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BIRMINGHAM, Ala. (Jan. 11, 2024) — Moultrie Mobile, a leader in cellular trail cameras and all-in- one remote monitoring systems, today announced it is expanding its lineup of industry-leading cellular scouting solutions with new products for 2024. The new products include the next generation of the successful EDGE Series cellular trail cameras, a cellular-enabled feeder management system, and purpose-built accessories designed to make Moultrie Mobile products more powerful and convenient.

“We want to continue to reset the standard of performance, convenience, and value for our customers,” said Daniel Wilson, General Manager for Moultrie Mobile. “Hunters and landowners are seeking reliable and easy-to-use solutions for monitoring their properties, and we are striving to provide them with the most advanced products and technologies available. We’ve enhanced several trusted products to improve performance while also introducing all-new solutions for 2024.”

The EDGE 2 ($99.99) expands on the premium performance of the original EDGE camera to offer a more powerful and feature-rich device at an outstanding value. It delivers many of the industry-leading benefits the EDGE Series is known for, including Auto Connect Technology and built-in memory, while introducing an all-new On-Demand feature that enables users to trigger a photo or video within the Moultrie Mobile App and have it available immediately after capture. The EDGE 2 also offers enhanced image quality with 36MP photos and 720p HD video featuring full audio, an expanded 50-foot field of view, a faster 0.4 trigger speed, an advanced low-glow IR LED array for improved night images, and an updated PIR for improved trigger accuracy.

The EDGE 2 PRO ($139.99) advances the brand’s flagship EDGE PRO model with new technology and features that make it the top-of-the-line choice in its category. In addition to carrying over the EDGE PRO’s industry-first False Trigger Elimination Technology that eliminates up to 99% of false triggers, the EDGE 2 PRO is upgraded with GPS, On-Demand, tamper detection, a lightning-fast 0.3 trigger speed, and no-glow flash. Additionally, the EDGE 2 PRO is built with NYXEL® NIR (near infrared) technology for enhanced low-light performance with minimized power consumption, best-in-class 40MP images and 1080P videos with HD sound, a detection range of up to 100 feet, built-in memory, flexible power options, and nationwide coverage with Auto Connect Technology. The EDGE 2 PRO also has the Bluetooth-enabled Live Aim feature for precise camera mounting.

Moultrie Mobile’s FEED HUB ($99.99) offers first-of-its-kind cellular connectivity and control for nearly any game feeder. FEED HUB is a three-part system consisting of a universal Feed Level Detector that can be mounted in the hopper of nearly any spin-cast feeder, a cellular-connected timer that installs in a feeder kit, and the Moultrie Mobile App. FEED HUB allows hunters to convert their existing feeder to cellular and remotely monitor feed and battery levels, run feeders on demand, receive alerts when the feeder is clogged, and set and adjust feed schedules –– all using the Moultrie Mobile App. This provides peace of mind that the feeder is operating as expected, enables remote control for easy adjustments, and helps plan trips to service the feeder more efficiently.

FEED HUB KIT ($149.99) combines the FEED HUB with Moultrie’s top-selling Pro Hunter II Kit for an all- in-one cellular feeder kit. This total package comes equipped with a Feed Level Detector, Feed Hub Cellular Timer pre-installed into the Moultrie Pro Hunter II feeder kit, along with a Quick-Lock adapter for custom feeder assemblies. With this kit, users can now conveniently monitor feed and battery levels remotely, operate feeders on demand, and adjust feed times using the Moultrie Mobile App.

For land managers who are only interested in monitoring feed levels in gravity or spin-cast feeders, the FEED LEVEL DETECTOR ($59.99) can be mounted in any feed hopper. This device sends feed level updates to the Moultrie Mobile App so that you can plan maintenance trips to your feeder more efficiently.

Moultrie Mobile is releasing an updated 3.4W SOLAR BATTERY PACK ($59.99) and a 10W SOLAR BATTERY PACK ($99.99) to offer customers durable and dependable power options for all major brands of trail cameras at an attractive price point. These powerful packs provide considerably more power than standard solar panels and include built-in rechargeable battery packs that store enough power to keep devices working during weeks of cloud cover, ensuring equipment is always running properly. Both solar battery packs are compatible with standard 12v camera barrel jacks as well as USB-C for charging Moultrie Mobile’s rechargeable battery packs as well as other consumer electronics devices like smart phones.

Customers looking for a reliable power source for EDGE Series cameras while saving money and waste have the choice of two new rechargeable battery packs – the RECHARGEABLE LITHIUM BATTERY ($49.99) and the RECHARGEABLE LITHIUM BATTERY MAX ($99.99 MSRP). Designed to provide maximum power storage and efficiency for better performance than AA batteries, these rechargeable lithium-ion batteries eliminate the need for expensive AA batteries. Customers can choose between the RECHARGEABLE LITHIUM BATTERY at a great price, or they can upgrade to the RECHARGEABLE LITHIUM BATTERY MAX for double the energy capacity.

Additional Moultrie Mobile accessories designed for the EDGE Series cameras set to launch in 2024 include an EDGE SERIES CAMERA STAKE ($39.99) that is FLEX MOUNT and ¼”-20 compatible, an EDGE SERIES FLEX MOUNT 2 ($19.99) with upgraded adjustability, and an EDGE SERIES EASY AIM MOUNT ($12.99).

To learn more about Moultrie Mobile, its products, or the Moultrie Mobile App, visit www.MoultrieMobile.com or download and demo the Moultrie Mobile app from the App Store or Google Play for free today.

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About Moultrie Mobile

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly-scaling software and connected hardware platform used by hunters, property owners, and others for real-time remote monitoring.

Moultrie Mobile is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Moultrie, Whitetail Institute, Texas Hunter, Summit, Knight & Hale and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.

VANCOUVER, January 9, 2024—In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with Norco next season and beyond. Minnaar is focused on working with Norco’s engineers to develop equipment that will change the game, while also nurturing the next generation of talent.

“Until recently, I had no idea that Norco had such an incredible engineering team,” said Minnaar. “I’ve never seen this in the bike industry, where the engineering team has a separate division to work with the race team. I’ll be lucky enough to direct this program, to be a part of a culture of performance and leverage my years of experience, while giving myself the best possible chance between the tape. This is the beginning of a new chapter for me and for Norco—we’re just getting started.”

In addition to racing, Minnaar will lead the Norco Factory race team, joining current members Gracey Hemstreet and Lucas Cruz, while starting to build the team for the future.

“What an honour it is to have the greatest of all time as a teammate,” said Cruz. “Ever since meeting him in my first Word Cup season he’s been such a down to earth guy and a person you can’t help but look up to! I can’t wait to get to know him better and do some serious damage on the circuit this year alongside Gracey and the GOAT.”

Hemstreet added, “I’m super excited to have Greg as part of Norco Factory this year. I couldn’t ask for a better mentor. I believe that Greg’s experience and knowledge in the sport will take our team to the next level. It’s going to be a great year.”

Greg will also mentor Norco’s youth development team, The Source, a program aimed at finding and fostering the future of downhill racing, giving them the support and tools they need to succeed.

The work for next season has already begun, with Minnaar due to race on the prototype Norco DH bike, something he will be working closely with the engineering team to optimize even further over the season. “I am here to build the fastest team, with the fastest bike,” said Minnaar.

“We can think of no better way to kick off our 60^th anniversary year than to have an icon of the sport like Greg join our team,” said Gwen van Lingen, Head of Brand at Norco. “Not just looking at now, but planning for the future is exciting for Norco, Greg, and the sport as a whole.”

For more information, please reach out to brandon.martinez@backbone.media

Photo and video assets available for download HERE.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Colombia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. norco.com

 

 

SEATTLE (January 10, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment with the priority of protecting soil and water resources through the production process. Today, Astral proudly unveils its latest innovation in performance and sustainability with the introduction of the YTV 2.0™ – the fifth addition to Astral’s premier collection of life jackets that features a bluesign® approved 100% recycled polyester shell.

Astral’s collection is the first of its kind in the paddlesports industry to use bluesign® approved materials and marks a significant leap forward in eco-conscious design combining style, performance, and environmental responsibility. The YTV 2.0™ is a high mobility, low profile freestyle personal flotation device crafted from bluesign® approved, 100% recycled polyester, PVC-free Gaia and PE Foam. The YTV 2.0™ maintains the same low profile, proprietary Torso Lock™ architecture as its predecessor, the YTV™, while increasing the quantity and volume of pockets.

Designed for paddlesports enthusiasts seeking a blend of style, lightweight durability, and a ‘less is more’ ethos, the YTV 2.0™’s low-profile, minimalist design provides unparalleled freedom of movement. The smooth front ensures unimpeded transitions, enabling easy re-entry into a raft or onto a paddleboard. This expansion of Astral’s bluesign® life jacket collection perfectly blends the brand’s emphasis on removing toxic chemicals while enhancing performance.

“When it comes to water quality issues, paddlers are the “canary in the coal mine”. We feel, smell, and see when industry or agriculture is polluting water,” explains Philip Curry, Founder & CEO of Astral. “In our never ending quest to protect the maximum amount of soil and water, bluesign® is the trusted partner to help us ensure that the chemicals we use have the least possible impact on water quality.”

The YTV 2.0™ retails for $150, and is available now at astraldesigns.com and at participating retail partners. For additional information about Astral, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

 

SEATTLE – Specialty outdoor retailer REI Co-op announced expansion plans to open 10 new stores in 2024 to better serve its members and outdoor community. Locations have been finalized for summer 2024 openings in Glendale, Arizona and Rancho Mirage, California. A store in St. George, Utah will open in fall 2025.

The co-op will open its doors in formerly occupied retail spaces at Arrowhead Promenade in Glendale, The River in Rancho Mirage, and St. George Place in St. George. Each location will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, climbing and more. In addition, a full-service bike shop will be staffed with technicians to tune, repair and enhance the performance of all bikes. The new Utah location will also feature a ski and snowboard shop.

“Each of these communities has an abundance of easily accessible natural places to play in addition to proximity to iconic national parks where REI currently guides active adventures,” said Mary-Farrell Tarbox, REI vice president of Stores. “We look forward to serving as a welcoming resource to everyone through our staff’s expertise and broad product assortment. As we do in every community where we have a presence, we will also establish nonprofit partnerships to support their efforts to help get more people outside.”

REI will open 10 stores in 2024, including:

• Spring: Beavercreek, Ohio and Beaverton, Oregon
• Summer: Glendale, Arizona; Ithaca, New York; and Rancho Mirage, California
• Fall: Albany, New York and Tulsa, Oklahoma

The co-op will announce details of three additional stores opening this year as contracts are finalized. Two stores have been announced for 2025 thus far – Durango, Colorado (spring) and St. George, Utah (fall).

As the country’s largest consumer co-op, anyone is welcome to tap into the expertise of REI’s store staff and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear program called Re/Supply to find great deals on lightly used gear and trade-in products for gift cards, discounts on shop services and experiences, an annual Co-op Member Reward of 10% back on eligible purchases, and more.

Join the REI team
REI expects to hire approximately 50 employees for each location. Candidates interested in joining the team can learn more and apply online at REI.jobs. Candidates can set a job alert on the co-op’s career site to be notified when positions post. REI is committed to building a diverse and inclusive workplace that enables a life outdoors for everyone. The co-op seeks candidates who demonstrate shared values of diversity, equity, inclusion and antiracism. All employees receive a wide variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. REI employees also enjoy unique perks, such as two paid annual “Co-op Way Days” that allow them to enjoy their favorite outdoor activity and an additional paid day off on Black Friday to #OptOutside.

Nonprofit partnerships
Building on decades of supporting local and national nonprofits across the country, the REI Cooperative Action Fund launched in 2021 as a 501(c)(3) organization to bring together the collective strength of the co-op community. As a community-supported nonprofit, the REI Fund is fueled by donations from REI members, customers, employees, foundations and corporate partners – including REI Co-op. REI staff across the country help identify regional local organizations whose missions focus on improving access to outdoor recreation places, as well as those connecting nearby underrepresented communities to time outdoors. Last year, the REI Fund made a record investment, contributing $6.1 million to more than 260 organizations creating a more equitable outdoors. Of that total, more than 200 of the grantees were local organizations championed by REI employees who work in-store. As part of grand opening process for new locations in Arizona, California and Utah, store teams will also recommend local nonprofits to receive support from the REI Fund.

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

 

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