Bozeman, MT – October 24th, 2025 onWater Fish today announces the launch of Angler Intelligence™ – a powerful new suite of AI-native tools embedded directly into the onWater Fish mobile app. Built for real-world decision-making on and off the water, Angler Intelligence is the first true AI-native experience in outdoor recreation, delivering instant, personalized answers to anglers wherever and however they fish.
This milestone release blends onWater’s proprietary data and patented technology with generative and vision AI – helping anglers plan smarter, fish more responsibly, and keep better records with less effort.
“Angler Intelligence isn’t just smart – it’s useful,” said Alex Maier, Chief Marketing and Product Officer at onWater. “We built it from the ground up to turn trusted data into action, and visual AI into a tool for ethics, compliance, and conservation – not novelty.”
Three intelligent tools, built for the whole fishing journey.
Chat
You ask it. Chat answers it.
Chat is the command center of Angler Intelligence™, a real-time advisor that transforms raw data into precise, actionable decisions. From when to fish and which tactics to use to what gear will be most effective, Chat delivers tailored recommendations in seconds.
It’s powered by onWater’s real-time data engine, drawing from live river flow gauges, hatch forecasts, regulations, weather feeds, access points, and historical fishing patterns. This integration means the output isn’t just informative – it’s immediately usable, telling you not only what’s happening but what to do about it.
And because fishing isn’t just about catching fish, Chat is engineered to reinforce safety awareness, conservation-minded practices, species-specific regulations, and local customs and courtesies. It helps anglers avoid dangerous water levels, respect spawning closures, protect sensitive habitats, and interact considerately with others on the water.
In one interface, Chat acts as guide, teacher, trip planner, and steward – equipping anglers with the clarity, confidence, and responsibility to fish better and protect the waters they love.
Measure
You catch it. We measure it.
Measure lets you log accurate fish data by simply uploading a photo. It uses onWater’s patented AI length estimation engine, refined across thousands of test cases and species, to calculate precise length and weight in seconds.
This feature helps anglers know the length and weight of their fish without overhandling the fish, or carrying around extra tools:
This is also a critical tool in onWater’s broader conservation mission. Measure supports photo-based fish journaling efforts with partners like Trout Unlimited’s TroutSpotter program, Science on the Fly, Project Bigwood, and more allowing users to contribute valuable species and size data to research efforts – without invasive measurements.
ID
You catch it. We identify it.
Snap a photo and get a confirmed species ID instantly. ID improves personal learning and ensures accurate logging – but also plays a key role in legal compliance (especially in multispecies fisheries or restricted zones) and supports species tracking for partner organizations.
“These visual tools aren’t toys, they’re part of a smarter, more responsible way to fish,” said Maier. “And they unlock new ways for anglers to contribute to the health of the places they love.”
AI-Native by Design – Not Just a Feature Layer
onWater is the first outdoor recreation app to deliver a fully integrated AI-native design, connecting front-end user prompts with a powerful backend of live data, maps, regulatory content, conservation partner inputs, and on-device vision models.
The result: answers that are not just informative, but actionable. Anglers don’t have to interpret flows, dig for hatch info, or look up state regs, the app does it for them, in plain language, with immediate relevance and actionability in the app.
Available Now!
Angler Intelligence™ is available today with the latest update of the mobile app. Early adopters will help shape performance, surface feedback, and contribute to building the next evolution of smart, responsible fishing.
Learn more and watch the feature demo: https://www.onwaterapp.com/features/angler-intelligence
Why It Matters
This launch isn’t about AI hype. It’s about what’s next for outdoor tech: decision tools that are fast, useful, ethical, and built with the angler in mind.
From planning and journaling to legal compliance and science-backed conservation, Angler Intelligence™ is the most advanced and responsible application of AI in outdoor recreation to date.
“We’re building more than a product, we’re building a platform that helps anglers fish smarter, safer, and in alignment with the ecosystems they care about,” said Maier. “That’s why our AI works not only for the individual, but for the greater good of the fishing community.”
About onWater Fish
onWater Fish is a mobile platform built for anglers who want clarity, confidence, and conservation-minded tools. With access maps, patented AI features, and deep partnerships with leading environmental organizations, onWater helps users fish better – and protect the waters they love. Learn more at www.onwaterapp.com.
Press & Partner Inquiries: alex@onwaterapp.com