Award-winning American Outdoor Equipment Brand Big Agnes has teamed up with UK creative outdoor marketing specialists All Conditions Media to help with its expansion into Europe.
Born, raised, and repeatedly tested in Colorado, Big Agnes has maintained its rich outdoor heritage while gaining a strong cult following on the other side of the Atlantic, with technical brand icons like its Copper Spur HV UL tent range helping it live up to its “Mother of Comfort” tagline.
The partnership adds yet another global outdoor brand to All Conditions Media’s growing client list, which currently includes Arc’teryx, YETI, Peak Performance, Danner, Finisterre, GORE-TEX Brand, Fjällräven, H&M Move, and Vibram.
The agency will be responsible for media communications, authentic growth within the social and outdoor communities, and advising Big Agnes as it navigates its new territory with best-selling products and new innovations.
“ACM brings huge experience and insights within the UK and EU outdoor industry,” says Mark Flanagan, International Director at Big Agnes. “Our 2025 range will be hitting stores very soon, and features HYPERBEAD™, our new waterproof technology created after years of development with our exclusive fabric manufacturer. Partnering with the ACM team will help us better inform our retailers and consumers on our innovative products.”
The news comes alongside the announcement of Big Agnes’s hiring of Matt Jordan – the brand’s new UK and Ireland sales agent.
“As a long-time fan, I’m excited to help build and grow awareness for Big Agnes in the UK,” he says. “It has a unique and inimitable mix of authentic outdoor credentials and modern innovation in its DNA. With ACM on board, I know we’ll be bringing the brand into this new territory without leaving behind any of its deep-rooted Colorado heritage.”
About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.
For more information, contact:
Brandon Martinez
brandon.martinez@backbone.media
