TrainingPeaks Launches Apple Watch Custom Workout Integration

Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app.

This integration brings together the proven effectiveness of personalized training and coaching through TrainingPeaks with the powerful workout capabilities of Apple Watch.

“Apple Watch has become an even more in-demand training device for TrainingPeaks athletes,” said Dirk Friel, co-founder of TrainingPeaks. “We’ve heard from a lot of users who want to see TrainingPeaks and Apple Watch working more closely together. Specifically, to have their planned TrainingPeaks workouts available within the powerful Apple Watch Workout app.”

Now with a simple tap, athletes will be able to easily send their workouts from TrainingPeaks directly to the Apple Watch Workout app, making it simple to follow and complete every step of their training right on their device. And through the magic of Auto Send, they can view the next week of workouts from their coach or training plan right on their watch, making the experience even more seamless.

“This integration with the Apple Watch is not just a technological advancement, it’s a leap forward in making high-quality training accessible and practical for both elite athletes and everyday enthusiasts,” explains Friel. “It perfectly encapsulates our vision of bringing expert instruction to more athletes through user-friendly technology.”

TrainingPeaks’ new Custom Workout integration with Apple Watch requires Apple Watch Series 4 or later running watchOS 10.2, paired with iPhone Xs or later, running iOS 17.2.

Founded in 1999, TrainingPeaks revolutionized how athletes and coaches approach endurance sports and has become the world’s leading training and coaching platform. TrainingPeaks provides comprehensive tools for workout planning, communication, and data analysis.

The platform is trusted by professional cycling teams like INEOS Grenadiers and EF Easypost, IRONMAN World Champions, and more than 30 national governing bodies around the world such as USA Triathlon, British Cycling and Triathlon Australia.

While the platform is a staple for elite athletes, it is also used by everyday active individuals, both on their own and with a coach. TrainingPeaks is designed to help anyone reach their potential, whether that is finishing their first 10K, aiming for a podium finish at a local triathlon, or achieving personal health and fitness goals. The platform’s cutting-edge tools allow coaches to be more efficient and precise in their training prescriptions and help athletes stay motivated and on track.

Click here to learn more about this integration.

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

 

 

Arc’teryx Enters Partnership As Official Outerwear Sponsor of the Natural Selection Tour

NORTH VANCOUVER, British Columbia – December 14, 2023 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is announcing its three-year partnership with Natural Selection as the Official Outerwear Sponsor of the Natural Selection Tour starting in 2024. The first year of the partnership will see Arc’teryx outfit the Natural Selection crew with durable, high-performance outerwear throughout the winter as the team works in the backcountry to prepare safe, dynamic venues and produce the events.

Co-founded by professional snowboarder Travis Rice, the Natural Selection Tour is backcountry snowboarding’s biggest stage. With an innovative format designed to reveal riders’ full creative expression and deep knowledge of all-mountain conditions, the tour brings together the top riders to compete on the world’s most diverse and challenging terrain.

This partnership marks a monumental milestone for Arc’teryx as the brand commits to supporting those driving the progression of backcountry snowboarding.

“I am super excited to see Arc’teryx partner with Natural Selection for the next three years. This event is all about highlighting progression, style, and pushing the boundaries,” said Elena Hight, Natural Selection Rider and Arc’teryx Athlete. “This aligns so well with Arc’teryx brand values around product design. I believe this partnership is the ultimate opportunity to continue to elevate snowboarding.”

In addition to outfitting Arc’teryx team riders, the 2024 Natural Selection Tour will see the brand outfit Natural Selection’s behind-the-scenes crew with high-performance outerwear geared towards backcountry environments to provide optimal protection as they operate in the extreme conditions of the tour’s backcountry locations.

“The crew that produces Natural Selection Tour events are some of the burliest in snowboarding. Often located deep in the backcountry, our venues are chosen for the terrain, snow conditions and what will be best for snowboarding, never for comfort or ease of access,” said Liam Griffin, COO of the Natural Selection Tour. “With that we rely on gear that will keep the crew warm and dry for intense 12+ hour days; setting up the venue, building features and running all the production gear. Arc’teryx is built for the conditions we work (and play) in and we’re thrilled to work together in the years to come.”

The Natural Selection Tour, a manifestation of snowboarders’ wildest dreams returns in 2024 with two live head-to-head competition days and YETI Natural Selection DUELS. The Tour also ups the ante this season with two all-new Canadian venues: one, a sport-progressing, naturally enhanced venue at Revelstoke Mountain Resort and a second in glorious, natural backcountry terrain within Selkirk Tangiers Heli Skiing’s tenure; and six new, global DUELS locations.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering unrivaled durability and performance in extreme conditions. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes experiences better.

About the Natural Selection Tour

The brainchild of Travis Rice, the Natural Selection Tour showcases the world’s top riders, from Olympians to big mountain film icons, all competing on the planet’s most exciting natural and naturally enhanced terrain. The 2024 Tour features three stages, as riders move through Natural Selection DUELS, the YETI Natural Selection Selkirk Tangiers and YETI Natural Selection Revelstoke events. The best all-mountain freestyle riders in the world will come together for the crowning of a men’s and women’s champion after the final day of live competition in Revelstoke. The Natural Selection Tour’s mission is to inspire people to forge a deeper relationship with Mother Nature. NaturalSelectionTour.com

 

 

 

 

Gerber Gear Welcomes Outdoor Industry Leader Ash Williams as Head of Marketing

PORTLAND, OR. (December 14, 2023) – Gerber Gear, the leading outdoor gear manufacturer dedicated to crafting problem-solving tools, is excited to announce the addition of Ash Williams as the brand’s new Head of Marketing, effective December 4, 2023. Williams is an accomplished outdoor industry marketing leader with an excellent track record of building high-performance teams and implementing innovative and impactful strategies. He brings decades of experience to Gerber and will play a vital role in the brand’s continued growth in the outdoors.

“We are focused on becoming a leading outdoor brand with ambitious goals for the future, and Ash brings the right breadth and depth of industry experience that perfectly aligns with our goals,” said Keith Carrato, Vice President/GM of Gerber Gear. “Ash has built a reputation in the industry for building strong teams and driving results, and we’re excited to add his leadership and expertise to Gerber.”

Williams most recently served as the VP of Marketing at Grundéns, a leading manufacturer of fishing apparel and foul weather gear based in Poulsbo, Washington. In addition to his work with Grundéns, Williams has served as the Senior Director of Marketing for KEEN footwear, Head of Brand Marketing for adidas North America and Head of Marketing for Amer Sports Group in North America. In his time with Amer Sports Group, Williams managed category-leading brands Salomon, Atomic, Suunto and Arc’teryx.

In addition to Williams’ marketing leadership, he also proudly serves on the Board of Directors for Outdoor Afro. Williams lives in Portland with his wife and two teenage children. He and his family live the outdoor lifestyle by spending their free time camping, hiking, skiing and cycling.

About Gerber:

Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. For over 80 years, Gerber knives and tools have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com or follow on social media on Instagram and Facebook.

 

MasterCraft Becomes Official Towboat Partner of High Fives Foundation, Connecting Friends & Families Through Adaptive Wake Surfing Experiences

VONORE, Tenn. (December 14, 2023) – MasterCraft Boat Company, the world’s best-selling towboat brand, today announced a multi-year partnership with High Fives Foundation to become the exclusive towboat for 2024 and beyond.  Each summer, MasterCraft will gift a new boat to High Fives Foundation to help create lifelong memories and empower those impacted by life-altering injuries through adaptive wake surfing and other water sport experiences on Lake Tahoe.

High Fives Foundation is a non-profit organization dedicated to creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. Through this partnership, MasterCraft will add wake surfing to the list of adaptive sports available to High Fives athletes, giving them the ultimate on-water experience.

“We’re honored to be partnering with High Fives Foundation and support their efforts in connecting friends and families through adaptive sports,” said Krista Schipner, Vice President of Marketing for MasterCraft. “At our core, we’re more than a towboat manufacturer – we’re a vehicle for creating lifelong memories. And through this partnership with High Fives Foundation, we’re proud to open the door for more people to get out and experience wake surfing and other watersport activities.”

“Over the years we’ve been proud to grow High Fives Foundation and further expand our adaptive sports capabilities,” said Roy Tuscany, Founder and CEO of High Fives Foundation. “Today, through an exclusive partnership with MasterCraft, we’re beyond excited to add wake surfing to the list. Not only do MasterCraft boats look and feel premium with the highest of quality, but the boat’s SurfStar System will allow our adaptive sports athletes to customize the wave to their preference for an approachable and fun experience as they’re first learning to get behind the boat again.”

For more information about MasterCraft and High Fives Foundation please visit  https://www.mastercraft.com/ and https://highfivesfoundation.org/

About MasterCraft:

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats – while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.

About High Fives Foundation

High Fives Foundation is a California-based, national 501(c)(3) nonprofit organization whose mission is to focus on preventing life-changing injuries and provide resources and hope if they happen. Since its inception in 2009, High Fives has supported over 700 athletes with life-changing injuries on the road to recovery and improved quality of life. The foundation works to prevent accidents by educating athletes of all ages on mountain safety and awareness, provides financial support and healing resources to life-changing injury survivors, and enables individuals to reintegrate into outdoor sports and recreation.

MasterCraft Media Contact:

Mandie Albert

The Brand Amp

MasterCraftPR@TheBrandAmp.com

Investor Contact:

MasterCraft Boat Holdings, Inc.

Bobby Potter

Vice President of Strategy and Investor Relations

(423) 884-7139

investorrelations@mastercraft.com

High Fives Foundation Media Contact:

Brandon Martinez

Backbone Media

Brandon.Martinez@backbone.media

 

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Bennet, Hickenlooper Public Lands Bills Pass Senate Committee With Bipartisan Support

Washington, D.C. — Colorado U.S. Senators Michael Bennet and John Hickenlooper, a member of the U.S. Senate Committee on Energy and Natural Resources, celebrated the Committee’s passage of their Colorado Outdoor Recreation & Economy (CORE) Act and Dolores River National Conservation Area and Special Management Area Act. This is the first time the bills have passed the Senate Committee with bipartisan support.

“Colorado’s public lands fuel more than our economy – they are the lifeblood for our communities and a cornerstone of our Western way of life,” said Bennet. “Coloradans of all stripes crafted these bills at trailheads, in town halls, and at kitchen tables to find the best way forward to protect iconic places like the Dolores River and the San Juan Mountains. Today’s bipartisan votes were an important step forward, and I’ll keep working to get these bills to President Biden’s desk.”

“These bills were crafted the Colorado way: through bipartisan collaboration and a common desire to protect Colorado public lands and waterways,” said Hickenlooper. “It’s time to get them across the finish line on the Senate floor. Giddy up!”

“I am thrilled that the CORE Act passed through the U.S. Senate Committee on Energy and Natural Resources with bipartisan support. Countless Coloradans have contributed their voices to the creation of this bill, and it is far past time for Washington to take notice,” said U.S. Representative Joe Neguse (D-Colo.). 

The CORE Act, which passed the committee on a bipartisan roll call vote, would protect approximately 420,000 acres of public land in Colorado, establish new wilderness, special management areas and wildlife conservation areas, and safeguard existing outdoor recreation opportunities to boost the economy for future generations. The CORE Act combines four previously introduced bills to protect iconic Colorado landscapes in nine Colorado counties. Last year, Bennet and Hickenlooper secured the Camp Hale – Continental Divide National Monument and the proposed Thompson Divide administrative withdrawal. Both of these efforts originated with the CORE Act, which was first introduced in 2019. Neguse has championed the CORE Act in the U.S. House of Representatives, passing the bill through that chamber five times. The Dolores River National Conservation Area and Special Management Area Act, which passed the Committee on a bipartisan voice vote, would protect over 68,000 acres of public lands in three Colorado counties of Montezuma, Dolores, and San Miguel.

For over a decade, Bennet has brought together Tribal communities, county commissioners from across the political spectrum, businesses, ranchers, sportsmen, and conservationists in support of both bills to protect approximately 488,000 acres of public lands in Colorado. Hickenlooper has championed both bills as a member of the U.S. Senate Energy and Natural Resources Committee. In July, Bennet and Hickenlooper testified in support of both bills before the Committee. In June, Bennet joined county commissioners, Tribal members, conservationists, ranchers, small business owners, and recreationists on a three-day trip on the Dolores River to underscore the importance of protecting the River.

Support for the CORE Act: 

“Gunnison County has worked for years on the Curecanti and Thompson Divide elements of the CORE Act. We have fought long and hard for the CORE Act because our constituents believe in these sensible public lands protections that are vital to our economy, our values and the enduring opportunity these lands will provide for future generations,” said Jonathan Houck, Gunnison County Commissioner. “For many years, we have worked with diverse stakeholders to develop sensible landscape scale protective measures that match the values of our communities and our desire to see these productive and pristine landscapes thoughtfully protected. Advancing this bill forward through the Senate Energy and Natural Resources Committee is a significant milestone for this bill and we are thankful to Senators Bennet and Hickenlooper and Congressman Neguse for their leadership and persistence on the CORE Act.”

“Now, more than ever, it’s time for the Senate to pass the CORE Act. We applaud the CORE Act for balancing the needs of wildlife and watershed protections with recreational and other uses of the forest,” said Kathy Chandler Henry, Eagle County Commissioner. “This collaborative legislative process has involved our water providers, conservation groups, recreational groups, and businesses. This important bill strengthens Colorado’s recreation economy and is supported by stakeholders throughout the state. We are thrilled with the designation of the Camp Hale-Continental Divide National Monument in 2022; this important piece of our history is now preserved for all to enjoy. Eagle County thanks Senator Bennet and Senator Hickenlooper for their stewardship of public lands; our grandchildren will be grateful for these treasured additions in Western Colorado.”

“This visionary legislation shows a shared commitment to public lands,” said Tamara Pogue, Summit County Commissioner. “We are honored to join Senator Bennet, Senator Hickenlooper, Congressman Neguse, and our Governor in championing permanent protections for wilderness and wildlife conservation areas.”

“Local residents and businesses have advocated for the special management designations they designed and requested for over 15 years. Enacting the CORE Act guarantees these iconic wild lands and ecosystems will be protected so future generations can experience them the way we do,” said Lynn Padgett, Ouray County Commissioner. “The urgency for balancing recreation, forest, and watershed health has never been greater. The 13,000 acres within the Whitehouse Addition to the Sneffels Wilderness in Ouray County cannot withstand pressure from development and climate change any longer.”

Support for the Dolores River bill: 

“The Ute Mountain Ute Tribe fully supports the NCA legislation. The large gathering by the Dolores River last summer, during a boat trip with Senate staffs, Senator Bennet, Conservation Representatives, State, Federal, Tribal and local officials reflected the broad bi-partisan support for the NCA resulting from 10 years of collaborative negotiations. From the Tribe’s perspective, the Legislation protects our allocations from the Dolores Project, which provides us with water for drinking, economic development and our 7,600-acre farm.  The Bill also supports the stewardship of the Dolores River, including protection of our cultural resources and practices. The legislation reconciles the obligations of Reclamation to meet water supply obligations, with BLM and USFS responsibilities to protect the natural ecology along the River. It includes the Tribe on the Resource Advisory Council that will develop a Management Plan for the NCA.  Our water supplies are critical to the future of the Tribe, and protection of the River is consistent with our deeply held value that “Water is Life” for all beings. The NCA legislation supports both,” said Manuel Heart, Chairman Ute Mountain Ute Tribe.

“San Miguel County strongly supports the designation of the Dolores River Canyon as a National Conservation Area (NCA). The NCA balances the protection of historic uses, private property rights, water rights, and the Dolores Project/McPhee Reservoir and its allocations while preserving conservation, recreation, and scientific resources. This legislation represents the culmination of a decade of regionalcollaboration between local and tribal governments, water users, agricultural and industrial interests, conservation groups, and recreationists. The bi-partisan vote in support of the Dolores River NCA in the Senate Energy and Natural Resources Committee illustrates that the federal government can come together when presented with a locally crafted, grassroots proposal that includes the voices of all stakeholders. We thank Senators Bennet and Hickenlooper for their leadership on the Dolores River and their tireless work to move this bill forward in the Senate,” said Lance Waring, Chair, San Miguel County Commission.

“Montezuma County, along with our neighboring counties, agricultural and water interests, spent a decade and a half crafting a finely balanced plan to protect the Dolores River Canyon while protecting water rights and existing uses.  Our efforts have been bipartisan, diligent, and transparent – Senator Bennet has honored this work in his pending legislation, and the Senate should recognize these careful deliberations and pass the bill as soon as possible,” said Gerald Koppenhafer, Montezuma County Commissioner.

“From the beginning of our discussions, we all agreed that these lands belong to everyone. they need to be used respectfully, but they also need to be available to all uses,” said Steve Garchar, Dolores County Commissioner. “We’ve worked hard to achieve that, and it’s time for the Senate to honor this decade-plus effort and pass the bill.”

“The passage out of committee is an exciting milestone for the Dolores River NCA bill after so many years of hard work and collaboration at the local level. This bipartisan bill represents the wisdom of southwest Colorado’s diverse interests and would protect the southern portion of Dolores River canyon country. We appreciate the commitment of Senator Bennet and Senator Hickenlooper to protecting these important cultural, natural, and recreational resources for generations to come,” said Amber Clark, Chair, Dolores Legislative Subcommittee, and Executive Director, Dolores River Boating Advocates.

More information about the CORE Act is available HERE. More information about the Dolores River bill is available HERE.