Archives: Press Releases

Boulder, Colo. (Oct. 25, 2023) — In honor of Halloween, Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, is announcing several treats, no tricks, just in time for the season. These scream-worthy treats are perfect for all sorts of activities, especially hiding from a zombie apocalypse. Survival doesn’t have to be unsatisfying, curb all your cravings with a new Dessert Survival Kit, 15% off its Emergency Meal Kits from Oct. 28-31, and special deals for National Chocolate Day on Oct. 28.

NEW: DESSERT SURVIVAL KITS

The new Emergency Dessert Meal Kit is sure to keep any survivalist’s sweet tooth satisfied. This bundle includes all four of Backpacker’s Pantry’s freeze-dried dessert offerings – Crème Brûlée, Blueberry Peach Crisp, Dark Chocolate Cheesecake Mix, and Mango Sticky Rice. For those who can not survive without some dessert, the pack is available for $32.96. This collection of sweet treats is perfect for any dessert or zombie emergency, who knew survival tasted so good! And don’t forget about aliens! They have you covered with the new Astronaut Foods Outer Space Survival Meal Kit, too!

In addition to emergency desserts, the Emergency Meal Kit is the perfect addition for escaping hauntings and zombie apocalypse. The Emergency Meal Kits will be 15% off and they are available in meat, vegan, and vegetarian options, or create your own! For anyone looking to create their own adventure, there is also an option that allows you to build your own custom meal kit for three or seven days, and choose the meals you want to have included in your own personalized survival meal kit.

FREE CHOCOLATE for NATIONAL CHOCOLATE DAY!

In addition to staying clear of any zombies, Backpacker’s Pantry is celebrating National Chocolate Day on Oct. 28 by partnering with Tony’s Chocoloney. Any orders placed on Oct. 28 will include a free treat. Each order will receive a Tony’s Chocoloney chocolate bar, which is free while supplies last. In addition, Backpacker’s Pantry will be giving customers 20% off their Dark Chocolate Cheesecake Mix, offering even more treats this Halloween season.

Whether you’re outrunning the horde or just want to savor some sweet Halloween treats, Backpacker’s Pantry’s meals are a delicious and nutritious choice.

Don’t wait until the zombies are at your door – stock up now and be the hero of your very own apocalypse saga!

Backpacker’s Pantry’s freeze-dried meals have up to a 10-year shelf life and offer balanced, nutritious, and reliable sustenance to have available for those critical situations when conventional food sources are unavailable. Each meal is packaged in waterproof pouches, making them easy to store in an emergency kit, and are simple to prepare with just water. Additionally, the variety of meal offerings in each kit ensures that even in emergency situations, meal times can still be enjoyable.

These kits add to Backpacker’s Pantry’s lineup of best-selling single meal or 6-pack entrees, including Pad Thai, Fettuccine Alfredo with Chicken, and Three Cheese Mac & Cheese. Desserts and breakfast are also available, in addition to freeze-dried ice cream sandwiches and fruit made by Backpacker’s Pantry’s sister company, Astronaut Foods. These products are all USA-made and Backpacker’s Pantry donates 1% of every sale, every day, to nonprofits around the world via 1% For The Planet.

For more information about Backpacker’s Pantry, please visit: backpackerspantry.com.

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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Washington DC, Oct 24 – Ocoopa, the pioneering brand in rechargeable hand warmers, is thrilled to announce its new membership in the Outdoor Industry Association. With a focus on sustainable with it’s carbon neutral production and battery recycle program, and uperior product performance, Ocoopa aims to make a positive impact in the outdoor community.

Rechargeable handwarmer : Leading with Innovation

Ocoopa hand warmers  are powered through lithium battery. The 5000mAH to 10,000mAh batteries in our hand warmers offer a power reserve multiple times that of an iPhone, this enable them to offer up to 15hours of heat to warm your palm.  In addition, our handwarmer also serve as power bank and support Apple’s fast charging protocal, it charges an Iphone 14 fullly for less than 40mins! Ocoopa rechargeable hand warmers making sure you get both warmth and power, fast.

Rechargeable Hand Warmer Battery: Safety and Durability

Ocoopa products boast a two-year warranty, made possible by our robust batteries that can endure up to 300 charging cycles, keeping you warm for 2-3 winters. All our products carry a UL Certificate, a beacon of safety and reliability. Look for the UL mark on electronics to ensure you’re choosing safe and reliable products for your family.

Ocoopa’s Commitment to Sustainability: Partnering with Call2Recycle

As battery sustainability is one of our core values, we have partnered with Call2Recycle for responsible battery disposal. When the performance of your hand warmer declines, we urge you to recycle it through our Call2Recycle partnership, details of which can be found in our user manual.

As new members of the Outdoor Industry Association, Ocoopa is committed to being a leader in enhancing the quality, safety, and sustainability of outdoor gear. Together, let’s make the great outdoors even greater.

 

Austin, Texas (Oct. 24, 2023) – ROKA, the renowned performance design brand that creates and manufactures performance prescription eyewear and sunglasses, and technical apparel for active and competitive athletes, is making waves in the training market with a powerful new Rogue Fitness collaboration and addition of five-top tier athletes to its roster. The brand welcomes Brooke Wells, Laura Horvath, Chandler Smith, and Noah Ohlsen in the training space, along with professional triathlete and Olympic runner Colleen Quigley. Both the strategic brand alliance with Rogue Fitness, the leading manufacturer of strength and conditioning equipment, and additions to the athlete team signal ROKA’s drive to push further into the training industry.

The collaboration between ROKA and Rogue Fitness will produce a limited-edition eyewear collection, complete with ROKA’s innovative and functional FloatFit™ technology. Engineered to feel weightless and meet the most rigorous movement standards from box jumps and kettlebell swings to handstand pushups, the collection will be available on the Rogue Fitness website starting October 26, 2023, as a lead-up to the Rogue Invitational in Round Rock, Texas.

Adding to the impressive ROKA athlete and ambassador team are five key athletes, chosen for their exceptional athleticism and dedication to inspiring other athletes to strive for greatness. ROKA welcomes the following new athletes:

• Brooke Wells: An elite CrossFit athlete and eight-time CrossFit Games contender.
• Laura Horvath: The 2023 CrossFit Games Champion, “Fittest Woman on Earth.”
• Chandler Smith: A former Army Veteran and four-time CrossFit Games competitor.
• Noah Ohlsen: A legend in the world of CrossFit and a ten-time CrossFit Games competitor.
• Colleen Quigley: A professional athlete, Olympic Steeplechaser runner at the 2016 Summer Games, and is currently competing to qualify for the 2024 Paris Summer Olympics.

ROKA’s product team will work closely with the new athletes to gather feedback, ensuring they continue leading the way in innovation, quality, and performance. Consumers worldwide will also gain access to exclusive insights, training tips, and gear recommendations from these experts.

“ROKA has always designed performance eyewear and gear to take on the toughest endurance challenge, and the training world is no exception,” said Rob Canales, CEO and Co-Founder of ROKA. “Partnering with these incredible athletes will further showcase the versatility of our eyewear for individuals of all levels.

For more information about the ROKA x Rogue Fitness collaboration or the upcoming Rogue Invitational, please visit www.roguefitness.com. To learn more about the ROKA athlete team, visit https://www.roka.com/pages/athletes or follow ROKA on Instagram and Facebook.

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About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear and technical apparel have supported athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Instagram and Facebook.

 

 

Portland, OR – October 24,  2023  – Snow Peak, a Japanese camping brand with 65  years of history is pleased to announce the upcoming launch of the North American expansion of the brand’s Global Loyalty Program. The program has seen considerable success in Japan, contributing not only to significant customer engagement but also to the consistent growth in market share.

Kicking off in North America on October 24,  2023, members can earn points through purchases in-store and online. Eventually, members will accrue points through wholesale retailers and at experiential brand offerings such as Takibi in Portland, Oregon and the Snow Peak Campfield in Long Beach, Washington.

Points can be redeemed in-store and online for a number of perks, credit, exclusive products and more.

“As a brand, we believe in the power of camping. Our Loyalty Program is designed to reward product purchases as well as experiences outdoors with the intent of encouraging the outdoor journey and participation in the community.” said Noah Reis, vice president and chief operations officer at Snow Peak USA. “We know that time in the outdoors transcends nationalities and ethnicities, and by linking up with the Global Loyalty Program our aspiration is to connect Snow Peak communities around the world. This launch is only a starting point for our loyalty program. We are excited to grow, as we deepen our relationships with customers; supporting and enabling them to go camping and experience the healing power of nature.”

Within the Global Loyalty Program, customers will be assigned a tier based on their Life Value Points accrual, similar to that of airlines loyalty programs. Life Value Points cannot be redeemed, but will determine the member’s tier: bronze, silver, gold, platinum, black or sapphire.

Snow Peak Points are granted based on the purchase amount and the customer’s membership tier, similarly to “miles” accrued with an airlines loyalty program. Customers can redeem the Snow Peak Points as 100 points = $1. Snow Peak Points will expire on the day 365 days pass from the last purchase day of each customer.​

In addition to loyalty points, membership includes extensive benefits including but not limited to VIP customer service, early sale access, free domestic shipping, exclusive annual gifts, product engraving, etc.

View Snow Peak USA Global Loyalty Program details here: www.snowpeak.com/pages/loyalty.

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. Snowpeak.com

 

BOULDER, Colo. (Oct. 24, 2023) – Beginning in late October, SCARPA, maker of high-performance footwear for mountain sports, will offer outdoor fans in the Colorado Front Range a more curated brand experience and deeper dive into its winter product line through a seasonal “shop-in-shop” partnership with Full Cycle, a well-respected bicycle shop in Boulder. 

The format will allow SCARPA to showcase its entire backcountry and freeride ski boot lineup, along with a selection of winter running, mountaineering and cold-weather hiking shoes, while also offering consumers a more experiential look into what drives the Italian footwear manufacturer as a brand. The shop will open with a kickoff event on Thursday, Oct  26, at 6 p.m. Tickets cost $10 and are available for purchase at this link. 

SCARPA is one of a handful of winter-sports brands involved in the Full Cycle ‘shop-in-shop.’ Others include Hestra, Ortovox, DPS, Dynafit and Pomoca. 

The concept offers Full Cycle the opportunity to grow awareness among its bike-centric customer base with regard to other winter fitness activities. SCARPA and the other brands involved will be able to highlight a larger selection of their products than is typically the case in specialty outdoor retail shops. They also will be able to do so in a way that puts more focus on their individual brands. 

 

“What we’re trying to do here is really get to that true brand experience and cross-pollinate between different kinds of people who enjoy outdoor endurance sports,” said Russ Chandler, owner and general manager of Full Cycle. 

 

A big focus of the ‘shop-in-shop’ concept is a high level of training for Full Cycle staff so that they fully understand the brands and products, and how they translate to different kinds of endurance athletes. 

About SCARPA and SCARPA North America 

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.

Oct, 23, 2023 (Gardena, Calif.) – Boarding for Breast Cancer (B4BC) and 686 Technical Apparel are joining forces during this year’s Breast Cancer Awareness Month with a collaboration product, the “Camille” jacket. This jacket pays homage to a loving friend of B4BC and 686 and breast cancer thriver, Camille Herrera. One hundred percent of the proceeds from the product will benefit a breast cancer survivor’s attendance at B4BC’s Chasing Sunshine Mountain Wellness Retreat in 2024.

“This collaborative project hits home. My friend Camille recently passed from breast cancer, and she represented the purest form of positivity and perseverance,” said Michael Akira West, 686 Founder & CEO. “Camille was a proud supporter of B4BC and the wonderful team there provided resources to help her along her journey. Living life outside and being one with nature is what Camille and I shared. I’m honored to be a part of this personal project and thankful for B4BC and the Herrera Family for all the love and support.”

The “Camille” jacket comes available in a vivid pink colorway, a nod to the shining and bright spirit of Camille as well as Breast Cancer Awareness Month. It has different embellishments throughout, such as a pink ribbon and the B4BC and 686 logos. Pictured above is Camille’s sister, Bianca, beautifully modeling the “Camille” jacket.

B4BC’s Chasing Sunshine Retreats are part of the organization’s survivorship programs. It’s designed to meet the needs of young women who have been affected by breast cancer with activities and workshops promoting health and wellness, opportunities for connection with other survivors and thrivers and support for their journey to lifelong wellness. Camille herself joined B4BC on multiple retreats, her presence bright and powerful and it was special to her. B4BC and 686 are proud to honor Camille’s memory and impact by supporting another woman’s attendance at a retreat through the proceeds of her jacket.

“The Camille I know and met was so open to her path, as scary as it was for her. Open to being vulnerable yet tough to find her way, and most certainly open to seeing her life as an adventure to never be taken for granted. She loved being in nature and thrived in the outdoors which was one of the reasons she and I connected so closely, her spirit aligns with what B4BC stands for,” said Megan Pischke, B4BC Wellness Director and Marketing Manager.

“I proudly carry with me her huge smile. She is a reason I do what I do to support and serve others on this daunting journey. She lights a path for so many of us in so many ways.  We had so much fun and realness with her on our Chasing Sunshine Wellness Retreats, and I am so grateful to her family for sharing her with us. B4BC is honored to receive the funds from this 686 Limited Edition Camille jacket – 100 percent of these proceeds go to support another young woman managing the path of breast cancer in joining us on a Chasing Sunshine Mountain Wellness Retreat in 2024.  We love and miss her dearly – her mountain adventure spirit soars on with us!”

B4BC would like to thank 686 for its unwavering support and kindness along with the Herrera family for sharing Camille’s love and story.

Hear more about Camille’s story and connection to B4BC and 686 from family and friends at B4BC’s Mammoth Love Your Peaks event here.

Learn more about B4BC’s Mountain and Ocean Wellness Retreats here.

Learn more about 686 here.

About B4BC
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates for early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs. Visit b4bc.org for more information.

About 686

Born in the city and raised in the mountains, 686 is a direct product of a thirst for innovation combined with an open mind constantly searching for a way to alter the outcome of the future. Everything we do is based around people, passion and purpose with the goal to build the best performance products for our active-minded community. 686 is an independent, minority owned and Climate Neutral Certified technical apparel brand with deep roots in Snowboarding and Skiing for over 30 years. Discover & follow —@686

 

 

 

 

BOULDER, Colo. (Oct. 23, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, will be available from October 2023 to March 2024 at Full Cycle in Boulder, Colorado.

Full Cycle, Boulder’s oldest award-winning bike shop, unveils a ski touring-focused ‘shop-in-shop’ concept aimed at meeting the needs of Boulder’s multi-faced endurance athletes. The full collection of DPS Skis and PHANTOM Glide will be shoppable alongside notable ski touring brands, including Dynafit, Pomoca, Scarpa, ORTOVOX and Hestra. With ski touring continuing to gain popularity among summer endurance athletes, Full Cycle is well positioned to connect its customer base with top brands in the ski touring space.

“DPS is excited to participate in the Full Cycle ski shop concept and introduce the Boulder community to the brand’s complete line of skis, bindings, skins and PHANTOM Glide,” says Steve Kropf, senior vice president of DPS. “Skiing and cycling have a significant participant overlap and we believe working with Full Cycle’s team and the other brands is a unique opportunity to bring more people into the sport of backcountry skiing.”

In celebration of the grand opening of Full Cycle’s ski shop, Full Cycle is hosting a winter kickoff party on Thursday, October 26. Tickets are available online here. Each $10 ticket will include a free pint of beer from Upslope Brewing Company and a chance to win prizes from participating brands. Notable prizes include a pair of DPS skis, a Phantom Glide Waxless Base Glide application, a pair of Scarpa boots, an ORTOVOX beacon, a pair of Dynafit bindings and a pair of Hestra gloves. All proceeds from the night will go to Friends of CAIC and Protect Our Winters. 

If you are media interested in attending the kickoff party or would like more information on DPS or PHANTOM Glide, please contact account manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

 

 

Newfields, N.H. and Aars, DK – October 23, 2023 – Glerups, producers of Danish-designed natural wool slippers and boots, is proud to celebrate its 30th anniversary by announcing its Project Zero Waste Initiative as well as  the introduction of three new hues to its color palette inspired by nature of the Scandinavian landscape.

The brand developed the Project Zero Waste initiative to reuse excess materials from the production process. The initiative enables Glerups to upcycle leftover wool and leather in new pairs of slippers and accessories to ultimately reduce as much waste as possible. Additionally, the brand is working with fellow Danish brands, Lübech Living, to create fine interior elements for the home as well as Mæglerhuset to make Quietzy, a wool felted Yatzy set. These projects represent the brands shared goal to reduce waste and care for the environment. All Project Zero Waste products will be manufactured in the Glerups’ factory in Poland.

“We work purposefully to use all bits and pieces from our carefully selected production materials,” said Allan Timm, director of sales & marketing and Glerups partner. “This has always been Glerups’ founders Ove and Nanny’s philosophy and is now deeply integrated into our DNA at Glerups. Our entire value chain is built with respect for people, animal, and nature. We are constantly working to streamline and upgrade our production and products – the journey never stops, and we never compromise with our DNA.”

From a color perspective, Glerups takes its time developing new colors and is pleased to release Sand, North Sea, and White for the Fall 2023 season and in celebration of its 30th anniversary. Both Sand and North Sea colors will be available in slip on, shoe, and boot in the leather or natural rubber soles (MSRP $100 – $155) while White will be available in the three models with leather sole (MSRP $100 – $130).

The original pairs of Glerups were handcrafted by Nanny at a rate of two pairs per day and with increased popularity, the production grew to include a factory which was built from the ground up by the brand to expand distribution while maintaining direct control over quality. Today, Glerups slippers and boots are sold all over the world – from Japan and Europe to New Zealand, Canada, and the USA. Over the years, the brand has perfected its wool mix by blending Gotland wool from Denmark with soft quality wool from New Zealand farmers, all of which lives up to the highest standards for consistent quality and humane animal welfare. Glerups works with its farmers every step of the way.

“I can’t believe it’s been 30 years since we founded Glerups – what a journey – from my hobby project to a global brand,” said Nanny Glerup, founder of Glerups. “I am very grateful for all the people who have supported us throughout these years. We owe a huge thanks to all our loyal fans – thank you! I am looking forward to the next 30 years.”

To see the brand’s entire product line or for more information about its Project Zero Waste initiative, visit Glerups.com.

Founded in 1993, Glerups has evolved from a modest cottage industry into a globally renowned brand celebrated for its premium wool felt slippers. Headquartered in Denmark, we are committed to crafting the finest woolen footwear in the world, while upholding strict environmental and ethical standards. Our journey began with the heartfelt dedication of Danish mother Nanny Glerup, who handcrafted her first pair of slippers using the natural wool from her own beloved Gotland sheep. The overwhelmingly positive reception from family and friends prompted the transformation of Nanny’s hobby into a small-scale production, initially yielding just two pairs a day. Today, Glerups “addicts” around the world indulge in the daily luxury of 100% pure, natural wool, which continues to be crafted with the same love and care, from the sheep to your feet. For more information visit www.Glerups.com.