Archives: Press Releases

Killingworth, Connecticut, USA, June 21, 2023 – TRAPSKI, an innovative outdoor adventure product designer and manufacturer is thrilled to announce its new Wall Rack, the TRAPAWAY, a storage system designed to efficiently organize skis, snowboards, and household tools. To add a splash of personality to every garage, TRAPSKI is offering the TRAPAWAY wall rack in a range of eye-catching colors including black, red, white, blue, and pink.

This dual functioning product with a space saving design, easy install and durable construction are now available for purchase through the TRAPSKI website.

TRAPWAY, by TRAPSKI is a game changer for individuals and families seeking an effective and cost-efficient solution to organize winter gear and all-season tools while optimizing space. Its innovative and fist-of-its-kind design is easy to install while maintaining durability and minimalistic but eye-catching design.  Most importantly, skiing, and snowboarding enthusiasts have a safe place to store and protect their gear when not in use on the mountain.

“We are very excited to launch our new and innovative TRAPAWAY Wall Racks, which are made right here in the United States. Our team is committed to helping our customer organize, protect, store, and transport their sporting and outdoor equipment in a very simple way; allowing for more time to be spent creating memories while experiencing their favorite life adventures.” said Chris Wells, COO of TRAPSKI.

One of the standout features of the TRAPWAY is its range of color options and ability to customize based on the number of skis, boards and tools for your space. Specifically, TRAPAWAY wall racks can be easily installed as single, double, triple, quads and beyond depending on the amount of gear your need to store.  Offering the red, white, and blue as the “Patriot Pack”, TRAPSKI is honoring its Veteran and Made in the U.S.A. roots while bringing a touch of personality to each TRAPAWAY wall rack. Whether customers prefer a classic look or want to make a bold statement, the TRAPWAY’s modular design complement any size space and storage needs.

 

About TRAPSKI, LLC 

TRAPSKI products aim to organize, protect, and store equipment for outdoor enthusiasts to enjoy their adventures and simplify their adventures. Specializing in skiing and snowboarding, TRAPSKI makes a first-of-its kind mobile Ski and Board Rack System that allows protect their skis, poles, and boards while in transit as well as store at your destination or home when not in use. TRAPSKI also has a range of other outdoor products to organize equipment and has partnered with GCI to provide outdoor tailgating, camping, and sporting event essentials.

For more information about the Wall Rack and other TRAPSKI products, please visit the website or contact info@trapski.com 

Adventures. Simplified.

 

 

The retailer will be the first outdoor specialty store at the Los Angeles landmark, an experiential shopping and dining destination for locals and tourists

PARK CITY, Utah – Backcountry, the specialty retailer of premium outdoor gear and apparel, announces plans to open a new brick and mortar store at The Grove in Los Angeles. The Southern California location is slated to open in July and will be one of three new stores for the retailer in 2023, including a location in Palo Alto, California and a Washington, D.C. store, which both opened this spring. The trio of new stores will join an existing fleet of six stores that Backcountry has established over the past two years. With doors open from coast to coast, Backcountry offers the best products and brands in the world, top-rated Gearhead expertise, and an unrivaled customer experience for every outdoor adventure.

“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” says Backcountry CEO, Melanie Cox. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, Utah, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations. It’s a privilege to be The Grove’s first outdoor retailer and we look forward to bringing members of the community together through in-store events, off-site group outings, and a shared passion for the outdoors.”

Backcountry has been a leading outdoor retailer since 1996 when it first established itself as an online business. Backcountry’s venture into brick-and-mortar leverages decades worth of gear expertise and ecommerce data to curate a customized offering for each of its store locations. Backcountry’s store at The Grove will cater to the area’s most popular outdoor activities including hiking, camping, water sports, running and climbing. It will also include a full bike service department for tunings and basic maintenance. The Palo Alto and Washington, D.C. locations follow a similar blueprint, with a staff of highly-trained outdoor experts and a robust, yet tailored product offering that is reflective of their respective regions.

“Enthusiasm for the outdoors continues to grow and we want to meet our consumers both online and in person with our new store fleet,” says Backcountry senior vice president of retail, Chris Purkey. “By this summer, Backcountry will have a total of nine doors open across the country, allowing us to provide a unique and seamless omnichannel experience for our customers, both online and in person. What sets Backcountry apart is its wealth of industry expertise and a renowned group of Gearheads that offer a concierge-level of customer service at every touch point. We’re excited to grow the business in each of our store markets with the goal of getting more people outdoors and connecting them to their passions.”

2023 Store Opening Schedule

• Palo Alto – April 2023

180 El Camino Real Space 650A

Palo Alto, CA 94025

• Washington DC – June 2023

2108 14^th St NW

Washington, DC 20009

• Los Angeles – July 2023

189 The Grove Drive, Building F Space 10

Los Angeles, CA 90036

For more information and media inquiries, please email Kevin McCormack at kevin.mccormack@rygr.us

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About Backcountry 

From the one-on-one expertise of Backcountry Gearheads to its epic selection of the best in both style and performance, Backcountry has been a leading outdoor retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates the entire outdoor experience. In 2018, Backcountry began building its own Gearhead-inspired products; the fast-growing Built By Backcountry ski, bike, climb, hike, fly fish, and après lines include collabs with trusted brands like GORE-TEX, Pertex, and ALLIED Down. After 15 years as a successful online retailer, Backcountry opened its first brick and mortar location in Park City, UT and has since expanded its retail footprint to include nine stores from coast to coast, offering a seamless omnichannel experience for its consumers. Venture beyond.

About The Grove

Developed by Caruso in 2002, The Grove is one of the country’s most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California.  Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the – heart of the city – a “see and be seen” destination, a neighborhood gem and a community all its own. The Grove’s award-winning design, first-class Concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the “#1 Shopping Destination in Los Angeles” by TripAdvisor, and ranking #2 of Fortune’s “10 Highest Sales-Generating Shopping Centers” in the country. The Grove also tops Shopping Center Today’s list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at www.TheGroveLA.com or on Instagram @TheGroveLA.

SEATTLE, Wash. (June 21, 2023) — Seattle-based Platypus, the leader in taste-free and durable hydration that’s part of the parent company Cascade Designs, introduces two brand-new filtration systems for spring 2024.

The QuickDraw™ Microfilter was launched in spring of 2021, and saw incredible success as one of the premier ultralight personal water filtration systems on the market. Platypus will add two new filters to the QuickDraw™ family, the QuickDraw™ 2L Filter System and the QuickDraw™ 3L Gravity Filter System. The new QuickDraw™ 2L Filter System has an increased storage capacity and ease-of-use with a fast flow rate and easy-to-deploy squeeze filter system. The QuickDraw™ 3L Gravity Filter System is ideal for fast moving groups, but stays true to the collection’s defining characteristics – fast flow rates, simple and versatile performance and safe and effective filtration.

Platypus will also introduce the DayCap™ In-Bottle Filter to its filtration line, allowing users to transform their favorite wide-mouth water bottles into an effortless scoop-and-drink water filter. With a premium feel that compliments the quality of the compatible water bottles, the hollow fiber technology delivers fast-flowing 0.2-micron filtration so you spend less time worrying about clean hydration and more time enjoying the great outdoors.

“We’re committed to providing safe, easy and fast filtration to everyone at Platypus, and we’re excited to see these three new filtration systems round out our collection,” said Justin McGregor, Product Line Manager at Platypus. “The QuickDraw Microfilter became a fan favorite when it launched a few years back, and we’re pleased to bring the same technology to two new QuickDraw filtration systems. The DayCap adds more versatility into the Platypus line with its water bottle compatibility, broadening Platy’s reach to include all types of outdoor users.”

Spec and pricing breakdown below:

• QuickDraw™ 2L Filter System
  • Premium Reservoir: 2L reservoir is included with filter
  • Combine and Customize: the ConnectCap™ is compatible with common 28mm plastic bottles and Platy bottles, while the hose fitted with a CPC connector allows direct filtering to CPC fitted reservoirs like the BigZip™
  • Fast Flowing: filters 3 liters per minute with squeeze pressure and 1.75 per minute in gravity setup
  • Ultralight: 5.7 oz (161 g)
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa
  • Integrity Test: determine if your filter has been compromised from a fall or freezing by performing a simple integrity test

• QuickDraw™ 3L Gravity Filter System
  • Premium Reservoir: 3L reservoir is included with filter
  • Combine and Customize: accessories like the ConnectCap™, a hose with a CPC connector and the wide and narrow-mouth compatible Bottle Adapter allow the system to be tailored and optimized
  • Fast Flowing: filters 3 liters per minute with squeeze pressure and 1.75 per minute in gravity setup
  • Ultralight: 8.2 oz (233 g)
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa
  • Integrity Test: determine if your filter has been compromised from a fall or freezing by performing a simple integrity test

• DayCap™ In-Bottle Filter
  • Multi-Compatible: optimized to fit Nalgene® wide-mouth bottles, HydroFlask® wide-mouth bottles and Yeti® Yonder™ bottles
  • Easy-to-Use Design: with a drink spout optimized for pulling water through the filter, all you need to do is tip your bottle up like usual and drink
  • Premium Construction: TPE mold construction is durable
  • Proven Filtration: hollow fiber filtration is the same technology as all other Platypus field-proven filters
  • Flow Rate: 1 liter per minute
  • Easy Cleaning: shake to clean
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa

All new Platypus filtration systems will launch to the public starting in spring 2024. For more information about Platypus, please visit: platy.com

About Platypus®

Seattle-based Platypus brand has been the market leader in flexible and modular hydration products for over two decades, designing easy-to-use, taste-free products for optimum performance. Unmatched versatility and quality define Platypus’s BPA-, BPS-, and phthalate-free bottles, hands-free reservoirs, hydration packs, and the pump-free, fast-flowing personal and group water filter systems. The majority of Platypus products are made in their U.S.A. and Ireland manufacturing facilities. For more information, visit platy.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

 

 

June 20, 2023 – TRAPSKI, a leading outdoor company known for its innovative racks, gear, and equipment, is thrilled to announce an exciting partnership with GCI, a renowned provider of high-quality outdoor products. This collaboration marks a significant milestone for TRAPSKI as they expand their product offering to include a curated selection of GCI’s exceptional outdoor gear.

TRAPSKI is committed to offering outdoor enthusiasts the best gear and equipment to make having adventures organized and easy. Through this strategic partnership with GCI, TRAPSKI now brings even more value to its customers by introducing a range of premium GCI products into their store.

“We couldn’t be more excited to extend our partnership with GCI Outdoor, a local Connecticut company developing high-quality products that will enable our TRAPSKI customers to enjoy their every adventure.” said Sal DePino, CEO of TRAPSKI.

TRAPSKI’s customers can now expect to find an expanded selection of GCI products that exemplify GCI’s commitment to quality, durability, and user-friendly design. From comfortable camping chairs to versatile camp kitchens, these additions to TRAPSKI’s product lineup will further enhance customers’ outdoor experiences.

The introduction of GCI products in TRAPSKI’s store highlights the company’s ongoing commitment to delivering innovative and reliable gear to their customers. TRAPSKI remains dedicated to supporting outdoor enthusiasts and empowering them to explore the great outdoors with confidence.

GCI Outdoor is a supplier of outdoor products, including camping chairs, rocking chairs, canopies, and tables. These products complement TRAPSKI’s existing product lineup and align with their mission to provide customers with exceptional tools and equipment to make their outdoor adventures more enjoyable and hassle free.

For more information about TRAPSKI and the availability of GCI products, please visit TRAPSKI’s website or contact info@trapski.com.

 

 

 

BALTIMORE  (June 20, 2023) – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of the lightest and most compact water filter in its portfolio. The LifeStraw Peak Series Solo Water Filter is ultra-lightweight at only 1.7 ounces, compact at just 5.1 inches and portable. It removes bacteria, parasites, microplastics, silt, sand, and cloudiness from drinking water.

The filter’s standard 28mm threading allows it to be easily screwed onto most common plastic water bottles. And thanks to the one-handed flip cap design and fast flow rate of three liters per minute, filling up a one-liter bottle takes just 20 seconds.  The Peak Series Solo Water Filter is the perfect companion for hiking, backpacking, camping, emergencies, travel and glove compartments or keychains.

“This is a product our entire team is incredibly excited about. We set out to make the lightest filter on the market while maintaining a strong flow rate and performance, and after extensive field testing, we are really confident we have something special,” said Tara Lundy, LifeStraw’s chief brand officer. “I’ve already tested this product on several hiking and camping trips with my family and my kids love the visual of squeezing dirty water through the filter into a clean container. At less than two ounces, no backpack, pocket, emergency bag, or glove compartment should be without one.”

LifeStraw Peak Series Solo Water Filter is priced at MSRP $29.95. Features include:

• Protection against 99.999999% of bacteria (including E.coli and Salmonella), 99.999% of parasites (including Giardia and Cryptosporidium) and 99.999% of microplastics. Meets US EPA & NSF P231 drinking water standards for the removal of bacteria and parasites
• Ultralightweight, compact, long-lasting water filter weighing only 1.7 ounces and measuring1 inches by 1.3 inches. The membrane microfilter lasts up to 2,000 liters.
• Highly versatile with its standard 28mm threading that easily screws onto standard water bottles.
• A fast flow rate of three liters per minute, filling up a one-liter bottle in just 20 seconds. Its enhanced membrane microfilter performance helps to reduce clogging from sand and silt for a better flow rate.
• Durable and sustainable materials, including premium 50% post-consumer recycled, BPA-free plastic and top and bottom caps for leakproof storage. A backwash syringe is also included.

LifeStraw believes everyone deserves equitable access to safe drinking water and is working to make clean water accessible for all. Supporting both people and the planet by providing safe water when on the go, LifeStraw eliminates the need for single-use plastic bottles and provides a child in need with safe drinking water for a year with every purchase. To learn more about LifeStraw’s year-round efforts to provide equitable access to safe drinking water around the world, explore its 2022 Responsibility Report.

ABOUT LIFESTRAW
The original LifeStraw Personal Water Filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s Guinea worm filter has also been instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw products are used in more than 64 countries by schools, clinics, outdoor enthusiasts, adventure travelers and households, and are regularly deployed to support communities impacted by emergencies or natural disasters requiring potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com. Follow LifeStraw on Instagram and TikTok at @LifeStraw.

 

BOULDER, Colo. – June 20, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RL2™ Rechargeable Lantern and Radiant RL3™ PowerSwitch™ Rechargeable Lantern. Available at retail in late summer, the new lanterns trailblaze the category with device-charging convenience, multi-mode functionality and a flame-like amber flicker.

“The new Radiant lanterns are some of our most brilliant breakthroughs yet,” said Rick Case, Nite Ize founder and CEO. “Providing a fire-like ambiance, ultra-low modes for extended runtime and emergency device charging, they are the ultimate adventure companion.”

Radiant RL2 Rechargeable Lantern: This feature-packed lantern provides 400 lumens of light, with an ability to recharge devices using its built-in USB output. Its six modes offer the full spectrum of visibility, including ultra-low moonlight mode for a 6-day runtime, amber with a warm constant glow and amber flicker for a flame-like glimmer. Weather-resistant (IPX4) and impact-resistant, the lantern features a built-in carabiner clip for hanging or carrying and a light-diffusing storage bag. The lantern recharges in three and a half hours with its included USB-C cable and features lockout mode to prevent accidental battery drain. MSRP $49.99

For more information, watch this short product video.

Radiant RL3 PowerSwitch Rechargeable Lantern: This robust rechargeable lantern boasts 500 lumens and six modes, including amber and amber flicker for camping ambiance. Its built-in PowerSwitch reserve battery compartment allows users to extend runtime with 3-AA batteries (not included). When inserted, the lantern will automatically switch to alkaline power when the rechargeable battery runs low, lasting up to 16 days on moonlight mode. Featuring a USB output to charge devices in a pinch, RL3 is built for emergencies and the outdoors with impact and weather resistance (IPX4), plus battery-preserving lockout mode. It includes an integrated carabiner clip, light-diffusing storage bag and USB-C cable, recharging in six hours. MSRP $59.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 20, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the RunOff^® Waterproof Hip Pack. Available at retail in late summer, the submersible pack allows watergoers to keep their phone attached at the hip, with a touchscreen-friendly window and space to store keys, cards and other essentials.

“The new RunOff Hip Pack will be our most popular waterproof phone holder yet,” said Rick Case, Nite Ize founder and CEO. “With its touchscreen convenience and hip or cross-body wearability, it is the ultimate hands-free solution for waterproof and dustproof protection.”

RunOff Waterproof Hip Pack : This submersible hip pack features the groundbreaking TRU® Zip waterproof zipper, withstanding immersion in up to 1 meter of water. Tested to IP67, the pack is both waterproof and dustproof, making it ideal for the beach, boat, watersports, theme parks and more. Its touchscreen-friendly phone pocket holds most phones with or without a case, enabling text and app usage while in the pack. An additional compartment provides space for cards, cash, keys and other items. Its adjustable, detachable strap can be worn around the hip or cross-body and features a quick-release buckle for easy attachment and detachment. Available in two colors, Blue and Charcoal. MSRP $59.99.

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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