Archives: Press Releases

SIDNEY, Neb. (June 28, 2023) — Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record.

Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and proprietary technologies available to hunters, hikers and other customers in North America.

“Rooted in old-world traditions of craftmanship, Meindl has been handcrafting some of the finest, most comfortable and durable footwear available for outdoor adventures for more than 300 years,” said Phil Francone, founder and president of Meindl USA. “We are proud and extremely excited to bring our high-quality, European-made products to North America and we look forward to working with Backbone on those efforts.”

Since the Meindl family built its first boot in 1683, the brand has been rooted in tradition, quality and innovation while defining itself by the durability, fit and function of its footwear. Every pair is created by proven craftsmen and women using the finest leather, the best materials, and centuries-old knowledge steaming from Meindl’s extensive history.

Meindl USA offers a wide range of footwear for hunting, hiking and walking, including products that feature Meindl’s proprietary Comfort Fit and MFS Vakuum technologies. It also offers the brand’s socks made from premium Merino wool and other footwear accessories.

“We’re excited to help Meindl USA bring the trusted and premium footwear brand to consumers in North America,” said Matt Aboussie, a PR Director for Backbone. “We know lots of customers in the hunting and hiking markets in the US that are eager to get the quality and comfort that Meindl boots offer.”

To learn more about Meindl USA’s product offering and technology, Meindl’s history, or to shop available products, visit www.meindlusa.com.

About Meindl USA

Founded in 2019 by experienced professionals from the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and proprietary technologies available to customers in North America. Meindl USA is the exclusive provider of Meindl footwear products in North America. Its product offering includes footwear for hunting, hiking and walking in addition to socks and footwear accessories. For more information about Meindl USA, visit www.meindlusa.com.

About Backbone Media

We are the country’s leading active lifestyle media agency. For nearly 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more about Backbone Media, visit www.backbonemedia.net.

 

 

Flagstaff, Ariz. (June 29, 2023) –  Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, is proud to announce Jimmy Hopper as Director of Marketing, Brand Development and Communications, effective immediately. With over two decades of outdoor and footwear industry experience, Hopper plans to connect Kahtoola’s vision and purpose with the brand’s focus on the positive potential of people to bolster awareness with an emphasis on brand authenticity and product excellence.

“Kahtoola is lucky to have Jimmy on board,” said Danny Giovale, Founder and Owner of Kahtoola. “His experience in the outdoor industry is impressive. Combined with almost a decade at one of the best storytelling brands on the planet and his passion for adventure, Jimmy is the ideal candidate to lead Kahtoola’s marketing team.”

Born and raised in Huntsville, Ala., Hopper’s brand experience includes Teva, Keen, The North Face, Mountain Hardwear, and most recently, Patagonia. An avid mountain biker, hiker, backpacker, and kiteboarder/wing foiler, Hopper also served as a member of the Ventura Land Trust Advisory Council supporting their mission to preserve open space and public access.

“I am motivated by purpose and passionate about contributing to the creation of a more equitable, inclusive, and regenerative world,” notes Hopper. “Kahtoola is driven beyond the product they make, which was very important in my decision to move my family to Flagstaff. We’re coming back to the mountains after a decade living in a beach town and we’re excited for the access to recreation and a tight knit community of people who care about each other and the environment they live, work and play in.”

About Kahtoola: Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

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Washington, D.C. (June 29, 2023) — In the past five years there has been a marked increase in wildfires, which have affected 23,750 miles of trails around the U.S — equal to walking coast-to-coast 10 times and therefore, impacting outdoor recreation hugely. In the last two years alone, wildfire has damaged 1,029 recreation sites on national forests, at a cost of $126 million to repair. Today, Outdoor Alliance (OA) shares a new policy report, titled Wildfire and Outdoor Recreation in the West, that includes these data points and others to help the outdoor recreation community understand the role that fire plays on our public lands, and asks for support in advocating to Congress for better fire policy, including a greater focus on prescribed fire, mitigation, and funding for restoration.

These trail and recreation statistics are staggering, but what continues to turn heads is how wildfires burning in remote locations continue to affect the air quality in urban areas on the east coast, including New York City — a place not typically associated with wildfires and their related health and safety concerns.

The situation this month dramatically illustrates that wildfire isn’t just a western problem, it’s a national problem. And in many cases in the western U.S. more fire — not less — is what scientists say is needed to address the situation and bring the risk of wildfire into check.

That is one of the key takeaways in the report from Outdoor Alliance (OA), a non-profit working to protect public lands and waters on behalf of the human-powered outdoor recreation community. There is a misconception that climate change is solely responsible for the increase in wildfires getting more severe, however, in reality, this is also due to over a century of policy that dictated federal land managers suppress all fires. That has led to a buildup of fuels around the west, a situation compounded by rising temperatures associated with climate change.

Thus, reducing wildfire risk means taking action at the national level to reduce the fuel available for wildfires — helping forests return to a more historic balance through science-based fuel treatments like ecological forest thinning, prescribed fire and managed wildfire — and also taking action at the local level through home hardening and other strategies that help western communities build resilience wildfire. Outdoor recreation should be a key factor that land managers consider as they work to increase the pace and scale of fuel treatments across the west’s forests, the OA report says.

Such strategies have been shown to be successful, according to Outdoor Alliance. For instance, last summer the Washburn fire burned thousands of acres around Yosemite, but spared ancient sequoias in the Mariposa Grove. Foresters in Yosemite have been using intentional prescribed fire around the sequoias, which prepared and protected the grove from a higher-severity fire. Old-growth sequoias are meant to withstand frequent fire, and, in fact, need fire to grow and survive. High-severity fires are still a large risk to sequoia groves, and prescribed burns have been successful at reducing those severe fires.

“Climate change and more than a century of failed fire policy have brought western U.S. forests to a tipping point,” said Jamie Ervin, Policy Associate at Outdoor Alliance. “With both wildfires themselves, and the policy solutions proposed to address them, posed to have far-reaching effects on outdoor recreation, it is critical that the recreation community be an active and informed stakeholder on this issue. This starts with building an understanding of fire’s ecological role on our landscapes, its role in our culture, and what we can do to build resilience to fire in western forests and communities.”

Fire has a huge impact on outdoor recreation, damaging trails, climbing areas, and campgrounds. Post-fire landscapes often face secondary issues like erosion, flooding, and hazardous trees. Even when a landscape isn’t directly threatened by fire, smoke from wildfires has become a huge problem for air quality, making outdoor recreation unsafe through months-long periods.

It is clear based on the data points outlined within the Wildfire and Outdoor Recreation in the West paper that fires are more severe today than ever before. Understanding why this is the case, and what needs to be done for better fire policy are important to advocate to Congress.  To take action around what decision makers can do to address the wildfire situation, please visit: https://www.outdooralliance.org/wildfire

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, American Canoe Association, Access Fund, International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, Outdoor Alliance helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

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Boulder, Colo. (June 29, 2023) – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection.  With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting women with fashion and performance forward styles for any adventure.

“Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, says Rhonda Swenson, Founder  of Krimson Klover. “This collection builds upon our brand momentum, expanding our line into more court activities, as Krimson Klover’s reputation for sustainable, stylish and functional apparel is a natural fit. With each garment, we strive to empower women to express their individuality and embrace their unique journeys.”

Krimson Klover continues to embrace slow fashion. It remains dedicated to intentional and long-lasting relationships along the supply chain, from farmers to consumers; and with purposeful and ethical sourcing it seamlessly blends fashion and function, creating multi-sport apparel that is trustworthy, fresh and distinguished which performs season after season.

Updated collections for 2024 summer and spring season –

Hike & Bike – Offering cross-functional styles that are lightweight, quick-drying tops and full-range of motion shorts in various lengths, perfect for traversing the trails on foot or bike with comfort, style and durability you can count on. Building on success, Krimson Klover has an expanded offering of Sunshirts with UPF 50+ protection, fun graphics and more colors. New for the 2024 collection is the Lexi Skort, featuring a built in short and a back phone pocket for carefree adventuring. Best selling Sienna Short  will also be offered in two lengths (7” and 11”).

Leisure- These pieces are built for outdoor adventure, couch-worthy comfort, and everything in between. Apres in the comfort of Krimson Klover styles all year round. New for 2024 are the Cassidy Skirt, 29” in length featuring a hi-lo hem, and the Holly Half Zip with a cropped fit and a slight hi-lo hem.

Adventure Ready- Krimson Klover’s adventure-ready styles feature soft, stretchy and lightweight recycled fabric made to keep you comfortable and stylish no matter where you’re headed. Pack and go, these styles are jet-setter approved. New for the 2024 season is the versatile Macy Skort, featuring  a flirty but functional skort that goes from resort to course to court. Best selling Piper Dress returns in 4 colorways.

Swimwear – Krimson Klover’s swimwear features all the comfort and style you want for a day out by the water. The performance materials have UPF 50+ sun protection and 4-way stretch for exceptional fitting styles that are comfortable for any outdoor activity in or out of the water.  New for 2024 is the unlined Sandy Board Short, featuring a 6” inseam and a zipper security pocket. Other key pieces in the collection include the  top seller Chelsea One Piece and Mae Swimshirt.

Let’s Play – The Let’s Play collection is perfect for Golf, Tennis, and Pickleball – offering feminine and functional fits and features, performance ready fabrics, and eye-catching prints. Top pieces  include the Peyton Sleeveless Polo, Kara Skort and the Clara Dress.

Krimson Klover’s 2024 Spring and Summer Collection will be available online and in retailers starting in March 2024. For more information about Krimson Klover and for its current Spring and Summer Collection, please visit krimsonklover.com, sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/

SEATTLE (June 29, 2023) — Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, this month unveiled its new collection for Spring 2024, showcasing a line created with sustainability, technology and inclusivity as its driving forces. Among its many initiatives, OR takes square aim at transitioning its products away from intentionally added per- and poly-fluoroalkyl substances (PFAS), a goal that will be virtually complete by the Spring 2024 product line and one that leads the way in the outdoor industry’s move away from fluorinated materials.

The brand’s focus for 2024 was driven by three pillars:

• Sustainability — Along with using more recycled and sustainably sourced materials in its products and leading the way in phasing out the use of PFAS, Outdoor Research publicly outlined its climate-action goals earlier this year based on Science Based Target Initiative guidance.
• Technology — From pioneering new techniques like Duraprint, a 3D printed resin structure that adds durability without adding weight or impeding flexibility in apparel, to sourcing new kinds of fabrics that advance categories, as with the new Shadow Hoodie, the Spring 2024 continues to show how OR leads through innovation.
• Inclusivity — Over recent years, Outdoor Research has built the outdoor industry’s most comprehensive technical apparel program in inclusive sizes. It continues to offer more styles in sizing ranging from XS to 4X Plus for Spring 2024.

For Spring 2024, Outdoor Research transitions one its best-sellers, the Foray II and Aspire II rain jacket and pant styles, to a C0 DWR treatment that’s free of fluorinated materials and face fabric made from recycled materials and bluesign®-approved GORE-TEX® Paclite® technology. In addition, OR introduces the new Stratoburst Jacket and Pants, which are completely free from intentionally added PFAS, and combine everything a user could want in weatherproof apparel — a soft face fabric with mechanical stretch, an extraordinarily lightweight and packable design, and a complete feature set, all at a competitive price point.

In softshells, Outdoor Research unveils another game-changer, the Shadow Wind Hoodie, a 5-ounce protective layer that makes ultralight wind shells more comfortable for active use. Rather than using a traditional wind shell fabric, the Shadow uses an extremely light, bluesign®-approved stretch-woven material designed to move with a body in motion while delivering  supreme comfort for all active uses. OR also adds DuraPrint®, a 3D-printed resin overlay, to the elbows and shoulders of the venerable Ferrosi Hoodie softshell for added abrasion resistance in high-wear areas, increasing durability while slightly trimming weight.

Technical sportswear styles get upgrades as well. The Astroman collection, which has come to define the category of lightweight, airy, stretchy, and durable sun protection layers, gets new and updated styles with added ventilation thanks to tiny laser perforations under the arms and on the back panels, and improved materials with recycled content and upgraded durability. The new Vantage Crop Top and updated Leggings, a versatile women’s knit collection, pair power mesh bands for support with styling that performs across a wide range of outdoor activities. And the Essential Fleece Crew and Pullover Hoodie pair a super-soft fabric that’s brushed on the interior with exacting details to create comfortable tops that epitomize daily wear.

Outdoor Research also adds a wide range of other apparel in sizes from XS to 4X Plus in addition to a broadened  accessory collection to its lineup for Spring 2024.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners and employees. Join us at outdoorresearch.com.

 

 

 

 

 

LOS ANGELES (June 28, 2023) – 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services.

“We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is still independent, minority-owned and founder-led,” said Backbone Vice President of Public Relations, Ian Anderson. “We are excited to work with the brand through its next chapter of growth and innovation as it re-imagines snow and technical apparel, and help it become a true four-season performance apparel company.”

Founded in 1992, 686 merged Los Angeles street culture with mountain sport functionality. Recently, 686 introduced all-weather, technical lifestyle apparel to its line. From the mountains to the city streets, 686’s products are trusted by athletes, outdoor enthusiasts and fashion-forward individuals seeking cutting-edge apparel that stands up to the most extreme conditions.

“Backbone is a pillar in our industry and I’m stoked we get to work with each other. Their expertise in the active, outdoor lifestyle market along with authentic storytelling and passionate people who give a damn, make them an ideal partner for us. Together, we’ll elevate 686 to the next level,” said Founder and CEO, Michael Akira West.

For more information regarding 686, please direct inquiries to Max Krapff at max.krapff@backbone.media

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About 686

Born in the city and raised in the mountains, 686 is a direct product of a thirst for innovation combined with an open mind constantly searching for a way to alter the outcome of the future. Everything we do is based around people, passion and purpose with the goal to build the best performance products for our active-minded community. 686 is an independent, minority owned and Climate Neutral Certified technical apparel brand with deep roots in Snowboarding and Skiing for over 30 years. Discover & follow — @686

About Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, media, search marketing (SEO and SEM), analytics, affiliate marketing, social media, and marketplace advertising. Backbone has consistently been recognized as one of Outside Magazine’s “Best Places to Work” and has been shortlisted in the prestigious PRWeek Awards, illustrating you can cultivate a culture with work/life balance and execute award-winning work. Visit us in person in Denver or Carbondale, Colorado, online at www.backbone.media, or on Instagram @backbonemedia

 

June 28, 2023– Asheville, NC – Astral is proud to introduce a limited edition GreenJacket Rescue PFD in collaboration with world-renowned athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design features abstract illustrations by California-based surfer, painter, muralist, and illustrator Bret Brown. This is Astral’s 14th limited edition life jacket since 2009, representing a unique effort to push the limits of innovation at the intersection of performance, design, and creativity alongside athletes, artists, and non-profits.

The Wild Things GreenJacket LE is inspired by Newman’s desire to pursue flow state experiences in Nature and return home safely to her loved ones. On the front, back, and inside of the PFD, Brown’s artwork tells a playful and curious story of our innate call to the wild, using the colorful monsters and elements of nature he is known for. “I guess we all have our own monsters. Our own crazy dreams, fears, and doubts but [it is] also what motivates us. We tried to make friendly-looking monsters because going to places that scare you isn’t necessarily a bad thing,” shares Newman.

“This LE collab is a symbolic expression of returning. A returning to our human experience… [and] that inside each of us is a scary, wild, unpredictable calling that deserves being listened to,” shares Brown. “I’m all about supporting that call to the wild, the unknown, to the scary depths, and to be a part of a project with Astral and Nouria that spoke to that calling was perfect.”

“This LE is inspired by Maurice Sendak’s children’s book ‘Where the Wild Things Are’. It’s about dreaming, overcoming fear, and going on all sorts of adventures, as well as coming back home to a warm meal and to your loved ones. For me that embodies a lot of what I love most in kayaking,” states Newman.

“Astral is honored to collaborate with Nouria and Bret to design a limited edition rescue PFD that champions having a present mind during wild experiences in Nature,” shares Philip Curry, founder and CEO of Astral.

The Wild Things GreenJacket LE shares the same platform, architecture, and features as the industry-leading GreenJacket Rescue PFD. It is available online at astraldesigns.com and at select retailers.

With all of Astral’s LE programs, a portion of proceeds will be donated to organizations and projects that protect soil and water or provide youth access to Nature. Astral will donate 5% of online sales from the Wild Things GreenJacket LE to Tri-Haut pour l’Everest, a sustainability project working to reduce the amount of plastics and waste that enter the soil and water of the Himalayas, that was selected by Newman as the recipient. “I’m stoked to support this student project because they need it,” says Newman. “They’re not just making noise and raising awareness, they are actually out there making a difference.”

For more information on Astral, please visit www.astraldesigns.com or contact Mindy Smith at mindy@darbycommunications.com.

About Astral

Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

{Dover, NH—June 27, 2023}—NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, has announced its 2024 collection. With sustainability at the forefront of the brand’s updates, consumers will see a brand-new product line of packs & duffels; an expansion of the 100% recyclable Endless Promise™ Collection; major updates to the Tensor™ sleeping pad series; a new backpacking tent; the new ultralight Moonlite™ Elite reclining camp chair, and more.

Continuing its mission to take full responsibility for its impacts and cut emissions intensity in half by 2030, five of NEMO’s new products are in the Endless Promise collection. Endless Promise is NEMO’s first step in a journey to reduce resource consumption and keep gear out of the landfill. Each product is painstakingly designed to be repairable, resellable, and — most crucially — recyclable.

Endless Promise products can be sent to NEMO for resale or recycling; customers will receive a NEMO gift card for the resale value if the product is in good enough condition for a new owner or, if it has reached the end of its adventures, a $20 NEMO gift card as thanks for recycling. NEMO has partnered with leading textile recyclers so each Endless Promise product can live on, endlessly, as a new item.

PACKS & DUFFELS

The bluesign® Double Haul™ convertible duffel is produced in a resource-conserving way with a solution-dyed liner and bluesign® approved, PFAS-free, 100% recycled fabrics.  Double Haul transitions from duffel to backpack to tote with ease, and stores in its integrated pouch which doubles as a packing accessory. Offered in 30L, 55L, 70L, and 100L capacities, this duffel can accommodate any adventure, from a trip to the gym to a month-long journey.

The new Resolve™ and Vantage™ daypacks join NEMO’s 100% recyclable Endless Promise Collection. The technical day and commuter-friendly lines feature NEMO’s CERO™ fabrics. Exclusive to NEMO, CERO is a stronger, more durable fabric suite containing 95% recycled PET and PET for easy, efficient recycling. 100% recycled yarn and solution dyed fabrics save water, chemicals, and energy during the dye process. Both lines also feature CCubed™ cushioning material—a recyclable foam replacement that is highly breathable and quickly wicks away moisture and sweat to dissipate body heat.

Resolve is a technical daypack featuring a large panel load compartment, hidden security pocket, and modular compression/lash straps.  Resolve comes in 15L, 25L, and 35L capacities.

The Vantage daypack holds all the daily necessities required to go from commute to gym or trail. Featuring the same material innovations as Resolve, Vantage includes an expandable front stash pocket, a tech organizing compartment, and a sleeve to hold either a laptop or hydration bladder. Vantage is offered in 20L, 26L, and 30L options, each with its own set of unique details.

SLEEPING BAGS

Top-selling down sleeping bags are now part of the Endless Promise Collection. The best-selling Disco™ and Riff™ Spoon™ Shape sleeping bags, and the brand-new mummy-style Coda™ all provide technical features like next-generation Thermo Gill™ vents; waterproof hood and footbox fabrics; and PFAS-free, RDS-certified hydrophobic down fill. In addition to being made from recycled fabrics, each bag is also completely recyclable.

The new Coda is built for ultralight adventures, shaving weight and excess materials. Its Headwall™ Draft Guard is an internal, overlapping collar that provides 360-degree protection and comfort, while the zippered footbox compartment provides instant temperature adjustment. Coda is a genderless bag offered in 10/20F and 25/35F.

SLEEPING PADS

Tensor™ is lighter, warmer, stronger—and still unbelievably quiet.

The industry-leading Tensor series gets an overhaul with more durable, bluesign® approved recycled materials, and increased warmth and thickness from a new baffle construction. Still quiet, stable, and comfortable, the new Tensor™ Extreme Conditions provides an 8.5 R-value at a minimum weight of 16 oz., making it the air pad with the highest warmth-to-weight ratio on the market. Tensor™ All-Season offers a boosted 5.4 R-value at 14 oz., while Tensor™ Trail is a 2.8 R-value at just 12.5 oz.

TENTS

Mayfly OSMO™ 2P/3P is a notably durable backpacking shelter using NEMO’s 100% recycled bluesign® approved OSMO rainfly for better water repellency, less stretch when wet, and strength. NEMO’s proprietary OSMO tent fabric offers this all without the use of added fire retardant chemicals or PFAS. Mayfly OSMO has a 68D PU polyester floor and 2 doors and vestibules for easy access, plus NEMO’s custom-designed Elements™ aluminum hardware for quicker, easier setup and tensioning without re-staking.

Aurora™ 2P/3P features major updates for 2024. Continuing to utilize a massive interior space that’s truly unmatched in its weight class, Aurora’s fabrics are now free of added fire retardant chemicals and PFAS, and the floor is made from 100% recycled bluesign® approved fabric. Updated colorways, new NEMO Elements aluminum hubs for increased strength, and Divvy Cube™ stuff sack make Aurora a worthy investment for backpacking and car camping.

FURNITURE

The new Moonlite™ Elite reclining camp chair offers the same reclining comfort of the award-winning Moonlite™ chair at a weight that’s right for the backcountry, just 1lb., 1 oz. Its patent-pending suspension system allows for easy reclining or supportive upright seating, and forged aluminum hubs and molded corner mounts provide reliable stability and strength.

NEMO’s 2024 collection can be found here, along with all imagery.

NEMO has also published its first annual Sustainability Report recapping the brand’s efforts in 2022 towards its goal of cutting its emissions intensity in half by 2030. Through key areas—Design & Innovation, Responsible Sourcing, Carbon Accountability, Advocacy for People and the Planet, and Corporate Governance—NEMO is improving its impact as a business and creating products that are not only better for the planet, but superior in performance.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever™.