Outdoor Nation - Outdoor Industry Association

Outdoor Nation


Created by the Outdoor Foundation and supported by a diverse coalition of public, private and not-for-profit partners, Outdoor Nation Engages, empowers and activates young leaders to spearhead a nationwide movement on campuses and in communities that results in a new generation of active, outdoor enthusiasts and stewards.

  • The Challenge Is On

    Outdoor Nation: The Power is in the Proof

    The Outdoor Nation Campus Challenge is about school communities and student bodies joining together to see who can get the most people outside and active. It’s a Mother Nature meets March Madness-style competition where 90 schools from across the country will go head-to-head over six weeks. The school that gets the most people outdoors will win the National Outdoor Championship. We will also be recognizing the Outsider of the Year, the individual across all schools who logs the most outdoor activities, and the Most Outdoorsy Person, the individual on each campus that logs the most outdoor activities for their school.

    Outdoor Nation

  • Who's Involved?
  • Ambassador Profiles


  • 1 out of every 3 young people is obese or overweight in America
  • The average person spends 8 hours a day in front of a screen and only minutes outdoors
  • Compared to 2012, participation in outdoor activities increased among 18-24 year olds,but only by 1%. Come on guys, we know you’ve got it in you to get outside!