Ombraz Brings Back the Best-Selling Slate Dolomite in a Limited Edition Release

A clean Slate returns: Ombraz’s fan fav reemerges for a short time only

Bellevue, WA – October 23, 2025 – Ombraz (ombra, n. shade, in Italian), the award-winning vanguard behind armless sunglasses, is bringing back one of its best-selling frame colors: the Limited-Edition Slate Dolomite, available in a small-batch release this October.

The all-new Ombraz Slate Dolomite is handcrafted and hand-painted in Italy, giving it a natural, earth-toned finish. Built from aerospace-grade TR-90 nylon and fitted with polarized Zeiss light brown optics, it’s engineered for versatile, everyday clarity. The lenses enhance contrast and depth perception in changing light, making them ideal for everything from alpine climbs to coastal road trips.

Defined by its circular frame and signature keyhole double bridge, the Dolomite’s integrated mini visors minimize peripheral glare while meeting rigorous Z87.1 safety standards.

“After countless requests, the Slate frame color is back, and we couldn’t be happier that it’s, well, slated for a return,” laughed Ombraz Cofounder Jensen Brehm at a recent unveiling.

The Limited-Edition Slate Dolomite is priced at $175 and available at Ombraz.com and participating retailers. Each pair includes free shipping, 30-day returns, and a lifetime warranty. Ombraz plants 20 mangrove trees in Madagascar for every pair sold. This sequesters 1,713X more carbon than is emitted to produce and deliver each pair, making Ombraz’ the most carbon-negative product on the planet.

Available in Regular and XL sizes, the Limited-Edition Slate Dolomite is compatible with all Dolomite accessories and limited to just 1,300 pairs. Once they’re gone, they’re gone.

For media inquiries, please contact stacy@darbycommunications.com.

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About Ombraz Sunglasses

Ombraz (ombra. n. shade in Italian). Ombraz armless sunglasses solve problems. Normal sunglasses break, fall off, pinch your head, and are difficult to store. By replacing arms with a built-in cord, Ombraz don’t break, won’t fall off, and pack flat. People are inherently skeptical – thinking they must look weird or feel like goggles strapped into your eye sockets – but they work, really damn well. When worn correctly, Ombraz are more comfortable than ordinary sunglasses. Since launching in 2019, Ombraz has won 70 ‘Best Of’ outdoor gear awards. For every pair sold, Ombraz plants 20 mangrove trees, sequestering 1,713 times more carbon than it takes to produce and deliver each pair. Learn more about the brand and the full collection of armless sunglasses on Ombraz.com, or follow @Ombraz on Instagram.

 

onWater Fish Launches Angler Intelligence™: The First AI-Native Fishing Experience in Outdoor Recreation

Bozeman, MT – October 24th, 2025 onWater Fish today announces the launch of Angler Intelligence™ – a powerful new suite of AI-native tools embedded directly into the onWater Fish mobile app. Built for real-world decision-making on and off the water, Angler Intelligence is the first true AI-native experience in outdoor recreation, delivering instant, personalized answers to anglers wherever and however they fish.

This milestone release blends onWater’s proprietary data and patented technology with generative and vision AI – helping anglers plan smarter, fish more responsibly, and keep better records with less effort.

“Angler Intelligence isn’t just smart – it’s useful,” said Alex Maier, Chief Marketing and Product Officer at onWater. “We built it from the ground up to turn trusted data into action, and visual AI into a tool for ethics, compliance, and conservation – not novelty.”

Three intelligent tools, built for the whole fishing journey.

Chat

You ask it. Chat answers it.

Chat is the command center of Angler Intelligence™, a real-time advisor that transforms raw data into precise, actionable decisions. From when to fish and which tactics to use to what gear will be most effective, Chat delivers tailored recommendations in seconds.

It’s powered by onWater’s real-time data engine, drawing from live river flow gauges, hatch forecasts, regulations, weather feeds, access points, and historical fishing patterns. This integration means the output isn’t just informative – it’s immediately usable, telling you not only what’s happening but what to do about it.

And because fishing isn’t just about catching fish, Chat is engineered to reinforce safety awareness, conservation-minded practices, species-specific regulations, and local customs and courtesies. It helps anglers avoid dangerous water levels, respect spawning closures, protect sensitive habitats, and interact considerately with others on the water.

In one interface, Chat acts as guide, teacher, trip planner, and steward – equipping anglers with the clarity, confidence, and responsibility to fish better and protect the waters they love.

Measure

You catch it. We measure it.

Measure lets you log accurate fish data by simply uploading a photo. It uses onWater’s patented AI length estimation engine, refined across thousands of test cases and species, to calculate precise length and weight in seconds.

This feature helps anglers know the length and weight of their fish without overhandling the fish, or carrying around extra tools:

This is also a critical tool in onWater’s broader conservation mission. Measure supports photo-based fish journaling efforts with partners like Trout Unlimited’s TroutSpotter program, Science on the Fly, Project Bigwood, and more allowing users to contribute valuable species and size data to research efforts – without invasive measurements.

ID

You catch it. We identify it.

Snap a photo and get a confirmed species ID instantly. ID improves personal learning and ensures accurate logging – but also plays a key role in legal compliance (especially in multispecies fisheries or restricted zones) and supports species tracking for partner organizations.

“These visual tools aren’t toys, they’re part of a smarter, more responsible way to fish,” said Maier. “And they unlock new ways for anglers to contribute to the health of the places they love.”

AI-Native by Design – Not Just a Feature Layer

onWater is the first outdoor recreation app to deliver a fully integrated AI-native design, connecting front-end user prompts with a powerful backend of live data, maps, regulatory content, conservation partner inputs, and on-device vision models.

The result: answers that are not just informative, but actionable. Anglers don’t have to interpret flows, dig for hatch info, or look up state regs, the app does it for them, in plain language, with immediate relevance and actionability in the app.

Available Now!

Angler Intelligence™ is available today with the latest update of the mobile app. Early adopters will help shape performance, surface feedback, and contribute to building the next evolution of smart, responsible fishing.

Learn more and watch the feature demo: https://www.onwaterapp.com/features/angler-intelligence

Why It Matters

This launch isn’t about AI hype. It’s about what’s next for outdoor tech: decision tools that are fast, useful, ethical, and built with the angler in mind.

From planning and journaling to legal compliance and science-backed conservation, Angler Intelligence™ is the most advanced and responsible application of AI in outdoor recreation to date.

“We’re building more than a product, we’re building a platform that helps anglers fish smarter, safer, and in alignment with the ecosystems they care about,” said Maier. “That’s why our AI works not only for the individual, but for the greater good of the fishing community.”

About onWater Fish

onWater Fish is a mobile platform built for anglers who want clarity, confidence, and conservation-minded tools. With access maps, patented AI features, and deep partnerships with leading environmental organizations, onWater helps users fish better – and protect the waters they love. Learn more at www.onwaterapp.com.

Press & Partner Inquiries: alex@onwaterapp.com

Crazy Creek, Rachel Pohl unveil second limited-edition collaboration, the Snow Ghosts Hex 2.0 Chair

This launch is part of the brand’s three-part collaboration with Rachel Pohl, bringing her landscape paintings to life on Crazy Creek’s iconic Hex 2.0 chairs.


Red Lodge, Mont. (Oct. 22, 2025) – Crazy Creek Products, a pioneer in portable outdoor seating, is thrilled to announce the second release in its limited-edition series with acclaimed artist and adventurer Rachel Pohl. The new Snow Ghosts Hex 2.0 Chair blends Crazy Creek’s lightweight seating with Pohl’s distinct art style, this time inspired by a dreamlike winter landscape in the forests of Norway.

Pohl, who grew up in Bozeman and now resides in Norway, is known for her vivid nature-landscape paintings. This limited-edition model features Pohl’s painting “The Snowy Path,” a dreamy alpine landscape at sunset. Though painted from a moment in Norway, the imagery is meant to spark memories of anyone’s snowy adventures in alpine places.

“I have been in love with Crazy Creek chairs for 30 years! Ever since I was a toddler, I’ve loved bringing them on hikes, backpacking trips, camping trips, and my favorite: plein air painting,” said Pohl. “To me, Crazy Creek is synonymous with having a relaxing and meaningful time being present with nature. I think in order to really fall in love with a place, you have to be still with it. This collab has meant so much to me.”

Built on Crazy Creek’s best-selling Hex 2.0 Chair, this limited-edition version features Pohl’s artwork printed on ultra-durable, water-resistant ripstop polyester, with key technical features like carbon-reinforced stays for back support, compact roll-up design for easy transport, and high-density closed-cell foam for insulation and comfort. Lightweight and built to last, it’s the perfect combination of art and utility, designed for snowy trailheads, cozy campfires, and wild places in between.

This chair is backed by Crazy Creek’s limited lifetime warranty, reinforcing a shared commitment between artist and brand to sustainability and quality.

The first drop in the series, the Pine Creek colorway, featuring the “paintbrush and asters” print from Pohl’s “August Paintbrush” painting on the Hex 2.0 Original Chair, is still available now at crazycreek.com. The third chair in the series will launch in 2026.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries, please contact Jenna Nabors, crazycreek@verdepr.com.

Downloadable Image Assets HERE

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

REI Co-op, Carhartt, ERM Coho, and Outdoor Industry Association Announce Collaborative Renewable Energy Project 

{Boulder, CO} (October 22, 2025) – REI Co-op, Carhartt, ERM Coho, and Outdoor Industry Association (OIA) today announced their participation in a collaborative solar project. The solar project, Misae II, developed by Greenalia, is located in Texas and will begin delivering renewable energy certificates to REI Co-op and Carhartt in 2026.

The collaborative solar project, accessed via a Virtual Power Purchase Agreement (VPPA), was offered through OIA’s Climate Action Corps Impact CoLab, in partnership with member brands and ERM Coho. OIA’s Impact CoLabs accelerate industry progress by enabling brands and suppliers to work together, meeting company sustainability goals more efficiently and cost-effectively. Learn more about Impact CoLabs here. 

 “We’re excited by how this VPPA will support our longstanding commitment to 100% renewable energy. This is our largest solar project (yet) in a state where we have a strong presence with 11 stores. Partnering with others in the outdoor industry on this project demonstrates how collaboration is critical to accelerating the decarbonization of our grids and protecting everyone’s right to a healthy outdoors,” said Jay Creech, manager of net zero for REI Co-op. 

 A VPPA is a financial contract for differences between a buyer (or group of buyers) and a large-scale renewable energy project, in which the buyer commits to a fixed price and receives the floating wholesale electricity price.  Companies that are unable to install onsite solar to meet 100% of their energy demand can use VPPAs to procure offsite renewable energy. VPPAs are typically only available to very large energy buyers. Smaller companies can access VPPAs by working together, and industry associations like OIA provide a platform to enable that collaboration.

“This agreement demonstrates the success that results from buyers and developers being collaborative. When companies unite as a structured buyer group, they unlock access to large-scale clean energy solutions and strengthen decision-making,” said Chris O’Brien, Partner, Vice President Business Development for ERM Coho.

Key Outcomes of the VPPA CoLab:  

  • Renewable Energy: The VPPA supports 18.5 megawatts of renewable energy.   
  • Collective Impact: Individually, OIA members would not have met the electricity supply required to participate in a VPPA. By coming together through OIA to aggregate their energy demand, members were able to execute a joint VPPA.   
  • Building Knowledge: Members gained a strong understanding of the complex VPPA market through the CoLab. The collaborative process demystified renewable energy procurement and equipped members with the tools to execute a clean energy deal.  
  • Driving New Construction: The CoLab enabled the construction of a new utility-scale solar project in Texas, bringing additional clean energy onto the grid.  
  • Verified Impact: CoLab participants receive Renewable Energy Certificates (RECs), allowing them to reduce their emissions.   

“The path to a better future is paved through collaboration and partnership,” said Gretchen Valade, Director, Sustainability, Carhartt, Inc. “No single organization can tackle the complexities of decarbonization alone, but together, we can drive meaningful progress. We are proud to be a part of this important effort to support renewable energy generation and build a more sustainable world.” 

“We are incredibly proud of the successful collaboration among the VPPA CoLab participants, culminating in a renewable energy project that will deliver long-term clean energy benefits and advance the outdoor industry’s collective climate goals. This project stands as a powerful testament to the impact we can achieve when we unite our efforts and provides a replicable model for others in the industry,” said Julie Brown, Director of Sustainable Business Innovation at OIA.

About Outdoor Industry Association   

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.   

 About Carhartt

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.   

About ERM Coho  

ERM Coho is a global climate adviser dedicated to helping clients navigate complexity and take ambitious steps on their climate journey. We provide deep market insight, analytical problem-solving, and change management expertise so that clients can switch to renewable energy and make other large-scale climate and water resiliency investments with confidence and internal alignment. To learn more about how ERM Coho can help organizations get ahead of their climate goals, visit www.cohoclimate.com.

About Greenalia 

Greenalia S.A. is a global IPP focused on renewable energy. The company uses wind, sun and forestry biomass from certified plantation residues to generate and store energy in harmony with nature, providing employment and innovation in Europe and the US. The company’s main activity is the generation of renewable energy, being present in six technologies: onshore wind, offshore wind, solar, biomass, storage, hydrogen and carbon capture. 

About REI Co-op 

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.   

LOWA Enters New Phase of Growth in the United States

 Expanded resources and renewed focus from Tecnica Group marks new leadership and opportunity for expansion for respected heritage outdoor footwear brand

 STAMFORD, Conn. [October 17, 2025) — With more than 100 years of hand-crafted European heritage, LOWA Boots is stepping confidently into its next chapter of growth under Tecnica Group’s future strategy elevating high-potential outdoor and performance brands. As part of this evolution, LOWA U.S. has been identified as a key growth driver within the Tecnica Group portfolio.

As part of this alignment, LOWA’s U.S. headquarters will relocate to Salt Lake City in spring 2026, with warehouse operations moving later in the year. Over the next year, LOWA U.S. operations will be integrated into Tecnica Group U.S., creating a more cohesive business platform while providing greater collaboration, efficiency, and innovation across the company’s portfolio of performance brands.

Lance Taylor, a proven industry leader with a strong track record at Salomon North America, has succeeded Peter Sachs, who recently left his position as general manager after nearly 30 years of dedicated leadership to the LOWA brand in the U.S. Taylor will guide the development of a new commercial and product strategy designed specifically for the U.S. consumer.

“LOWA has a remarkable history built on craftsmanship, performance, and trust,” said Taylor. “As we look ahead, our goal is to build on that legacy while bringing fresh energy, innovation, and connection to the U.S. market. With the support of Tecnica Group, we’re poised to expand our reach and continue delivering the quality and performance that define the LOWA name.”

Tecnica Group extends its deepest gratitude to the LOWA U.S. team members in Connecticut for their dedication and partnership in building the brand’s strong foundation in the U.S. market. A primary focus over the next 6–12 months will be ensuring a seamless transition for employees, partners, and customers.

“LOWA has an incredible legacy and reputation among outdoor enthusiasts for uncompromising quality,” said Alexander Nicolai, CEO LOWA Sportschuhe GmbH. “This next phase represents a strategic investment in the brand’s future bringing it closer to consumers, enhancing our U.S. operations, and setting the stage for sustained growth in the years ahead. LOWA U.S. is well-positioned to strengthen its presence in one of the world’s most dynamic outdoor markets.”

LOWA has been part of the global Tecnica Group for more than 32 years, joining the family in 1993. As one of the group’s heritage brands, LOWA benefits from Tecnica Group’s world-class resources in research, development, and global distribution, while maintaining its proud legacy of German craftsmanship and precision. This long-standing relationship has enabled LOWA to combine its commitment to quality and fit with Tecnica Group’s innovation and investment in growth helping the brand continue to expand its presence and influence in the outdoor footwear market worldwide.

About LOWA

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.

About Tecnica Group

A global leader in outdoor footwear and ski equipment, Tecnica Group boasts a portfolio of some of the industry’s most historic brands: Tecnica (ski boots and footwear), Nordica (skis and boots), Moon Boot® (footwear), LOWA (trekking and outdoor shoes), Blizzard (skis), and Rollerblade® (inline skates).

Founded in 1963 by the Zanatta brothers, the company has been highly innovative from the very beginning, pioneering the first double-injection plastic ski boot that revolutionized the industry and creating iconic design products such as the legendary Moon Boot.

Today, Tecnica Group is an international company with 10 subsidiaries, along with more than 40 distribution partners, exporting to over 80 countries worldwide. The company employs 3,722 people, around 400 of whom are based in Italy, primarily at its headquarters in Giavera del Montello (Treviso). In 2017, the Zanatta family, still at the helm of the Group, opened the company to external capital with the entry of Italmobiliare as a minority shareholder.

For more information, visit: https://www.tecnicagroup.com

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com, 781-640-8387

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Free People + Fleks Footwear Partner to Make Waves in Sustainable Footwear The Limited-edition Collaboration Features Fleks’ Signature Cito Slide

SANTA BARBARA, CALIFORNIA — October 21, 2025 — Free People and Fleks Footwear are joining forces to introduce a limited-edition version of Fleks’ new Cito Slide, merging Free People’s effortlessly confident free-spirited style with Fleks’ cutting-edge sustainable design.

The collaboration highlights a shared vision for conscious creativity, footwear that looks beautiful, performs effortlessly, and treads lightly on the planet. The Free People x Fleks Cito Slide features Fleks’ signature anatomical proprietary midsole, made from Blumaka foam, in bold and vibrant colors that pair well with Free People’s youthful palettes and artisanal textures.

“At Free People, we’re always looking to collaborate with brands that align with our values of self-expression and creativity,” said Kathryn Schutt, general merchandise manager of footwear at Free People. “We were especially interested in working with Fleks, as what they’re doing is truly unique, creating a product that’s sustainable and cool out of excess materials that would have been discarded.”

The Fleks ethos is simple yet powerful: Respect for our oceans. Respect for our environment. Respect for the next generation. Respect for our feet. Motivated by a responsibility to improve the footwear industry with a commitment to continuous improvement, Fleks is leading by example, proving that sustainability and performance can, and should go hand-in-hand.

“We created Fleks to demonstrate that sustainability and style can beautifully coexist,” said Leah Larson, founder and chief merchandising officer at Fleks Footwear. “We are honored to partner with Free People, a brand that shares our commitment to doing better for people and the planet. Together, we’re championing that message, creating a movement toward more conscious, considered design.”

The Free People x Fleks Cito Slide is available now at freepeople.com and fleksfootwear.com.


ABOUT FLEKS FOOTWEAR

Fleks Footwear was founded in 2024 and launched the East Beach Slide in March of that year. The company is committed to revolutionizing the footwear industry by proving that  high performance and sustainability can go hand in hand. They are dedicated to tackling  environmental challenges caused by foam manufacturing and constantly working hard at  creating a cleaner, greener future. Not perfect, just better. Visit Fleks online at www.fleksfootwear.com and on Instagram at @fleksfootwear.

 

ABOUT FREE PEOPLE

Free People is a global lifestyle brand, defined by femininity, creativity, curiosity, and adventure, with offerings in unique apparel, intimate wear, shoes, and accessories. As an expansion of our lifestyle, Free People has moved into wellness, fitness, travel, and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, and UK, top department, and specialty stores, as well as via Instagram, Facebook, and Pinterest.

 

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Lems Shoes Announces 2025 Fall/Winter Collection Six new and updated styles built for natural comfort, performance, and everyday wear

October 20, 2025—Boulder, CO—Lems Shoes, the Boulder-based footwear brand known for its commitment to natural foot-shaped design, announces the lineup for its 2025 Fall/Winter Collection. From insulated boots built for the coldest days to lightweight sneakers designed to tackle the trail, these new styles introduce naturally informed comfort to several categories of footwear, bringing a new generation of performance, durability, and everyday wear.

The 2025 Fall/Winter Collection includes:

  • Trail Thrasher (MSRP $155) – A rugged trail sneaker engineered with a full rubber outsole for grip and durability, paired with breathable materials for lightweight comfort. Featuring Lems’ Widest Natural-Shape fit, a zero-drop platform, and a 16mm stack height, the Trail Thrasher is ready for both outdoor adventures and everyday wear.
  • Trail Blazer Mid (MSRP $165) – A mid-cut version of the popular Trail Blazer, designed with added ankle protection and stability. Built with a durable rubber outsole and lightweight microfiber and mesh upper, the Trail Blazer Mid is a reliable choice for uneven terrain with a zero-drop platform and 14mm stack height.
  • Breck Boot Insulated (MSRP $225) – Lems’ fan-favorite Breck Boot now comes fully insulated with 3M™ Thinsulate™, keeping feet warm and dry all winter long. With its rugged leather and nylon upper, zero-drop platform, and full rubber outsole, this fully waterproof boot is built for the coldest days of the year.
  • Zen Clog (MSRP $125) – A cozy, minimalist clog featuring Lems’ proprietary lightweight Injection Blown Rubber outsole. Designed with a clean silhouette and suede upper, the Zen Clog offers all-day comfort in an easy, slip-on style.
  • OG Boulder Boot – Navy Stout (MSRP $225) – The iconic Boulder Boot returns with fresh updates to its familiar Navy Stout colorway with full-grain leather accents and speed hooks for a more refined look. The OG Boulder Boot features a flannel cotton lining, a zero-drop platform, and Lem’s lightweight, flexible Injection Blown Rubber outsole.
  • Chelsea Boot Tuff – New Colors (MSRP $200) – Lems expands its durable Chelsea Boot Tuff collection with two new colorways: Rustic and Wheat. Made with full-grain leather and a water-resistant finish, this timeless boot delivers durability and everyday style.

“We’re excited to introduce our Fall/Winter 2025 lineup, offering more variety than ever,” said Andrew Rademacher, Lems’ Owner and Designer. “From the rugged new Trail Thrasher sneaker to the Breck Boot Insulated, built for cold-weather performance, and the ultra-comfortable, minimalist Zen Clog, we’re expanding our range to meet every need, whether you’re hitting the trail or taking it easy.”

The Lems 2025 Fall/Winter Collection will be available in both Men’s and Women’s sizes, starting in October at www.lemsshoes.com and select retail partners. For sales inquiries, please contact caileigh@lemsshoes.com.

For more information on Lems Shoes and the latest brand news, visit www.lemsshoes.com or contact Stacy Kline at stacy@darbycommunications.com.

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ABOUT LEMS SHOES

Founded in 2011 by Andrew Rademacher, Lems Shoes was born from a simple idea: shoes should be built around the natural shape and movement of the human foot. Frustrated by the lack of anatomically correct footwear on the market, Rademacher took matters into his own hands, literally, by dissecting traditional shoes, studying last construction and pattern making, and designing his own. The result? Minimalist footwear that strips away the unnecessary, delivering full flexibility, comfort, and foot-shaped design. From its first release, the Primal, to its ever-evolving lineup today, Lems remains committed to creating lightweight, versatile shoes that let your feet move the way nature intended. Learn more about the brand at lemshoes.com.

Nikwax Launches Stain Scrub: A Powerful Stain Treatment for Outdoor Clothing and Gear

{Seattle, WA ⏤ Oct 21, 2025} ⏤ Nikwax, the global leader in PFAS-free aftercare and waterproofing solutions, is proud to announces the launch of Stain Scrub, a targeted scrub-on stain treatment designed to tackle the toughest stains on waterproof garments, without compromising their performance.

Stain Scrub is free from bleach and harmful chemicals, and is created specifically to treat highly stained areas, whether it’s mud or ground-in grime. Stain Scrub effectively lifts stubborn stains while maintaining the garment’s durable water repellency (DWR), a key feature for performance in wet weather.

Key Features:

  • Targets hard-to-treat stains without damaging water repellency
  • Built-in brush applicator for easy use
  • Extends the life of outdoor gear
  • Free from bleach and harmful chemicals

Stain Scrub is suitable for use as a pre-wash treatment on all waterproof fabrics, down garments, synthetic insulated jackets, sleeping bags, tents, skiwear, and bags. It’s recommended for use alongside other Nikwax products, such as Tech Wash® or the newly reformulated Down Wash, ensuring a complete cleaning and protection system. Available in 4.2fl oz. bottle, MSRP $10.45.

“With the launch of Stain Scrub, we’re proud to offer an easy and effective solution to tackle the toughest stains while extending the life of your favorite outdoor clothing,” said Brian Davidson, CEO of Nikwax. “It’s another step forward in our commitment to performance, sustainability, and innovation.”

About Nikwax
Founded in 1977, Nikwax is the trusted global leader in environmentally responsible cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free DWR and hydrophobic down applications for outdoor brands. Nikwax’s 48-year commitment to clean chemistry means never using PFAS or aerosols and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 48 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.

 

HIGH PERFORMANCE | LOW IMPACT
Nikwax.com