Archives: Press Releases

BOULDER, CO (Feb. 3, 2025) – La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection and sees the introduction of the Lumina Down Jacket Series and new Gore-Tex® Performance shells. From fast-and-light backcountry missions to powder-filled descents and extreme alpine expeditions, these new pieces are designed to meet the diverse needs of mountain athletes.

Engineered with 1000-fill pure white down, the Lumina Down Jacket Series delivers exceptional warmth while remaining incredibly lightweight and packable. Each jacket is constructed with a PERTEX® Quantum shell featuring Diamond Fuse technology, a unique engineered structure that allows fabrics to remain very stable over extended wear and washing. Thoughtful details such as strategically placed down chambers, elastic sleeve hems, and adjustable features ensure that the Lumina jackets perform in the most extreme environments.

“With the Lumina Series, we’ve focused on designing extremely lightweight insulated pieces that meet the demands of alpine athletes in the harshest conditions,” said Jonathan Lantz, President of La Sportiva North America. “This collection is made for those who rely on their gear to perform when it matters most. Whether tackling steep climbs or venturing deep into the backcountry, the Lumina jackets deliver the warmth needed for serious mountain pursuits without weighing you down.”

The Lumina Series offers three distinct options for a variety of backcountry adventures. The Lumina 100 Down Jacket is the lightest in the lineup. Weighing just 5.9 oz and priced at $259, this jacket is perfect for fast-and-light missions where weight is critical. The Lumina 200 Down Jacket, at 8.8 oz and $349, features an elastic hood for added protection and 125g of down insulation for extended exposure to harsh conditions. For the most extreme adventures, the 12.3oz $399 Lumina 300 Down Jacket delivers unparalleled warmth with 175g of premium down and an adjustable bottom hem.

Building on the proven performance of La Sportiva’s Alpine Tech line, the Alpine Guide GTX Performance Jacket and Pants are crafted to meet the demands of alpinists and ski mountaineers. These hardshell pieces are made with GORE-TEX® Performance fabric, offering a 28,000mm water column rating and exceptional breathability. The $499 Alpine Guide Jacket features a helmet-compatible hood, underarm ventilation zips, and an internal snow guard gaiter. Paired with the adjustable $399 Alpine Guide Pants, this system provides reliable protection and comfort for challenging alpine environments.

Designed for freeride skiers chasing deep powder, the Sender GTX Performance Jacket and Bib Pants deliver protection and functionality for free-touring adventures. Made with GORE-TEX® Performance fabric, the Sender Jacket includes a helmet-compatible hood, underarm ventilation zips, and a water-resistant double-slider zipper. The Sender Bib Pants come equipped with ventilation zips and use an articulated construction that allows for excellent mobility during powder-filled descents. The Jacket is priced at $549, while the Bib Pants retail for $449.

The new Alpine Tech collection will be available at select specialty retailers and at lasportivausa.com in the fall of 2025. Select samples for media will be available prior to the release of the line.

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

Jan. 30, 2025 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max is built for runners looking to go further, faster. The new shoe will be available in the fall of 2025 and is designed to excel in all types of terrain. From the buttery singletrack of California to the rocky trails of Colorado, this shoe can do it all.

Maximalist shoes have become a staple in trail and ultra running, providing comfort and protection over long distances. However, they often struggle to provide the control and responsiveness needed in technical terrain. The $165 Prodigio Max bridges this gap, delivering protection, energy return, and precision for steep climbs and tricky descents.

“The Prodigio Max represents the next evolution of La Sportiva’s trail running lineup,” said Jonathan Lantz, president of La Sportiva North America. “It delivers everything runners love about maximal shoes while solving the performance and stability issues that can exist in the category. We’ve delivered the legendary La Sportiva lock-down fit in a maximalist platform. The Max allows athletes to go farther and push harder, whether they’re racing ultras or exploring their favorite local trails.”

At the core of the Prodigio Max is XFlow Endurance, a new nitrogen-infused eTPU midsole that offers plush cushioning without sacrificing responsiveness. The shoe’s higher sidewalls add stability on rough trails, while an aggressive rocker geometry ensures a smooth and efficient stride. The outsole comes equipped with 4mm lugs and combines the brand’s sticky FriXion White rubber in the forefoot with durable FriXion Blue rubber in the heel, ensuring confident traction on all surfaces.

The Prodigio Max features a new wide fit, providing all-day comfort for ultra-distance efforts. La Sportiva is also introducing a cutting-edge upper for the shoe, which centers around its new Comfort Wire fabric. Comfort Wire is made from a combination of TPEE polyester and embroidered yarn, allowing for enhanced durability and support while also reducing weight. A stability wrap provides additional security for the foot, while laser-cut ventilation holes in the forefoot enhance airflow and comfort on ultra-long efforts.

Weighing in at 10.4 oz for men and 9.1 oz for women, the Prodigio Max has a stack height of 37mm in the heel and a 6mm drop. The new model will be available at select specialty retailers and online at www.lasportivausa.com in the fall of 2025.

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

MAMMOTH LAKES, Calif. — January 30, 2025 —  Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated trail running festival.

Tim Tollefson, head crafter and founder of mammoth trailfest., reflected on the journey leading up to this partnership. “After losing our title sponsor, it was difficult to be honest,” Tollefson shared. “While we measure success in smiles and the feedback we get from our community, it’s hard not to feel disheartened when a sponsor moves on. But just like the seasons in the Eastern Sierra, change came quickly, and we soon found ourselves in discussions with leading brands in the running industry.”

Tollefson noted the importance of aligning with a partner that shared the festival’s core values. “We believe trail running has the power to change lives and improve communities,” he said. “At trailfest., we pride ourselves on being more than just a world-class event. The focus on experiences with movies, talks, parties, and kids events is our vehicle to reach people. We continue to push for more youth, women, and people from historically underrepresented communities to have access to this sport and it was important for us to find a partner that would help drive that mission forward.”

Enter Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports. “Much like the upstart underdog we are at trailfest., Craft struck me as a brand ready to make noise,” Tollefson explained. “trailfest. celebrates every runner, from course record breakers to those who persevere to finish against the odds, and Craft is a community-driven brand that aims to inspire and enable athletic progress for world champions and everyday heroes. They made it clear they share the same vision and bring with them a 40 year brand committed to disruption.”

“Partnering with mammoth trailfest. and collaborating with Tim, a true icon in trail running, is an incredible opportunity for Craft,” said Niklas Moberg, Head of Brand at Craft Sportswear. “Trailfest. represents all that is great about the running community—celebrating the joy of running in nature and bringing people together on the trail. This partnership was a natural fit for us, and we’re excited to work even closer with Tim and help elevate trailfest. to new heights while creating a memorable experience for all participants.”

Looking ahead to the 2025 event, Tollefson shared his vision. “Everything we do at trailfest. is checked with, ‘Will this be best for our runners?’ In this new partnership with Craft, we will elevate the trailfest. experience for everyone involved, push industry boundaries in the event space, and launch initiatives to welcome more people into the sport, including an innovative program this summer in Mammoth directed towards high school kids and collegiate running programs.”

From oldtimers and newbies to course record breakers and cutoff chasers, trailfest. is a celebration of community focused on stewardship and storytelling. The 2025 event will take place September 18-21 in Mammoth Lakes, CA. Registration is now open for all events.

For more information and to register, visit https://www.mammothtrailfest.com/.

About mammoth trailfest.

Held on the third weekend in September each year, trailfest. is a multi-day experience designed to increase access to trail running through opportunity, education, and trail stewardship. It offers races of 50k, 26k, Tenkay, hillclimb, and a kids 1k. All festival activities are free and the event elevates local environmental nonprofits, encourages youth participation, and serves as a major economic driver to the Mammoth Lakes community during a difficult shoulder season. It is an event built by community, for community, right in the heart of California. For more information visit mammothtrailfest.com or email info@mammothtrailfest.com.

About Craft Sportswear

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

DENVER, Colo. – January 30, 2025 – The Outside Summit is thrilled to announce its return in 2025 with a slate of featured speakers that includes some of the biggest names in the outdoor industry. As part of the larger Outside Festival, the Summit brings together key stakeholders, career veterans, and emerging talents to set a vision for the future. The multi-day program is designed to foster networking and offer strong professional development opportunities.

The 2025 Outside Summit speaker lineup features sessions with celebrated pioneers and rising stars, including Reed Hastings (Co-Founder of Netflix and CEO of Powder Mountain), Caroline Brown (Global Brand President, The North Face), Albert Lin (National Geographic Explorer and TV Host), Alyssa Ravasio (Founder, Hipcamp), Carrie Besnette Hauser (President and CEO, Trust for Public Land), Kent Ebersole (President, Outdoor Industry Association), Luis Benitez (VP Global Government Affairs, Lululemon), Mike de la Rocha (Co-Founder, Revolve Impact), Nicole McLaughlin (Multidisciplinary Designer), Sen. John Hickenlooper, Joey Montoya (Founder, Urban Native Era), Dhani Jones (Former NFL Linebacker, TV Host & Entrepreneur), Lauren Bash (Climate Creator and Storyteller), Jessica Wahl Turner (President, Outdoor Recreation Roundtable), Conor Hall (Director, Colorado Office of Outdoor Recreation Industry), Wynter Mitchell-Rohrbaugh (Digital Brand Strategy Consultant, Two Six Eighty Productions) and Alex Zhang (Chief Creative Officer, Powder Mountain). The lineup of speakers is subject to change and will be regularly updated at theoutsidesummit.com.

“The Summit is an embodiment of our mission at Outside, and serves the larger vision behind the Outside Festival,” said Robin Thurston, Founder & CEO of Outside Interactive Inc., who will also be speaking at the Summit. “Last year’s inaugural Summit brought together changemakers from across the outdoor industry to spark important conversations about the future of our businesses. Our 2025 speaker lineup will continue building on last year’s success with an inspiring group of individuals who will empower more people to enjoy, discover, and protect the outdoors. I’m eager to hear their valuable insights.”

Last year’s Outside Summit saw 35 speakers, 27 panel discussions, and a sold-out audience of more than 500 attendees. In 2025, the program will expand to a dedicated campus adjacent to Denver’s Civic Center Park from Thursday, May 29 to Sunday, June 1. Sessions will take place at the Denver Art Museum and newly renovated spaces within the Denver Public Library, providing a vibrant backdrop for connection and inspiration.

“The Outside Summit is where outdoor culture and bold vision converge, and it’s only getting better,” said Melanie Strong, Founding Partner of NEXT Ventures. “The speaker content last year was top-notch, the networking opportunities were unparalleled, and the connections I made continue to shape my work in the outdoor industry. The Summit offers something the outdoor industry has long needed—a dedicated space to meet, collaborate, and drive meaningful change. The 2025 Outside Summit is a must-attend for anyone looking to be part of the future of the outdoors.”

The 2025 Outside Summit program will focus on entrepreneurship, storytelling, access, and sustainability, and will include a pitch competition for industry startups, plus networking activities and gatherings. The complete schedule will be released early in the spring. Industry professionals interested in attending are encouraged to secure their spot today.

Outside Summit registration and badge pick-up will begin Thursday, May 29, following an industry job fair hosted that same day in partnership with Basecamp. A full day of programming takes place on Friday, May 30 (8 a.m. – 6 p.m., approximate), followed by evening festivities, setting the stage for the larger Outside Festival on Saturday and Sunday in Civic Center Park (festival times are 1 p.m. – 10 p.m., approximate). The Outside Summit badge grants ticketholders access to both days of the Outside Festival, as well as pre-festival activities and gatherings over the weekend, plus entry to an Outside Summit lounge on the festival grounds. Summit badge holders will receive a complete schedule of Outside Festival and Summit events, times, and locations in advance.

Tickets to the Outside Summit, which include meals and a two-day General Admission+ pass to the Outside Festival, start at $745 for a limited time. Group discounts of $50 off per ticket are available for purchases of five tickets or more. Outside+ members also enjoy a $50 discount. For attendees who prefer an upgraded experience, the Summit Badge with Outside Festival VIP Upgrade is available for $810, including access to all Summit programming, plus a two-day VIP pass to the Outside Festival. A limited number of discounted badges are available on an as-needed basis for students, those who work in education and government, nonprofits, and smaller brands or startups.

For tickets, programming updates, and more information, visit theoutsidesummit.com. Sponsors for the 2025 Outside Summit include REI Co-op, VF Corporation, The State of Colorado, Colorado Outdoor Recreation Industry Office, Outdoor Industry Association, Trust for Public Land, Visit Denver, Outdoor Recreation Roundtable, Outside for Business, Denver Art Museum, and Denver Public Library.

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Media Contact:

Rachel Weiss rachel.weiss@backbone.media

Photo and Video Assets (Credit Outside)

About the Outside Festival and Summit

The second annual Outside Festival and Summit will take place in downtown Denver from May 29 – June 1, 2025. The Outside Festival presented by Capital One and REI, May 31 – June 1, is a celebration of everything outdoors, featuring music, films, speakers, gear, and more. The event is driven by a partnership between Outside Interactive, Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared vision to make the outdoors more accessible and more inclusive. The Outside Summit, May 29 – June 1, 2025, is the outdoor industry’s premier networking conference. For more information, including tickets, please visit theoutsidefestival.com.

About Outside Interactive, Inc.

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

• Location: 95 Oakway Center, Eugene, OR
• Store size: 30,120 square feet
• Store features: Full-service bike shop and ski and snowboard shop, Re/Supply used gear and apparel department
• REI Co-op membership: More than 137,000 lifetime members in Eugene and 988,000 members in Oregon
• REI stores in state: Beaverton, Oregon (107 miles away, opened 2024); Bend, Oregon (89 miles away, opened 2005); Clackamas, Oregon (99 miles away, opened 2007); Hillsboro, Oregon (121 miles away, opened 2004); Medford, Oregon (167 miles away, opened 2012); Salem-Keizer, Oregon (66 miles away, opened 2014); and Tualatin, Oregon (94 miles away, opened 1990). REI Re/Supply Clackamas opened in 2023 to provide members with access to high-quality, used outdoor gear and apparel at great prices.