Outdoor Nation - Outdoor Industry Association

Outdoor Nation


Created by the Outdoor Foundation and supported by a diverse coalition of public, private and not-for-profit partners, Outdoor Nation Engages, empowers and activates young leaders to spearhead a nationwide movement on campuses and in communities that results in a new generation of active, outdoor enthusiasts and stewards.

  • Outdoor Nation Campus Challenge

    The Challenge is On

    During the 4th annual Outdoor Nation Campus Challenge 50 colleges and universities are going ‘head-to-head’ during an 4-week competition to determine which school can get the most people outside and active. Schools leverage the assets and infrastructure of their campuses with the ideas, energy and ingenuity of college students to engage new audiences in the outdoors. Organizers for the Challenge plan school-wide activities, promote individual participation and, in many cases, introduce new outdoor activities to spark initial interest. Ultimately, students and schools work together to build a stronger outdoor campus community and culture.


  • Outdoor Nation Ambassadors

    Engaging and Activating College Campuses

    Leveraging pre-existing school events and campus outdoor clubs, Outdoor Nation ambassadors implement creative ways to encourage outdoor activity in their campus community and reward random acts of recreation. Ambassadors have a special focus on recruiting novice outdoor participants and utilizing close-to-home outdoor resources.



  • 1 out of every 3 young people is obese or overweight in America.
  • The average person spends 8 hours a day in front of a screen and only minutes outdoors.
  • From 2015 to 2016, participation in outdoor recreation among youth decreased or stalled. In 2016, participation among children was 62%, down 1% since the year before. Teen participation remained the same at 59% and young adult participation at 57%.
  • We believe college students have the power to change the world. We can move the dial on campuses where student bodies recognize the outdoors as an outlet for recreation and community.