Archives: Press Releases

New Hampshire’s outdoor industry drives nearly 32,000 jobs and $3.9 billion to the economy.

November 21, 2024; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released annual data exhibiting that outdoor recreation continues to be a major economic force for the U.S., generating $1.2 trillion in economic output and supporting 5 million jobs in 2023 – 3.1 percent of all employees in the country. In New Hampshire, outdoor recreation accounts for $3.9 billion, or 3.4 percent of the state’s gross domestic product (GDP), with the Granite State ranking 8^th in the country for outdoor recreation as a percentage of GDP. This is the largest recorded measurement for New Hampshire since the BEA started collecting this data in 2012.

“From hiking and skiing in the White Mountains to boating on Lake Winnipesaukee to enjoying the beaches on the Seacoast and everywhere in between, outdoor recreation and its small businesses are a big part of what makes New Hampshire so special. They’re a powerful economic driver, and today’s report from the Bureau of Economic Analysis further underscores the benefits of outdoor recreation for communities across the nation,” said Senator Shaheen, chair of the U.S. Senate Small Business and Entrepreneurship Committee. “I was proud to lead the legislation that made this annual report possible, and I hope that it continues to inform policies that help our small businesses and local economies thrive.”

For employment and compensation, New Hampshire’s outdoor recreation sector accounts for 31,917 jobs, covering 4.5 percent of the state’s workforce and adding $1.7 billion in wages. Workforce recruitment and retention programs developed by the state and industry leaders are in the works to further strengthen career pipelines and enhance the outdoor employment landscape.

“The latest BEA data highlights the vitality of our outdoor economy, with increased jobs and participation in sectors like snow sports, hunting, boating, fishing, and cycling,” said Janel Lawton, Director of New Hampshire’s Office of Outdoor Recreation Industry Development. “Our diverse landscapes and outdoor activities play a key role in strengthening communities, enhancing quality of life, and boosting the statewide economy. By preserving and supporting our outdoor resources, we can ensure New Hampshire remains a unique and thriving place for future generations.”

BEA’s 2023 findings emphasize the importance of investing in infrastructure and implementing policies that enhance outdoor access. Although the outdoor recreation sector remains resilient, especially in rural areas, the slower year-over-year growth underlines the need for focused policy advancements and strategic initiatives, such as the passage of the EXPLORE Act.

“Today’s data reveals that while outdoor recreation is driving significant economic prosperity in New Hampshire, we must engage the supply side of the outdoor industry – the business community – and the public sector to ensure protection of our air, water, and lands,” said Tyler Ray, Director of Granite Outdoor Alliance. “As a statewide business alliance, we implore policymakers, from the seacoast to the North Country, to see the outdoor industry not as a passive participant, but as a dynamic and important player in the statewide economy that warrants prioritization and support.”

Despite the impacts of warming winters and increased operational costs for recreation providers, New Hampshire’s snow sports sector remains highly competitive, ranking 7th for value added among states with $250.65 million. For value added by activity, the top activities in New Hampshire are RV’ing ($250.7 million), snow activities ($250.65 million), hunting, shooting & trapping ($209 million), boating & fishing ($191.8 million), and climbing, hiking & tent camping ($72.9 million).

Jessyca Keeler, President of Ski New Hampshire, the state’s ski area trade association, noted the industry’s adaptability in response to the Northeast’s unpredictable weather patterns. “New Hampshire resorts have made significant investments in snowmaking and trail grooming to remain resilient,” she stated. “We are focusing on fostering collaboration and advocating for robust climate and sustainability policies at state and federal levels to safeguard the future of snow-reliant businesses and organizations.”

This year’s progress reaffirms outdoor recreation’s significant role in driving both national and local economies. As the outdoor industry normalizes from post-pandemic peaks, its sustained impact in creating jobs and revenue reveals the enduring appeal of outdoor experiences and their economic power across diverse regions. For more information and to access the full report from the Bureau of Economic Analysis, visit https://www.bea.gov/news/2024/outdoor-recreation-satellite-account-us-and-states-2023.

About Granite Outdoor Alliance

Granite Outdoor Alliance is a non-profit business alliance that supports New Hampshire’s outdoor industry including brands, retailers, nonprofits, and individuals. With over 120 business members, Granite Outdoor promotes outdoor recreation as a critical anchor to integrate rural and urban economic policies, communities, and industry to enhance quality of life in New Hampshire.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FERNDALE, Wash. (Nov. 19, 2024) — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by Outside Magazine. This esteemed recognition highlights Superfeet’s ongoing commitment to fostering a culture of empowerment, flexibility and community engagement for its team of more than 150 employees.

The award, a mark of excellence shared with other industry-leading organizations, such as GoPro and Stio, is the result of an extensive evaluation process, including anonymous employee surveys and a thorough review of workplace practices. The recognition is a testament to Superfeet’s dedication to creating an environment where employees are valued, motivated and equipped to excel.

“We’re thrilled to be recognized as one of Outside’s Best Places to Work,” says Trip Randall, CEO of Superfeet. “Superfeet is a people-first organization, and we are deeply committed to building a culture of respect, inclusion and innovation, where all team members feel supported and empowered. This award validates our approach of prioritizing people, purpose and positive impact, and we’ll continue to build on this momentum, investing in our employees to drive growth and success.”

This recognition reflects the company’s dedication to a supportive and collaborative culture. Superfeet team members participate in cross-departmental committees, engaging all-company meetings and annual strategic planning sessions that encourage involvement from employees at every level. An overwhelming majority of employees report feeling respected, empowered and confident in the company’s future direction.

Superfeet’s approach to employee satisfaction is also evident in the benefits and opportunities offered. Employees enjoy a dog-friendly corporate office, flexible hybrid work schedules and a supportive environment that emphasizes work-life balance. With a dedicated time set aside for professional development for every employee—a minimum of 40 hours each year—Superfeet invests in its team’s future, fostering a culture of growth and innovation.  Additionally, each employee receives $1,000 annually to donate to a non-profit organization of their choice, along with two days of paid volunteer time, underscoring the company’s commitment to social responsibility.

As Superfeet continues to grow, the company remains committed to enhancing its people-first workplace culture, empowering its team to shape the future of the industry.

If you’d like to join the Superfeet team, check out open employment opportunities at https://www.superfeet.com/pages/careers.

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ABOUT SUPERFEET WORLDWIDE, LLC 
Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to community initiatives, striving to create a healthier, more sustainable future. For more information, visit superfeet.com.

For media inquiries: 
Andrea Green
Senior PR Account Manager
andrea.green@rygr.us

rygr.us

PHOENIX (Nov. 19, 2024) – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XP^TM 3.0, today announced the launch of the new and improved off-road eBike, XPeak 2.0. Tested to the most aggressive ISO 4210 eMTB standards, the XPeak is designed for peak all-terrain performance with 26-inch by 4-inch wheels, an exceptional RST Renegade front suspension fork, and a new in-house designed torque sensor.

The Lectric XPeak 2.0 is now available with a launch special for pre-order at $1,399, which includes $365 in free accessories at LectriceBikes.com.

“With the RST Renegade fork, excellent componentry and an industry-leading low price, we knew the XPeak would be a hit,” said Lectric eBikes co-founder and CEO Levi Conlow. “While the 2.0 version gets even better with a torque sensor and bigger battery options, most importantly, we knew we had to give our riders what they expect from Lectric: the same low price as the first model.”

The Lectric XPeak 2.0 features a 750-watt Stealth M24 motor (1,310W peak) for a powerful yet hushed motor experience with 85Nm of torque to deliver power and speed. Combined with a removable 15Ah lithium-ion battery integrated on the down tube of the frame, the Lectric XPeak has additional power and efficiency to leave the pavement behind.

XPeak 2.0 comes with a variety of upgrades, including:

• Torque sensor that provides an exceptional riding experience with intuitive and controlled power delivery with each pedal stroke
• Black stanchions on the 80mm RST Renegade suspension fork
• Newly designed hydroformed frame
• Larger 203mm front disc brake rotor for maximum stopping power
• Integrated color display
• Lock-on grips
• 8-speed Shimano drivetrain
• New battery options, including a Standard 15 Ah battery with 60 miles of range and a Long-Range 20 Ah battery with 80 miles of range
• New colors, including Tempest Grey for the High Step frame and Stratus White for the easily-mountable Step Thru frame

The Lectric XPeak 2.0 also comes with features that current riders know and love, including hydraulic mineral oil brakes, five levels of pedal-assist, and a below-the-bar trigger throttle to take on any terrain as a Class 1, 2, or 3 eBike*. For maximum safety and security, the Lectric XPeak 2.0 was put through the rigorous ISO 4210-10 eMTB standard testing process by a U.S.-based bicycle testing lab to prove the handlebars, frame, fork, and stem can handle off-road conditions ride after ride. In addition, Lectric XPeak 2.0 is compliant to UL 2849, a bi-national accredited consensus standard for the U.S. and Canada that covers micromobility devices like eBikes and takes a holistic electrical system approach to the safety of battery packs and battery management systems in order to minimize the potential risks associated with battery usage.

During the exclusive pre-order, which starts today, Lectric XPeak 2.0 with a Standard 15 Ah battery is available for $1,399 and includes $365 in free accessories, with a Rear Rack, Fenders, Elite Headlight, Bottle Shaped Bike Lock, and Suspension Seat Post. A wide variety of additional accessories are compatible with the XPeak 2.0 and available at LectriceBikes.com.

*Where permitted by state law.

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About Lectric eBikes

Lectric eBikes is one of the fastest growing electric bike companies in the nation, selling more than 500,000 eBikes in just five years. The company is known for its dedication to producing quality products at affordable prices. Its flagship XP^TM models are exceptionally designed so that everyone can ride, delivering all the high-quality features of an elite eBike, offered at an industry-shattering low price. More information is available at lectricebikes.com.

Contact

Tim DeClaire, Director of Communications

Lectric eBikes

tdeclaire@lectricebikes.com

480-828-4862

 

Andrew Meehan, Account Manager

InGoodTaste

andrewm@igtstudio.com

435-659-7348

 

 

 

CARRBORO, N.C. (November 18, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design.

Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories brands, has a deep history of helping launch emerging brands, including HOKA, Karhu and On. The partnership with hylo athletics reflects Fleet Feet’s ongoing commitment to providing customers with a wide assortment of products that allows them to find the best-fitting footwear to accomplish their fitness and movement goals.

“Our vendor partner program has evolved over the years to align with the changing landscape of the running industry,” said Joey Pointer, president and CEO at Fleet Feet. “While we’ve increasingly leaned towards mature, well-established brands in recent years, we’re thrilled to partner with hylo athletics in the spirit of supporting emerging, innovative brands. This partnership is a great opportunity to test how we can help bring hylo’s products, sustainability mission, and unique story to life across our communities, connecting with our customers who are passionate about both performance and environmental responsibility.”

Hylo athletics, founded on the principles of combining performance with sustainability, has been gaining attention for its high-quality, eco-friendly products that push the boundaries of what is possible in running footwear. By using responsibly sourced materials, cutting-edge design, and a dedication to reducing environmental impact, hylo athletics is poised to reshape the landscape of performance-driven running shoes.

“We are excited to join Fleet Feet’s vendor partner program, furthering our commitment to the specialty running channel in North America,” said Michael Doughty, co-founder of hylo athletics. “Fleet Feet’s position as the leading run specialty retailer will allow us to continue on our mission to inspire runners to run like the world depends on it and to reduce the impact that running shoes are having on our environment.”

The new partnership will allow Fleet Feet to offer hylo footwear to customers at select brick-and-mortar stores and online. Through this collaboration, Fleet Feet will also help elevate the brand’s story, focusing on how hylo’s mission to build more sustainable products can positively impact the running community and the planet.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About hylo athletics

Established in the UK in 2020, hylo athletics is a community of passionate runners on a mission to protect the planet they run on. Their footwear is crafted at the intersection of high performance and low environmental impact, enabling runners to “run like the world depends on it.”

 

Costa Mesa, Calif. (Nov. 18, 2024) – 5.11®, the global innovator of purpose-built apparel, footwear and gear today announced the launch of its latest Everyday Carry (EDC) offerings in time for fall and holiday shopping season. Designed to meet the needs of both tactical professionals and everyday adventurers, this new collection includes a range of versatile tools, accessories, and apparel that are engineered to provide maximum utility, comfort, and style, ensuring that users are always equipped and ready for the demands of their day.

“The EDC line is designed to empower our customers, whether they’re out in the field or navigating daily life,” said Troy Brown, CEO of 5.11. “We understand the importance of gear that performs under pressure, and this collection reflects our dedication to providing dependable solutions for every situation.”

The 5.11 Deploy TL-USB, PL-USB, and K-USB lights are compact and versatile lighting solutions built for ideal peace of mind. The Deploy TL-USB ($80) is the largest of the trio, delivering 1000 lumens of powerful brightness for more demanding situations. The Deploy PL-USB ($60) offers a slimmer profile with 300 lumens, making it a great pocket-sized option for quick, reliable lighting. The smallest of the group, the Deploy K-USB ($30), is a keychain-sized flashlight offering 150 lumens of light in an ultra-portable form. All three models feature rechargeable USB-C functionality, durable weather-resistant construction, and multiple lighting modes, ensuring dependability in a wide range of environments. Whether you need maximum visibility or a more compact everyday solution, the Deploy series has a reliable lighting tool for any scenario. All Deploy lights are offered in black, and the Deploy PL-USB and K-USB are also available in ranger green.

Made for high-end, professional performance, the Response XR1 line offers multiple levels of lights designed to meet the varying needs of professionals in high-pressure environments. All three models offer powerful illumination in a compact form, making them ideal for law enforcement, military personnel, and first responders.

The Response XR1T ($75) is the largest of the trio, offering enhanced grip and durability, while the Response XR1C ($65) is more compact than the XR1T, perfect for every day without compromising on performance. Despite being a mostly polymer construction, the Response XR1P ($50) strikes a balance between size and power, offering high performance in a portable form. All models feature multiple lighting modes, are constructed from rugged, impact- and weather-resistant materials, and are dual-fuel 18650 rechargeable compatible. The XR1 series provides reliable, long-lasting lighting in demanding conditions. All Response XR1 lights are offered in black, and the Response XR1P is additionally offered in orange.

The 5.11 Fix It, Everyday, and Covert Gift Sets are curated collections designed to provide practical solutions for various lifestyles, making them ideal gifts for outdoor enthusiasts, tactical professionals, and those who pride being prepared every day. The Fix It Gift Set ($30) features a Base 1SF keychain knife, Hardpoint MK1 carabiner, and an EDT Multitool, making it the perfect compact toolset for quick repairs and adjustments. The limited edition Everyday Gift Set ($40) is a knife set featuring both the Icarus DP, a 3.5” blade, and the Base 3DP frame lock knife, a smaller 2.75” blade for added convenience. The Covert Gift Set ($50) is tailored for discretion and style. This set offers low-profile, technical items for users who value both functionality and subtlety. It includes the Icarus RT Mini with a 2.8” reverse tanto blade, a Hardpoint M1+MD two-piece removable carabiner and docking system, an EDT Hex mini screwdriver, and a Steel Jacket Money Clip. Each set reflects 5.11’s commitment to durability, reliability, and versatility, making them thoughtful gifts or stocking stuffers for anyone who values high-quality, mission-ready gear.

The Endo.K Insert ($15) is designed for seeking optimal knee comfort without sacrificing mobility. Engineered with a lightweight and durable design, the ENDO.K Insert offers superior breathability and cushioning, making it ideal for prolonged wear in demanding environments. Its anatomical shape with silicon grip print ensures a secure fit within 5.11 pants and functional gear, while the flexible construction allows unrestricted movement during dynamic activities.

For more information about 5.11 and its full line up of product offerings, or to find a 5.11 store near you, visit www.511tactical.com.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built Gear™ to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at www.511tactical.com/store-locator Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built Gear™ are trademarks of 5.11, Inc. All rights reserved.

 

 

Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of fish passage for California’s native fish species, but also marks the beginning of an ongoing effort to equip anglers with the tools to support sustainable fishing and river restoration.

Supporting Fish Passage with Purpose

From November 18th through November 25th, onWater Fish will offer users 20% off mobile app subscriptions, with $20 from every purchase going directly to CalTrout to support their fish passage projects. These initiatives focus on removing outdated dams and barriers, restoring natural river flows, and enhancing fish migration routes, essential for the survival and recovery of California’s aquatic species.

“At onWater, we believe that responsible angling goes hand-in-hand with conservation,” says Alex Maier, CMO of onWater. “Our giveback campaign with CalTrout marks the start of a much larger initiative to integrate conservation tools into our app. Together, we’re not only supporting vital fish passage work but also preparing to provide anglers with data-driven resources that will help them contribute directly to these efforts in the future.”

Celebrating World Fish Migration Day

World Fish Migration Day, observed on November 21st, raises awareness of the importance of migratory fish and their habitats. CalTrout’s #MigrationMatters campaign emphasizes the urgent need for fish passage solutions and river restoration efforts across California, with a focus on habitat recovery and ecosystem protection. It also highlights the importance of scientific monitoring work to better inform and understand restoration.

“This partnership with onWater comes at a critical time for California’s rivers,” says Curtis Knight, Executive Director of CalTrout. “Together, we aim to inspire anglers and outdoor enthusiasts to take action for native fish, ensuring that future generations can witness the return of iconic fish species to their ancestral spawning grounds.”

A Commitment to River Restoration

California Trout has been at the forefront of river restoration efforts for over five decades, leading the charge in removing obsolete dams, rehabilitating river systems, and protecting endangered fish populations. These actions are not just about preserving species—they’re about safeguarding the ecological integrity of entire watersheds, which support biodiversity, local communities, and cultural heritage.

About onWater

onWater Fish is a mobile app designed to empower anglers of all skill levels to find success on the water, while promoting conservation awareness and responsible fishing practices. The app provides users with interactive maps, real-time fishing information and conditions, and customizable content. Learn more at www.onwaterapp.com.

About California Trout

California Trout (CalTrout) has been leading efforts to restore rivers, protect watersheds, and ensure resilient wild fish populations across the state for over 50 years. Through advocacy, restoration, community engagement, and collaboration, CalTrout works to secure healthy waters for future generations. Learn more at www.caltrout.org.

Media Contact:

Laura Buckmaster

onWater
laura@buckmasterconsulting.com
770.490.0600

onWater Partnerships and Community Engagement Inquiries:

Lindsay Kocka

onWater
lindsay@onwaterapp.com
612.816.1180

For further information on the onWater and CalTrout Giveback Campaign and partnership, please visit https://onwater.webflow.io/caltrout

Red Lodge, Mont. (Nov. 18, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications and invites passionate outdoor enthusiasts and adventurers to apply HERE.

“We’re thrilled to launch this program and get the word out about Crazy Creek to a wider audience,” said Karson Bagby, Co-Owner of Crazy Creek. “Our ambassadors will play an important role in reaching diverse audiences while celebrating the adventures our products facilitate. We firmly believe in the power of community, and this initiative reflects our commitment to fostering authentic connections.”

Crazy Creek ambassadors will receive gear samples and represent the brand in their community and online on their social channels. The 2025 ambassador commitment will be for one year.

The Crazy Creek ambassador application will be open from Nov. 18 to Dec. 18. The ambassador team will be announced in late January 2025.

For more information about Crazy Creek and its ambassador program, please visit crazycreek.com and apply here.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.