Archives: Press Releases

LONGMONT, Colo. – (Oct. 7, 2025) – Rossmönster, the Colorado-based builder redefining luxury adventure vehicles, has announced a new partnership with Grover, the AI-powered vanlife assistant from GetGrover.ai. This collaboration marks a major step forward in customer support and ownership experience, bringing a smart, intuitive resource to every Rossmönster vehicle owner.

Through this partnership, Rossmönster customers will have access to a custom AI assistant built specifically for their vehicle. Whether a customer owns a one-of-a-kind custom build or a model from the Rossmönster lineup, Grover delivers service and troubleshooting information tailored directly to that exact rig. From understanding electrical layouts to managing plumbing, heating, or solar systems, Grover acts as a 24/7 first line of support – always available, always specific, and always ready to help.

“The goal with Grover is simple,” said Luke Farny, Rossmönster CEO. “We want our customers to feel supported, empowered and confident in their vehicles, whether they’re parked at home or 200 miles into the backcountry. This partnership lets us bring instant, accurate answers to their fingertips, without losing the personal touch our team is known for.”

The beauty of the integration lies in how it connects AI efficiency with real human expertise. Grover can instantly answer common questions, walk owners through step-by-step troubleshooting, and even provide curated technical guides. When an issue requires additional attention, customers are seamlessly connected with Rossmönster’s service team, ensuring they receive help quickly while maintaining the brand’s hallmark of personal, high-touch support.

Beyond service, Grover will also act as a hub for community and shared knowledge. The platform curates insights, stories and trip ideas from the wider Rossmönster family, helping owners discover hidden gems, share advice and make the most of life on the road. Beyond repairs, it’s about giving Rossmönster customers the confidence to go further.

Even better: Grover access will be completely free for all Rossmönster owners. New vehicle owners will enjoy access aligned with Rossmönster’s three-year warranty, while all existing customers – regardless of warranty status – are being grandfathered in with complimentary access for the next year.

“We’re proud to bring this kind of innovation to the vanlife space,” added Farny. “Rossmönster has always been about building a community of adventurers as much as building the best adventure vehicles on the market. Grover helps us strengthen that connection.”

The Rossmönster & Grover integration will officially roll out by the end of October. For more information on Rossmönster’s complete lineup of adventure vehicles, please visit Rossmönster.com

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About Rossmönster
Rossmönster redefines the adventure lifestyle, crafting premium trucks that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftsmanship, Rossmönster creates vehicles that are more than just a mode of travel — they’re a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.

Q’s flagship winter industry event aims to reignite the industry — encouraging engagement, connection, and growth for 2026 and beyond.

 Minneapolis, MN (October 7, 2025) – Quality Bicycle Products (Q), the leading North America-based bicycle parts distributor and brand manufacturer, is excited to announce the return of its industry event, Frostbike. Taking place February 26–28, 2026, at Q headquarters in Minneapolis, Frostbike is back after a four-year hiatus, bolder and more intentional than ever, with the powerful theme Take the Lane.

A long-standing winter highlight for the bike industry, Frostbike 2026, presented by Continental, will reconnect hundreds of Q retailers, supplier brands, and thought leaders from across North America through a product expo, meaningful education sessions, and authentic peer-to-peer connections.

The theme Take the Lane empowers and calls on all members of the bike industry—retailers, suppliers, non-profits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market. Rooted in cycling safety, “taking the lane” is a move riders make to assert their presence on the road, placing themselves visibly in the center to navigate complex or hazardous environments. Applied more broadly, it’s about leadership, boundaries, and confronting change head-on.

“Frostbike has always been about bringing the industry together—and this year, that connection feels more important than ever. With Take the Lane, we’re creating space for honest conversations, shared learning, and the momentum we need to move the industry forward,” said Rich Tauer, Q President. “On behalf of all of us at Q, we invite you to take the lane with us.”

This year’s programming will challenge participants to share their strengths and expertise while also embracing opportunities for growth. Explore new products through hands-on access from the industry’s leading and emerging brands at the expo. Learn new ways to drive your business through educational sessions designed for today’s evolving retail landscape. Frostbike attendees can expect to take with them actionable business insights tailored to support growth and adaptability.

“With Frostbike, Q is creating a central space for collaboration, learning, and inspiration, to help the industry forge ahead with intention and resilience. Everyone gives a little and takes a little at Frostbike—because progress happens together,” said Tauer. “Frostbike 2026 is about taking action and controlling what is within our power to ensure our businesses thrive in 2026.”

Retailer registration will open on October 29. Additional details, including seminar topics, the keynote speaker, vendor list, and additional activations, will be rolled out over the next few months. Please visit frostbike.com for more information.

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About Quality Bicycle Products

Quality Bicycle Products works to advance the experience of bicycling for the well-being of people and the planet. From developing our own compelling bicycle and accessory brands to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,500 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit qbp.com.

 

About Frostbike

Frostbike, Q’s flagship winter industry event, serves as a central gathering place where retailers, suppliers, and thought leaders come together to share knowledge, showcase innovation, and build meaningful connections. For more information about Quality Bicycle Products and Frostbike, visit qbp.com.

 

About Continental Bicycle Tires

Continental is a worldwide leader in bicycle tire innovation with 150 years of experience in the industry. All Continental tires are born in their development center in Korbach Germany, many of which are completely “Handmade in Germany.” Continental’s rigorous testing and their revolutionary technologies, such as the unbeatable Black Chili compound, have produced some of the most highly respected products on the market today. The Continental product family includes the flagship road tire Grand Prix 5000, the gravel-specific tire range Terra, and its range of MTB tires developed using Gripology, the science of grip, in collaboration with top pro-athletes. Continental’s Urban Taraxagum tire, created from dandelion rubber, continues to receive international accolades for its pioneering approach to sustainability.

 

Media Contact: Verde Brand Communications, frostbike@verdepr.com

Downloadable Media Assets: HERE

STOCKHOLM, Sweden (Oct. 7, 2025) — POC, the Swedish protection brand known for safety, innovation and design, and Robin Goomes, who made history in 2024 as the first woman to win the Red Bull Rampage, this week launched a signature-edition Coron Air helmet and Ora goggle.

Designed with input from Goomes, the helmet and goggle are available immediately and will be part of Goomes’ set-up ahead of the next edition of the Rampage in October, where she will defend her title.

Goomes, who hails from the Chatham Islands off the coast of New Zealand, has been inspiring bike riders for many years. With many firsts, she has already established herself as a pioneer in the scene, including the first competition backflip and an invitation to Darkfest, an event that pushes the boundaries of the sport.

But being a pioneer is not the only thing that sets Goomes apart — it is as much her humble approach, the pure joy she exudes in riding her bike, as well as her connection to home, all of which have found their way into the Coron and Ora’s design.

“Each day I tell myself that ‘every day is a dream.’ I’m grateful for this life and getting to ride a bike every day, and I never want to take it for granted,” Goomes said. “I chose the checkers because I tend to wear them a lot. I used to race bikes, so I like how the checkers connect to racing. The Kiwi bird is the national bird of NZ, and it’s a symbol of the NZ defence force that I served with, so it’s a reminder of my roots. The bits of pink are inspired by my Rampage kit from last year. Young kids were really taken with “backflip Barbie,” and that blew me away. I’m humbled to have my own special editions and really excited about this design. I hope others are too.”

The new editions are created on the award-winning Coron helmet, which has long been recognized for its protection, innovation, ventilation and leadership in MTB protection. The Coron is paired with the mountain bike-specific Ora Goggle, which delivers a seamless fit with unparalleled vision and comfort.

Robin and POC have been collaborating since 2020 and share many ideas on safety and innovation. Still, the foundation of the partnership has always been inspiration, as POC’s head of Sports Marketing, Amber Stackhouse, adds, “Robin approaches her riding with a rare mix of grit, talent, and power. She’s able to step up under pressure while remaining deeply connected to the culture and community of mountain biking. Even before making history at Rampage and breaking through to the mainstream as ‘Backflip Barbie,’ we knew she had the qualities to inspire a signature collaboration. We wanted to celebrate that with special editions that reflect her style, her power, and the inspiration she brings to riders everywhere.”

 

Coron Air Robin Goomes Edition

The award-winning Coron Air Robin Goomes Edition delivers performance protection all day long. Developed using POC’s Whole Helmet Concept™ to provide superior levels of comfort, fit and performance, the helmet is optimised for all-day use.

Defined ventilation channels ensure airflow is maximised at both low and high speeds, giving comfort and coolness whether riding with or against gravity.

The inclusion of MIPS in the full-face helmet enhances overall rotational impact protection.

Specially formed ear chambers are designed to minimise the negative effect on balance and hearing associated with wearing a full-face helmet. A fibreglass shell and a multi-impact EPP liner provide impact protection and durability while maintaining a low weight.

 

Ora Robin Goomes Edition

The Ora Robin Goomes Edition mountain bike goggle has been created to meet the precise needs and demands of modern mountain bikers. A neutral lens and cylindrical lens shape give eye comfort and trusted vision across a broad range of light conditions.

The Ora has been created to optimise a rider’s field of view. With an exceptionally large frame, the goggles do not interfere with vision on the horizontal or vertical plane. The mountain bike goggles offer a close and comfortable fit with POC helmets, in particular the Coron and Otocon full-face helmets.

The soft and flexible frame follows the contours of your face, and the triple-layer face foam, coated with Coolmax fabric, provides comfort next to the skin. The adjustable strap ensures the goggles fit securely next to any helmet.

With a range of different lenses available and a quick and easy lens change system, you can always be sure to have the sharpest vision on any trail.

The Robin Goomes Coron Air ($390) and Ora ($110) editions are available now online at POC.com and in selected retail stores.

 

Downloadable assets are available here

 

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.

 

Contact

Damian Phillips

Head of PR and communication,

POC HQ – Stockholm

damian.phillips@pocsports.com

+46 702 77 69 44

 

Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy

Oakland, CA, October 2, 2025 — HydraPak, a global leader in high-performance hydration solutions for run, bike, outdoor, and OEM markets, is announcing the appointment of Aaron Brown as Vice President of Sales. In this role, Brown will lead HydraPak’s global sales strategy and will be responsible for driving strategic growth across OEM, specialty retail, and international distribution channels. Brown will align sales initiatives with HydraPak’s product innovation roadmap and brand expansion goals.

With over two decades of experience in the performance apparel, sporting goods, and outdoor industries, Brown has a proven record of driving revenue growth, team leadership, profitability management, and cross-functional alignment.

“HydraPak is excited to have Aaron bring his deep industry expertise and track record of building strong customer relationships to the brand as we continue expanding our global presence,” states Matt Lyon, HydraPak President and CEO. “His leadership will be critical as we scale and bring innovative hydration solutions to even more athletes, adventurers, and partners around the world.”

Prior to joining HydraPak, Brown served as Director of Sales at Under Armour, where he led the Outdoor Wholesale business within the U.S. and Canadian markets, overseeing sales, merchandising, ecommerce, P&L management, commercial analytics, and supply chain collaboration. Earlier in his career, he held sales leadership roles at Columbia Sportswear—where he was recognized with the President’s Club Award—and began his career with David Wynja & Associates.

Brown holds an MBA in Business Operations from Regis University, graduating with honors, and a B.S. in Kinesiology from the University of Northern Colorado. Known for his strategic mindset and ability to inspire high-performing teams, Brown is passionate about delivering long-term customer value and innovative solutions to foster growth in competitive markets.

“HydraPak’s reputation for product innovation and its commitment to supporting active lifestyles globally presents an incredible opportunity coming into this role,” said Brown. “As the VP of Sales, I will continue to build on the brand’s momentum and deepen connections with our global customers and partners.”

As HydraPak enters its next chapter of growth, Brown’s leadership will help the brand forge stronger connections with customers, partners and athletes worldwide, ensuring HydraPak continues to set the standard in hydration performance and innovation.

Media Contact: Tim Nooney, tim@darbycommunications.com

About HydraPak

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes. Learn more at hydrapak.com.

 

 

Industry veterans, Sunny Stroeer and Paul Gagner, to co-lead new era of Outdoor Retailer, along with community stakeholders

MINNEAPOLIS [October 2, 2025) – Outdoor Retailer, the premier B2B gathering for the $1.2 trillion North American outdoor industry, will make its new home in Minneapolis, debuting August 19–21, 2026, with a renewed focus on collaboration, learning, and shared experiences. Chosen for its world-class trails, waterways, and thriving outdoor business community, Minneapolis is the ideal stage for the future of Outdoor Retailer.

At the heart of this evolution is the new Leadership Village, co-led by renowned athlete and Summit Scholarship Founder, Sunny Stroeer, and industry veteran Paul Gagner. Together with Lindsay Hubley, senior vice president of Emerald’s Sports and Outdoor Division (parent company of Outdoor Retailer), they will guide an inspired team of brand leaders, designers, sustainability experts, athletes, and emerging voices to shape the next chapter of the show.

“Outdoor Retailer must be a discovery engine, a strategic gathering place, and a convener for all corners of the outdoor community,” said Stroeer and Gagner. “The new Leadership Village will bring this to life, creating a space to share knowledge, tackle challenges, and spark innovation.”

In addition to Stroeer and Gagner, the Leadership Village includes leading outdoor voices, including:

• Dana Caraway, founder and principal of Caraway & Co, an independent sales agency;
• Sasha DiGiulian, champion climber and global outdoor adventure advocate;
• Peter Sachs, outdoor industry veteran and former GM of LOWA Boots;
• Mike Massey, founder of Locally, a leading commerce platform bridging shoppers and nearby retailers; and
• Additional voices to be announced by October 30th

Outdoor Retailer’s move to Minnesota has strong local support amidst a healthy outdoor ecosystem. In 2023, outdoor recreation contributed $13.5 billion to the state’s economy, accounting for 2.8 percent of its GDP.

“Moving Outdoor Retailer to Minnesota creates a fresh stage for collaboration, creativity, and the outdoor community to thrive together,” said Randolph Briley, director of Outdoor Recreation Industry Partnership. “This step underscores the strength of our outdoor economy, driving billions in impact, supporting tens of thousands of jobs, and inspiring people to get outside.

Hosting Outdoor Retailer showcases our world-class trails, waterways, and business community, while creating a powerful platform for collaboration, innovation, and growth across the industry.”

Building on this momentum, Outdoor Retailer is reimagining its show experience with new investments that better serve the outdoor community. Key initiatives include:

• Launch of the Grassroots Outdoor Alliance Scholarship supporting specialty retailers
• Complimentary exhibit space for leading Minnesota-based and mission-driven non-profits
• Industry Day conference on timely topics such as AI, sustainability, and supply chain
• Revival of the Outdoor Industry Innovation Awards

“Over the past few months, we’ve engaged in thoughtful conversations across the outdoor community,” continued Hubley. “Those insights are shaping every facet of this event. We’ve reinvented the show to reflect the dramatic changes the industry has endured, while creating a platform that amplifies innovation, collaboration, and growth. Together, these elements position Outdoor Retailer in Minneapolis as the central stage for connection, innovation, and growth in the outdoor industry.”

The reimagined three-day show will highlight:

• Ascent – innovation district for emerging brands
• Camp Forward – startup pitches and futurist keynotes
• Campfire – storytelling and video content
• Outdoor Lab – forward-thinking product design
• Industry Day – full-day conference with actionable insights on AI, e-commerce, sustainability, and supply chain strategy

“Independent retailers are the frontline of the outdoor industry, connecting communities with the products and experiences that get people outside,” said Lloyd Vogel, CEO of Garage Grown Gear, in St. Paul, and executive director of the Minnesota State Outdoor Business Alliance (MNSOBA). “Having Outdoor Retailer in Minneapolis provides a vital platform for retailers and brands to collaborate, share ideas, and shape the future of outdoor recreation. As a St. Paul-based company, Garage Grown Gear is proud to be part of this conversation.”

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

 

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com 781 640 8387

Visitors explore the rocky shoreline below Split Rock Lighthouse State Park on Minnesota’s North Shore of Lake Superior, a region known for its rugged beauty and iconic views.

 

 

The first leggings to deliver true seamless compression construction with over 75% ZQ-Merino wool in a performance blend

Bend, OR – October 1, 2025 – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch.

Building on the success of BRANWYN’s Seamless Merino Racerback Sports Bra, the Compressive Leggings bring a fresh, versatile foundation to women’s activewear. Designed for a second-skin fit, these leggings combine the natural comfort and sustainability of Merino wool with performance-driven innovation.  Seamless construction and targeted compression move and sculpt with the body, whether as a baselayer for the mountain, a winter running tight, or navigating an everyday routine. BRANWYN’s Seamless Merino construction provides body-mapped shaping and contouring, while the proprietary POWRspun™ Merino blend delivers exceptional durability, breathability, and flexibility.

Key Features:

• POWRspun™ knit blend of 76% extra fine Merino, 14% nylon, and 10% elastane
• Superfine 17.5 Micron ZQ, OEKO-TEX 100, and RWS-certified Merino wool for next-to-skin softness
• Heavy-weight 4-way knit fabric moves with you
• Naturally odor-resistant for all-day freshness
• Merino wool is third-party certified PFAS, BPA, and forever chemical-free

“Our community loved the seamless innovation of our GLDNspun™ bras and underwear, so bringing that same technology to leggings was a natural evolution,” said Deanne Buck, CEO of BRANWYN. “Our  POWRspun™ Compressive Leggings deliver even more targeted compression than our bras and underwear and are engineered for durability that stands up to the most intense workouts. The addition of the 25-inch inseam gives women more choice in finding their perfect fit without compromising on comfort, performance, or what’s best for their health and our planet. Our Compressive Leggings are a prime example of how we continue to push the boundaries of what’s possible in natural fiber performance fabrics.”

To better understand this innovation, Şeyma Çiğdem Uygun, Textile Engineer and BRANWYN’s Production & Sustainability Coordinator, shares a short Q&A:

Q: What makes the Essential Compressive Leggings technically different from other Merino wool performance wear on the market?
Uygun: Simply put, no one has ever achieved this level of seamless compression and performance with such a high percentage of ZQ-Merino wool. Most Merino activewear seamless blends lean heavily on synthetics to create structure and durability. We flipped that model. By using 76% superfine ZQ-certified Merino, paired with our proprietary POWRspun™ seamless knit technology, we’ve created leggings that deliver true compression, shape retention, and performance without sacrificing the natural softness and breathability Merino is known for. The result is one-of-a-kind: supportive, sustainable, and unlike anything else on the market.

Q: How did BRANWYN achieve compression without sacrificing breathability or freedom of movement?
Uygun: That balance is where the innovation lies. Traditionally, compression means tighter fabrics that trap heat and restrict movement. Our Merino-rich blend works differently. Our proprietary construction naturally creates supportive channels that hug the body while maintaining airflow and flexibility. Merino regulates temperature and resists odor, while nylon and elastane provide just enough reinforcement to enhance durability and recovery. What makes these leggings unique is that the compression doesn’t come at the expense of comfort. They move fluidly with you, and they breathe.

Q: What role did BRANWYN’s seamless knitting technology play in the design and feel of the Compressive Leggings?
Uygun: Seamless knitting was the key that unlocked this design. With traditional cut-and-sew methods, it’s nearly impossible to maintain such a high Merino content while still achieving compression. The seamless knitting construction utilizes specialized machinery to eliminate seams, resulting in a three-dimensional feel. The fibers are knit into tubes that become our bras, underwear, and now our compressive leggings; so, really, the fabric and the garment are created simultaneously. Our GLDNspun knit set the standard for seamless comfort in bras and underwear. But when it came to outdoor and activewear, we knew GLDNspun alone couldn’t deliver the level of support and compression needed.

That’s why we created POWRspun—a proprietary, brand-new knit engineered for higher performance. We set ourselves a tough goal: maintain 76% Merino while achieving the durability, structure, and compressive power activewear demands—all without forever chemicals.

We knew this would be challenging, and it took many rounds of samples to develop a knit that delivered the support and compression needed, thanks to the magic of a high percentage of Merino. Once we arrived, we knew we had something truly special.

The Compressive Leggings are available in sizes XS–XXL, with 28-inch (MSRP $158) and 25-inch (MSRP $148) inseam options. Available now at branwyn.com. For media inquiries, please contact Stacy Kline at stacy@darbycommunications.com.

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About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meet our unique needs. Additionally, we collaborate with organizations fostering a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.