OIA Launches Inaugural Outdoor Footwear Trends Report

BOULDER, CO – 08/07/2025 – The Outdoor Industry Association (OIA) today released its first-ever category-specific Outdoor Footwear Trends Report for 2025, providing in-depth analysis and actionable insights into the evolving outdoor footwear market. This report marks a significant step for OIA in offering focused analysis on specific segments within the broader outdoor industry, beginning with footwear.

This inaugural report leverages trusted OIA data combined with insights from Circana, Civic Science, and RunRepeat to offer a holistic view of the outdoor footwear landscape. Designed to inform strategic decision-making, the report goes beyond raw data to provide actionable intelligence, enabling businesses to stay ahead of market trends, optimize resource allocation, and refine marketing strategies. The OIA aims to provide valuable resources for stakeholders navigating the evolving outdoor recreation sector.

“This report represents a significant milestone for OIA, as we delve into specific categories to provide more granular and actionable insights,” said Kelly Davis, Director of Research at the Outdoor Industry Association. “By focusing on footwear, we offer a comprehensive understanding of the trends shaping this market segment, empowering our members to make informed decisions and capitalize on emerging opportunities.”

Key Findings:

  • Market Growth: Despite a 9% decrease in unit sales, retail sales revenue increased by 1%, totaling $5.15 billion, highlighting the impact of rising prices.
  • Running Dominance: Road running shoes continue to lead the market with $2.4 billion in sales, while a growing trend of using running shoes for hiking is impacting hiking boot sales.
  • Regional Variances: The South Atlantic region shows the highest outdoor activity participation, and Nevada leads the US in footwear ownership, averaging 19 pairs per person.
  • Consumer Preferences: The average American owns six pairs of shoes, with consumers increasingly opting for versatile footwear that can transition between activities like walking and running.

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

MEDIA CONTACT

 Andriana Rogers | Director of Marketing Communications, OIA | arogers@outdoorindustry.org

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OIA 2024 Impact Reports Celebrate Industry Leadership on Climate Action and Clean Chemistry

FOR IMMEDIATE RELEASE 

The outdoor industry advances its climate and chemical safety goals with significant progress in emissions reduction and responsible chemistry to build a stronger outdoor business. 

Boulder, CO (July 22, 2025) — Outdoor Industry Association’s (OIA) Climate Action Corps (CAC) and Clean Chemistry and Materials Coalition (CCMC) are proud to announce the remarkable achievements of 2024, spotlighting how the outdoor industry is advancing in sustainable business practices and climate resilience to build a stronger outdoor economy. In a challenging regulatory environment, these milestones highlight how industry-led efforts can make a meaningful difference for environmental health and a sustainable future. 

About the Climate Action Corps: Since 2020, OIA members participating in the CAC are committed to collaboratively developing and implementing solutions to combat climate change throughout their organizations and across their value chains. By taking bold collective action, these leaders are driving the industry toward reducing greenhouse gas (GHG) emissions by 50% by 2030 and achieving net-zero by 2050—aims essential for limiting global warming to 1.5°C and preventing the worst impacts of climate change.  

Throughout 2024, the 61 members of the Climate Action Corps have made substantial progress, including: 

  • 97% measuring or progressing on measuring their Scope 1 and 2 emissions; 90% addressing Scope 3 emissions 
  • 95% establishing GHG reduction action plans 
  • 59% making measurable progress toward these targets 
  • Significant engagement with supply chain partners, shifting to lower-GHG products, and improving energy efficiency among suppliers 

About the Clean Chemistry and Materials Coalition (CCMC): Launched in summer 2023, the CCMC supports retailers, brands, manufacturers, and distributors in adopting safer, more sustainable chemicals and materials. This coalition innovates on sustainability, aims to build consumer trust in their brands, and proactively prepares for chemical regulations. The CCMC supports members as they pioneer innovation in safer chemistry, build consumer trust, and deliver durable, trustworthy products. This is the first year that the progress of the CCMC has been reported by its 51 members. 

Key 2024 milestones include: 

  • 79% of members setting chemical management goals 
  • 65% developing action plans to achieve safer chemistry 
  • 90% communicating their Restricted Substances Lists (RSL) to their suppliers 
  • Significant strides in phasing out PFAS and strengthening chemicals management practices throughout the supply chain 

Industry Leadership and Impact:
The Outdoor Industry Association, through the Climate Action Corps and Clean Chemistry and Materials Coalition, is leading the way as the outdoor industry takes decisive action to protect our planet. These efforts are not only reducing the industry’s environmental footprint but also fostering innovation, transparency, and consumer confidence. “While there is still work to be done, our collective efforts in 2024 demonstrate resilience and the industry’s strong commitment to sustainability,” said Julie Brown, OIA Director of Sustainable Business Innovation.  

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

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OIA Opposes Chairman Lee’s Latest Public Lands Proposal

Boulder, CO (June 26, 2025) — Today, Outdoor Industry Association (OIA) issued the following statement regarding the updated language introduced by Chairman Mike Lee (R-UT) to renew his fight to include the public lands selloff provision in the Republican’s reconciliation package after the Senate’s parliamentarian disqualified his earlier plan to mandate the sale of millions of acres.

“Chairman Lee’s latest proposal to sell off some of our most treasured public lands poses a renewed threat to the landscapes that are vital to local economies, small businesses, and the outdoor recreation community,” said Kent Ebersole, president of Outdoor Industry Association. “The bill would significantly shrink BLM lands across 11 states, eliminate public input, bypass the environmental review process, and mandate the disposal of lands near population centers, putting accessible outdoor recreation at risk for millions of Americans. It’s time for Congress to move past this misguided and deeply unpopular idea and instead focus on policies that grow the $1.2 trillion outdoor recreation economy and support the gateway communities that depend on it.”

Tell Congress: Hands Off Our Public Lands

Take action now through OIA’s Action Center:


About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

Wiley X Supports the Ward Burton Wildlife Foundation’s Annual American Hero Event for the Second Year in a Row

Frisco, TX – [June 24, 2025] Wiley X, a leading provider of protective eyewear, once again proudly supported The Ward Burton Wildlife Foundation’s Annual American Hero Event. As a Silver Level sponsor, Wiley X donated 100 pairs of premium eyewear to help honor and empower veterans through the therapeutic power of nature.

Held in Virginia this past Fall, the special event welcomed 80 veterans for a day of outdoor recreation, including clay shooting, archery, and meaningful fellowship. The American Hero Event underscores the Foundation’s mission to provide therapeutic outdoor experiences for those who have served our country.

To learn more about The Ward Burton Wildlife Foundation and its mission, visit: https://www.wileyx.com/pages/ward-burton-wildlife-foundation

For more information about Wiley X and its product offerings, visit www.wileyx.com.

 

OIA Responds to Disappointing Public Lands Sale Provisions in the Senate ENR Committee Bill

Boulder, CO (June 12, 2025) — Today, Outdoor Industry Association (OIA) issued the following statement regarding the newly introduced reconciliation bill from the Senate Energy and Natural Resources Committee, unveiled by Chairman Mike Lee (R-UT).

“It is deeply disappointing to see the Senate Energy and Natural Resources Committee’s reconciliation bill once again puts our treasured public lands on the selling block,” said Kent Ebersole, OIA President. “We appreciated that the House removed a similar provision from its version of the bill and we strongly encourage the Senate to do the same. We will continue working with the bipartisan coalition in Congress that helped stop this proposal last month to protect these critical places that power the $1.2 trillion outdoor recreation economy.”

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

RecPak Partners with Access Fund to Fuel Conservation Efforts and Protect America’s Climbing Areas

June 10, 2025 – RecPak, the innovative outdoor nutrition company, today announced its partnership with Access Fund, the national advocacy organization dedicated to keeping climbing areas open and conserving the climbing environment. This collaboration unites two mission-driven organizations committed to supporting outdoor professionals and protecting the wild places that define the American outdoor experience.

The partnership represents a natural alignment between RecPak’s mission to fuel outdoor adventurers and professionals in challenging environments and Access Fund’s work to ensure sustainable access to climbing areas while protecting critical outdoor landscapes. Both organizations share a deep commitment to supporting the people who push boundaries in remote environments whether they’re search and rescue professionals, wildland firefighters, or climbing advocates working to preserve access to America’s iconic crags.

Access Fund’s Conservation Teams work across the country to rehabilitate popular climbing areas and build sustainable recreation infrastructure that minimizes environmental impact. These efforts require dedicated volunteers and professionals to spend extended periods in backcountry environments where reliable nutrition can be challenging to maintain.

“Access Fund’s volunteers and conservation teams often spend long days in remote areas building trails, restoring climbing areas, and ensuring these landscapes remain accessible for future generations,” said Deed Ziegler, founder and CEO of RecPak. “Having complete, convenient nutrition allows them to focus on the mission at hand – protecting the places that mean everything to our outdoor community.”

The partnership will support Access Fund’s conservation initiatives and volunteer programs, providing RecPak’s lightweight, complete meal solutions to fuel the organization’s stewardship efforts. RecPak’s 700-calorie instant meals, designed by top sports nutritionists specifically for demanding outdoor conditions, offer the perfect solution for conservation teams working in remote climbing areas where space, weight, and preparation time are at a premium.

“Access Fund understands that protecting these places isn’t just about preserving rock and trails,  it’s about safeguarding the experiences that transform people and build character,” added Ziegler. “When their teams are out there doing the hard work of conservation, they deserve nutrition that works as hard as they do. We’re honored to support the people who ensure these incredible landscapes remain accessible for climbers and outdoor professionals for generations to come.”

Access Fund members will receive exclusive access to RecPak products through special member pricing. The partnership also supports RecPak’s broader mission of giving back to the outdoor community, building on the company’s existing commitments as a member of 1% For The Planet and their ongoing support for conservation efforts and veteran outdoor organizations.

Founded in 1991, Access Fund represents over 2.3 million climbers nationwide and has secured protections for more than 4 million acres of public land across the country. The organization’s work spans from Washington D.C. policy advocacy to hands-on conservation projects in iconic climbing destinations across America.

About RecPak RecPak provides nutritionally complete instant meals designed for outdoor adventurers and professionals who can’t afford to compromise on performance. RecPak combines the nutrition of a meal with the convenience of a snack, delivering 700 calories of complete nutrition in a lightweight, durable pouch that requires only water. Trusted by mountaineers, search and rescue professionals, and outdoor athletes worldwide, RecPak is committed to fueling peak performance while supporting conservation efforts. Learn more at www.recpak.co.

About Access Fund Access Fund is the national advocacy organization that leads and inspires the climbing community toward sustainable access and conservation of the climbing environment. Founded in 1991, Access Fund represents over 2.3 million climbers nationwide and works to keep climbing areas open while protecting the natural landscapes that make climbing possible. Learn more at www.accessfund.org.

 

 

Osprey and Crazy Creek Launch Limited-Edition Hex 2.0 x Talon 33 Bundle

CORTEZ, Colo. & RED LODGE, Mont. (June 10, 2025) Osprey, a leader in high-performance technical packs, and Crazy Creek, a pioneer in portable outdoor seating, proudly announce the launch of their collaboration, the Crazy Creek Hex 2.0™ x Talon™ 33. Designed for those who move fast in the mountains and kick back just as hard at basecamp, this limited-edition pack-and-chair duo blends technical performance with camp-ready comfort — perfect for summits, mid-hike lunches, music festivals, and everything in between.

Featuring a matching colorway and exclusive co-branded design details, the Hex 2.0 chair and Talon 33 pack ($290) are crafted to deliver versatility. The duo enables adventurers to pack in (and pack out) all of the essentials — offering both functionality and a comfortable place for some on-the-go rest and recovery.

“We believe every adventurer should have gear that’s as adaptable as they are,” said Karson Bagby, Co-Owner of Crazy Creek. “This collab lets you move with purpose and rest with comfort.”

The Crazy Creek Hex 2.0 is compact, durable, rolls up for easy packing and unrolls into the best seat on the trail. This chair rolls up to just a 4-inch diameter for easy packability and portability. Ideal when space and weight are at a premium, it’s the perfect companion for day hikes, backpacking trips, festivals, or just about any on-the-go adventure. Built for comfort and durability, it features upgraded 8mm high-density cored closed-cell foam for better insulation without bulk, a tough PFAS-free

DWR-coated ripstop nylon shell, and carbon-reinforced stays. This Hex 2.0 has distinct Talon design elements and a matching special edition color of durable, bluesign® APPROVED, 100% recycled Talon main body fabric to help you hike and sit lightly.

“This collaboration is all about versatility,” said Vince Mazzuca, Director of Marketing at Osprey. “You can push hard to the peak with the Talon, and then kick back in the Hex 2.0.”

The Osprey Talon 33 is a lightweight technical pack designed for dynamic movement. It features Osprey’s signature AirScape™ suspension system for a breathable, close-to-body fit that moves with you, as well as a micro-adjustable sliding yoke for more accurate fine-tuning and fitting. From the Stow-on-the-Go™ trekking pole attachment to dual zippered hipbelt pockets, every detail is made for fast, technical pursuits. The Integrated BioStretch seams offer maximum flexibility without sacrificing stability while an adjustable sternum strap with safety whistle secures the assembly and enhances fit. Additionally, the harness system easily adjusts to accommodate various torso lengths. This pack is bluesign® approved and uses a DWR treatment made without PFAS.

For wherever your adventures take you, the Crazy Creek Hex 2.0 x Talon 33 has your back — and your seat.

Available now in limited quantities exclusively at osprey.com and crazycreek.com.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. To learn more about Osprey and its line of outdoor, travel, and everyday carry solutions, please visit osprey.com. For media inquiries, please contact Jenna Nabors, crazycreek@verdepr.com or TURNER PR at osprey@turnerpr.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Osprey Packs

Wherever you find adventure, Osprey Packs is with you. Since 1974, Osprey, a Helen of Troy Limited brand, has provided hikers, backpackers, bikers and everyday travelers with innovative and long-lasting carry solutions, each thoughtfully designed to reflect a passion for exploration and the outdoors.

Headquartered where the rugged foothills of Colorado’s San Juan Mountains meet the spectacular Southwest desert, Osprey’s surroundings provide the ultimate product testing ground, guaranteeing that all technical packs are up to any challenges users may encounter.

Tandem with Osprey’s pursuit of quality, their holistic approach to sustainability uses high quality recycled and bluesign APPROVED materials to lower their impact on the environment, promote a safe chemical process and care for the people in their supply chain.

To learn more about Osprey and its products, backed by their industry-leading All Mighty Guarantee, visit osprey.com. Osprey products can be found online at osprey.com and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks) and Facebook (@ospreypacks).

Outside Festival Doubles Attendance in Year Two Cementing Colorado as a Hub for Outdoor Culture

DENVER, Colo – June 6, 2025 – The Outside Festival and Summit, founded by Outside Interactive Inc. and presented by Capital One and REI Co-op, wrapped its second successful year at Denver’s Civic Center Park with 35,000 attendees across four days of events and gatherings, nearly doubling in size from 18,000 in its inaugural year in 2024.

“This year’s Outside Festival and Summit proves that we’re building something much bigger than an event… we’re fostering deeper connections and bringing the outdoor community together,” said Robin Thurston, CEO of Outside Interactive. “The Outside Summit rethinks the traditional outdoor trade show model and brings leaders in the industry together to discuss new ideas, successes, and challenges that top outdoor businesses are facing today. The Outside Festival is where we see huge potential for more engagements at the event, continuing to celebrate outdoor culture and attract fans of music, film, wellness, and adventure. We hope to keep growing this event and adding value for years to come.”

The Outside Summit began on Thursday, May 29, with Outside Ignite, a national startup pitch competition where a panel of five judges awarded a grand prize valued at $100,000 to Carbondale, Colorado-based Raide Research, and the runner-up prize to Campfire Ranch. Campfire Ranch was also voted the recipient of the People’s Choice Award by the audience. Judges narrowed down almost 200 applications to five presenting finalists.

The Outside Summit brought in 900 registrants, marking an 80% increase from last year. Filled with 15 back-to-back sessions from 46 speakers, Friday began with an address from Conor Hall at Colorado’s Outdoor Recreation Industry Office and Carrie Besnette Hauser of Trust for Public Land, centering an industry focus for attendees at the onset of the event. Summit badge holders also had an opportunity to hear from Albert Lin, the National Geographic explorer, scientist, and television host.

On Saturday and Sunday, the Outside Festival was at capacity, with 33,000 attendees, including children 12 and under who entered free. Organizers report that 26% of attendees came from out of state and 32% of festgoers identified as BIPOC. 53% of ticket buyers were female, and 47% were male. A total of 12 musical acts performed, including headliners Khruangbin, Lord Huron, Sylvan Esso, Trampled by Turtles, Neal Francis, Waxahatchee, Husbands, and more. There were 10 Ideas sessions at the Denver Art Museum with 18 speakers on Saturday and 13 speakers on Sunday. Outside Festival Film, curated by Mountainfilm and presented by KEEN, screened six films on Saturday and seven on Sunday, each followed by a conversation with film subjects at the Denver Public Library.

There were 20 partners on site from the Adventure Travel Trade Association, 26 Camp Colorado partners and businesses, and 15 nonprofit vendors. Outside replaced single-use cups for cocktails with reusable cups. Out of 15,000 cups distributed, less than 1% ended up in separated waste. There were 120 yogis at the UCHealth Health and Wellness zone, 500 climbers who conquered The North Face climbing wall, and over 100 walkers who joined Diana Nyad and Bonnie Stoll for the EverWalk session on Sunday morning. Thousands explored additional touchpoints across zones like the REI Wild Ideas Worth Living stage, Scout Motors’ Tailgate sessions, and Outside’s Ultimate Basecamp with Colorado Wildlife Council.

Sponsors for the Outside Festival include Capital One, REI Co-op, Brooks Running, Scout Motors, Berghaus, The North Face, VF Corporation, UCHealth, the State of Colorado, Visit Denver, and the Denver Art Museum.

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Media Contact:

Rachel Weiss rachel.weiss@backbone.media

Photo and Video Assets (Credit Outside)

About the Outside Festival and Summit

The second annual Outside Festival and Summit took place in downtown Denver from May 29 – June 1, 2025. The Outside Festival, presented by Capital One and REI, May 31 – June 1, is a celebration of everything outdoors, featuring music, films, speakers, gear, and more. The event is driven by a partnership between Outside Interactive, Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared vision to make the outdoors more accessible and more inclusive. The Outside Summit, May 29 – June 1, 2025, is the outdoor industry’s premier networking conference. For more information please visit theoutsidefestival.com.

About Outside Interactive, Inc.

Outside Interactive, Inc.– a media and news winner of Fast Company’s Most Innovative Companies 2025– is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus