow vehicle, providing a more seamless and controlled towing experience. In addition, the choice of a standard bolt pattern allows — in many cases — the tow vehicle’s spare to double as one for the trailer, eliminating the need for extra equipment and maximizing convenience.

Escapod uses the Grabber APT, A/TX and X3 tires depending on model and intended use. Escapod’s TOPO2 Nomad trailer, intended for more of a blend of on-road and off-road use, uses the Grabber APT, an all-terrain tire that rolls more cleanly on roads. The TOPO2 Voyager, designed for more rugged terrain, uses the A/TX tires, balancing on- and off-road use. Customers can also upgrade to the X3 tire, which is ideal for customers whose trailers will spend the majority of its time in off-road situations.

“We look to partner with industry leaders in their categories, and Escapod clearly fits that bill in the category of off-road-capable camping trailers,” said Marco Robelo, automotive engineer at General Tire for passenger and light truck tires. “Their innovative design combined with our tire engineering is an exceptional combination in providing off-road users with high performance and reliability.”

Since Escapod was founded in 2016, its product has undergone constant iteration, including constructing the patented single-piece molded fiberglass shell it uses on its current TOPO2 model. The resulting benefits are a teardrop trailer that is ultralight, ultra-durable and has a larger usable space, without substantially increasing the camper’s footprint. The proprietary Freeride Suspension System on the TOPO2 is a custom-designed, high-clearance independent, off-road suspension that affords superior off-road handling to allow for access anywhere a four-wheel drive can go.

Thanks to its size, the Escapod TOPO2 also fits easily in garages, which has attracted more customers who live in urban areas — often with HOA restrictions around campers — but desire to access the backcountry on the weekends.

To learn more about Escapod and its partnership with General Tire, visit Escapod.us.

About Escapod

Escapod Trailers builds high-performance off-road teardrop trailers designed for adventure seekers who crave freedom and exploration. Using advanced fiberglass molding for a durable, lightweight body and the patented Freeride Suspension System for superior off-road handling, Escapods are built to tackle any terrain. With an industry-leading 5-year warranty, our trailers offer unmatched durability, while their compact size and easy towing capabilities make them just as convenient on the road or when fitting into your garage. Built in Utah, Escapod is more than just a trailer — it’s an invitation to join a community of adventurers, ready to explore wherever the journey takes you. Visit escapod.us for more information or follow the adventures on Instagram.

About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Major League Fishing, ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, Team Lucas, ROUSH Performance, Expedition Overland, Camburg Engineering, FreestyleMx.com Tour, Zero One Odyssey, and Jeep Jamboree USA. Team GT supports athletes: Jim Beaver, Jerett Brooks, Cory Winner, Kyle Greaves, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., and Britt Myers.

Media Contact

Verde Brand Communications

(307) 235-0268

escapod@verdepr.com

 

Greenville, S.C.,  – Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.

Participants were aged six to 85, residing from 42 states and 13 countries, including Denmark, Switzerland, Brazil, Colombia, Czech Republic, England, Canada, Mexico, and Spain, to name a few. Leading into and during the event weekend, the Hincapie team rallied the global community with the ultimate goal of raising over one million dollars for a local community heavily impacted by Hurricane Helene. Their efforts aren’t done yet.

“This year’s Gran Fondo Hincapie was a last-minute shift in focus, but it quickly became a full-scale fundraising effort,” said Rich Hincapie, President of Hincapie Events. “Once we decided to pivot,

George, myself, and the whole family started reaching out to our networks. We worked tirelessly in the lead-up to the event weekend—calling, texting, emailing individuals and groups, calling in favors, and rallying support from the global community—not just cyclists, but anyone who believed in the cause. It was incredible to see so many people come together for the fundraising events, which spanned four days. Raising the amount we have so far is my proudest accomplishment in cycling.”

As with all of Hincapie’s Gran Fondos, and more than ever with this Greenville event, the weekend was much more than just a big ride. Leading into the event weekend, a global press release was distributed and picked up by all major bike media, which helped rally the cycling community. Over the four-day event weekend, all programming aspects of the weekend were tailored to maximize fundraising, including special dinners, live auctions, and targeted events. Celebrity riders showed up in full force in support including Sir Mark Cavendish, Sir Bradley Wiggins, Jan Ullrich, Jolanda Neff, Bobby Julich, Christian Vande Velde, and Victor Hugo Pena as well as celebrities from the NFL and motocross racing world.

A Thursday night fundraiser with Michelin star chef Matt Accarrino had over 100 people in attendance and a Celebrity Chef Dinner on Friday night, featuring five chefs, was sponsored by 21 beverage companies and welcomed over 400 people. On race day, a big effort was placed on the signage around the expo, which had a QR code for people to make donations. A fundraiser clicker was broadcast during the Festival and Expo all day, and the rest stop on course was accepting cash donations.

On Saturday night, during the After Party, a live speed painting was done of Mark Cavendish, the Tour de France stage win record-holder, by artist Jared Emerson, which was signed by Cavendish, and raised $92,500. During the event, an auction was facilitated by a close friend of the Hincapie brothers, Anthony Sullivan, founder and CEO of Sullivan Productions, Inc., the face of OxiClean. Many prized possessions and generous donations were auctioned off, with all proceeds going to the fundraiser.

The weekend culminated with a high-end fundraising gala in downtown Greenville, hosted by the Les Domestiques, a Canadian philanthropic club whose motto is “cyclists that serve.” This event alone raised over $240,000 and George Hincapie’s most prized possession was auctioned off as a finale to the incredible weekend of giving.

“The bike I rode to second place in the 2006 Tour de France Prologue in Strasbourg—missing the win by just one-one hundredth of a second—will always be one of my most prized possessions,” said Hincapie. “Auctioning it off for $45,000 was a reminder of how hard work and pushing just a little harder has always been key to reaching my goals. It’s an important reminder for many aspects of life: if we can push harder, we can achieve anything—even to reach our goal of raising a million dollars. Throughout my entire cycling career, helping raise this much money for our local community has become my greatest achievement.”

The Hincapie team still has their eye on their ultimate goal of raising one million dollars to help residents of Polk County. Donations may be made through this link.

To learn more about Gran Fondo Hincapie please visit https://hincapie.com/ or follow along on social media on Facebook, Instagram, X, and YouTube.

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About Hincapie

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, but we also make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and build a strong community for future cyclists. Join us on our journey.

About George Hincapie

George Hincapie is a retired professional road cyclist who was one of the most accomplished American cyclists of his generation. Over his 19-year career, he competed in 17 Tours de France, the most of any American cyclist, participated in five Olympic Games and excelled in the Spring Classics, including winning Gent-Wevelgem in 2001 and securing multiple top-10 finishes in Paris-Roubaix. Since retiring from professional cycling in 2012, Hincapie has remained active in the sport as a co-founder of Hincapie Sportswear, which specializes in cycling apparel, and launching a professional cycling team. He is also the co-owner of Hotel Domestique, a luxury cycling destination in South Carolina, and hosts the Gran Fondo Hincapie series with his family.

PHOENIX (November 12, 2024) – Lectric eBikes, 2023’s best-selling eBike company in America, today announced the launch of XPedition 2.0 with all-new upgrades, including a torque sensor, refined frame design, front suspension, and much more for the same price as the original XPedition starting price of $1,399.

Co-founders and lifelong friends, CEO Levi Conlow and CINO Robby Deziel, who set out to create an affordable eBike for Levi’s father back in 2019, have since created the most successful eBike company in America by launching the nation’s most popular eBike, the XP 3.0. They followed up on the success of the XP 3.0 with what would become the best-selling cargo eBike, the XPedition, which featured the power to haul up to 450 pounds and the versatility to carry everything from groceries to hard coolers to the most important cargo of all: loved ones, precious pets, and children.

“The XPedition has been the best-selling and most successful cargo eBike in the industry since its debut, and that’s due to its unmatched combination of performance and value,” said Conlow. “With the XPedition 2.0, we’re doubling down on that commitment. Even in a year when many eBike prices have gone up, we’re delivering significant upgrades without increasing the price—something we believe will only amplify the continued success of this eBike.”

The XPedition was designed to be the ultimate transportation solution, allowing riders to tackle even the most daunting hills while holding up to 450 pounds. The new XPedition 2.0 boasts the same 450-pound payload capacity, a torque sensor combined with Lectric’s PWR+ (Pedal Assist Wattage Regulation) programming, and a 750-watt (1310W peak) rear hub motor. The industry-leading torque sensor provides an exceptional riding experience with intuitive and controlled power delivery with each pedal stroke.

All new features and upgrades include:

• In-house designed torque sensor for best-in-class performance at higher power levels.
• Adjustable dual spring 50mm front suspension fork with thru axle.
• 750-watt M24 motor that peaks at over 1300 watts, and Shimano 8-speed drivetrain.
• Redesigned longer, more refined frame with updated tubing, providing an extended wheelbase for improved stability and additional space for cargo.
• Load capacity of 450 pounds.
• New extra wide-stance kickstand.
• Narrower 2.5-inch (by 20-inch) wheels for better maneuverability and handling.
• Color display and turn signals.
• Upgraded lock-on grips and trigger shifter.
• Three battery options, including dual option that provides 35Ah of capacity and over 170 miles of range.
• Two new colors: Raindrop Blue and Stratus White.
• Upgraded accessories, including newly-designed Orbitor and XL Pannier bags.
• Compatible with new 5-amp Fast Charger that charges batteries 250 percent faster.
• Batteries and electrical system certified to UL2271 and UL 2849.
• Meets new DIN 79010:2020 standard for cargo eBikes, which requires unique testing for cargo eBikes, including brakes and parking brakes, higher load-bearing tests for the frame and fork, and additional child passenger safety tests.
• Free shipping and requires only one-minute tool-free assembly with thru-axle.
• Same starting price as original XPedition at $1,399.

Additional details and specifications are available at lectricebikes.com.

Link to online press kit for images and video.

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About Lectric eBikes

Lectric eBikes is one of the fastest growing electric bike companies in the nation, selling more than 500,000 eBikes in just five years. The company is known for its dedication to producing quality products at affordable prices. Its flagship XP^TM models are exceptionally designed so that everyone can ride, delivering all the high-quality features of an elite eBike, offered at an industry-shattering low price. More information is available at lectricebikes.com.

Contact

Tim DeClaire, Director of Communications

Lectric eBikes

tdeclaire@lectricebikes.com

480-828-4862

 

Andrew Meehan, Account Manager

InGoodTaste

andrewm@igtstudio.com

435-659-7348

SOUTHERN PINES, NC [Nov. 12, 2024]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, has unveiled a lightweight base layer crafted from luxurious microfiber jersey knit fabric duly named Silkys.

Engineered to regulate body temperature in all climates, Silkys are the take everywhere pair. Soft as silk, the advanced fabric efficiently wicks moisture away with moisture transfer fibers to promote rapid evaporation. Featuring UPF 30+ and 4-way stretch, this ultra-light garment provides a perfect combination of comfort and performance with just a touch of luxe.

“Body fit base layers were the start of Hot Chillys outdoor performance products and forty years later, we want to continue to stay true to that vision of innovation in the outdoor landscape” said Jackie Murrel, Hot Chillys’ Head of Design. “We took our original product, which revolutionized clothing at the time, and developed something new for today’s environment. The Silkys base layer brings a luxurious feeling in a lightweight form.”

Hot Chillys was the first performance fit base layer to take high tech fabrics that were previously found in performance running wear and winterize them to provide thermal protection against the elements. From its launch in 1985 to present, this tried and true brand provides thermal comfort for the whole family. Promoting the pursuit of fun outdoors in every season, Hot Chillys utilizes cutting edge technology to keep people dry and warm in every activity.

The launch of Silkys provides a new level of comfort and softness to a classic collection of best selling base layers. Silkys are great for an extra travel layer, cozying up by the fireplace, coffee on the porch on a brisk morning, or a weekend camping trip. Equipped with MTF technology, this fabric ensures superior performance for cool conditions while keeping the body dry and comfortable.

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About Hot Chillys

Hot Chillys leads the winter sports apparel industry with more than three decades developing performance base layers, socks, fleece and accessory products, with a focus on comfort and fun. In 1985 we revolutionized the market with technologically advanced body fit base layers that wick away moisture to keep you warm and dry. Today, Hot Chillys offers a comprehensive line of apparel for men, women and children using next-level materials for seamless comfort, function and fit that pass rigorous performance testing for quality and wearability — on the slopes, in the wild and everywhere in between. Count on three decades of high-performance products and countless great times. Put ‘em on and get going! Learn more at www.hotchillys.com.

Media Contact: Verde Brand Communications | Lauren Haber | hotchillys@verdepr.com

ASHEVILLE, N.C. (Nov. 11, 2024) — This week at the Grassroots Outdoor Alliance Connect buying show, outdoor specialty retailers and brand leaders will find a new resource launched in 2024 that sheds light on the Outdoor Industry and specialty outdoor retail  — a B2B publication titled Grassroots Stories.

Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, has always counted education as a key component of its mission. The organization is publishing Grassroots Stories with the goal of calling attention to issues facing the industry, as well as celebrating the people who make the industry so special.

The issue available this week at Connect in Kansas City is the second edition of Grassroots Stories. The first issue was published in the Spring leading up to the Connect show in Reno, Nev., in May. The Connect Show takes place twice a year to support brand line showings for independent specialty retailers in line with key order deadlines.

“Our work at Grassroots Outdoor Alliance supports our retail members in running their businesses as effectively as possible. That’s always meant sharing up-to-date information among our members and providing different kinds of educational resources,” said Gabe Maier, President of Grassroots Outdoor Alliance. “Grassroots Stories is a direct outgrowth of that. It’s helping us do exactly what we should be doing — looking at current trends, successes and problems, sparking a forum for discussion, and serving as a platform for ideas and innovation.”

Among other topics, the current issue of Grassroots Stories covers:

• The current outlook amongst speciality retailers through the lens of data.
• What the future of the industry looks like through its up-and-comers.
• How the most effective reps aren’t just sales people, they’re integral partners in the business of effective retail.
• What it looks like to build an outdoor retail hub as a pillar of community over 40 years.
• How retailers and brands are navigating the ongoing transition around PFAS legislation.

The publication is led by the Grassroots Outdoor Alliance staff in concert with Artmesia Media and editorial director Doug Schnitzspahn. Schnitzspahn brings 25-plus years of experience in the Outdoor Industry and outdoor media, including working as the longtime editor of the Outdoor Retailer Show Daily and Outdoor Retailer Magazine, 15 years as the editor in chief of Elevation Outdoors, and work as a freelancer for publications ranging from Outside Magazine to National Geographic, Men’s Journal and Travel + Leisure. A range of longtime outdoor industry freelance writers are contributing stories to the independent publication.

“This industry is a special place for everyone who works in it, and it deserves a forum that takes an in-depth look not just at the issues facing it, though that’s important, but also at how it’s such a vibrant, innovative and just plain different place relative to many other industries,” Schnitzspahn said. “Grassroots Stories is an effort to provide that perspective.”

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

 

Minneapolis, MN, Nov. 11, 2024 — Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // – Sezzle, a leader in the Buy Now, Pay Later (BNPL) industry, today announced a new partnership with Backcountry, the premier online outdoor retailer. Customers will soon be able to take advantage of Sezzle flexible financing, across all of Backcountry’s online and in-store brands, including Steep & Cheap, Competitive Cyclist, and MotoSport.

Backcountry’s decision to switch from a competing BNPL provider to Sezzle was influenced by several key factors, with the Sezzle product’s superior approval rates being a standout advantage. The Sezzle platform’s ability to approve a wider range of customer profiles aligns with Backcountry’s commitment to inclusivity and customer satisfaction. This approval efficacy highlights Sezzle’s strength in serving diverse customer needs, including those who may have been impacted by the debt cycles of traditional credit institutions. This key differentiator made Sezzle the clear choice for Backcountry.

Hand-in-hand with its responsible approach to lending, the Sezzle product’s ability to increase approval rates and offer flexible payment options enables Backcountry to enhance the overall shopping experience, ultimately driving higher online and in-store conversion rates across all of its brands.

“Sezzle stood out as the partner that could truly help us to meet the needs of our diverse customer base,” said Kevin Lenau, Chief Financial Officer of Backcountry. “The product’s ability to approve a broader spectrum of customers, paired with their mission to empower consumers financially through credit-building history and responsible lending practices, made Sezzle the clear choice for us. We’re excited to offer our customers this seamless, flexible payment option.”

Sezzle is enthusiastic about the collaboration. “Partnering with Backcountry is a significant milestone for us,” said Paul Paradis, President and Co-Founder of Sezzle. “Backcountry is a brand that’s synonymous with adventure and excellence, and we’re thrilled to provide their customers with the flexibility they need to pursue their passions. This partnership highlights how Sezzle approval efficacy is driving real results for merchants while keeping consumers’ financial wellness top of mind.”

With Sezzle BNPL payment platform, Backcountry customers can split their purchases into four interest-free payments over six weeks, allowing them to budget for outdoor gear, cycling equipment, and motorsport essentials with greater ease.

Interested in learning more about how Sezzle can help you increase conversion rates and reach more shoppers? Learn more here. 

About Sezzle Inc.

Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers’ purchasing power by offering access to interest-free installment plans, both online and in-store. With a focus on transparency, inclusivity, and ease of use, Sezzle provides consumers with the tools to manage their spending responsibly, take control of their finances, and achieve lasting financial independence with their products, of which Pay in 4 and Pay in 2 loans are originated by WebBank.

For additional assets and news on Sezzle please visit https://my.sezzle.com/news/  

Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter 

Sezzle US Media Contact:

Erin Foran

Tel: (651) 403-2184

Email: erin.foran@sezzle.com

About Backcountry:

Established in 1996, Backcountry stands as a trusted cornerstone in outdoor retail, known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. For beginners and pros alike, Backcountry sells nearly 800 esteemed brands, both online and across its nine U.S. brick-and-mortar locations. This includes Backcountry’s in-house apparel line, which has produced several performance-driven franchises known for quality and durability such as Cottonwoods, Cardiac, Tahoe, Wasatch, Slickrock and more—each developed in collaboration with Backcountry’s athlete team and backed by its team of Gearhead experts. With decades of experience, a broad assortment of innovative products, and an unparalleled concierge service, Backcountry is your one-stop-shop for every adventure at any budget.