Archives: Press Releases

San Francisco, Calif., (October 18, 2023) — GOES Health, the award-winning outdoor health app, unveils its PrecisionAlert Update today, empowering outdoor enthusiasts with vital information. The update includes precise hourly weather forecasting, location-based outdoor health risks with real-time alerts, plus the addition of natural disaster and winter topics to GOES’ robust wilderness medicine library. With its intuitive interface, GOES makes understanding location-focused risks and enabling outdoor health forecasting easier than ever, giving users a convenient and reliable platform for everyday use.

Whether confronting an extreme heat advisory, a sudden temperature drop alert about potential frostbite conditions, or a warning about a nearby natural disaster like a wildfire or flash flood, GOES users receive actionable insights on how to prepare and make informed outdoor health decisions, based on decades of wilderness medical knowledge. This enables a safer and more enjoyable outdoor experience, prioritizing preparedness, providing peace of mind that only the GOES app can deliver.

The PrecisionAlert update includes:

• Precision weather forecasting: GOES provides hourly weather info for a searchable location, enabling environmental awareness for a safer journey. Explore anywhere in the U.S., up to 4 days in advance.
• Location-based outdoor health risks content and outdoor health alerts: Understand outdoor health risks specific to a location, environment, activity and terrain, and receive real-time alerts on potential risks and natural disasters.
• Enriched wilderness medicine library now with natural disaster and winter protocols: GOES simplifies learning about earthquakes, wildfire smoke, and floods. Expanding its already robust wilderness medicine library with hypothermia, frostbite, bears, lightning, and allergic reaction topics, helping people prepare for changing seasons – even when off-line.

Camilo Barcenas, CEO and co-founder, emphasized, “In a world where the human desire to venture outdoors meets extreme weather, the necessity for an offline, intuitive and empowering outdoor health guide is critical. The PrecisionAlert Update is a monumental stride in delivering personalized outdoor health information. We foster self-sufficiency and empower our users to navigate the unpredictable with a sense of assurance and readiness. ”

GOES Health Subscription Options:

GOES Health continues its commitment to cater to the diversified needs of the outdoor community. The free version of GOES grants users access to precision weather forecasting, current outdoor health risks and a selection of care protocols to start their outdoor adventures well informed. Full access to GOES at $5.99/month or $45.99 for a full year unlocks the Wilderness Medicine Library and self guided care protocols, available even without cell service.

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Media Contact: Erin Wyer / goeshealth@outsidepr.com
Photos: High-resolution images for editorial use are available HERE.

About GOES Health:

GOES is the award-winning outdoor health app co-founded by Dr. Grant Lipman, a former professor at Stanford Emergency Medicine and Director of its wilderness medicine fellowship and healthcare tech innovator Camilo Barcenas. GOES delivers relevant and validated medical info when and where you need it. With a GOES subscription ($5.99 monthly), you’ll receive location-specific outdoor health risks and outdoor health alerts right to your phone. The self guided assessment protocols empower you to make informed decisions, even when you’re off the grid. No matter where your adventures take you, GOES is your trusted outdoor safety companion. Discover more at GOES.Health.

Boulder, CO (October 18, 2023) — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced its partnership with Backbone to lead its public relations efforts. Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets.

“The team at TrainingPeaks is dedicated to helping motivated individuals from all backgrounds achieve their goals, whatever those may be,” said Dirk Friel, Co-Founder of TrainingPeaks. “With Backbone’s comprehensive knowledge and experience across the outdoor industry, we are confident this partnership will help us reach more athletes and coaches to expand awareness of our training tools.”

TrainingPeaks offers a variety of software solutions designed to prescribe, track and analyze training for athletes of all levels. Founded in 1999 by Dirk Friel, his father and legendary coach and author Joe Friel, and Gear Fisher, TrainingPeaks was developed to fill a crucial need in the coaching space. At the time, many coaches were still relying on antiquated forms of communication such as fax and email, so the Friels and Fisher set out to develop a platform that made it easy for coaches and athletes to connect virtually. Today, the mobile and web apps enable coaches and athletes to communicate seamlessly, allowing for efficient planning and analysis of training in an intuitive interface.

Through the platform, TrainingPeaks users can search for training plans that fit their lifestyle needs and match with a coach for more personalized solutions. The company is used by coaches worldwide and serves athletes of all levels, from IRONMAN® World Champions and Olympians to everyday athletes.

“TrainingPeaks was founded by an amazing group of individuals who are coaches and athletes themselves,” said Ian Anderson, Backbone Vice President of Public Relations. “They understand the nuances of training and the diversity of needs athletes face because they have experienced them first-hand. Many of the staff at Backbone have been devoted TrainingPeaks users for years and we are excited to introduce the brand to new markets.”

For more information regarding TrainingPeaks, please direct inquiries to Sean Van Horn at sean.vanhorn@backbone.media.

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

About Backbone

We are the country’s leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. For more about Backbone Media, visit www.backbone.media

 

PORTLAND, Ore. (Oct. 18, 2023) – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts.

Weichhand brings more than a decade of experience stewarding iconic brands in the outdoor and specialty retail space, having most recently led brand strategy for YETI, along with turns leading marketing teams, driving growth strategies, and igniting creative efforts for Chaco, Madcap Coffee and Anthropologie. At YETI, he launched the brand’s most visible sustainability platforms and campaigns in the company’s history, many of which have garnered acclaim from the marketing and advertising industry and press.

With Rumpl marking 10 years in business in 2024, Weichhand joins the company at a pivotal moment and is poised for growth.

“We’re honored to have landed Josh, as his experience leading marketing at juggernaut brands will directly apply to the stage of growth Rumpl is entering,” said Wylie Robinson, founder and CEO. “Rumpl pioneered the outdoor blanket category, and we’re excited to continue our contributions to the outdoor market at large. To have Josh put pen to paper and bring his creative vision to our team is a dream come true.”

“I’ve been following Rumpl since Wylie launched the brand on Kickstarter, and I have so much admiration for what he’s built and the impressive leadership team he’s assembled,” said Weichhand. “In addition to joining an exciting brand and energized team, I’m focused on the unique moment in which Rumpl finds itself, both as a brand that’s created and defines its category, and as a player uniquely positioned to win a wide audience across outdoor, sporting goods, and Gen Z consumers. I could not be more excited to contribute to this next chapter.”

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.

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PARK CITY, Utah (Oct. 17, 2023) — Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a diverse portfolio of snowboards, goggles, and premium men’s and women’s apparel for on and off the mountain.

“We are super excited to expand into women’s outerwear and base layers,” says White. “For too long I’ve heard women complain about the lack of style and fit from their outerwear. This line is just the beginning of more exciting things to come.”

The Whitespace women’s collection is designed for women who want to feel good while riding.Shaun worked with an all-female team to ensure fit and function were paramount. The Graphene Midweight Base Layer Mock Neck ($89.00 USD) and Base Graphene Layer Bottom ($99.00 USD) provide a warm, yet breathable next-to-skin barrier for high performance activity. For outerwear, the High Waisted 3L Soft Shell Riding Bib ($349.00 USD) offers a PFC-free water repellent DWR, slimming construction fully sealed with Bemis 3L taping and YKK vislon zippers. The bib is best paired with the matching Insulated Riding Jacket ($379.00 USD), built with a dual zone thermal liner, brushed tricot face guard, and a thermal cell phone pocket to lock out the cold. The versatile Cropped Puffer Jacket ($349.00) seamlessly transitions from the mountain to après. Each piece within the women’s line was thoughtfully designed with advanced tech innovations paired with on-and-off mountain style.

“Female participation levels in snowboarding have been growing steadily over the past several years, so the opportunity to expand Whitespace with a women’s line was a natural next step,” says Melanie Cox, Backcountry CEO. “The Backcountry team proudly collaborated with Shaun to bring its Whitespace women’s collection to fruition. In fact, our internal product developer and technical designer, who worked with Shaun on the collection, are both women who snowboard. It was a very personal project in which they were able to share their own ideas and feedback from their professional expertise and riding experience. The result is a technical, stylish, yet comfortable collection with a unique street-and-snow inspired aesthetic.”

A fresh assortment of men’s Whitespace apparel will also debut this month. New to the line, a Graphene Riding Hoodie ($99.00), and Tech Harrington Jacket ($199.00) have each been tactfully designed to adapt from a morning ride to a city stride. The brand will also unveil an expansion of hard goods including a newly redesigned line of snowboards and goggles. As Whitespace continues to grow, it will heavily invest in developing best-in-class products for everyone. With each product made, there is a passion for evolving and innovating to help all riders have the best experience possible on and off the mountain.

The new Whitespace collection will launch on October 17th and be available to purchase on https://www.backcountry.com/whitespace.

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About Whitespace

Founded in 2022, Whitespace is an active lifestyle brand created by Olympic gold medalist, Shaun White. The signature brand inspires focus and motivation that clears the noise, turns doubts into drop-ins, and unlocks the send. Rooted in snowsports, Whitespace makes premium gear and apparel for snowboarding, skiing, mountain biking, hiking, training, as well as casual streetwear for everyday life.

About Backcountry

From the one-on-one expertise of Backcountry Gearheads to its epic selection of the best in both style and performance, Backcountry has been a leading outdoor retailer since 1996. Dialing in your gear closet, exploring your backcountry, recharging with après—Backcountry elevates the entire outdoor experience. In 2018, Backcountry began building its own Gearhead-inspired products; the fast-growing Built By Backcountry ski, bike, climb, hike, fly fish, and après lines include collabs with trusted brands like GORE-TEX, Pertex, and ALLIED Down. After 15 years as a successful online retailer, Backcountry opened its first brick and mortar location in Park City, UT and has since expanded its retail footprint to include nine stores from coast to coast, offering a seamless omnichannel experience for its consumers. Venture beyond.

 

 

 

LOUISVILLE, Colo. (Oct. 17, 2023) — Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks and snacks with them outside.

“Being lovers of the outdoors, we want to spend as much time as possible outside and take care of the planet while we are at it,” said Lisa Löwenborg, marketing manager at Primus. “Lunch breaks outside are a way to recharge after being inside at your desk or computer in the office. When you pack your lunch, and don’t need to wait in line for the microwave to heat it up, you get to spend even more time in the park soaking up the sunshine.”

The Fritid Collection makes it easy for a user to always have their Slurken or Koppen at the ready with coffee in the morning, or to stay hydrated during the day with their Klunken.

Fritid Collection

Koppen Mug

Enjoy those last days of summer out on the patio prior to heading into the office with this sleek, double-walled, stainless-steel mug that will keep your latte hot longer. 7.5 oz., $24.95

Preppen Container
Back to work doesn’t mean grabbing a snack from the vending machine or paying exorbitant prices for lunch. Hot or cold, on the trail or at the picnic table, the Preppen will serve it up just the way you want it. 23.6 oz., $39.95

Klunken Bottle

With a color to suit almost any mood and compatible with backpack side pockets, this will help users stay hydrated throughout the workday. 17 oz., $29.95

To see the Fritid Collection please visit https://primusequipment.com/en-eu/collections/fritid-collection-your-everyday-companions.

For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.

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About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.

About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.

 

 

Richmond, Calif. – Oct. 17, 2023 – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion through collective action. ODA plans to serve as a central group driving and supporting industry-wide collaboration between businesses and historically underrepresented communities in the outdoors by helping brands move from self-driven, isolated diversity equity and inclusion (DEI) work, towards shared, collective action to support BIPOC, LGBTQIA+, people with disabilities, and other members of historically excluded communities.

The idea and effort to launch the Alliance has been led by a group of industry professionals, including Teresa Baker, founder of the Outdoor CEO Diversity Pledge and In Solidarity, Josie Norris, an industry veteran who was previously with the Conservation Alliance, as well as thought leaders from seven outdoor brands and organizations:

Arc’teryx Equipment                          Dan Walker

Burton                                                 Ashley Laporte​​

Cotopaxi                                             Damien Huang

Moosejaw                                           Eoin Comerford

Outdoor Industry Association            Kent Ebersole

Protect Our Winters                           Torrey Udall

Smartwool                                          Alicia Chin

The ODA founding board hired 18 community advisors representing outdoor affinity groups and historically marginalized communities to consult and advise on what they feel ODA should do to support their community members. ODA developed its goals and activities based on the feedback and recommendations from the community advisors. The group believes it will be critical to center the needs of historically underrepresented communities in the outdoors as they shape the work in the first year. “We believe it is important to center our work around those who have been historically underrepresented in the outdoors, and we must build mechanisms for hearing from and listening to these communities,” said Ashley Laporte, VP of Purpose and Impact at Burton.

“Now is the time to create real lasting change, so more people, including BIPOC and underrepresented communities are welcome, comfortable and safe in outdoor spaces,” said Lestarya Molloy, ODA Community Advisor and founder of Fridie Outdoors. “Collectively, the Outdoor Diversity Alliance can make it possible for every person to have the opportunity and enjoy their right to explore outside. “ said Molloy.

Through listening to brands and community advisors, the founding board members learned there is a clear need and an unmet demand for collaborative work around DEI in the outdoor industry. Many industry leaders and companies need help setting a clear path forward to advance equity. Others have gained ground in DEI work, but they want to do more across their organization. Brands want to consult with other brands and ask relevant questions like: What are you doing to advance DEI? What has worked for you? What hasn’t? What mistakes have you made? How did you correct them?

“The Outdoor Diversity Alliance is a group of outdoor industry businesses and organizations working together to advance equity in the outdoor industry. We want to help brands learn from each other and grow together. We believe the result will have a greater impact than what any one company can attempt and accomplish on its own,” said Teresa Baker, founder of the In Solidarity Project.

“We want the ODA to be a resource for all outdoor industry brands to connect and collaborate alongside community leaders,” said Damien Huang, CEO at Cotopaxi. “We know these issues can often be thorny and difficult to engage with independently, so by coordinating as a group we can move more confidently towards an accessible, thriving industry well-positioned to meet the opportunities in front of us. The long-term health of the outdoor industry requires an expansive and inclusive effort to welcome all communities to the outdoors. “

While focusing on the needs of marginalized community members, the Alliance will help members proactively advance equity and inclusion with peer-to-peer sharing on topics like representation in marketing, building authentic community partnerships, selecting vendors from marginalized groups, adopting inclusive language in internal and external communications, and more. The founding board believes that every department can use this peer support – from marketing executives to HR managers to product team members to social media coordinators and beyond. Baker said, “They all can share what is working and what is not working in advancing equity.”

Eoin Comerford, CEO of Moosejaw, said, “We are asking companies to make a two-year commitment to the Alliance. If we meet this critical buy-in at launch, we will focus on three key goals based on information gathered from our community advisors.”

Those goals are:

• Support the development of authentic relationships by helping brands and historically underrepresented groups connect. Through these relationships, brands can share what they have been doing and ask questions without judgment.
• Create the framework for an industry-wide equity assessment. Standardized metrics help brands know what to track and unites them around shared goals. Plus, this data will serve as a tool for accountability.
• Create authentic storytelling models led by members of underrepresented communities. ODA will work with community advisors to build an industry guide for authentic storytelling, ambassador relationships, partnerships, and marketing campaigns.

In 2024, ODA also would host an in-person gathering of CEOs and other leaders from its member companies to begin the collaborative work. Members will work together to develop programming. They plan to utilize the resource hub and job board through the In Solidarity site. Collecting demographics from all members will be part of members’ commitment to ODA.

The founding board members are inviting brands and nonprofits to sign on as new members and commit to paying membership dues in early 2024. The dues range from $1,000 to $10,000 and are determined by the revenue of the brand. Membership dues will pay for staff time to run ODA, events, and operations. The goal is to secure a minimum of $150,000 in new member commitments by the end of 2023. The organization is partnering with the Social Good Fund, its fiscal sponsor. Businesses can click here to apply.

The industry is known for its efforts to collaborate on other pressing issues: advancing efforts to address climate change; improving supply-chain sustainability; and advocating for conservation. ODA is modeled after other successful ways the industry has bound together to show strength in numbers and address complex problems.

To learn more visit www.insolidarityproject.com/oda and to join, email: OutdoorDiversityAlliance@gmail.com.

About Outdoor Diversity Alliance

Launched in October 2023, the Outdoor Diversity Alliance (ODA) is a growing group of outdoor brands that are committed to collectively advancing equity in the industry. Its mission is to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion through collective action. ODA serves as a central group driving and supporting industry-wide collaboration between businesses and historically underrepresented communities. For more information, visit www.insolidarityproject.com/oda.

 

 

BOULDER, Colo. (Oct. 17, 2023) – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe — an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.

“We are excited to introduce Cookies & Cream and Mint Chocolate Chip to our freeze-dried ice cream lineup,” said Duane Primozich, CEO of American Outdoor Products. “These new flavors, alongside the Astronaut Collection Pack highlight our commitment to offering innovative, quality products that our customers love. We continue to bring the taste of space to everyone, just in time for the holiday season.”

Mint Chocolate Chip and Cookies & Cream join Vanilla and Neapolitan to complete the lineup of freeze-dried ice cream sandwich flavors available this Fall. Astronaut Ice Cream is ready to eat right out of the packaging with no rehydration or freezer necessary, they are made out of 100% real ice cream and have a three-year shelf life. Individual sandwiches are available for purchase for $4.99 USD. A 12-pack is also available for purchase for $59.99 USD.

After a brief hiatus, freeze-dried Cinnamon Apples Wedges return as a perfect addition to school lunches, stocking stuffers, or moon missions. These delicious apple wedges with a touch of cinnamon and sugar are available to purchase individually for $3.99 USD. They are also available in 12-packs for $23.99, and larger bulk case options of 40 packs. Other freeze-dried fruit offerings include peaches, bananas, and whole strawberries.

New for Fall 2023, the company is excited to launch an out-of-this-world Astronaut Collection Pack, a variety pack with all eight products in the Astronaut Foods collection. This bundle, which includes all four ice cream sandwich flavors and all four freeze-dried fruit offerings, is available for $35.92 USD.  A perfect way to sample all of Astronaut Food’s intergalactic product offerings.

These new and updated Astronaut Foods product offerings are now available at: https://astronautfoods.com/

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks, and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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MARBLEHEAD, Mass. (October 16, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its global headquarters in Asola, AREAS is the company’s research and development laboratory, an academy for scholars and young talents in the textile field, and a creative hub for product and communication design. AREAS is home to the designers and creators of UYN’s bio-based apparel, footwear and accessories.

“AREAS was born out of a dream to create the most advanced research academy in the world within the technical apparel sector,” said Marco Redini, Trerè Innovation CEO. “We not only wanted to create a physical space for ideation, but also, an ideal venue where multiple fields of knowledge from science to design and communication to art can come together. AREAS is setting the path for us to build the future and design what does not yet exist.”

AREAS Special Departments

With an investment of more than two million euros, AREAS is where UYN’s engineers and designers create product with bio-materials and advanced textiles used in the company’s products, subsequently tested via next generation scientific equipment and with its accomplished team of athletes.

Brain Unit

The core of the laboratory is the Brain Unit, a climate chamber (with controlled temperature and humidity) in which athletes and products are tested and, as a result, can have their performance analyzed. The Brain Unit includes a station that studies athlete’s motion and cognitive abilities, neuro-reactive treadmills developed by the Italian company Reaxing, a TITICI (a premium handmade bike brand owned by Trerè Innovation, together with UYN) bike station with oscillating platforms, and the thermal robotic mannequin, “Hyper.”

Hyper is the athlete who never gets tired, a “humanoid” capable of reproducing the physiological reactions of the human body thanks to 35 independent thermal zones. Hyper overheats, cools and sweats like an athlete, measuring through hundreds of sensors the breathability and insulating properties of the clothing he wears. This makes it possible to study clothing performance on a scientific basis and receive objective data for comparisons.

The methodology of the tests and the analysis of the results are carried out in collaboration with the CeRiSM (Research Centre Sport, Mountain and Health) of the University of Verona, the fourth ranked sports science department in the world (source: Global Shanghai Ranking).

Arctic & Monsoon Chambers

Providing extreme testing environments, The Arctic Chamber is used to measure the performance of clothing at -20°C and to analyze the distribution of body heat through a thermal camera while  the Monsoon Chamber is used to test the impermeability of garments under high-intensity water jets.

Biotechnology Unit

The Biotechnology Unit is the area of the laboratory equipped for research of new bio-materials, mechanical and chemical tests on yarns to be implemented in production, and tests on the final product (abrasion resistance, color fastness, pH of components, resistance to washing, etc.). The rigorous analysis makes it possible to quickly assess the conformity of the products with current regulations and guarantee maximum quality.

Academy and Creative Hub  

AREAS is not just a laboratory, it aims to be a meeting place for scholars, scientists, engineers, industrial designers, graphic designers, artists, marketing and communication experts interested in sharing disruptive ideas.

The large open space on the second floor (called ‘Creativity’) is a think tank designed to foster the exchange and generation of ideas for apparel design, footwear design and product storytelling. Through AREAS, Trerè Innovation also activates work and educational programs for young talents and newly graduated students who wish to specialize in the technical apparel sector.

Open to the Public

Trerè Innovation has chosen to make AREAS open to the public. Anyone who wishes can book a tour of AREAS at uynsports.com or areas-academy.com. The tour is structured with interactive experiences enabling visitors to test UYN products and its scientific devices, interact with technicians, designers, engineers and immerse themselves in the UYN world.

Visits also include UYN’s production department, showrooms, logistics with the robotized warehouse and the UYN Flagship Store in Asola. On request, Trerè staff can recommend partner hotels and outdoor activities to extend the stay and test UYN clothing and TITICI bikes.

For more information or to book a tour, visit areas-academy.com.

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About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only technical stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI^®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one in the United Kingdom, one in Germany, and has plans to open a store in Boston, Massachusetts, additional shops in U.K., three stores in Beijing, as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Citroën, Jeep, and Replay brands.