July 24, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, footwear and apparel, achieved notable success during the ICAST 2024 show in Orlando, Florida by earning three ICAST Best of Awards for the brand’s Spring 2025 product line. The three categories of achievement were in Best of Fly-Fishing Waders and Wading Boots, Best of Fly-Fishing Technical and General Apparel, and Best of Warm Weather Technical Apparel for Men.
“We were eager to demonstrate the strength of our 2025 product line across multiple Grundéns categories at ICAST, which proved to be the perfect platform,” says Bryan Trullinger, Grundéns’ VP of Marketing. “Winning one award, let alone three, was a significant achievement for our product development team and the entire Grundéns family. The positive response and validation of the new product from the fishing industry further reinforces our brand’s dedication to delivering best-in-class outerwear, apparel and footwear for all fisherman.”
New Product Showcase Award:
- Fly-Fishing Waders and Wading Boots: Grundéns Vector Zip Stockingfoot Wader
- Fly-Fishing Technical and General Apparel: Grundéns Portal GORE-TEX Wading Jacket
- Warm Weather Technical Apparel for Men: Grundéns Tough Sun Masked Hoodie
The award-winning Portal GORE-TEX Wading Jacket will be available this Fall, and the Vector Zip Stockingfoot Wader and Tough Sun Masked Hoodie will be available Spring of 2025, at specialty retailers across the country and at www.Grundéns.com. For further questions about the new products please contact Max Krapff at max.krapff@backbone.media.
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About Grundéns:
It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com
Media Contact:
Max Krapff
Backbone Media
970.963.4873 ext. 1174
