Archives: Press Releases

SEATTLE, Wash. (June 22, 2023) — Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities.

Building upon the success of the original Honcho Poncho, the Honcho Poncho Kids delivers the same level of comfort, quality and functionality in a size and style tailored to children. This innovative piece of outdoor gear is perfect for camping trips, outdoor sporting events, family hikes and any activity that requires reliable warmth and protection from the elements.

“Celebrating adventure for the whole family, we are thrilled to introduce the Honcho Poncho Kids,” said Justin McGregor, Therm-a-Rest’s Product Line Manager. “With its water-resistant warmth, versatility, and fun patterns, the Honcho Poncho Kids is a must-have for every outdoor-loving kid. We are excited to see children embrace the joy of outdoor experiences, knowing that they are equipped with reliable comfort and protection.”

The Honcho Poncho Kids features a synthetic eraLoft insulation that is water-resistant and lightweight, thanks to its hollow fibers. The hood and DWR coating will protect kids against wet weather, and pairs perfectly with rain boots for puddle jumping. A zippered front pocket is best used for toys, but can also be used as a stuff sack for storage. Underarm snaps also transform the poncho into a blanket, making it great for nap time. The Honcho Poncho Kids features fun and vibrant designs, capturing the spirit of outdoor adventure. With its eye-catching patterns and colors, it’s a great choice for young adventurers.

Available in an animal, stripe and space print, the Honcho Poncho Kids weighs 11.5 ounces and is 56 x 29 inches flat. It fits most six to 10 year olds.

The Honcho Poncho Kids (MSRP: $79.95) will be debuting in spring 2024. For more information about Therm-a-Rest and its collection of award-winning pads, sleeping bags, pillows, ponchos and more, visit www.thermarest.com.

About Therm-a-Rest®

Our founder’s mission was simple: create a better way to sleep outside; because when you rest better, you play better. Their ingenuity and vision back in 1972 led to the creation of the first self-inflating sleeping pad. Today, we’re still working towards the same mission to craft the best sleeping pads and bags on the market. We’re not just giving explorers a better way to camp, we’re giving them better adventures tomorrow. For more information, visit www.thermarest.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

 

 

SEATTLE, Wash. (June 22, 2023) — PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce its game-changing product, the Packtowl Changing Poncho. Designed to elevate the post-adventure experience, the Changing Poncho offers a convenient and comfortable solution for changing clothes on-the-go, making it an essential piece of gear for outdoor enthusiasts, surfers, beachgoers and anyone seeking hassle-free transitions from wet to dry.

The PackTowl Changing Poncho is a versatile and practical accessory that combines the functionality of a towel, with the convenience of a poncho. It is specifically engineered to simplify the process of changing clothes outdoors, providing privacy and protection from the elements while ensuring superior comfort and freedom of movement.

“We are excited to introduce the Packtowl Changing Poncho to outdoor enthusiasts everywhere,” said Kalon Pilmanis, VP of Product Development. “We understand the importance of convenience, comfort, and privacy when changing clothes on-the-go, and the Changing Poncho delivers on all fronts. It’s a game-changer for those who love water sports, adventure, and the great outdoors, providing them with a comfortable and reliable solution for effortless post-adventure transitions.”

The PackTowl Changing Poncho dries faster than comparable cotton fabric and is made with 85% recycled fabric and has an odor control treatment to keep it fresher longer. It also features a large kangaroo-style pocket to keep hands warm or hold a change of clothes when you have nowhere else to set them when changing. The new Changing Poncho is available in two sizes – small/medium (18 ounces, 51 x 33 inches) and large/extra large (21 ounces, 56 x 38 inches) – so everyone can have a comfortable fit.

The PackTowl Changing Poncho (MSRP: $59.95) will be available in spring 2024. For more information about PackTowl and its collection of lightweight adventure towels, visit www.packtowl.com.

About PackTowl®

PackTowl is the original manufacturer of exceptional quick-drying, super-absorbent and highly-packable technical towels. Using its microfiber expertise to develop high-performance fabrics, PackTowl has evolved the simple idea of a towel into a go-anywhere companion. Features like eco-friendly, odor-control protection and convenient hang loops keep adventurers reaching for PackTowls while soaking up life. For more information, visit packtowl.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

 

 

SEATTLE, Wash. (June 22, 2023) — Seattle-based Mountain Safety Research® (MSR^®), the high-performance outdoor equipment brand that’s part of the parent company Cascade Designs, is excited to announce their newest tent, the Hubba Hubba Bikepack for spring 2024. Made for those who live to adventure on two wheels, the new Hubba Hubba Bikepacking tent series builds on the success of the award-winning Hubba Hubba and takes it up a notch with cycle-specific touches.

“As we’ve seen the rapid growth of bikepacking in recent years, we are very excited to introduce our first ever cycling specific tent for this growing sport,” said Kyle Thackray, product line manager for MSR Tents, Winter & Poles. “What’s great about this tent is that it takes the legendary Hubba Hubba design, which provides a perfect blend of weight, durability, and livable space, and adds cycling specific features like shorter pole segments, increased vestibule space, and a highly functional waterproof handlebar bag. As a long time bikepacker myself, I am very excited to bring this product to market.”

This new, incredibly packable tent has been meticulously designed with thoughtful features that all cyclists will appreciate. The tent features a handlebar stuff sack that integrates seamlessly with nearly any handlebar shape without taking up valuable bar space, handlebar spacers to keep the bag steady and out of the way, and shorter segment poles (DAC NSL 8.5mm) to fit between drops or in small spaces. In terms of the tent itself, its true rectangular floor, which MSR is known for, provides exceptional living space, with extra headroom and large vestibules for cycling gear. Oversized gear lofts, plus interior and exterior clotheslines make it easy to dry out sweaty or rain-drenched gear. Finally, its oversized storage pockets and strong construction made up of DAC poles and DuraShield^TM-coated fly and floors, make this tent best in class.

The Hubba Hubba Bikepack tent series will be available in 1-person and 2-person options:

• Hubba Hubba Bikepack 1
  • Minimum Weight: 2 lb 1 oz
  • Floor & Vestibule Area: 18 + 9 square feet
  • Interior Peak Height: 38 inches
  • Price: $499.95 USD

• Hubba Hubba Bikepack 2
  • Minimum Weight: 3 lb 1 oz
  • Floor & Vestibule Area: 29 + 17.5 square feet
  • Interior Peak Height: 42 inches
  • Price: $579.95

The Hubba Hubba Bikepack tent series will launch to the public starting in spring 2024. For more information about MSR, please visit: msrgear.com

About MSR® (Mountain Safety Research®)

Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles.  The majority of MSR products are made in the company’s Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

 

SEATTLE, Wash. (June 22, 2023) — Seattle-based Mountain Safety Research® (MSR^®), the high-performance outdoor equipment that’s part of the parent company Cascade Designs, is excited to introduce three new products to its Titanium cookware assortment for spring 2024 – a Titan Double Wall Mug, Titan Long Spoon and Titan Spork. The brand also refreshes the collection with thoughtful updates to their Titan Kettles and their 450 mL Titan Cup, all designed to be more functional, packable and reliable than ever before, making them the ultimate ultralight choice for thru-hikers and gram counters.

“As more adventurers turn to minimalist gear to decrease pack weight, we are excited to launch the updated Titan line for those looking for the best in lightweight durability,” said Kalon Pilmanis, Vice President of Product Development. “We also reimagined how everything in the lineup nests together, as we know space is another priority for ultralight backpackers. In addition to the kettles and mugs fitting together stacked inside one another, a stove and/or fuel canister can also be combined so that everything needed for cooking on trail can be packed together nicely.”

The new Titan Double Wall Mug (MSR: $49.95 USD) provides double wall performance that’s still light enough to carry in the backcountry. It features exceptional heat retention in an ultralight package and a durable plastic sipper lid. The sipping lid helps keep drinks warmer, longer while in the backcountry.

The new Titan Long Spoon and Titan Spork are designed with gram-counters in mind who need less weight and simple, durable performance. The Long Spoon (MSRP $17.95 USD) is ultralight and as its name suggests, is extra-long for reaching into dehydrated meal pouches and tall pots. The bowl of the spoon is sized for a comfortable mouthfeel and includes a carabiner loop. The new Titan Spork (MSRP: $14.95) is the reigning utensil champ of ultralight versatility with a handle carabiner loop.

For spring 2024, MSR’s Titan Kettles will see significant updates. The two new sizes – 900 and 1400mL better cater to the preferred volume needs of thru-hikers and ultralighters who tend to only boil water or melt snow. These kettles will now feature an improved spout for easy pouring and new silicone-coated handles that fold closed for packing. These improved handles provide comfort while holding and stay more secure while in your pack. Finally, the kettles also received a new snug-fit lid with a new knob design and internal graduation marks, which make for easy volume measurements.

The Titan Kettle 900mL (MSRP: $64.95 USD), which weighs in at 4.6 ounces, is the perfect choice for one person, when looking for an ultralight and durable cookpot to boil water, or to use as a bowl or mug. The Titan Kettle 1400 mL (MSRP: $69.95 USD), which weighs 5.7 ounces, is the larger offering, a perfect ultralight kettle for backcountry duos who want to boil water or melt snow.

The final updated product for spring 2024 is the Titan Cup 450mL (MSRP: $39.95 USD). This cup is the ultimate minimalist cookpot or ultralight cup to accompany a kettle. It features a silicon lip saver band to protect from hot meals (remember to remove before heating cup), silicone-coated handles that fold closed for packing and are comfortable to hold and internal graduation marks that make for easy volume measurement. An added bonus; the 900mL kettle nestles perfectly inside the 1400mL kettle and the Titan Cup 450mL nests perfectly inside the 900mL kettle.

All of this updated MSR Titanium cookware will launch to the public starting in spring 2024. For more information about MSR, please visit: msrgear.com

About MSR® (Mountain Safety Research®)

Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles.  The majority of MSR products are made in the company’s Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

BOULDER, CO (JUN 22, 2023) – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new apparel for spring 2024. The spring line is highlighted by the Climbing On the Moon apparel collection. This limited-edition capsule celebrates the golden age of climbing, a time when climbing experienced groundbreaking transformation and left an indelible mark on the world. This period saw the release of revolutionary shoes such as the Futura and the Kendo, which helped athletes redefine what was possible, completing jaw dropping first ascents across the globe. The Climbing On the Moon collection brings back La Sportiva’s iconic 80s branding, allowing climbers and outdoor enthusiasts to relive the nostalgia of a bygone era.

“The Climbing On the Moon line is a tribute to the golden years of climbing and celebrates the ethos on which the company was founded,” says Jonathan Lantz, president of La Sportiva North America. “Climbers are rebels. They are fueled by the desire to push their limits and are always looking to explore the boundaries of what is possible. Climbing On the Moon is about embracing innovation, daring greatly, and refusing to accept the status quo. With a throwback logo and vintage colorways, this collection showcases the heritage and craftsmanship that have made La Sportiva a central part of the global climbing community.”

La Sportiva is committed to reducing its environmental impact and is constantly searching for materials and practices that help to shrink the brand’s footprint. For Spring 2024, the brand is implementing recycled cotton into its line. Recycling cotton fibers helps to reduce pressure on land, water, and other resources needed to grow new crops. La Sportiva is utilizing this low-impact fabric in a variety of its products in the new spring collection, including the Sierra Rock Pant and Sierra Rock Shorts.

Made from hemp and recycled cotton, the Sierra Rock Pant and Shorts are designed to offer all-day comfort at the gym or the crag. The pants feature an ankle cord for fit regulation, while both models include elastane for added stretch and freedom of movement. The pant has an MSRP of $119, and the shorts are priced at $99.

The new Comp T-Shirt and Comp Shorts are designed for climbers looking to conquer challenging routes. Made from 100% recycled fabrics, the ultralight Comp T-Shirt comes equipped with an anti-bacterial Polygiene treatment and offers climbers unbridled mobility for tackling difficult problems. Featuring a minimalist construction for harness compatibility, the Comp Shorts are constructed with premium Bluesign approved fabrics. An integrated gusset allows for an increased range of motion, while the carefully constructed waistband provides comfort and security. Available for men and women, the T-Shirt retails for $55, while the short has an MSRP of $69.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the spring of 2024. Select samples for media will be available prior to the release of the line. Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.   

 

 

 

 

 

 

San Francisco, Calif., June 21, 2023 — Global Outdoor Emergency Support (GOES Health), winner of the 2023 Outdoor Retailer Innovation Award, today introduces the groundbreaking GOES Health mobile app. This first-of-its-kind resource provides instant access to wilderness medical support for outdoor goers, wherever and whenever they need it. With its unique blend of online and offline functionality, GOES sets a new standard for outdoor health by offering essential, life-saving information through an intuitive smartphone app, empowering individuals and families to explore the outdoors safely and with confidence.

After treating a hiker in critical condition due to a rattlesnake bite, Dr. Grant Lipman, a former professor at Stanford Emergency Medicine and director of its wilderness medicine fellowship, founded GOES Health to make wilderness medicine more accessible. GOES’ technology platform was developed with medical experts at the Stanford School of Medicine and the Preventative Search & Rescue Rangers from the National Park Service and is the only outdoor health app created, staffed and built by wilderness medicine-trained physicians.

The GOES Health app offers two options for support: GOES, which provides adventure preparation advice, location-based environmental health risks and natural disaster alerts, and unparalleled offline injury management resources; and GOES+, a premium service that includes 24/7 access to wilderness medicine doctors.

Today, GOES helps users to:

• Prepare: GOES provides scientific explanations of how and why the environment affects our bodies across more than 50 topics, over 150 medically validated prevention tips and 25 location-specific environmental health risks. All accessible off-grid after app download.
• Assess and Decide: In the event of an emergency or unexpected scenario, users can assess environment-specific injuries using a 41 point avatar and manage injuries to decide the best course of action with over 30 wilderness medicine protocols and how-to guides. All available offline.
• Access 24/7 Medical Support: With GOES+, premium users can call or chat directly with one of more than 30 wilderness medicine-trained emergency physicians. *Satellite phone, cellular reception & data, or internet access required. “We are deeply focused on taking an altruistic approach in harnessing the power of technology.

Our world is changing fast, and acknowledging the increased risks in outdoor recreation due to climate change, we’ve set out to empower people to safely and confidently explore the unknown,” said Camilo Barcenas, CEO and Co-Founder of GOES Health. “We are making wilderness medicine more accessible by personalizing location and activity based care protocols, and making them actionable for all levels of users.”

GOES is actively partnering with outdoor organizations and brands to encourage safe outdoor participation in active communities. If your organization is interested in learning more, please contact us at letspartner@goes.health.

Download the GOES Health app today and join the movement to embrace the unknown safely and confidently. The smartphone app is available for iPhone in the Apple App Store and will release for android in autumn 2023.

Media Contact: Erin Wyer / goeshealth@outsidepr.com
Photos: Images for editorial use are available HERE.

About GOES Health:
GOES (Global Outdoor Emergency Support) Health delivers life-saving information backed by wilderness medicine doctors to provide people with offline tools and access to medical support, wherever they are and when it matters most. Founded by Dr. Lipman, a former professor at Stanford Emergency Medicine and director of its wilderness medicine fellowship, GOES Health offers credible and relevant knowledge to equip people with the foundation they need to explore the outdoors with confidence and peace of mind. The app uses a simple and clean design to ensure user-friendly access, better preparedness, efficient navigation of new situations, and seamless connectivity with our team of exceptional doctors at any time. GOES.Health

Killingworth, Connecticut, USA, June 21, 2023 – TRAPSKI, an innovative outdoor adventure product designer and manufacturer is thrilled to announce its new Wall Rack, the TRAPAWAY, a storage system designed to efficiently organize skis, snowboards, and household tools. To add a splash of personality to every garage, TRAPSKI is offering the TRAPAWAY wall rack in a range of eye-catching colors including black, red, white, blue, and pink.

This dual functioning product with a space saving design, easy install and durable construction are now available for purchase through the TRAPSKI website.

TRAPWAY, by TRAPSKI is a game changer for individuals and families seeking an effective and cost-efficient solution to organize winter gear and all-season tools while optimizing space. Its innovative and fist-of-its-kind design is easy to install while maintaining durability and minimalistic but eye-catching design.  Most importantly, skiing, and snowboarding enthusiasts have a safe place to store and protect their gear when not in use on the mountain.

“We are very excited to launch our new and innovative TRAPAWAY Wall Racks, which are made right here in the United States. Our team is committed to helping our customer organize, protect, store, and transport their sporting and outdoor equipment in a very simple way; allowing for more time to be spent creating memories while experiencing their favorite life adventures.” said Chris Wells, COO of TRAPSKI.

One of the standout features of the TRAPWAY is its range of color options and ability to customize based on the number of skis, boards and tools for your space. Specifically, TRAPAWAY wall racks can be easily installed as single, double, triple, quads and beyond depending on the amount of gear your need to store.  Offering the red, white, and blue as the “Patriot Pack”, TRAPSKI is honoring its Veteran and Made in the U.S.A. roots while bringing a touch of personality to each TRAPAWAY wall rack. Whether customers prefer a classic look or want to make a bold statement, the TRAPWAY’s modular design complement any size space and storage needs.

 

About TRAPSKI, LLC 

TRAPSKI products aim to organize, protect, and store equipment for outdoor enthusiasts to enjoy their adventures and simplify their adventures. Specializing in skiing and snowboarding, TRAPSKI makes a first-of-its kind mobile Ski and Board Rack System that allows protect their skis, poles, and boards while in transit as well as store at your destination or home when not in use. TRAPSKI also has a range of other outdoor products to organize equipment and has partnered with GCI to provide outdoor tailgating, camping, and sporting event essentials.

For more information about the Wall Rack and other TRAPSKI products, please visit the website or contact info@trapski.com 

Adventures. Simplified.

 

 

The retailer will be the first outdoor specialty store at the Los Angeles landmark, an experiential shopping and dining destination for locals and tourists

PARK CITY, Utah – Backcountry, the specialty retailer of premium outdoor gear and apparel, announces plans to open a new brick and mortar store at The Grove in Los Angeles. The Southern California location is slated to open in July and will be one of three new stores for the retailer in 2023, including a location in Palo Alto, California and a Washington, D.C. store, which both opened this spring. The trio of new stores will join an existing fleet of six stores that Backcountry has established over the past two years. With doors open from coast to coast, Backcountry offers the best products and brands in the world, top-rated Gearhead expertise, and an unrivaled customer experience for every outdoor adventure.

“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” says Backcountry CEO, Melanie Cox. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, Utah, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations. It’s a privilege to be The Grove’s first outdoor retailer and we look forward to bringing members of the community together through in-store events, off-site group outings, and a shared passion for the outdoors.”

Backcountry has been a leading outdoor retailer since 1996 when it first established itself as an online business. Backcountry’s venture into brick-and-mortar leverages decades worth of gear expertise and ecommerce data to curate a customized offering for each of its store locations. Backcountry’s store at The Grove will cater to the area’s most popular outdoor activities including hiking, camping, water sports, running and climbing. It will also include a full bike service department for tunings and basic maintenance. The Palo Alto and Washington, D.C. locations follow a similar blueprint, with a staff of highly-trained outdoor experts and a robust, yet tailored product offering that is reflective of their respective regions.

“Enthusiasm for the outdoors continues to grow and we want to meet our consumers both online and in person with our new store fleet,” says Backcountry senior vice president of retail, Chris Purkey. “By this summer, Backcountry will have a total of nine doors open across the country, allowing us to provide a unique and seamless omnichannel experience for our customers, both online and in person. What sets Backcountry apart is its wealth of industry expertise and a renowned group of Gearheads that offer a concierge-level of customer service at every touch point. We’re excited to grow the business in each of our store markets with the goal of getting more people outdoors and connecting them to their passions.”

2023 Store Opening Schedule

• Palo Alto – April 2023

180 El Camino Real Space 650A

Palo Alto, CA 94025

• Washington DC – June 2023

2108 14^th St NW

Washington, DC 20009

• Los Angeles – July 2023

189 The Grove Drive, Building F Space 10

Los Angeles, CA 90036

For more information and media inquiries, please email Kevin McCormack at kevin.mccormack@rygr.us

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About Backcountry 

From the one-on-one expertise of Backcountry Gearheads to its epic selection of the best in both style and performance, Backcountry has been a leading outdoor retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates the entire outdoor experience. In 2018, Backcountry began building its own Gearhead-inspired products; the fast-growing Built By Backcountry ski, bike, climb, hike, fly fish, and après lines include collabs with trusted brands like GORE-TEX, Pertex, and ALLIED Down. After 15 years as a successful online retailer, Backcountry opened its first brick and mortar location in Park City, UT and has since expanded its retail footprint to include nine stores from coast to coast, offering a seamless omnichannel experience for its consumers. Venture beyond.

About The Grove

Developed by Caruso in 2002, The Grove is one of the country’s most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California.  Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the – heart of the city – a “see and be seen” destination, a neighborhood gem and a community all its own. The Grove’s award-winning design, first-class Concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the “#1 Shopping Destination in Los Angeles” by TripAdvisor, and ranking #2 of Fortune’s “10 Highest Sales-Generating Shopping Centers” in the country. The Grove also tops Shopping Center Today’s list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at www.TheGroveLA.com or on Instagram @TheGroveLA.