Outdoor Industry Association and Outdoor Retailer Announce 30 Outdoor Companies Participating in the Made in America Product Showcase at OR Winter Market 2015
Introducing the Made In America Road Map – Visit brands, learn about U.S. manufacturing and win gear
Outdoor Industry Association® (OIA) and Outdoor Retailer (OR) have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, January 21-24, 2015. New to this show is the Made In America Road Map, a program that encourages attendees to visit the Made In America participants’ booths to learn first-hand about product manufacturing in the U.S.
The participating companies, which include Utah’s own Voile Manufacturing and DPS Skis, are as follows:
c2 by Janeware
Farm To Feet
Mountain Safety Research (MSR)
New Balance Athletic Shoe, Inc.
Wild Things, LLC Platypus
Ramblers Way Farm
Sierra Sage Herbs LLC
Sterling Rope Co. Inc.
Superfeet Worldwide Inc
TyraTech, Inc – Guardian Repellents
United By Blue
Made in America Road Maps will be distributed to all those attending the Industry Breakfast on Wednesday morning, January 21 and will be available at the OIA booth (#BRL 200) throughout the show. Road maps can also be found adjacent to the Made in America Product Showcase as well as in the Retailer Lounge.
How the Made In America Road Map Program Works: When a road map holder visits a participant booth, they receive a sticker on their road map. For every five stickers the holder receives, they get an entry for a chance to win gear from the Made in America Product Showcase. Those with at least 5 stickers should bring their road map to the OIA Booth (#BRL200) by 12:00 PM on Day 4, Saturday, January 24. OIA will collect a business card from road map holders to enter into the drawing. Three winners will receive multi-product grand-prize packages from the showcase including items such as Wild Things Guide Pack, a Voile Revelator Splitboard, Carhartt apparel or a pair of Danner, Kamik, Keen, or L.L.Bean boots.
The exhibit will be located on the upper concourse near the east entrance to the Salt Palace Convention Center. feature educational information about U.S. sourcing and manufacturing, as well as information about participating companies and their products.
In addition to the showcase, a panel discussion on success stories in U.S. manufacturing will be held on Day 1: Wednesday, January 21, 1:00 PM – 2:00 PM in the New Product Zone at OR Winter Market.
Speakers for the forum include:
Joe McSwiney, President, Cascade Designs
Tyson Titensor, Director of Finance and Operations, DPS Skis
Tony Ambroza, Sr. VP of Marketing, Carhartt
The New Product Zone (#35095) is located on the main show floor.
Other Made in America events occurring at OR Winter Market include the following:
The ‘Absolute’ Standard: California’s “Made in the USA” Labeling Law
Wednesday, January 21, 3:00-4:00 PM
Salt Lake Marriott Downtown at City Creek, Salon E
OIA Made in America Working Group Meeting (Open to all)
Thursday, January 22, 9:00-11:00 AM
Salt Lake Marriott Downtown at City Creek, Alta/Snowbird Room
American Made Outdoor Gear Awards
Thursday, January 22, 5:00-6:00 PM
Liberty Bottleworks, Booth BRL223
OIA Made in America Working Group
The Made in America Showcase and educational forum are produced by the OIA Made in America Working Group, made up of over 175 companies. Launched in 2013, this Working Group was established to provide a forum for outdoor companies who manufacture in the United States to connect, share resources and communicate their needs and challenges to OIA. In the past year, the group has discussed such topics as the Federal Trade Commission’s guidelines for “Made in America” labeling, the Berry Amendment and government procurement, databases and resources on U.S. sourcing, and workforce development. Those interested in more information or joining the Made in America Working Group should contact OIA’s Government Affairs team at GA@outdoorindustry.org
Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.