JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits across Costa’s most technical line of products.
Celebrating the 10th anniversary of the best-selling Whitetip, the Whitetip PRO features a more modern design with added performance features – while still giving a nod to its well-loved predecessor. Whitetip PRO keeps the same proportions, coming in as the smallest PRO model, while adding updated aesthetic and performance features for the modern angler. These include six updated technical features to keep your frames locked in place when the water gets rough, reduce fogging to keep your vision clear and redirect sweat so you can focus on what’s most important – catching fish.
“The PRO series represents our top-of-the-line frames for those who need the best of the best for long days on the water,” says Jed Larkin, Brand Marketing Director, Costa Sunglasses. “Since we launched the series in 2021 with Blackfin PRO and Fantail PRO, it has been a best-performing series. We’ve worked closely with our pros and guides to fine-tune every detail and engineer a frame that meets the needs for our community. And now, with the addition of Whitetip PRO, we have a PRO frame for everyone – including Costa and MLF pro Casey Ashley, who you will regularly see out on the tournament circuit rocking Whitetip PRO and the entire PRO Series.”
Whitetip PRO is equipped with Costa’s cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa’s proprietary Bio-Resin, Whitetip PRO is also lightweight and maintains the durability necessary for long days on the water. Costa’s use of Bio-Resin is a part of its Kick Plastic program, a Costa owned initiative to help reduce the amount of single-use plastic finding its way into our waterway.
Starting at $264, Whitetip PRO is currently available at local dealers and Costasunglasses.com. For more information about Costa’s complete collection of award-winning performance, optical and lifestyle frames, visit Costasunglasses.com.
About Costa Sunglasses
More than 40 years ago, a group of anglers created Costa Sunglasses to stand up to the harsh light, unforgiving salt and rough conditions of a day at sea. The gear they made was up to the task, and it’s been on the water ever since. Today, Costa combines its superior 580® lens technology with unparalleled fit and durability to make the highest-quality sunglasses and prescription eyewear for adventures on the water. Committed to protecting the watery world it calls home, sustainability and conservation is woven throughout everything they do. From building products made of responsible materials, to Costa-owned initiatives like Kick Plastic® and #OneCoast, and its partnerships with 40+ mission-aligned conservation organizations, Costa inspires its community to help protect the earth’s resources and #SeeWhatsOutThere. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
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Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620
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