Archives: Press Releases

SEATTLE (Oct. 2, 2023) — Building on its upward brand and sales trajectory over the last 12 years, Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, hired Felix del Toro as Senior Vice President of Product.

Stepping into the top product position at OR, del Toro brings more than three decades product leadership and apparel experience to his new role, including experience at brands ranging from Athleta and Lululemon to Fabletics, Calvin Klein and the Gap.

Most recently, del Toro worked as chief product officer at Athleta. He also worked as general manager of men’s product at Lululemon.

At Outdoor Research, del Toro will implement the merchandise expertise developed throughout a career in the apparel and design space to steer the growth and development of the OR’s product line. He will lead the design, materials and sustainability, sourcing, and product management teams, reporting to Outdoor Research President Roger Barton.

“Felix knows the power of a strong brand and having him step into this role will help us continue to unlock our potential,” Barton said. “He has demonstrated that he knows how to help well-established brands continue to grow by staying true to what made them successful in the first place, by listening to the unique needs of the consumer, and by shifting the internal mindset within an organization.”

Outside of work, del Toro is an accomplished endurance runner, having completed numerous marathons, contributing to his understanding of the need to build gear for functional usage as well as aesthetic appeal. He’s also an avid photographer focusing on both urban and natural settings, as well as climate change.

“I’m excited and inspired to join Outdoor Research — brand DNA, product quality, technical excellence, team and values powerfully come together to enable people of all skill levels to thrive outside,” del Toro said.

Del Toro’s hire follows the promotion earlier this year of three of its longtime department leaders to new brand leadership positions. Katarzyna Schoewe was promoted to Vice President Design and Product Innovation, Alex Lauver to Senior Director Materials Innovation and Sustainability, and Chris King to Vice President Brand Creative. Schoewe and Lauver will work closely with del Toro in his new role.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees. For more information, visit www.outdoorresearch.com.

 

 

 

[Kittery, ME, October 2, 2023]—Good To-Go, the award-winning dehydrated gourmet meal brand founded by Chef Jennifer Scism, has expanded its product line to include microwavable cups for grocery stores. Good To-Go’s microwavable cup meals are handcrafted with convenience and quality in mind. Now you can experience a meal created by an award-winning chef in the comfort of your own home, at work, or wherever life takes you.

“Our meals, while delicious, are larger in size than I wanted for lunch,” said Chef & Founder, Jennifer Scism. “I’ve been secretly making cups for years, taking unpacked Good To-Go meals and microwaving them with room temperature water, putting a lid over the bowl and waiting. I’ve always looked around in grocery stores for something similar, not just noodles and a spice packet in a cup but a real meal—something that will satisfy me for lunch. I realized that there wasn’t anything like it on the market. With the new cups, we’ve packaged four of our best-selling meals so folks can enjoy Good To-Go at home, work, school or anyplace they desire.”

The cups, made from 35% post-consumer recycled fiber, are available individually or in packs of eight. Prices start at $4.99 with offerings including Mushroom Risotto, Pad Thai, Pasta Marinara and Cuban Rice Bowl. Each meal can be made by adding water and popping in the microwave or adding boiling water and waiting several minutes. Customers can expect the same clean, recognizable ingredients they’ve come to trust in Good To-Go’s backpacking pouches.

“In 2014, Good To-Go reimagined what adventure meals could be,” said Matt Andrews, Good To-Go’s VP of Sales. “With high quality ingredients, international flavors, and exciting dishes designed by a chef, we set a new standard for dehydrated outdoor meals. Today, Good To-Go meals can be found in every outdoor store across the country but, not at your local supermarket. Grocers are constantly searching for exciting new products to bring to their customers and now we can offer a better instant meal than anything previously available. Once again, changing the paradigm of what to expect from an instant meal. Our customers love our meals in the backcountry because they’re innovative, interesting, delicious, and better for you than most other options. Now, they can enjoy the same quality meal in a smaller portion and quicker prep time at their desk, between classes, before practice, or anywhere their adventure takes them.”

Good To-Go’s cups are now available at www.goodto-go.com and select grocers.

Good To-Go was founded by Jennifer Scism in 2014 with a mission to elevate expectations of what trail food can taste like. Scism was an award-winning chef and long-time co-owner of Annisa, a Michelin-rated restaurant in New York’s Greenwich Village. Her career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. It’s safe to say she knows good food. The brand has won multiple awards including three Backpacker Editors’ Choice, Backpacking Light’s Members Choice, and was named to Saveur Magazine’s The Saveur 100 list of favorite foods, people, places and things. Today, Good To-Go is sold in over 700 stores nationwide and in Canada. More info can be found at www.goodto-go.com. For media inquiries, please contact Kate Ketschek, kate@revolutionhousemedia.com.

 

{Dover, NH—October 2, 2023}—Achieving the highest warmth-to-weight ratio ever for a sleeping pad, NEMO’s newest product, Tensor™ Extreme Conditions, is a prime example of the award-winning brand’s commitment to building only gear that improves the adventure experience. Featuring NEMO’s patent-pending Apex™ baffle construction, Tensor EC represents a new chapter in backcountry sleeping pad innovation with an 8.5 R-value at only 16 ounces for the regular mummy size. This pad is the warmest, most insulating ultralight pad on the market, and remains the quietest pad in its class.

Backcountry enthusiasts looking for the lightest, warmest pad for year-round overnights now have an ideal option for their kit that only builds on the features that made NEMO’s Tensor series both award-winning and beloved. In addition to offering stable and noticeably quiet support for re-energizing sleep, Tensor Extreme Conditions is a half inch thicker for greater comfort; uses more durable, bluesign® approved materials to protect from terrain; and packs in enough insulating layers to combat the outdoor world’s harshest conditions.

“We continue to use low-stretch, die-cut trusses to eliminate springiness and provide the ideal mix of support and give,” said Luke Scotton, NEMO product developer. “But to achieve that sky-high R-value, the Apex™ system uses trapezoidal trusses to suspend four sheets of Thermal Mirror™ metallized film within each pad. Each sheet has a different sized slot, so they stack evenly without the need for welding. By eliminating welding, we’ve created the quietest and warmest insulated air pad on the market.”

Each layer of Thermal Mirror also reflects body heat back and helps block radiant heat to keep you warmer throughout the night, making Tensor Extreme Conditions 16% warmer than any air pad on the market. Like most NEMO pads, it includes a Vortex™ pump sack for fast, easy inflation when attached to the updated, cold weather–optimized Laylow™ valve.

The pad, which just received the international ISPO Award, is available at specialty retailers and on NEMO’s site now, offered in Regular Mummy (20” x 72”), Regular (20” x 72”), Regular Wide (25” x 72”) and Long Wide (25” x 76”). MSRP $249.95 – $279.95.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.™

 

 

London/Elkton, MD, October 2, 2023 – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division has launched a new GORE-TEX Brand campaign for the Autumn/Winter 2023 season.

The AW23 campaign, the first with new global creative agency TCO London, highlights the GORE-TEX brand’s continued commitment to innovation and responsible performance by showcasing the durability of new GORE-TEX products with ePE membrane.

Products featuring the GORE-TEX Brand ePE membrane offer durably waterproof, windproof, and breathable performance; are light, thin yet strong; have a reduced carbon impact (per Higg MSI) and are PFC Free*. These products are made for consumers to experience life’s adventures and to help create unforgettable moments while offering the reliable performance expected from the GORE-TEX Brand.

TCO London developed the campaign to champion the human story behind the brand by highlighting people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’.

Spearheaded by a 45-second film directed by Arthur Couvat and produced by TCO, the campaign captures the brand’s essence through inspiring, documentary-style visuals that range from bustling London streets to wild Icelandic landscapes. Photography was captured by Pim Rinkes.

The campaign storytelling is shared through the perspective of nine people who have a personal connection to the outdoors. The cast were selected by TCO through its editorial networks, with a focus on capturing the diversity of both the activities and the communities.

“This campaign showcases our story of expanding the boundaries of performance, comfort, and sustainability while demonstrating the versatile nature of our products,” said Marc Bock, Global Content Leader for the GORE-TEX Brand. “We’ve highlighted people who use and enjoy GORE-TEX products in recognition of the ever-growing and changing communities who rely on us in the outdoors.”

Simon Baker, TCO London Managing Director, said: “As an owner-managed and fully independent agency with roots in sport, we are proud to partner with a brand who shares our ambition to elevate the role of the outdoors in culture and to build on the GORE-TEX Brand’s position as a leader in sustainable performance. In our first campaign, we have applied our publisher-agency model to appeal to both core fans, and a new generation of consumers, who are discovering the outdoors for the first time.”

Kerry Summers, Global Marketing Leader for Gore Consumer Fabrics, added: “Our GORE-TEX brand and products are widely loved and admired, and we are confident that through this campaign and those to come, with TCO’s roots in culture, its global network and its strengths in sustainability and DEI, we’ll build more of these connections. It’s fitting that this first work delivers our brand promise of ‘Going Further, Together,’ because we share the perspective that the outdoors should be comfortably enjoyed by everyone, everywhere, today and in the future.”

* The new ePE membrane and all laminates it’s built into are “PFC-free” and advance the Fabrics Division’s goal of being free of PFCs of Environmental Concern over the lifecycle of our consumer products.

Media Resources:

Link to campaign hero film on YouTube: https://youtu.be/_SNTGL21YVM (directed by Arthur Couvat)

Link to campaign landing page on www.gore-tex.com: https://www.gore-tex.com/new-products

DURANGO, Colo. (Sept. 29, 2023) — Durango Devo is hosting 2023 Vuelta a España winner, Sepp Kuss, for a homecoming celebration and bike parade. Kuss, a Devo alumn, will join the Durango community on Oct. 19 at Buckley Park for a speech, meet & greet, and more.

All members of the public are invited to attend this special appearance of Kuss, known worldwide as The Eagle of Durango. The event will kick off at 3:30 with speeches from Kuss and special guests and a Q&A with Kuss. At 4:30, there will be a bike parade down Main Avenue and returning to Buckley Park via East 2nd Avenue. The evening will end back at Buckley Park with autograph signings, live music, food, drink, and Sepp Kuss merchandise sales.

Sepp Kuss Celebration Schedule of Events – Thursday, October 19, 2023

Parking is limited: all attendees are encouraged to ride their bikes to the event

• 3:30 p.m. – Speeches and Q&A at Buckley
• 4:30 p.m. – Bike Parade: South on Main Avenue to the train station, left, then left on East 2nd Avenue, and north on East 2nd Avenue back to Buckley Park.
• 5:15 p.m. – Post Parade Celebration/Autographs/Live Music
• 7:00 – Buckley Park Closed

“Durango Devo is proud of all our alumni, and we’re certainly proud of Sepp Kuss! He is a great example of what makes Durango Devo and the Durango cycling community special,” says Levi Kurlander, executive director of Durango Devo. “We are honored to host the Vuelta a España champion and Tour de France stage winner and celebrate his achievements in his hometown.”

The Sepp Kuss homecoming celebration takes place during Spoketober, a month of bike-themed events during the entire month of October. Spoketober celebrates the cycling community that produced Kuss, as well as highlights the diverse and inclusive nature of cycling in Durango.

Special thanks for this event is owed to these community partners: Durango Devo staff and sponsors; the City of Durango; Visit Durango and Spoketober; Verde PR; Ska Brewing; the Iron Horse Bicycle Classic; Durango Trails; and Fort Lewis College Cycling.

In case of bad weather, the event will take place at the La Plata Fairground Exhibit Hall, and the parade will take place on the Animas River Trail. Necessary updates on a possible venue change will be made the week of the event and posted to social media.

About Durango Devo

Established in 2006, Durango Devo is a Colorado 501[c][3] youth non-profit organization Devo’s mission is to develop lifelong cyclists, and in practice, this means a lot more than just being great at riding bikes. Devo aims to foster a safe, respectful, and conscientious appreciation and stewardship for the environment by engaging Durango’s youth with the outdoors on their bikes. Devo strives to develop and better the lives of Durango’s youth through the power of the bicycle. Bikes provide a consistent and positive outlet for kids (and adults!) to hone and focus their energy. With Devo, kids learn the power of effective goal setting, experience the thrill of tangible improvement, and are inspired and empowered to translate these lessons to other aspects of their lives. Devo’s goals in the Durango community, in practice, incorporate Devo’s belief that bikes are an incredible tool for enacting positive, tangible change in the lives of the people who ride them. This, at the end of the day, is the guiding force that inspires all of us working with Devo. Today, there are over 600 kids in the program, 90 certified and trained coaches, and a group for every age, ability level, and interest. Thank you for your support! https://durangodevo.com

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TRUCKEE, CA (September 25, 2023) — The High Fives Foundation, a nonprofit committed to empowering adaptive athletes, is excited to announce a partnership with Offshore Greens, a leading provider of plant-based functional powder drinks. This alliance was catalyzed through a personal connection between Offshore Greens’ founder and High Fives athlete Tim Brown, host of the Unexpected Journey podcast.

As a “Five for Fives” partner and a 1% For the Planet member, Offshore Greens will donate a portion of proceeds to support the High Fives Foundation’s initiatives in athlete recovery and reintegration into active lifestyles. Offshore Greens will integrate High Fives Foundation branding into its product packaging, reinforcing its dedication to community service and enhancing the nonprofit’s visibility.

Roy Tuscany, CEO of the High Fives Foundation, commented, “This partnership not only amplifies our impact but also exemplifies the power of community connections in supporting our athletes.”

Willis Brown, Founder of Offshore Greens, added, “High Fives has been instrumental in Tim’s journey. This partnership is our way of giving back and aligning with an organization that shares our values, including the therapeutic benefits of the ocean.”

For more information about the High Fives Foundation, visit highfivesfoundation.org. For details on Offshore Greens, visit offshoregreens.com.

About High Fives Foundation: About High Fives Foundation High Fives Non-Profit Foundation focuses on preventing life-changing injuries and provides resources and hope if they happen. It was formed as a way to “pay-it-forward” by the founder, Roy Tuscany, after his own recovery from a spinal cord injury. The Foundation has expanded to help  670 Athletes from 46 States & Canada since its inception in 2009. The High Fives Foundation is a California-based, national 501(c)(3) nonprofit organization. https://highfivesfoundation.org/

About Offshore Greens: Pioneered in 2021, Offshore Greens stands as a leader in the sustainable organic nutrition landscape.

 

 

BIRMINGHAM, Ala. (Sep. 28, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, is proud to announce noted outdoor conservation advocates and renowned hunting enthusiasts Jason Matzinger, Sam Soholt and Lindsey Browne Davis as its latest brand ambassadors.

The partnership represents the natural alignment of like-minded innovators and supporters of the hunting and outdoor conservation industries. It also unifies their efforts in enhancing the experience of wildlife enthusiasts in the field while promoting safe and responsible hunting practices.

“Jason, Sam, and Lindsey are prime examples of how avid hunters can respectfully pursue game while also committing themselves to preserving the great outdoors for future generations,” said Daniel Wilson, General Manager for Moultrie Mobile. “Their collective mission and values align closely with our own and we look forward to working together to advance each other’s efforts in serving the outdoor and hunting communities.”

Born and raised in Bozeman, Matzinger was introduced to the challenging terrain and wildlife of Montana’s backcountry as a child and grew eager to share his experiences. He began taking a camera on his adventures and is now the producer and host of the hit television series Into High Country with Jason Matzinger. He’s also produced highly acclaimed conservation-focused films and recently released his latest and highly regarded film, Chasing A Ghost.

Sam Soholt, a passionate conservationist, joins the Moultrie Mobile team bringing his unique perspective and dedication to wildlife preservation. Sam has been a professional photographer and videographer in the hunting industry for more than 10 years and has traveled the world to capture unique stories along the way. He also strongly advocates for public land access and conservation while using his platform and co-owned company Public Land Tees to raise awareness and money for public lands.

Lindsey Browne Davis is a passionate outdoorswoman who connects with nature through gardening, foraging, hunting and fishing. She is a fervent steward of ecosystem health and the well-being of wildlands and wildlife. In addition to her role as a brand ambassador for Moultrie Mobile, she works as the Director of Conservation and Advocacy at SITKA Gear where she actively promotes sustainable practices and conservation initiatives. Davis also serves on the board of directors for the Outdoor Alliance, The Conservation Alliance, and is a founding board member of the Utah Wildlife Federation.

To learn more about Moultrie Mobile, its conservation efforts, or its products, visit www.MoultrieMobile.com or download and demo the Moultrie Mobile app from the App Store or Google Play for free today.

About Moultrie Mobile
Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly-scaling software and connected hardware platform used by hunters, property owners, and others for real-time remote monitoring. Moultrie Mobile is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Moultrie, Whitetail Institute, Texas Hunter, Summit, Knight & Hale and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.