Archives: Press Releases

Boulder, Colo. (Sept. 12, 2023) — Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own personalized survival meal kit. The available kits include a meat, vegan, and vegetarian, and each custom kit offers a diverse range of meal options, from homey classics to global favorites. For those looking for a fast, decision-free, and quick shopping option, the company also announces revamped pre-built meal kits for three, seven or 14-days that are thoughtfully designed to provide a well-rounded balance of carbs, proteins, and fats, and also available in meat, vegan, and vegetarian options.

The need for emergency preparedness has been escalating in recent years. According to the National Oceanic and Atmospheric Administration there have been 15 individual weather and climate disaster events that exceeded one billion dollars in losses since the start of the year, through July 2023. This is the highest number of billion-dollar disasters ever recorded for the first seven months of a year since NOAA began tracking these events in 1980.

“Our new emergency meal kits are a game-changer in the industry,” said Duane Primozich, CEO. “Not only do we provide the convenience of three, seven, and 14-day pre-built kits, but for the first time ever, we’re empowering our customers to create their own custom kits tailored to their dietary needs. Whether you prefer meat, vegan, or vegetarian options, this adds another layer of security, preparedness, and personalization all in one package.”

The new custom meal kits bundle breakfasts, lunches, and dinner entrees in an easy to customize check-out experience. Simply select the specific meals you prefer from each category and save 5-10%, depending on the quantity.

Backpacker’s Pantry’s freeze-dried meals have up to a 10-year shelf life and offer balanced, nutritious, and reliable sustenance to have available for those critical situations when conventional food sources are unavailable. Each meal is packaged in waterproof pouches, making them easy to store in an emergency kit, and are simple to prepare with just water. Additionally, the variety of meal offerings in each kit ensures that even in emergency situations, meal times can still be enjoyable.

These kits add to Backpacker’s Pantry’s lineup of best-selling single meal or 6-pack entrees, including Pad Thai, Fettuccine Alfredo with Chicken, and Three Cheese Mac & Cheese. Desserts and breakfast are also available, in addition to freeze-dried ice cream sandwiches and fruit made by Backpacker’s Pantry’s sister company, Astronaut Foods.

The new Emergency Meal Kit offerings are now available for purchase on the Backpacker’s Pantry website, starting as low as $70 USD, depending on your selected meals. For more information about Backpacker’s Pantry, please visit: backpackerspantry.com.

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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St-Jean-de-Moirans, France, Sept. 12, 2023 — The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing from 10% to more than 15% of revenues by 2026.

Daniele Milani has a multi-cultural background. Born and raised in the US, he then moved to Italy and subsequently France, where he prepared his International Baccalaureate before graduating from the University of Edinburgh with a BSC in Artificial Intelligence and Psychology. After an initial retail experience with Ferrero Asia in Hong Kong and Shanghai in 2004, he then worked with Hewlett Packard and ISN virtual worlds between 2005 and 2009, where he acquired a solid background in project management and technology. In 2009, he moved to the digital entertainment sector (Gaming). In 2012, he launched his own business, PixelUp solutions, an award-winning digital service provider of innovative and creative digital products. In 2016 he joined YOOX Net-a-Porter as an e-commerce Director covering key dimensions of e-com management (product management, user experience, analytics, SEO, trading, content management, VM). His last position was Global Product Director with a focus on driving performance and enhancing the customer experience across the range of YOOX Net-a-Porter’s digital stores. He drove conversion optimization and customer retention, led the integration of marketplaces, supported technology re-platforming, and implemented experimentation programs across brands.

Based out of the Group’s Milan, Italy offices where he will oversee the management of the Group’s global e-commerce, Retail & In Store Excellence teams, Daniele Milani will be responsible for management of the global P&L, business strategy, execution and customer experience for the multi-brand B2C business. A member of the Rossignol Group executive committee, he will report to Vincent Wauters, CEO.

To support its multi-channel strategy and consolidate DTC activities, the Rossignol Group has developed a strong and strategic partnership with Salesforce, CRM world leader, to strengthen its expertise in CRM, digital and e-commerce. Another important initiative in the international multi-season and multi-activity development strategy has been the launch in Switzerland and Canada of Start Gate, an innovative concept of multi-brand stores dedicated to mountain sports.

Daniele Milani, Vice President Direct to Consumer at the Rossignol Group, says: “I am delighted to join the Rossignol team, it’s a privilege to become part of the group’s rich brand heritage and centennial history representing the essence of mountain sports. I’m looking forward to supporting the team’s efforts to explore new channels and services that can deliver their superb product lines directly to the customer’s fingertips, around the year.”

Vincent Wauters, CEO of the Rossignol Group: “We are resolutely engaging in the deployment of our Ascension 2026 strategy to make Rossignol group the year-round most authentic and inspiring mountain sports Brands in the world. Our D2C and omni-channel In Store excellence is a very key element to enable our vision. Daniele is a top talent bringing invaluable best-in-class international experiences. Following the go-live of our new global Salesforce e-commerce platform, we are excited to welcome him on board and join forces to deliver an inspiring consumer experience at every touch point.”

About the Rossignol Group 

The Rossignol Group, led by Vincent Wauters, designs, manufactures and markets a wide range of items and equipment for winter and summer mountain sports. The Group and its brands offer their customers a unique experience and support them in every moment of sport and enjoyment, whether they are high-level sportspeople or amateurs, in the mountains or in the city, all year round. The headquarters is located near Grenoble, in the heart of the French Alps. The Group has five industrial sites in Western Europe, three of them in France (Sallanches – skis, Nevers – ski bindings, Saint-Étienne-de-Saint-Geoirs – logistics hub), one in Artés in Spain (skis) and one in Montebelluna, Italy (ski boots), as well as an American headquarters in Park City, Utah. The Rossignol Group has a portfolio of strong and complementary brands with Rossignol – an iconic winter sports, mountain sports and lifestyle brand through its equipment offerings for alpine and nordic skiing and for snowboarding, and bikes along with its Clothing and Footwear offerings; Dynastar – the ski specialist; Lange – specializing in high-end ski boots; Look – a historical manufacturer of bindings; Risport – the reference in ice skating; and Kerma – specializing in ski poles. The Group’s various brands have built their own identity while drawing inspiration from the world of the mountains. Rossignol has been majority-owned by the Scandinavian investment fund Altor since 2013.

BIRMINGHAM, Ala. (Sept. 12, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, has launched an exciting lineup of accessory products, including two Universal Solar Battery Packs and several items for its Edge Series cameras.

“We want to round out our product offering and user experience by providing a collection of purpose-built accessories,” said Daniel Wilson, General Manager for Moultrie Mobile. “Each item was created as a solution to end-user feedback and requests, whether it’s power options, security, or proper mounting. We plan to offer a convenient, easy-to-use product to meet those needs.”

Moultrie Mobile has recently introduced a range of power accessories that can help customers avoid expensive AA batteries. These power accessories include two Universal Solar Power Packs: a 3.4-watt option priced at $99.99, and a 10-watt option priced at $129.99. These solar power packs are designed to provide a durable and reliable power option for trail cameras and game feeders. They deliver up to three times more power than other solar solutions currently available on the market. The packs feature a built-in rechargeable lithium battery capacity of 10,000mAh (for the 3.4-watt option) and 15,000mAh (for the 10-watt option) that can provide backup power on overcast days. Moreover, both solar options include a Flex Mount (a new accessory) and a tree strap that ensures proper sun-gathering positioning. The universal power packs also include connectors that enable compatibility with most brands of camera or spin-cast feeder kits that accept a 12V or 6V barrel jack style power input, making them a flexible and convenient option for customers.

Additional Moultrie Mobile accessories designed for the Edge series cameras include a Rechargeable Lithium-Ion Battery Pack ($79.99), a Flex Mount ($19.99), and a new steel Security Box ($34.99).

The new Rechargeable Lithium-Ion Battery Pack keeps Edge series cameras running longer and offers approximately 1,000 charge cycles, equivalent to more than 16,000 alkaline AA batteries. Additionally, the versatile Flex Mount solution connects easily to the Edge Series and securely mounts to most surfaces, providing multi-direction adjustment for easy aiming and clear views. Users can also protect Edge Series cameras from theft and bears with the new Security Box. Constructed with 16-gauge powder-coated steel for long-lasting durability that won’t interfere with cellular connectivity, it’s padlock and cable lock compatible and comes with lag bolts for secure mounting.

To learn more about Moultrie Mobile, its products or the industry-leading Moultrie Mobile app, visit www.MoultrieMobile.com or download and demo the app from the App Store or Google Play for free today.

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About Moultrie Mobile

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly-scaling software and connected hardware platform used by hunters, property owners, and others for real-time remote monitoring. Moultrie Mobile is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Moultrie, Whitetail Institute, Texas Hunter, Summit, Knight & Hale and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy and Bomber.

 

 

LATHAM, N.Y. September 12, 2023) – PrimaLoft, Inc., a global leader in advanced material technology, is proud to announce the launch of its latest innovation, PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in durability within the realm of synthetic insulation, while also providing unparalleled ease of use and care.

PrimaLoft Utility is engineered to redefine the standards of durability and performance for synthetic insulation. Designed to excel in even the harshest conditions, it offers an elevated level of quality that stands the test of time. The innovation’s outstanding resilience is attributed to its enhanced structural integrity, ensuring exceptional abrasion and compression resistance. This enables remarkable longevity, a crucial component to sustainable design.

PrimaLoft Utility opens the door to a myriad of fabric options, enabling a diverse range of end uses – from highly breathable garments to those built to withstand the most rugged usage. Another standout feature of is its remarkable resistance to high-temperature laundering. The technology maintains its peak performance even after numerous wash cycles, making it a dependable choice for those seeking high-performance insulation that’s also easy to maintain.

“PrimaLoft Utility represents a game-changing advancement in synthetic insulation technology. Its enhanced durability, easy care attributes, and versatility empower users to explore new realms of functionality and usefulness.” said Tara Mauer-Mackay, senior vice president of product strategy at PrimaLoft. “It also enables garments that can last a lifetime, a critical aspect of sustainability that is often underdiscussed.”

The key attributes of PrimaLoft Utility include:

Maintains Thermal Values: PrimaLoft Utility’s unique structure retains its original warmth levels, even after experiencing harsh wearing conditions, ensuring long-lasting comfort and performance.

Resilient & Compression Resistant: The material bounces back effortlessly after repeated motion and extended compression, upholding its insulating properties even through rigorous wear.

Abrasion Resistant: PrimaLoft Utility’s exceptional abrasion resistance minimizes fiber migration, allowing it to be paired with a wide range of fabrics, while maintaining its integrity over time.

Easy Laundering: With the ability to be washed and dried at high temperatures, PrimaLoft Utility takes the hassle out of caring for high-performance garments.

Design Freedom: PrimaLoft Utility’s durability and compatibility with a variety of fabrics and quilting styles provide designers with the creative freedom to craft unique pieces for diverse applications, from workwear and kid’s wear to outdoor and lifestyle apparel.

Easy on the Earth: PrimaLoft Utility not only offers exceptional performance, but also boasts recycled content, efficient manufacturing processes, and a long-lasting lifespan – contributing to sustainable practices.

PrimaLoft Utility is set to transform the landscape of synthetic insulation, offering a new era of performance, durability, and creative possibilities. Utility can be found today in LL Bean’s Men’s Bean’s Utility Vest and Men’s Bean’s Utility Hoodie, with more brand adoptions coming soon.

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About PrimaLoft: PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used by more than 950 top global brands in outdoor and fashion, home furnishings, work wear, hunting and military applications. With its Relentlessly Responsible™ mission, PrimaLoft strives to balance innovation, performance & sustainability in a pursuit of a better future. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit stage.primaloft.com, and follow PrimaLoft on Facebook, Instagram, and LinkedIn.

JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it.

Now available on CostaSunglasses.com and retail partners worldwide, King Tide is built for those who seek performance from their eyewear both on and off the water. For the first time in Costa’s history, this frame is available in two styles – King Tide 6, a six-base frame with a straighter wrap and King Tide 8, a full wrap-around eight base version, giving elite watermen and anglers a choice in style and fit at the highest level of functionality.

Technical specs on both frames include removable side shields for optimal use on and off the water, shark inspired venting to achieve a near impossible zero-fog effect, top of the line sweat management, and the introduction of non-skid hooding to keep your frames exactly where you set them, no matter the conditions. For a behind the scenes look at how these frames came to life, check out the King Tide video here.

Captain Chris Wittman, Co-Founder of Captains for Clean Water,  was one of the first pros to put King Tide through the paces in Hawaii, here is what he had to say: “The features, fit, and functionality are second to none, and excelled in every scenario we put them through. From walking bonefish flats, to trolling for wahoo offshore, it is extremely apparent these frames were thoughtfully crafted with the most hardcore anglers and adventurers in mind. From pinnacle products, to supporting an organization rooted in community, Costa does it best. King Tide is a homerun and will be hard to top for years to come.”

This global launch marks the third and final wave of the 40 year celebratory King Tide release, which started in July 2023. King Tide was first available as an avant premiere at select VIP specialty retailers, as a nod to the brick and mortar stores that helped build the Costa brand.

Shortly thereafter, Costa dropped a 40th Anniversary Limited Edition King Tide in a black gold frame and never before seen 580G gold lens. With only 40 frames made in both King Tide 6 and King Tide 8, the $700 collectors items sold out in just over 12 hours. The same week, Costa debuted King Tide at ICAST 2023, where it took home the Best in Show Award in the eyewear category.  The coveted award recognizes the sportfishing industry’s innovative and entrepreneurial spirit, and rewards that ingenuity with awards in several categories, including eyewear.

“The moment we’ve been waiting for all summer is finally here,” said John Sanchez, Vice President of Global Product Strategy for Costa Sunglasses. “This frame has been five years in the making and is the product of every lesson we’ve learned in our 40 year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media – it’s all been a wild ride, ending in the global release. This frame, and how well it’s been received, is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”

King Tide is equipped with Costa’s cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa’s proprietary Bio-Resin, King Tide is also lightweight and maintains the durability necessary for any watery adventure.

MSRP for King Tide 6 and King Tide 8 starts at $329. For more information about King Tide and Costa’s complete collection of award-winning performance, lifestyle and optical frames, visit Costasunglasses.com.

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation, as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

 

 

 

WALTHAM, MA (September 11, 2023) – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales. Deschenes, who most recently served as Vice President of Sales for The Wolverine Kids Group, will set the strategic direction for all facets of Saucony’s U.S. footwear and apparel sales while providing leadership and general management for the brand’s sales organization. Effective immediately, Deschenes will join the brand’s senior leadership team and report to Saucony Global Brand President Rob Griffiths.

“This is a milestone year for us as we celebrate the brand’s 125^th anniversary, and Chris is the perfect leader to help shape the future of our iconic brand,” said Griffiths. “I have deep respect for the importance of the US market; it’s where the brand began and it’s critical that we continue to win at home first and foremost. Chris’ exceptional track record managing The Wolverine Kids Group, a complex and diverse business, will prove invaluable as we continue to achieve our growth aspirations with product leadership, game-changing innovation and unparalleled consumer insight. In addition, Chris has a proven record of leading highly collaborative teams and building long-term business relationships across the industry.”

Deschenes comes to Saucony as an accomplished and results-oriented professional with 20+ years of experience and success working in various sales and product merchandising roles for best-in-class brands, including Life is Good, Sperry, Converse and Puma North America. As Vice President of Sales for The Wolverine Kids Group, Deschenes managed a portfolio of kids’ brands, including Sperry, Saucony, Merrell, Keds, Pro Keds and Hush Puppies. Deschenes earned a B.S. in marketing at Bentley University in Waltham, MA.

About Saucony: Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better  life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

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(Ely, MN)– Today, Northeastern Minnesotans for Wilderness (NMW), the lead organization in the Campaign to Save the Boundary Waters, ten area businesses, and four conservation groups prevailed in the lawsuit in which the groups and businesses had intervened on the side of the United States government. Antofagasta’s subsidiaries Twin Metals Minnesota and Franconia filed the lawsuit in U.S. District Court in August 2022. The lawsuit sought to force the renewal of federal mineral leases next to the Boundary Waters Canoe Area Wilderness, which had been illegally renewed during the Trump Administration.

“This is a great day for the Boundary Waters,” said Ingrid Lyons, Executive Director of the Campaign to Save the Boundary Waters. “Twin Metals tried to force renewal of terminated federal mining leases next to the Boundary Waters Canoe Area Wilderness. The United States government followed the rule of law and moved to dismiss this unlawful lawsuit. We are one step closer to permanent protection for the Boundary Waters watershed.”

Today’s ruling was issued by Judge Christopher R. Cooper of the U.S. District Court for the District of Columbia.

A vast collection of peer-reviewed science shows that if a Twin Metals mine was built along the rivers and streams flowing into the Wilderness, pollution and environmental degradation would be certain. A peer-reviewed independent study from Harvard University showed that protection of the Boundary Waters from the proposed sulfide-ore mine would result in dramatically more jobs and more income over a 20-year period. Nearly 70 percent of Minnesotans support permanent protection for this priceless Wilderness area.

 

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SAN FRANCISCO – Sept 7, 2023 – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner.

Leading MYSTERY RANCH’s public relations and affiliate marketing efforts, JAM Collective is looking forward to solidifying the brand’s presence with core outdoor audiences, while amplifying its reach among mainstream media.

“MYSTERY RANCH is an absolute legend among pack brands,” said Julie Atherton, founder and CEO at JAM Collective. “It’s a product-driven company that’s been delivering on quality and innovation for more than 20 years. We are thrilled to bring our experience in the pack realm to help amplify the brand’s voice and plans for the future.”

“I am truly exhilarated to embark on this new journey with JAM,” said Dan Dahl, vice president of sales and marketing at MYSTERY RANCH. “Their expertise and energetic approach to public relations align perfectly with our growth plans and I am confident that together, we will amplify our brand’s presence and expand our connection with more passionate MYSTERY RANCH customers.

MYSTERY RANCH joins the family of JAM Collective brands which include nationally and internationally recognized clients such as Arc’teryx, LifeStraw, Opinel, OtterBox, Snow Peak and Vasque Footwear. www.jamcollective.net

About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Arc’teryx, LifeStraw, Osprey, OtterBox, Snow Peak and Vasque Footwear. www.jamcollective.net

About MYSTERY RANCH
Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission