Archives: Press Releases

New partnership with USA Cycling and Project Echelon establishes TrainingPeaks Virtual as the official platform for esports racing and year-round training

LOUISVILLE, Colo. (Sept. 17, 2025) — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028.

As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing League and endorsed by the UCI Continental Project Echelon team, will serve as the event promoter to host the league’s sixth season on TrainingPeaks Virtual from Nov. 1, 2025, to Feb. 1, 2026, culminating with the National Championships held Jan. 31–Feb. 1, 2026.

“Partnering with USA Cycling as their official platform and powering the USA Cycling esports National Championships is an exciting milestone for TrainingPeaks,” said Dr. George Gilbert, Vice President of Virtual Products at TrainingPeaks. “We’re breaking down the wall between real-world racing and virtual competition, giving athletes and coaches a seamless way to train, compete and prepare for their biggest goals. With features like GPXplore, TrainingPeaks Virtual is a powerful tool that bridges esports and real-world performance.”

TrainingPeaks Virtual offers realistic racing physics with features like drafting and cornering, the ability to host and join virtual rides and races, and seamless integration with TrainingPeaks structured workouts. The platform is continually expanding its features, including improved graphics and more realistic physics for cornering and braking. With Dr. Gilbert’s background in cycling esports governance, TrainingPeaks Virtual emphasizes credibility, fairness, and realistic riding and integrates directly into TrainingPeaks for more effective training and performance management.

“We are looking forward to the National Series and National Championships being hosted by two of the industry’s best in this space,” said Kyle Knott, USA Cycling’s National Events Director. “We are grateful for the opportunity to continue our partnership with Echelon Racing League for this due to their commitment to hosting premier esports races. By having these events hosted on TrainingPeaks Virtual, we have the ability to create real-life courses and let our members race some of the most historic road events that the US has ever had in real life.”

“Echelon Racing Promotions is thrilled to welcome esports enthusiasts and competitors back for Season 6 of the Echelon Racing League, in partnership with TrainingPeaks Virtual, a platform we’ve supported since its early beta days as indieVelo,” said Eric Hill, President of Project Echelon. “This season, we’re excited to return to our roots by collaborating with USA Cycling and IRL race promoters, showcasing longer-format races, and emphasizing accessibility, all while competing on a platform recognized as the most true-to-life virtual racing experience with uncompromising standards for fair play.”

The partnership kicks off with a TrainingPeaks Virtual-powered preview of the 31-mile USA Cycling Gravel Nationals route on Thursday, Sept. 18. Using GPXplore, a new feature that lets riders ride real-world routes virtually, athletes can preview the course ahead of the Gravel National Championships on Saturday, Sept. 20 in La Crescent, Minn. The upcoming My Routes feature on TrainingPeaks will expand this capability further by enabling athletes to use their own GPX files to ride real-world routes in a virtual environment.

To learn more about TrainingPeaks Virtual, visit trainingpeaks.com. For more on USA Cycling, visit www.usacycling.org.

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world, including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

 

About USA Cycling
USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, gravel, BMX, and esports. USA Cycling’s mission is to grow participation and engagement in the sport of bicycle racing and to achieve sustained international success across all cycling disciplines. The organization identifies, develops, and selects cyclists to represent the United States in international competition through support of youth and interscholastic programs, amateur and grassroots racing events, athlete development initiatives, and operational support for cycling clubs, racing teams, and event organizers.

 

Media Contact:   

Sean Van Horn, Backbone Media

Phone: 970-963-4873 ext. 1806
Email: sean.vanhorn@backbone.media

 

MELBOURNE, Australia – September 16, 2025 – Today, Crumpler, the privately owned designer, manufacturer and retailer of bags, outerwear and accessories is thrilled to announce the launch of a new product collaboration with fellow Australian, Amy Taylor, musician and lead singer of Amyl and the Sniffers. The capsule, designed in collaboration with Amy Taylor, features two fish-shaped bags made from approximately 90% recycled fabrics.

“We had been chatting to Amy for a little while about a collaboration, but we weren’t expecting her to ask for a fish!” said Zac Douglas, Crumpler bag designer. “We were all pretty excited to create, work through the design, and test to make sure the fish bag was not only functional but lived up to Amy’s vision.”

The pinnacle product, Micro Plastic Muncher (MSRP $50, plus duty fees), is a lightweight pouch, intentionally designed to be small enough to not fit a phone (also known as the “F&CK YA PHONE” bag). Weighing in at 0.12kg (4.32oz), the bag can hold smaller necessities and includes a removable rope strap for wearing across the body. The second fish bag, Abijah (MSRP $80, plus duty fees), is a larger, 1-liter crossbody for daily essentials and features two main zip opening pockets, internal organization sleeves, and an adjustable crossbody strap with gold anodized aluminum hardware.

“I’m so excited for this collaboration with Crumpler,” Taylor said. “I actually reached out to them asking if they’d want to make a bag that looks like a fish. It was so fun seeing the different samples come through from the designers because some had the strangest expressions. I thought basing it somewhat on a mullet fish was fun for obvious reasons and we named the big one “Abijah” after the guitarist in the band COFFIN who goes scuba diving. The small one was a handy one which is perfect for just your cards and cash, it’s called the “Micro Plastic Muncher” because it’s munching the micro plastic and it’s a pisstake on pollution. But also I like to call it the “f&ck ya phone” for when you just don’t want to take your phone out. I’ve been road testing both bags for about 5 months and love them both. So practical and fun. When they asked what I would have in my bag I said mascara, lipstick, a spare pair of undies in case you stay out the night, cards, and the big one fits phones too so super practical. Crumpler did a great job filling my vision and it’s very exciting to be doing my first collaboration with a brand I respect. The fish is 90% made of recycled materials.”

 

Capsule Specs

Micro Plastic Muncher

• Dimensions: 22 x 12 x 2.5cm
• Weight: 0.12 kg (4.23 oz)
• Material: 420D regenerated nylon with silver film coating (exterior), 150D RPET recycled ripstop (interior)
• MSRP: $50.00 (plus duty fees)

Abijah

• Dimensions: 34.5 x 17.5 x 3.5cm
• Weight: 0.28 kg (9.87 oz)
• Material: 420D regenerated nylon with silver film coating (exterior), 150D RPET recycled ripstop (interior)
• MSRP: $80.00 (plus duty fees)

The limited edition capsule is available now on crumpler.com.

 

 About Crumpler

One fine Saturday afternoon in Melbourne, circa 1995, three bike couriers decided that the simple and tenacious messenger bags they were making for themselves should be available for everyone. That moment birthed Crumpler, rooted in good design, simplicity, sturdy construction, and fun for all.

Crumpler is a privately owned designer, manufacturer and retailer of bags, outerwear and accessories, with a small modern factory and studio based in Melbourne’s CBD, along with a network of five retail stores around Australia. The company makes a best-selling product in Melbourne that is sold all over the world. For more information, check out the brand’s Instagram or visit www.crumpler.com.

Maggie Voisin, Teal Harle and McRae Williams are featured in Teton Gravity Research’s ski film “Pressure Drop”

OSLO (Sept. 16, 2025) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion for the mountains, further strengthening  Norrøna’s presence in North America. All three skiers will be featured in Teton Gravity Research’s upcoming film “Pressure Drop”, which will be touring through the U.S. through November 8.

“As we continue to build brand awareness in North America, we’re thrilled to welcome Maggie, McRae, and Teal to the Norrøna family,” says Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “These athletes embody the same values that define our brand: performance, authenticity and responsibility. With their presence in TGR’s Pressure Drop, audiences across North America will get to experience their talent on the big screen and see the spirit of Norrøna brought to life.”

Hailing from Whitefish, Montana, Maggie Voisin (@maggie_voisin) is one of the most decorated U.S. women in freeskiing. A three-time Olympian and X Games medalist, she claimed silver in slopestyle at X Games Aspen in 2014, becoming the youngest skier to ever medal at the event. Voisin has since built an impressive competitive career across slopestyle and big air, and she continues to be a role model for young skiers pushing into the sport.

Utah native McRae Williams (@mcrae_williams) is an X Games gold medalist and World Champion known for his smooth, powerful style on slopestyle courses around the globe. With podiums spanning the FIS World Cup and international free-ski circuits, Williams has been a fixture of the sport for over a decade. Beyond competition, he is deeply involved in mentoring the next generation of skiers and sharing his passion for skiing and mountain life.

The final addition is two-time Olympic freeskier Teal Harle (@teal_harle). Based in Pemberton, BC, Harle earned bronze in X Games Big Air in 2022 and silver in 2023, showcasing his consistency among the world’s best. Known for his creative style and technical tricks, Harle has become a standout on the international stage.

As part of its ongoing commitment to storytelling and athlete-driven projects, Norrøna is also an official partner of Pressure Drop. The feature film highlights the talent of Voisin, Williams Harle and fellow ambassador Owen Leeper, bringing their skiing forte to audiences nationwide and demonstrating Norrøna’s dedication to supporting athletes who push the boundaries of the sport.

Norrøna will be hosting events at its U.S. stores ahead of select premieres, inviting the local communities to engage with the brand and ambassadors. Registration opens soon for the events in Boulder, Colorado on October 9, New York City on November 3 and Boston, Massachusetts on November 6.

For details on the full Norrøna ambassador team, visit www.norrona.com/en-GB/about-norrona/our-ambassadors/.

For media inquiries, please contact corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

Designed for the deep, this season’s award-winning apparel and equipment collection is built for demanding mountain conditions

 SALT LAKE CITY – September 16, 2025 – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, launches its Fall/Winter 2025–26 collection with a focused lineup designed for backcountry performance, variable conditions, and dependable functionality across diverse mountain environments.

“The Fall 2025 collection reflects our commitment to building gear that functions seamlessly in demanding conditions,” says Doug Heinrich, VP of Product at Black Diamond. “Every piece was purpose-built through materials, construction, and fit to handle real-world use across a range of mountain pursuits.”

Performance Apparel Kits: Built for Backcountry Versatility

From resort laps to backcountry terrain, the Recon Stretch Kit is built for dynamic movement and all-conditions durability, while the Dawn Patrol Softshell Kit – a 2025 Backcountry Magazine Editors’ Choice – is designed for year-round touring with an emphasis on breathability, packability, and mobility.

• Recon Stretch Kit: Featuring 3-layer BD.dry™ waterproof fabric with four-way stretch and articulated patterning, this kit delivers storm-ready protection and versatile performance. RECCO® reflectors enhance safety in avalanche terrain. The Shell includes pit zips, ample storage, a helmet-compatible hood, and a removable powder skirt. The Pants and Bibs feature zippered thigh pockets, targeted ventilation, and reinforced insteps.
• Dawn Patrol Kit: This kit pairs breathable four-way stretch fabric with a DWR finish. The Jacket features harness-compatible chest pockets and drop-in stash pockets while the Pants include articulated patterning, zip vents, snow gaiters, and reinforced insteps – making it ideal for versatile, year-round touring.

Insulation Built to Beat the Cold

Black Diamond’s Fall 2025 insulation line delivers warmth and adaptability for unpredictable mountain conditions, ideal as a midlayer or standalone piece.

• Solution Series: Lightweight and weather-resistant synthetic insulation. The Solution 1.0 Hoodyuses PrimaLoft® Gold 40gsm and stretch fleece side panels for mobility, making it perfect for layering. The Solution 2.0 Hoody upgrades to 60gsm insulation and recycled face fabric. Both pack into their chest pockets.
• Deploy Down 0.5 Pullover Hoody: The lightest down hoody on the market, with 1000-fill insulation, a minimalist half-zip, and a 4D ripstop shell with an adjustable hood.
• Mission Down Parka Series: Engineered for the harshest environments. The 4000M and 6000M Parkas use 800-fill goose down and Liquid Crystal Polymer (LCP) ripstop shell fabrics. The 6000M doubles the LCP layers. Both include helmet-compatible hoods, oversized pockets, and belay-friendly zippers.

Equipment Engineered for the Backcountry

The well-loved and award-winning Helio Carbon ski line returns with all new constructions and two new size offerings, 102 cm and 108 cm. Featuring updated pre-preg carbon layups, responsive wood cores, and full-length ABS sidewalls, the Helio line is engineered to cover the entire spectrum of backcountry touring – from technical designs built for long, variable-condition days to lightweight setups that excel in deep snow whether on the ascent or descent.

• Helio Carbon 88 & 95: Lightweight paulownia core, early-rise tip, and progressive flex for dependable skiing on long tours.
• Helio Carbon 102 & 108: All new poplar wood core construction with early rise tip construction for strong, playful skiing and efficient touring in deep snow.

Black Diamond continues to lead glove innovation with purpose-built designs for ski touring and human-powered movement through the mountains.

• Helio Tour Glove: A modular 3-in-1 system for multi-day missions with an independently usable softshell liner, goat leather palm and innovative, stowable and insulated overmitt.
• Tour Pro Glove: Designed for big vert, fast transitions and all-day comfort, this glove pairs a goat leather shell with a DWR-treated softshell cuff, wool-blend liner, and touchscreen compatibility.

Black Diamond’s new ski pole collection delivers dependable performance across diverse terrain and use cases.

• Traverse & Traverse Pro Ski Poles: Durable aluminum construction with ergonomic grips. The Traverseuses FlickLock adjustability, while the Traverse Pro adds two-piece adjustment, utility hook, snow scraper edge, and a stashed PH3 screwdriver for field repairs.
• Expedition Series: Six models built for varied backcountry needs, all featuring extended EVA foam grips, straight-edge tops for scraping, tactile rubber beak, FlickLock adjustability, and integrated PH3 driver bits.

Built with ultra-lightweight and exceptionally durable Challenge Sailcloth UltraWeave™ fabric, the new Cirque Ultra Pack is designed for ski mountaineering and big mountain missions. Key features include a roll-top closure, dedicated avalanche gear pocket, side access for crampons or skins, radio and hydration compatibility, and multiple carry options.

Challenge Sailcloth UltraWeave™ also makes an appearance in the Speed Ultra 35 Pack, Black Diamond’s most technical alpine pack to date that balances weight with strength for unencumbered reliability on fast and light mountain missions. It takes inspiration from Black Diamond’s hallmark Solution Harness with its innovative low-profile and contoured shoulder strap design. The pack is fully strippable for customization, featuring options for ice tool, crampon, and rope attachments as well as a removable waist belt.

Also updated for Fall 2025, the Dawn Patrol Pack series (15L, 25L, 32L) continues to be one of the best-selling and most trusted backcountry ski packs of all time, renowned for its versatile carry system and all-day comfort.

Climbing Essentials Refined

Black Diamond’s 2025 climbing collection sees meaningful upgrades in precision, protection, and comfort for all-day performance.

• Viper Ice Tool: Now with a hydroformed shaft for strength-to-weight efficiency, refined pick angle, stowable pommel, and I.C.E. System compatibility with interchangeable picks and heads.
• Infinity Cord:Compact, lightweight, and easy to untie, the new Infinity Loop is a breakthrough in the evolution of cordelette engineering. Featuring a seamless, continuous-loop construction that requires no stitching or bar tacking to finish. Finished with a dynex/nylon blend sheath, offering exceptional durability and abrasion resistance.
• Solution Guide Harness: One-quiver harness with adjustable leg loops, oversized gear loops, Contour Edge shaping, ice clipper slots, fifth gear loop, and seamless Dyneema Infinity belay loop. The Women’s version features a tailored fit.
• Technician Pro Shoe: Combines a running-inspired midfoot and heel with a climbing-tuned forefoot and toe box to create a comfortable shoe meant for technical days. The Technician Pro’s Vibram® Mega Grip rubber provides enhanced grip on high-consequential terrain.

This fall’s launch also leads into Black Diamond’s Winter event series, Designed for the Deep x AIARE, a nationwide program celebrating mountain community, avalanche awareness, and partnership with guides, athletes, and avalanche organizations. Hosted at premier retailers and guide services across the West, events will feature fundraising raffles, athlete-led education, gear giveaways, and film presentations, with select locations offering on-snow demos and clinics.

Black Diamond Equipment’s 2025–26 collection will be available online and at select retailers beginning Fall 2025. For more information on the collection and product availability, visit
https://www.blackdiamondequipment.com/en_US/shop/new-arrivals/

 

About Black Diamond Equipment: Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and mountain sports. Headquartered in Salt Lake City, Utah, at the base of the Wasatch Mountains, Black Diamond is known for its commitment to performance, durability, and purposeful design. For more information, visit www.blackdiamondequipment.com.

For Immediate Release

FRISCO, Texas (September 16, 2025) – Wiley X, a leading provider of premium protective eyewear and gear, is proud to announce it has signed a multi-year exclusive global patent and trademark license agreement with Australian-based Buzzworks to bring the revolutionary Wraith® design to market.

Buzzworks, based in Australia, has earned global recognition for its innovation in protective systems. The agreement marks the beginning of a powerful collaboration between two veteran-founded, family-owned companies with shared values, a commitment to innovation, and a mission to protect those who protect us.

The Wraith® is a next-generation facial protection system designed to save lives in the field and on duty, reduce facial injuries, and safeguard the everyday lives of troops and first responders. While currently in the testing phase, the system represents a significant advancement in protective equipment and is poised to set a new standard in facial safety and performance.

“This partnership reflects our dedication to pushing the boundaries of protective technology,” said Dan Freeman, CEO of Wiley X. “Working alongside Buzzworks allows us to combine our decades of expertise in protective eyewear with their groundbreaking design to deliver solutions that help our military and first responders come home safe.”

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

CONTACT:
Thomas Stickley, Backbone Media, LLC

Thomas.stickley@backbone.media

970.847.5463

 

Guided by the theme “Better Together: Uniting the Running Industry,” the lineup will deliver action-driven sessions to strengthen business operations, consumer loyalty, and community engagement

PORTLAND, Maine (September 16, 2025) – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today announced its 2025 education program, designed to equip specialty retailers with the knowledge and tools to navigate the evolving retail landscape. The program will center around the theme “Better Together: Uniting the Running Industry,” and will be brought to life through action-driven content and dynamic learning experiences.

The Running Event will take place December 2-4 at the Henry B. Gonzàlez Convention Center in San Antonio, Texas. Education sessions will be held during the event’s conference portion on Tuesday, December 2, as well as at the Training Camp Theater in the exhibit hall throughout Wednesday, December 3, and Thursday, December 4. This year’s program will explore critical topics, including consumer behavior, leadership, digital transformation, retail efficiencies, and community-building. TRE is also moving away from a traditional keynote session and instead offering multiple “featured sessions” throughout the event, creating space for more voices and perspectives to deliver fresh, transformational ideas that reflect the running community’s depth and diversity.

“Each year, our education program is built around the real opportunities and challenges specialty retailers face,” said Caitlin Ewing, TRE conference manager. “For 2025, we’re excited to showcase sessions that are not only timely and actionable but also grounded in collaboration and innovation. Guided by our theme ‘Better Together,’ this year’s speakers will offer insights that retailers can immediately apply to strengthen their businesses, their careers, and their communities.”

TRE education sessions are designed for all corners of the run and outdoor specialty community, from store owners and buyers to marketers, HR teams, and event directors. Content proposals were sourced from a wide range of voices across the industry to ensure meaningful, relevant, and diverse programming.

Additionally, the Training Camp Theater will feature accessible, high-impact education in an engaging, casual format within the exhibit hall. Open to all TRE badge holders, the theater will showcase a lineup of dynamic presenters ranging from athletes, journalists, brand leaders, retailers, and non-profit organizations.

2025 Education Highlights:

• Unlocking Consumer Insights for Run Specialty Retail: How to Remain Authentic and Competitive in Today’s Market: Presented by David Durkin, Karnan Associates; Beth Goldstein, Circana
• Built to Perform, Styled to Inspire: How Design and Storytelling Shape the Culture of Running: Presented by Victor Diaz, Renegade Running; Carson Caprara, Brooks; Angela Medlin, HOKA; Jason Faustino, Saucony; Kylee Barton, Altra
• Why Run Clubs Are the New Growth Channel for Retailers: A Boulderthon Case Study: Presented by Michael Clemons, Running USA; Phil Dumontet, Boulderthon, Brooksee; Bailey Ness, Cooldown; Ross Rutherford, Cheribundi; Emilio Anaya, Fleet Feet Boulder
• How Run Specialty Retailers are Integrating Hybrid and Remote Employees: Presented by Jeff Anderson & Mary Sutton, Kelley’s Pace; Harry Chandler, Charlotte Running Company; Danny Smith, Running Insight
• Let Them Race: Making Space for All: Presented by Nick Kovaleski, A Runner’s Mind; Cal Calamia, non-binary club; Sofia Camacho
• A Deep Dive Into the History of Running Shoe Technology: Presented by George Lane, Superior Foot Supports, LLC & Synergy Health Foot and Ankle, LLC

“We look forward to joining everyone in the running community at TRE this year,” said David Durkin of Karnan Associates. “From new store nuts and bolts to established store growth and best practice strategies, there’s something for everyone at TRE. The diversity of thought and programming provides a place for everyone to leave more knowledgeable and empowered than when they arrived.”

Attendees can access the full education program and more than 350 exhibitors by registering for TRE 2025, taking place December 2-4 at the Henry B. González Convention Center in San Antonio, Texas. Click here to register while early bird rates are still in effect.

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About The Running Event

Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show, attracting thousands of industry professionals each year who are seeking the latest in footwear, apparel, gear, and services. With numerous opportunities for peer learning, interactive conference programming, and dynamic product demonstrations and discovery, TRE has become the must-attend event for the run and outdoor specialty markets. In 2022, TRE expanded with the launch of Switchback, a dedicated space showcasing outdoor brands. Upcoming dates include Switchback at TRE

(Dec. 2-4, 2025, San Antonio, TX) and Switchback Spring (June 16-18, 2026, New Orleans, LA). For more information, visit www.therunningevent.com and www.switchbackevent.com.

Media Contact: tre@obviouslee.com

Built on the legacy of the RF.1, the RFZ.1 features a variable-magnification eyepiece

LANDER, Wyo. (Sept. 15, 2025) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its premium RF series with the launch of the RFZ.1, a new laser rangefinder featuring industry-first variable magnification. Building on the proven performance of the RF.1, the RFZ.1 delivers enhanced flexibility with a 6x to 12x zoom range, making it the most versatile rangefinder in Maven’s lineup.

Designed for hunters and shooters who demand both precision and adaptability, the RFZ.1 offers the same trusted accuracy and ergonomics of the RF.1, while introducing the ability to adjust magnification to meet the demands of any ranging scenario.

“The RFZ.1 expands on the foundation we built with the RF.1, giving users the advantage of variable magnification in a compact, rugged package,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “This rangefinder is designed for those who want both the wide field of view needed for quick ranging and the detail required for precise, long-range target acquisition.”

The RFZ.1 boasts a maximum ranging distance of up to 4,500 yards. Its advanced optical system and 6x–12x zoom give users flexibility in diverse field conditions, and a more precise one-tenth yard increment readout in the display. Like the RF.1, the RFZ.1 features angle compensation, five brightness settings, selectable reticles, and IPX7 waterproofing. The Field/Forest Function enables users to isolate small, hard-to-hit targets in open environments or to range through brush, trees, and inclement weather conditions.

At just 10.6 ounces, the RFZ.1 maintains a lightweight profile despite its variable zoom capability, ensuring ease of carry in backcountry environments.

The Maven RFZ.1 rangefinder ($595) is now available at www.mavenbuilt.com. As with all Maven products, it is built with durability in mind and backed by the company’s unconditional lifetime warranty.

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About Maven

Maven is a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices. By cutting out the middleman and selling directly to the consumer, the company eliminates retail markups and is, therefore, able to produce affordable products using best-in-class components. The result is high-quality optics offered at an exceptional value and covered by a lifetime warranty.

 

Media Contacts

Buck Martin, Backbone Media

buck.martin@backbone.media

(970) 963-4873 ext. 1140

 

 

 

Integration of RECCO reflectors in Hoka’s new performance hiking shoe   helps make more hikers searchable in the event of an emergency.  

STOCKHOLM, Sweden (September 12, 2025) – RECCO, a global leader in rescue technology, announces a brand partnership with HOKA, one of the world’s leaders in performance footwear and apparel. With the release of the Mafate X Hike, HOKA becomes the latest brand to integrate RECCO reflectors into its gear, joining a family of 150+ brand partners.

The Mafate X Hike marks HOKA’s first product equipped with RECCO reflectors, a significant milestone partnering two brands who are leaders in their respective spaces. RECCO reflectors, which make users searchable to professional rescuers, adds an additional safeguard for adventurers.

The Mafate X is designed for long haul adventures and brings unparalleled comfort, stability, and performance to the trail. Whether they choose to explore long distances or take hiking to a new extreme, the RECCO reflector allows the wearer to be searchable in remote wilderness. With a neoprene collar and burrito tongue, this shoe protects and secures the foot from any debris while on the move.

RECCO reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used by 900+ ski patrols and mountain rescue organizations in 32 countries. The system can be deployed in the event a person is missing or injured outdoors, helping that person to be located more quickly. The RECCO system has been growing in recent years, expanding utilization from winter searches to all-season use for locating lost hikers, mountain bikers and trail runners.

“We’re thrilled to partner with HOKA, a brand that continues to redefine the future of running and hiking footwear, as this collaboration emphasizes searchability while empowering athletes to push further with performance in every step,” said Fredrik Steinwall, CEO at RECCO. “By integrating RECCO technology, Hoka joins a growing global network of industry leaders dedicated to making adventurers more searchable outdoors.”

RECCO technology is a global standard used for search-and-rescue and avalanche burial detection. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector. The RECCO network continues to grow globally with new placements every year, the most recent being Newfoundland, Canada and Nepal earlier this year.

The shoe is available in stores now. This is an exciting time for RECCO as the system continues to grow in Europe, North America and Nepal, enabling faster accessibility of advanced rescue technology across the globe.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

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About RECCO

 RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

 

Media Contact

Verde Brand Communications

(970) 235-0268

recco@verdepr.com