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THE SALES TEAM AT INDUSTRIAL REVOLUTION WELCOMES HARRISON FRYE AS A REGIONAL SALES MANAGER.

Tukwila, WA, USA – Industrial Revolutions is excited to welcome Harrison Frye to the Sales Team as a Regional Sales Manager. Frye is responsible for managing relationships across all Industrial Revolution markets, managing accounts, and overseeing independent reps and distributors of Industrial Revolution brands, namely UCO, Morakniv, Esbit, and Pedco.

A native to Washington with more than 7 years of sales experience, Frye comes to the table with a strategic and analytical mindset and is motivated to build new network connections. “I have enjoyed getting to know the IR team and learning about the company history and product assortment,” says Frye. “I am looking forward to the opportunity to grow with the company.” In his spare time Frye enjoys hiking, golfing, mountain biking, and spending time outside with his wife and children.

“Harrison brings an expertise that spans from marketplace to independent dealers, including established relationships with many of our customers,” says Chris Clark, Vice President of Sales and Marketing at Industrial Revolution. “He brings deep product knowledge, both in cutlery and general outdoor. We are excited to have him join the team at IR!”

Industrial Revolution is a collection of people, brands, and products that share the singular purpose of making life outside more enjoyable. As a privately held company, they choose to model a work/lifestyle that ensures our bottom line is defined by more than numbers alone. They believe that relationships matter, that their people matter and that they must always move forward toward sustainability, wherever they can, simply because it is the right thing to do.

Industrial Revolution was incorporated in 2005, but was founded in 1971 as UCO Corporation. Industrial Revolution is now a leading manufacturer and distributor of inventive products that promote fun, safety, and comfort in the outdoorsIndustrial Revolution includes two owned brands – UCO and Pedco – and two distributed brands – Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.

To check learn more about Industrial Revolution at https://www.industrialrev.com/.

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Five-mile cross country lap is a nod to the 2001 Durango World Cup race, won by Julien Absalon and Mary Grigson

 

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Durango, Colo. (March 6, 2023) – This year’s Iron Horse Bicycle Classic Subaru Mountain Bike Race will harken back to the past, using similar trails as the 2001 UCI World Cup course. The 5-mile lap will start and end at Chapman Hill and loop around the prominent mesa just east of downtown for a total of more than 500 feet of climbing per lap.

Durango’s cycling and mountain bike legacy–being home to hundreds of miles of singletrack and numerous Olympians–is closely linked with the Iron Horse, which began in 1972. Things really took off for Durango after the inaugural UCI Mountain Bike World Championships in 1990, with the town hosting a World Cup in 2001 and multiple NORBA races.

“This year’s mountain bike course has been ridden and raced many times by the sport’s biggest stars,” said race director Ian Burnett. “The Iron Horse cross country race has been a mainstay in the Durango cycling calendar for years so we wanted to nod back to our history while creating a course that challenges the current crop of pro riders.”

Starting at the base of Chapman Hill, racers will storm toward the half-mile climb up Lion’s Den Trail before topping out on the mesa overlooking town. From here the course flattens out as it skirts around the east side of the Fort Lewis College campus, home to the National Championship-winning FLC Cycling Team. After some flowy yet tricky turns on the south side of the mesa, racers will tackle a few short, punchy climbs as they head back toward Chapman, where they will plunge down the ski hill amid throngs of spectators.

Racers will complete a set number of laps depending on which category they are a part of. There will be three waves of racers taking off throughout the day on Sunday, May 28, and there are plenty of spectating opportunities along the course. Start times by category are posted here, and the course map is available here.

Mountain biking has been a mainstay at the Iron Horse Bicycle Classic, which is known for the Durango-Silverton road race and tour, where riders “race the train” over two mountain passes for a total of 50 miles and 5,700’ of elevation gain. In recent years, the event has also added the Alpine Bank La Strada La Plata gravel event, which will also start and end at Chapman Hill.

Both the long and short gravel courses will start off on city streets before tackling the loose and rocky Horse Gulch Road climb. Riders then head east toward the punchy Glockenspiel climb and the steady yet scenic Texas Creek climb. The short course is 59 miles with 5,400 feet of climbing. The long course adds an additional loop with rolling terrain for a total of 98 miles and 8,000 feet of climbing.

Riders can register for all events and find  more details about the Iron Horse Bicycle Classic at: https://www.ironhorsebicycleclassic.com.

 

About Iron Horse Bicycle Classic

The Iron Horse Bicycle Classic is a 3-day cycling festival, which includes a 47-mile bike race and tour over two 10,000’ passes from Durango to Silverton, Colorado. The tradition began in 1971 when Tom Mayer challenged his brother Jim to see if he could ride the route faster than the train. Today the Iron Horse includes mountain bike and gravel events as well as numerous other cycling festivities around town.

AMHERST, Mass. (April 6, 2023) – OrthoLite Cirql™, the world’s first circular foam material solution for footwear, has been named to the shortlist in the “Best Sustainability Initiative of the Year” category by Drapers Footwear Awards 2023.

Drapers has been the leading authority on fashion retailing in the UK since 1887, and its annual Drapers Award is given to a UK or Irish footwear brand, retailer, etailer or supplier that has improved its environmental impact or launched an impressive product within the year. Submissions are judged on four criteria: How the initiative was implemented across the business, the difference made to the business and its operations, how the activity or product achieved its objectives, and relevance to target audience.

Introduced in March 2022, OrthoLite Cirql was developed through an exclusive partnership between OrthoLite®, the global leader of sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, the international innovator and leader in the advancement, development and manufacture of biodegradable and compostable bio-products.

“We are honored that OrthoLite Cirql is among this exceptional group of finalists in the category of best sustainable initiative of the year,” said Glenn Barrett, founder and CEO of OrthoLite. “OrthoLite Cirql is on a mission to help lead the footwear industry toward true circularity, and we consider this innovative new material solution already to be a ‘win’ for all of our brand partners who are making strides toward sustainability in footwear.”

OrthoLite Cirql foam is a patented footwear materials solution combining OrthoLite’s 26 years of expertise and innovation in foaming polymers and Novamont’s world-leading bio-based, compostable and recyclable polymer to provide the first technology capable of greatly reducing the impact of the manufacturing process with multiple end-of-life disposal options.

OrthoLite Cirql will offer a traditional plastic-free, scalable and truly circular material to OrthoLite’s 500+ footwear brand partners and factory stakeholders in 2023.

OrthoLite Cirql is free from “forever chemicals.” It is responsibly sourced from non-GMO traditional vegetable raw materials derived from plants plus synthetic biodegradable materials. The material can be returned to the production cycle by advanced chemical recycling to help keep materials in use or back to nature as fully compostable through selected industrial composters.

Using existing and new, closed loop, take back, recycling streams for footwear, scalable end of life management will involve collaboration with footwear brands and the waste management sector. OrthoLite Cirql will also help avoid the accumulation of persistent microplastics as particles will biodegrade similar to natural polymers such as cellulose.

OrthoLite Cirql is committed to full transparency and third-party validation, and has  undergone extensive third-party testing, and analysis including a complete Life Cycle IVL Assessment. OrthoLite Cirql is Certified Industrial Compostable – (Din Certco), REACH-certified (EU) and USDA Certified Bio Preferred®, RSL compliant (Intertek), certified GMO-free, certified Vegan and Hypoallergenic.

The winner of “Best Sustainable Initiative of the Year” will be announced at the Drapers Footwear Awards 2023 in London on June 22, 2023.

For more information about OrthoLite Cirql, visit OrthoLiteCirql.com.

 

About OrthoLite®

OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of OrthoLite Cirql™, the patented, revolutionary alternative to conventional plastics that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. Currently OrthoLite is found in more than 550 million shoes across all categories each year from brands such as Adidas, Altra, Asics, Brooks, Clarks, Converse, Danner, ECCO, Fendi, HOKA, Hugo Boss, Justin, New Balance, On, Reebok, Rothy’s, Salomon, Skechers, The North Face, Timberland, Toms, Under Armour, and Vans.

OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, and strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and OrthoLiteCirql.com, and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

Salt Lake City, UT (April 5, 2023) “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share the lessons they have learned through their experiences and pass advice on to the next generation of female skiers.

The film is inspired by the poem “Advice for Girls,” written by Addy Jacobsend. Her hope is that her words will remind women and girls that they are worthy of success, allowed to take up space, and are extremely valuable to the ski industry. The Advice for Girls team hopes that this film will provide young girls with the inspiration to show up as their true selves and not let anything stand in their way.

The all-female cast AND production crew is extremely passionate about celebrating and uplifting women through empowerment, equal pay, and equal opportunities.

“I wrote the “Advice for Girls” poem all about the lessons I have learned as a female skier,” says author, producer, and athlete Addy Jacobsend. “Over the years there have been many limiting beliefs fed to me by the ski industry, and unfortunately, they have had the power to hold me back at times.”

“My hope is that both the poem and the film will help women and girls skip over some of those harmful, limiting beliefs and inspire them to take up space in the ski industry.”

There are thousands of people who are passionate about this movement and want to support women in skiing. Although the ski industry is supportive of this film, women still don’t receive the financial commitment from the industry that they deserve. In order to help this film reach its highest potential and make as much of an impact as possible the Advice For Girls team is turning to their skiing community to fill in the gaps: dads, moms, brothers, grandparents, supportive partners, friends, allies, and anyone passionate about women’s sports.

The film’s Kickstarter is live until May 5th! Visit the Kickstarter to learn more about the film, the all-female production team, and watch the film’s first teaser. Please consider supporting Advice For Girls either by donating to the Kickstarter or sharing information about the film’s fundraising efforts with those you think might be interested.

Kickstarter: https://www.kickstarter.com/projects/adviceforgirlsfilm/advice-for-girls

Follow along on Social Media: @advice4_girls on Instagram

Questions: Thank you for your interest in learning more about Advice for Girls! For any questions or press inquiries, please contact sara@theroadwesttraveled.com and addyjacobsend@gmail.com.

Photo Credits: Bianca Germain @biancagermain, Katie Cooney @ktcooney

Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith steps into the new leadership position effective immediately. She will lead Camber in equipping the leadership of 300+ Fortune 100, small business, and nonprofit member organizations to achieve systems change.

 

Smith brings to Camber more than 15 years of strategic leadership experience spanning both the nonprofit and for profit sectors. In her most recent role as Camber’s Chief Development Officer, Smith has led Camber’s partnership, marketing and fundraising teams that make up pivotal components in expanding Camber’s visibility, strengthening relationships, and increasing the organization’s sustainability. She also held leadership positions with national nonprofits, including the Leukemia & Lymphoma Society, the Girl Scouts, and the Urban League.

“Tiffany joined the organization with a proven track record of impact and continued the trend of success within the first year at Camber,” said Reggie Miller, co-president of Camber’s Board of Directors and Vice President, Global Chief Diversity, Equity & Inclusion Officer of McDonald’s. “She established a partner experience which has increased partner engagement by 60%, increased Partner retention rate, diversified funding streams, recruited and managed leaders as well as enhanced communication strategies. Tiffany was poised for this promotion with her undeniable impact within our organization and within the Outdoor Recreation Economy. Tiffany is a seasoned leader whose vision, energy and sense of purpose will drive systemic change in building more inclusive, diverse and equitable workplaces.”

Smith will execute on Camber’s strategic plan which includes five key priorities in the next three to five years: amplifying the narrative of Camber’s mission; catering to Camber’s Partners with new programming and initiatives; assessing the group’s core needs through Camber Survey System; creating a more diverse pipeline of professional talent in the Outdoor-Recreation industries; and continuing to find ways to strengthen Camber as an organization.

“This is a critical time for Camber and we couldn’t be more thrilled to have Tiffany step into the CEO position to continue to grow and build meaningful partnerships, programs and a successful, diverse Camber team,” said Michelle Wardian, co-president of Camber’s Board of Directors and Chief Strategy Officer of Youngone America. “Tiffany will continue to lift underrepresented groups and gender equity in the industry and she also will be able to maintain the measurable, impactful results initiated by former Camber co-CEOs Renita Smith and Emily Newman.” 

Camber just released groundbreaking results from its most recent industry survey, which showcases and celebrates the advances and progress of Camber Partners over the past two years. Initial findings from the 2021/2022 Camber Survey System show how Camber delivers to its Partners systemic, scalable, and measurable programs and resources for the advancement of workplace diversity, equity and inclusion (DEI). Camber will be rolling out a number of new initiatives and partnerships in the coming months. 

“I am optimistic, as I take on this role as CEO, to continue the trend of impact by transforming the landscape of workplaces and impacting the lives of those who identify as women and underrepresented groups,” said Smith. “Camber’s work remains emergent, responsive, and flexible to the changing context of the growing and evolving workplaces in the outdoor economy. We will continue to work towards meaningful impact in our critical mission of building inclusive, equitable, and ultimately diverse workplaces in the outdoor industry.”

 

As Smith takes on this new leadership role, Camber will be a black and woman-led organization breaking down barriers that hinder progress to diversity, equity and inclusion in the Outdoor Recreation Economy. To learn about the many benefits of becoming a Camber Partner, including a robust library of resources and transformative programming, as well as an assigned Relationship manager-guiding your workplace DEI journey, please visit www.camberoutdoors.org. Eligible small businesses and nonprofits receive full or partial member sponsorship.  

About Camber Outdoors

Camber Outdoors is dedicated to advancing inclusion, equity and diversity throughout the workplaces that comprise the Outdoor Recreation Economy. To learn more about Camber Outdoors, please visit camberoutdoors.org.

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SEATTLE, WA. – Outdoor retailer and lifestyle brand evo has continuously invested in the mountain bike category since 2014, when it first started selling bikes. This year, evo is significantly increasing its commitment to mountain biking with more new product launches and collaborations than ever, new mountain bike evo Trip adventures, and more community giveback initiatives throughout North America. At the Sea Otter Classic, the world’s premier cycling festival, evo CEO Bryce Phillips will keynote the theme of this year’s summit, “Burn the Playbook.”

“evo has been a resource for mountain bikers for almost a decade—from experts, to weekend warriors, to families and beginners but this season we’re laser-focused on bringing more female-identifying riders into the community,” said Phillips. “In 2023 and beyond, evo will offer a suite of offerings across products, experiences, travel, and community that deepens our roots on the trail.”

On the product side, evo will expand its vertical branded goods mountain bike line with the evo Enduro Hip Pack, a new lumbar pack, and evo Essentials Frame and Seat Bag, and a versatile saddle bag/frame bag. Also, evo will be the exclusive retailer to carry the upcoming limited edition Wild Rye x Juliana women’s MTB kit – scheduled to launch in April – and will carry Santa Cruz, Juliana, and Transition in its largest store, evo Salt Lake, located at Campus Salt Lake.

This summer, evo will introduce new evo Trip offerings in famous bike destinations, including Whistler where the brand has five stores and operates the Journeyman Lodge. Leveraging convenient access to   the Wasatch’s amazing trail network, evo will also launch a women’s bike camp based at Campus Salt Lake in partnership with Juliana. This trip date will be announced in mid-April and takes place in September.

Digging deeper into community impact, evo is organizing or participating in more than fifty bike-focused consumer events this year. Among them are women’s-specific maintenance clinics in partnership with organizations like the Colorado Mountain Bike Association and Sturdy Dirty. Evo will also offer women’s suspension tuning clinics at Snoqualmie Pass to celebrate the newly opened bike park. In addition, evo affinity is supporting affinity rides like the Pride Ride and the Women’s Ride and collaborating with brands like 5.10 and Transition on volunteer dig days across North America. Consumers can expect to see evo mechanics at bike races from the Pacific Northwest to the Mountain West to help racers with any issues they may run into mid-race, from fixing a flat to installing a new derailleur free of charge. evo’s neutral support will be at iconic races like the Sturdy Dirty, Cascadia Dirt Cup, WORCA Toonie, and Bike Utah’s Mid-Week Enduro.

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About evo

evo is an outdoor company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, two All Together Skateparks, lodging and travel businesses, which are centered on sport, culture, the outdoors, and human connection.

evo uses its success in these areas to support non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.

evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle.

To learn more about evo, please visit evo.com. Editorial assets are available here.

 

 

Mainsail and Aleta define versatility with their stylish design and technical feature set

DAYTONA BEACH, Fla.  –  Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.

Building off of the success of Costa’s hybrid category –  frames that blend performance features with everyday style – Mainsail (unisex) and Aleta (women’s) are built with the same high-quality materials and features you want from the beach to the big blue. The versatile new frames are just at home reeling in a fish as they are checking surf breaks, voyaging to a remote atoll or exploring a coastal village.

Inspired by the watery world Costa is synonymous with, Mainsail gets its name from the mainsail on a sailboat, and Aleta, from the Spanish word for “fin.” Staying true to their roots, Mainsail and Aleta maintain a relaxed look and feel, while their technical features are ready for anything the water throws at you. Integrated micro side shields and hooding help keep additional light out for an improved view, the vented Hydrolite™ nose pad​ keeps your frames locked in place and helps prevent fogging, sweat management channels and eyewire drains keep sweat out of your eyes, and keeper-ready temples keep your frames from going overboard.

“Our new hybrid category is our most versatile. It has it all, water-ready performance and a stylish, modern design,” says John Acosta, Costa Sunglasses Vice President of Marketing NA. “We took the performance features that Costa is famous for and added them to a more relaxed frame shape that is equally comfortable and durable on any adventure.”

Mainsail and Aleta come with Costa’s polarized, color-enhancing 580® lens technology for next-level clarity. The scratch-resistant lens cuts haze and blur and enhances key colors for superior clarity and definition. Built better with Bio-Resin, Mainsail and Aleta are lightweight and maintain the durability necessary for any watery adventure.

Adventure is fluid, and Mainsail and Aleta are there for the ride. Starting at $182, both are currently available at local dealers or Costasunglasses.com.  For more information about Costa’s full collection of best-selling sunglasses, visit Costasunglasses.com.

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

 

 

 

 

Leader of innovative recovery tools joins the launch of Ragnar’s Demo Tent Activation

BOULDER, Colo. (April 04, 2023)- ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of the Ragnar’s Demo Tent Activation to elevate participants’ race experience.

Ragnar recently announced its 2023 US Tour, consisting of nationwide Road and Trail running relay events. Ragnar’s portfolio offers both overnight and single-day (Sprint) formats. During the Ragnar Trail Series, teams of 8 collectively run 120-mile trail relay by taking turns completing 3 loops over the same time span. In the Ragnar Road Series, teams of 12 collectively run about a 200-mile relay by taking turns running legs over two days and one nights. In between legs and loops, runners have the opportunity to rest and experience all that Ragnar has to offer.

New to 2023, Ragnar will host a Demo Experience across its entire series where staff will help participants explore and test new products that improve their race weekend, and in the case of ROLL Recovery, make their recovery days better. In between loops, Ragnarians will be able to use the flagship ROLL Recovery R8 Plus Deep Tissue Massage Roller to recover and get ready for their next leg or loop of the relay. In addition to the R8 Plus, the R1 Percussion Massager, R3 Foot Roller, and the R4 Body Roller will be available for Ragnarians to use as well. After experiencing the product first hand, participants will be offered a Race Day Incentive should they like to make an investment in purchasing the product. In addition to the Demo Experience, ROLL Recovery will also be featured in Ragnar’s Recovery Zone in both road and trail events.

“Undertaking a fun and adventurous challenge like the Ragnar Relays can be a tough feat for the body. As a brand whose mission is to help individuals recover more efficiently and achieve their highest physical potential, we found the partnership with Ragnar Relays to be natural and harmonious,” said ROLL Recovery co-founder Jeremy Nelson. “We are excited to help participants conquer the physical challenge, and to recover better afterward.”

“Ragnar is consistently striving to elevate the runner experience at our events,” said Dave DeBoer, General Manager at Ragnar. “As we launch our new Demo Experience, we’re excited to partner with a like-minded brand such as ROLL Recovery that will provide participants with their best, most epic Ragnar adventure to date.”

 

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the flagship R8+, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. ROLL Recovery’s work has earned them the 2022 Colorado Companies to Watch award. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.

About Ragnar

Based in Utah, Ragnar is the largest running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. The portfolio consists of overnight Road and Trail relays as well as single-day Sprint relays. During the Ragnar Trail Series, teams of 8 collectively run a 120-mile trail relay over the same time span. In the Ragnar Road Series, teams of 12 collectively run a 200-mile relay over two days and one nights. During the Ragnar Sprint series, smaller teams run a condensed version of the same course, just less mileage and in one day. Thousands of runners that participate each year, experience moments of heart-racing triumph through shared adventure and human connection. Founded in 2004, the company began as a single relay from Logan to Park City, UT and has grown to include 25+ events. Follow Ragnar on Instagram and Twitter @RagnarRelay and on Facebook @TheRagnarRelaySeries.