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Gerber Gear Unveils New USA-Made & Fully Customizable Folding Knife

July 17, 2023

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Brandon Martinez Backbone Media

PORTLAND, Ore. (July 17, 2023) – Gerber Gear, an outdoor brand dedicated to crafting problem-solving tools, announces today the Assert folding knife. Designed and built in Portland at Gerber’s zero-waste facility, the Assert utilizes premium materials giving it the perfect blend of ruggedness and finesse.

With an easy-to-operate pivot lock and small footprint, this new knife from Gerber is not only right at home on the trail, but also comes equipped with premium materials that the discerning everyday carry enthusiast craves. Weighing in at just under two ounces, the Assert is light in hand and built with durable materials to stand up to the test of time.

Key features of the Assert:

  • S30V plain edge Blade
  • Ambidextrous pivot lock and clip
  • Adjustable thumb stud
  • Deep carry pocket clip
  • Single-handed deployment
  • Textured grip with honeycomb interior
  • Overall length: 6.05”
  • Closed length: 3.97”
  • Blade length: 2.98”
  • Overall weight: 1.87 oz

“The Assert is an outstanding example of the quality and craftsmanship of the products being built right here in our Portland factory,” said Keith Carrato, Vice President/GM of Gerber Gear. “Designed to be compact, comfortable in hand, and most of all easy to use, it is the perfect pocket-knife to carry on adventures this summer and beyond.”

The Assert will be able available in three stock colorways as well as a fully customizable offering available exclusively on Gerber Custom allows users to choose their colors, materials, and add lasermarks from a library of illustrations and patterns for an extra personal touch. The Assert and all Gerber Custom products are expertly manufactured and assembled by hand by Gerber’s most experienced craftsmen and women.

Like all Gerber products, the Assert is backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.

To learn more about the Assert, please visit or connect with Gerber on Instagram and Facebook.

Please click the following link to download images of the Assert:


About Gerber:

Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. For over 80 years, Gerber knives and tools have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit