Boston, MA – December 10, 2024 – Jura Alpine Gear LLC, a Boston-based outdoor gear brand, proudly announces the launch of its first two products: the Over The Calf Grip Ski Sock and the Jura Logo Merino Wool Touring Beanie. Crafted with premium materials and designed for performance, these debut offerings mark a significant milestone in Jura’s mission to connect outdoor enthusiasts with high-quality, sustainable gear.
The Over The Calf Grip Ski Socks, made in New Zealand from Merino wool, are engineered for comfort and durability, with innovative anti-slip grip technology that provides stability and support on the slopes. Perfect for skiers and snowboarders, these socks offer natural warmth, moisture-wicking properties, and targeted cushioning to enhance every adventure.
The Jura Logo Merino Wool Touring Beanie, made from 100% mulesing-free Extrafine Merino Wool with fleece lining and wind protection, combines style, warmth, and functionality for ski touring and outdoor exploration. Featuring a sleek green and black design and the iconic Jura logo, this beanie is built to perform in harsh winter conditions.
“At Jura, we’re inspired by the resilient New England spirit and a commitment to crafting gear that stands up to every adventure,” said Founder Luke Beaulieu. “Our socks and beanie represent our dedication to creating gear that meets the demands of all backcountry adventurers while supporting a sustainable future.”
In alignment with its values, Jura Alpine Gear donates $1 from every product sold to Inclusive Ski Touring, a New England-based initiative dedicated to making ski touring and split-boarding accessible to everyone.
The launch of these products reflects Jura’s vision to foster a stronger connection between outdoor enthusiasts and the mountains they explore. As the company grows, it plans to expand its product line while remaining rooted in its mission of quality and sustainability.
For more information, visit www.juragear.com or follow us on Instagram at @juraalpinegear.
About Jura Alpine Gear
Jura Alpine Gear is a Boston-based brand dedicated to creating high-performance, sustainable gear for skiers and outdoor enthusiasts. Inspired by the resilient spirit of New England’s backcountry skiing culture, Jura’s products are designed with durability, comfort, and adventure in mind.
Contact Information:
Jura Alpine Gear LLC
110 Beverly St, Apt 730
Boston, MA 02114
Email: lukebeaulieu@juragear.com
Website: www.juragear.com
